The document analyzes a traffic safety advertisement that warns drivers about the dangers of speeding. The advertisement's target audience is drivers, passengers, pedestrians, and parents. It uses the story of a man haunted by the ghost of a child he accidentally killed by speeding. The commercial communicates that drivers should slow down and follow the speed limit to prevent injuries and deaths. It shows the man experiencing constant guilt and distress due to knowing he ruined his and the child's life through reckless driving. The ghost of the child appearing in various adult settings emphasizes how the man's actions continue affecting his life. The shocking imagery aims to scare drivers into being more cautious by illustrating the lifelong consequences of ignoring road safety.