3. NAME OF THE MAGAZINE
I decided that my magazine would be called
Matrimony by first looking at similar
products in the emaze presentation pictured
below. In this presentation, I concluded that
similar magazines tended to obey certain
naming conventions. They were all region
specific, were followed by the word
‘wedding’ or the word ‘bride,’ or they were
related to marriage. Upon realising this
connection, I decided that my magazine
would obey conventions and follow this
naming trend. I created a mindmap of
names that fit into these categories. Within
this mindmap, I came up with the title
Matrimony along with several other
potential titles.
4. NAME OF THE MAGAZINE
I evaluated the names I had
brainstormed in a Powtoon video
and came to the final conclusion
that my best options were:
Matrimony, North East Weddings,
or This Wedding as I believed
these were all strong choices, I
decided to give the option to the
audience by giving them a survey
and letting my audience shape
my views. They voted on
Matrimony.
This ensured me that many
people would be drawn to this
title.
5. MASTHEAD FONT
I chose my font through first looking at inspiration from other
magazines using prezi. I then created Venn
Diagrams to show what was most common.
Based on these results, I looked through
the font site, DaFont and found fonts within
appropriate categories. From there,
I created an emaze presentation to evaluate
each font individually and choose which
would be used
in each section of the mag. I chose
Wonderland for the masthead font
as it was aesthetically pleasing, formal
and obeyed conventions and
therefore fit the genre.
6. THE MODEL
I chose my sister as my model as she is
closest to the target age of my audience.
My survey suggested the most
popular age range for those who would
be
interested in my magazine was 26-30
and my
sister is 26. When styling her, I first
looked
at similar products using prezi and how
they
had styled their models. I noticed several
things that these products had in
common.
7. THE MODEL
I evaluated the best options
later in an emaze
presentation.
I decided to go with a low
bun,
a lined and shadowed eye
with
pink tinted lips, and a V-
Neck
wedding dress. The makeup
somewhat defied
conventions
but I decided that this was
the
best option for me. I also
decided to use the prop of a
bouquet as I realised it was a
8. THE MODEL
With regards to her stance and expression, I
first examined this in a prezi on facial
expressions looking at the work of Ferguson
and Miller. In this, I acknowledged the
existence and usage of various facial
expressions. I consolidated
this learning by researching body language to
help me decide which pose would be best.
These
helped me to come up with ideas. After this, I
used the site Evernote to evaluate poses and
facial expressions and I came to the conclusion
that I wanted to have my model pose turned
away from the camera but looking back to face
it with an invitational facial expression.
9. BACKGROUND
I location scouted in a PowToon
and one of the locations I
looked at was the field out the
back of the
Houghton Social Club. Having
my
photos outside means that I will
have an interesting backdrop to
my
mages. Visual interest is
important.
This will also mean that the
lightning in the images is
natural and that there may be a
natural wind. I also did a Recce
to ensure that these photos
10. SELL LINES + LAYOUT
I chose this layout to by firstly looking
through magazines and selecting four
which's layouts stood out strongly. I then
evaluated them in an emaze presentation.
I came to
the conclusion that the third image was
the strongest option and built this
flatplan. Thisi s the layout that I will use as
a guideline when creating my product.
Once more, I
used the same method of
evaluation that I used for my
masthead to determine my
sell line fonts. I will use
Caviar Dreams and Big
Noodle Tilting. I will also
make use of a serif font but
this may change in the final
13. CONTENTS LIST
I chose my fonts by first looking at the
fonts
that other magazines had used. This
helped
me to understand what the codes and
conventions surrounding these fonts
were.
I then examined individual fonts from
the
website DaFont in an emaze
presentation. In
this I decided to settle on using the
fonts:
Heaven Matters for the contents
title and arial for the contents
list. I also looked at potential
serif fonts I could use for the
numbers in the list to ensure
that they stood out and that a
variety of fonts were used.
14. LAYOUT
I chose this layout by first looking at
the layouts of four other products
and evaluating them before choosing
the best
one to base my
own product
off of. When I
had chosen
one, I
created this flatplan to follow. I went with
this because it was neat but still filled up
the page nicely, exciting but not
overpowering.
15. IMAGES
Each of the images was decided on in a different pose. The first
image is of my sister, taken outdoors in a typical wedding pose.
Firstly, I used prezi to create two presentations on Millum and
Fergusons research on facial expression and a presentation on
body language. These shaped my ideas. I then used Evernote to
look at specific poses in magazines and to create a notebook
where I analysed poses on contents pages. I decided I wanted my
bride stood with her body language open, facing the
camera. I also noticed that the most used expression was the
chocolate box but decided to break convention and ignore this in
favour of using a super smiler expression to convey that my bride
+ my content is happy and positive. .
16. IMAGES
I decided to have a photo with the ring in the prop inspiration
Powtoon I created where I looked at the most used props across
bridal magazines. I noticed that rings were quite prevalent, which
made sense of marriage is ceremony centred around exchanging
rings.
I decided to use an image of a traditional suit in my male styling
page where I acknowledged that I had a traditional suit available
to me and decided that I should use it on one image. I have
decided to use it on my contents page to show that I have a
range of content.
17. EDITORS NOTE
I decided to use an editors note
when I was looking through features
of regional magazines, specifically
when looking at Vibe magazine.
Regional magazines tended to focus
on personalising their mags and an
editors note was one of the ways that
they did this. It worked well and
really added a personal touch and
this made a connection between
reader and editor. This is likely to
make people more likely to subscribe
or continue purchasing the magazine
due to this personal touch.
20. FONTS
Once again, I first got my font ideas
from the emaze presentation and I
chose to go with Beauty And The
Beast for my article title font. At the
bottom of the
page, you can see the page number.
The
fonts there are the masthead font
and
a serif font that I found that I
thought was particularly nice called
Pistilli Roman. This is also the font I
used for my pull quotes in the
article.
Finally, I will use Arial for writing the
article as this is easily the most
readable font and therefore this
21. LAYOUT
I chose my layout by firstly looking at
other magazines layouts in an emaze
presentation. During this, I chose
the best layout that matched my
wants
and needs. I acknowledged it was
minimalistic and this could be seen as
dull and a little boring. Thus, when I
made my own flatplan. I added in
extra features that I have observed in
generic conventions to help fill the
page and make it more interesting.
This included pull quotes and credits.
The flatplan also included four
images which was based off of the
image layout on the layout this
flatplan was based off of.
22. PHOTOSHOOT IMAGES
These are the images that I will take in my
controlled photoshoot. The first is a pose that
will feature both of my models. This is the first
page where my male model will feature (as the
image of the traditional suit will likely be
modelled by my boyfriend.) I decided how I
would style my male model in an emaze
presentation where I looked at potential male
styles and evaluated them. I decided to choose
a waistcoat over a shirt and to have his hair
spiked. When deciding how he and my female
model would be posed, I used Evernote to
create a
notebook where I looked at poses. I noticed
that there were many poses of couples being
intimate and that I wanted to have my male
model hold my female model in a similarly
23. PHOTOSHOOT IMAGES
In my location scout, Powtoon I also
suggested shooting at a church and I
have decided that I will use an image
of the church. This is because these
locations are often regarded as
very beautiful and are traditionally
associated with weddings and also
because it will ensure that my images
are varied and not just images of the
couple. I chose the pose for the other
image in the same Evernote
notebook as the first pose. In this, I
noticed that there was often a shot of
the couple kissing and I said that this
would be easy to recreate and
include in my own product.
24. ADDITIONAL IMAGES
I also decided that, because I would not have a range of
unique images otherwise, I would use images that I have
taken at my sisters real wedding. Ensuring that she is styled
similarly, these images should blend together. Having these
images will ensure that my magazine will be professional as
it will have images that focus on real wedding aspects.
These images will still be my own unique images as I was
the one who took them but they were not taken in a
controlled photoshoot so they may need to be edited in
photoshop to achieve the desired effect.
27. MODELS POSE
My bride and groom will be posed in a way
where they are gazing into each others eyes
intimately. I wanted them to be in a
position that they were nearly kissing one
another but slightly parted. I thought that
too much PDA might make an onlooker
uncomfortable but this much was
acceptable.
This was observed in my Evernote
notebook. I
wanted their pose to be intimate.
Furthermore, I have expressed that I want
them to use the
romantic/sexual expressions that I have
explored in my prezi which I had created to
look at facial expressions.
28. LOCATION
I also knew that I wanted this
image to be taken outdoors. I’d
looked at locations in my location
scout Powtoon and I have
acknowledged two field locations
that I could take these photos in.
The reason I wanted this is that I
thought it would be a more
interesting location than a plain background would. A billboard
must be visually interesting as it’s purpose is to draw in and
maintain attention. The background will barely be visible though as
the couple is the focus of this image.
29. LIGHTING/EDITING
With this image, to help it stand out, I
want to ensure that the lighting is
dramatic. In my deconstructions, when I
looked at other products, I realised that
they’d done all the could do edit their
images and add effects to make them
stand out. This effect can
be achieved both while I am taking the
photo
as I can be conscious of the position of the
sun
behind my models and also in the editing
process by using Facebook to create
shadows
30. LAYOUT
I chose this layout by firstly looking at
other billboard layouts from three other
billboards. I evaluated them to see which
was
the strongest option for me to base my
work on. I decided that the strongest one
was this PRADA billboard:
With this billboard in mind, I built a
flatplan. It had the main image fill up the
page and the text worked in amongst it.
This was visually engaging and interesting
and I felt that it filled the page well. I
added in additional information though
this wasn’t a part of the layout of my
inspiration. I added this because I felt that
it was necessary to direct people to my
product and also to fill the empty space.
31. FONTS
I knew that I wanted minimal text as that was what I had observed
in all of the billboards that I deconstructed and in my generic
convention research.
I needed two fonts. One to have the name of the magazine – this
would need to be same as the masthead – and the other for the
additional information – this would need to be readable. I
evaluated all of my fonts I had chose from DaFont in an emaze
presentation and chose Wonderland for my masthead and Arial for
my readable additional font.
34. HEADER + COLOUR SCHEME
The top of my magazine page is also know as the header. In
this, I will place my masthead. Underneath this, I will have a
navigation menu.
The colour scheme is bright pink and this is based off of
colour schemes I observed in similar magazine websites. I
looked at these websites in an emaze photo album. I put
their colour pallettes beneath the images and evaluated
which colours were most popular with what products and
why. Bright pink was incredibly popular and therefore I have
attempted to emulate it by having this colour be prevalent in
my own work.
35. LAYOUT
I chose this layout due after looking through
WIX templates. I looked through the website
and selected four templates that I particularly
liked. From there, I created a PowToon that
explored the pros and cons of each template
and I decided that all four templates would
be strong choices in their own way.
Therefore, to decide which was the best
option, I decided to get audience feedback
by hosting a survey. This survey told me that
the template my audience would best
respond to would be template #1.
Therefore, I will use this template. After
completing this survey, I asked people why
they had chosen the option they had chosen
and made a prezi with my feedback.
36. IMAGES
I have acknowledged that I need a wide range on content on
my website and have thus came up with some potential
image choices. I am more flexible regarding these than I am
with my other images as I know that my shoot may not offer
me enough unique images for me to be too choosy. I will,
however, try and adhere to this storyboard. Three of the four
initial images I have boarded here will be props that I looked
at when I was investigating prop inspirations. I would like to
include a photo of flowers, a photo of the ring, a photo
of a cake and a photo of the couple.
Representing a range of props
shows the my magazine offers a
range of different content regarding
many different aspects of wedding
planning.
37. IMAGES
I also wanted a photo of the couple. As this image
references an article, I looked at my images from my article
pose research and decided that I could likely use a photo of
my models being intimate to represent the article. This
would also match the romantic theme of the magazine.
40. LAYOUT
This layout was inspired by the other
templates I saw on WIX and through
experimentation on WIX. I listened
To the feedback I was given by my
audience
and decided I would adapt the template
to
be less bland by adding in additional
articles
lower down on the page and also by
adding
in an editors note. These would make
the
page longer and also make it look more
the
like real websites that I observed in my
deconstructions which had very full
41. EDITORS NOTE
When planning my flatplan, I knew
that I wanted to customise my
template to add in an editors note.
Though the layouts that I had
looked at previously were unlike this
in the sense that they didn’t have
this feature but, from my regional
research, I learnt that many regional
products do use editors note to
make their products seem more
personalised and local. This is a tool
I would like to use on the
homepage of my website. I will also
use an image of myself to help my
editors note to seem even more
personalised.
42. IMAGES
The images that I use for this section will likely
be
images I have taken from real weddings – of
which I have been to three. This included the
wedding of a friends mother, the wedding of
my sister, and the
wedding of my aunt. Within these images, I
would
like to include images of a dress, images of a
ceremony, images relating to fashion, images
including groups, floral displays, intimacy and
affection and other such things I have
observed in
similar product. I will also edit these photos so
that they are sharp and professional. I have
seen the sorts of images used in websites in
my
45. LAYOUT
The initial layout for this page in the
template showed brands for tiled floors. I
decided to revamp this page and make
it into a page associated with the purchase
of
current and past issues of my magazine.
Firstly, I
looked at three example pages for the
subscription and sale of other magazines. I
looked at Belle Bridal, BRIDES and Wedding
Ideas. From these, I evaluated which had the
strongest layout and decided that Belle
Bridal was the best as it was full and visually
interesting at the same time as being a neat
and aesthetically pleasing layout. I based my
flatplan loosely off of this layout.
46. LATEST ISSUE
This is the section of the page that most
strongly resembles the Belle Bridal
layout. This will feature the cover of the
magazine alongside a button to buy the
magazine. This will also contain the
information that I have already decided
about the magazine. In my competition
PowToon, I decided that my magazine
would cost £3.99 and my digital edition
would be cheaper. Potentially, £2.99.
This would help me appeal over my
competition as my magazine would be
the cheapest for them to buy.
47. SUBSCRIBE
This feature was something that I saw when I was
experimenting around with the apps on WIX. It would give
people the option to subscribe. I feel that this would will the
page up well and make my website feel more real and more
professional. Many magazines rely on subscriptions, as I
learnt last year. Fewer and fewer people are going out and
purchasing magazines from stores as this is a medium that is
often associated with the past. Moving into the digital age,
the two ways that products such as these stay relevant is
through social media and by subscriptions. I can have my
social media links and also push for subscriptions by having
the subscription box be large and hard to ignore.
48. OTHER ISSUES
I will also create a minimum of three other
covers. In doing this, I can establish a
house-style for my magazine and also
show that my magazine is established.
When creating these products I will either
use images that I already have or recruit
additional models. I will use all of the
information I have about editing and
fonts – such as having my models use an
invitational expression or a super smiler
expression. I will also use the same layout
as I used on my front cover.
51. LAYOUT + FONT
This was the only product where I did not use
a layout inspiration and I relied on my existent
knowledge of genre and conventions alone to
create this design. Thus, I came up with this
flatplan.
When choosing the fonts, I’d evaluated fonts
in an emaze presentation. I’d decided to use a
sans serif font and for titles I would use a serif
font. This was because serif fonts are formal,
and therefore it would set the right tone, and
sans serif fonts are the most readable and
therefore would be the easiest to process.
52. COMMENT BOX
The addition of a comments box was a choice I made as it
was another app I saw when experimenting with WIX. The
comments box will likely also be placed alongside social
links to share or tweet the article – which would make it
more likely to be seen if it was circulated around social
media.
All of these encourage audience interaction which is helpful
for a regional magazine as it personalises the magazine.
Finally, it makes my magazine seem more professional and
more like a real magazine. This is essential as I am trying to
make something that could pass as a real product.
53. IMAGES
For my images, I am likely going to use images of venues
or of other couples. These will be images that I own
already but will not have been taken in a controlled
photoshoot. These images may be of venues that I have
suggested in my location scout or in my suggested
additional poses in my Evernote notebook:
