Reperion LBS provides location-based services to help companies better engage customers through mobile apps. Their platform allows companies to create customized apps that provide contextual and relevant information to customers based on their location. This helps optimize brands and build customer loyalty by facilitating interactions and communications directly to customers' mobile devices. Reperion's white label dashboard also gives companies tools to create and manage user profiles, geo-locations, campaigns and analytics to improve targeting and conversions.

1. Reperion LBS
…location…is…Everything
Amsterdam, February 2014

2. Connect with the connected…
• Service your stakeholders with contextual relevant information and
activate them as your ambassador
• Engage, maintain and extend your customer relationships
• Optimise your brand value

3. Use Case Cinema

4. Connect with the connected…
First their was mobile advertising, then we started building Apps to sell
our brands, now Reperion facilitates companies to create loyalty in to
customers pockets and handbags
• Over 1 billion Smartphones worldwide
• Smartphone penetration in the western and developing world close
to 60%
• 50% of Smartphone users use GPS always on
• 40% use location functionality

5. Population Targeting
Selection = Location+Identity+Preference+Availability
=PUSH COMMUNICATIONS

6. Adjustable Apps
• Colour
• Brand
• Disclaimer
• Feedback Address
• Preferences
• Settings
• Location Profiles
• API’s

7. White Label Dashboard
• Create Apps
• Create Users
• Create Geo-locations
• Create Campaigns
• …..and create Dashboards with
• Apps,
• Users,
• Geo-locations
• and Campaigns

8. Rules of engagement
1. Go mobile en enjoy the adventure – This just the beginning
2. Find the value within your customer
3. Engage with customer in their key moments
4. Show your value through push
5. Deliver value based on Location
6. Activate users to optimize their experience (and create relevance)
7. Try not to sell, but involve
8. Combine experience, couponing, and payments
9. Collect data and optimize retargeting and conversions
10. Don’t wait…. Start now

9. Build thorough relationships
• Reward the willingness to share
• First time right – no second chances
• Respect privacy – let the user be in control