1. Jeepney Rush
Promoting Filipino-inspired Games
through Mobile App

3. Organizational Chart
Arisa Alcantara
Game Designer
Jericho Allas
Programmer
Responsible in making the
game's main features
and gameplay
Encodes the program
or software
Team Director
Financial
Manager
Manages each personel
into their proper
assignment
Marketing
Manager
Promotes and makes the
produc available in the
market
Makes decision and
guides the team
financially
Christian
Pedrosa
Lead Programmer
Main programmer,
focused in ensuring the
quality of the game's
codes
Von Mesina
Graphic and
Animation Artist
Provides graphical works
Advertising
Manager
Responsible in making
advertising strategies

4. Storyline
• A lottery winner who has come to lose
his wealth becomes a jeepney driver in
order to pay for his debts. Join him as
he brings his passengers to their
destinations and make enough money
to restore his wealth.

5. Genre
• Casual-strategy game
• Based on a game called Diner Dash
and Crazy Taxi

6. Target Audience

7. Gameplay

8. Gameplay
• Travel with your jeep
• Pick up passengers and earn money
• Be careful not to make them angry
• Unlock new levels and items

9. Controls
• Tap on the screen
• Directional buttons
• Speed and Brake
• Notifications

10. Levels
• Divided into worlds
• 1 world = ten levels
• Limited trials
• Gas = life
• 1 liter of gas is replenished every 3
minutes

11. Scoring
• Barya
• Buo
• Achievement Points
• Patience Level
• Reputation Points

12. Characters

13. Characters

14. Characters

15. Characters

16. Characters

17. Characters

18. Characters

19. Findings
• Consumers spend more on the App
Store and Google Play games than on
software for handheld devices.
• It is estimated that there are 1.2 billion
people worldwide who are using
mobile apps at the end of 2012.

20. Findings
• The App Store and Google Play are
considered the two largest stores with
over 800,000 apps apiece.
• App revenues could reach US$20-25
billion in 2013 and could triple by 2017.

21. Findings
• Publishers must win and maintain
customer loyalty/satisfaction through
superior app performance and design.
• Biggest is not necessarily the best.
• Apple ranks as the top mobile app store
followed by Google and Microsoft.

22. Findings
• Google Play had the most downloads, but
App Store made the largest share of
revenue at 74 perecent.
• The most popular type of app with users are
games.
• However, one in four mobile apps once
downloaded is never used again.

23. Findings
DOWNLOADS OF MOBILE APPS FROM ALL STORES WORLDWIDE
2010-2016 ACCORDING TO GARTNER
2011
2012
2013
2014
2015
2016
Free Downloads
22.1
billion
40.6
billion
73.3
billion
111.9
billion
189
billion
287.9
billion
Paid for
Downloads
2.9
billion
5.0
billion
8.1
billion
11.9
billion
16.4
billion
21.7
billion
Total Downloads
24.9
billion
45.6
billion
81.4
billion
131.7
billion
205.4
billion
309.6
billion
Percentage free
downloads
88.4%
89.0%
90.0%
91.0%
92.0%
93.0%

24. Findings
NUMBER OF APPS DOWNLOADED AND USED JUST ONCE
ACCORDING TO LOCALYSTICS
Quarter
January –
March
2010
April – June
2010
July –
September
2010
October –
December
2010
Proportion of
apps used only
once
22%
26%
26%
26%

25. Expenses for Development Tools of
Jeepney Rush
Price in PHP
Price in USD
Unity Pro
65,558.27 PHP
$1,500
iOS Pro
65,558.27 PHP
$1,500
Team License
21,852.75 PHP
$500
FREE
FREE
4,326.85 PHP
$99
151,296.14 PHP
$3599
Blender
Apple License
Total

26. Other Expenses for Jeepney Rush
Price in PHP
Price in USD
Philippines Copyright
Law
600.00 PHP
$13.73
Testers
200.00 PHP
$4.58
Internet
999.00 PHP
$22.86
Electricity
3,000.00 PHP
$68.64
Rent
20,000.00 PHP
$460
Total
24,799.00 PHP
$569.81
Over-all Total Cost
182,095.14 PHP
$ 4,178.81

27. Risk Analysis

28. Platform
• App Store

29. Schedule
• Pre-production: 3 weeks
• Prototype: 1 month
• First Playable: 1 month
• Alpha: 2 months
• Beta: 1 month
• Gold: 2 months
• Total Time: 31 weeks (7 months and a
half)

30. Conclusion