In a competitive marketplace, where top candidates are hard to find, you need to sell your company to potential employees. So, what’s your story? Why do your employees choose you? Do you know what they are thinking? Why they stay with you? Your employees are what makes your organization tick. They can be your brand ambassadors.

1. Pushing the boundaries
of B2B brands.
Together.

2. 4.8B
$43B
$8.5B25%
50%
20%
Total number of recruitments
of companies spiked in 2016.
The Israeli industry broke
the record
20% increase in the average
number of recruitments and
growth in later rounds
The rate of exported services
out of the overall hi-tech
exports continues to climb
Rate of acquisitions by local
companies out of total number
of acquisitions of Israeli hi-tech
companies is rising
Overall acquisitions by
Israeli hi-tech companies
in 2016
Overall exports in 2016 –
growth continues

3. 300
250
200
150
100
50
0
2000 01 02 03 04 05 06 07 08 09 11 12 13 14 15 1610

4. 9%
8%
7%
6%
5%
4%
3%
2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016

6. How do we recruit the
best employees in the
market and retain our
best employees?
How do
?

7. The way a company
is perceived in the market.
The brand helps customers
distinguish a company from
its competitors.
The Brand
The way a company is
perceived by its employees and
prospective candidates.
The Employer Brand

8. The company
values
The company
brand promise

9. To be perceived as an
EMPLOYER OF CHOICE
and attract and retain
key talent

10. DEFINE
Unique brand story
COMMUNICATE
Inside & outside
CREATE
Visual brand experience
Improved employee recruitment, engagement
and sense of pride to support the continuous
growth and success of the company

11. DEFINE
Unique brand story

12. CREATE
Visual brand experience

13. COMMUNICATE
Inside & outside

14. Uniquesolutions
for specific needs

22. rkW
me
You can enjoy both worlds!
Join us!

24. TheOzteam

25. years of leveraging the
value of global brands
for Israeli companies.
_

26. of the E3 Network, operating in
31 countries around the world,
providing global and local branding
solutions.
Members _31

27. experts in branding and
marketing strategy,
on-line marketing and design.
_25

28. Thank you