This document provides an overview of an digital marketing agency called Xplora. Some key details: - They have over 65 clients and a team of 32 members. - They are recognized leaders in the digital space, with speakers and moderators at major industry events. - In 2017-2018 they managed over 3.1 million in media budgets and spent for clients. - Their services include performance marketing, social media, digital assets, consulting, and more.

2. PART OF OUR CURRENT CLIENTS

3. AGENCY
CAPABILITIES
CLIENTS
65+
PITCHES
FOR FULL DIGITAL WON
16
TEAM MEMBERS
32
GOOGLE
PREMIER PARTNER

4. INDUSTRY
RECOGNITION
KEYNOTE SPEAKERS
& MODERATORS AT INDUSTRY
EVENTS
TEACHING & LECTURING
3 TEAM MEMBERS
JURY
TO SEVERAL DIGITAL AWARDS
ACTIVE IAB MEMBER
& XPLORA’S MANAGING DIRECTOR
IS BOARD MEMBER TO IAB
BULGARIA
4

5. LIST OF EVENTS
WITH XPLORA
TEAM MEMBERS
WEBIT
LARGEST IT/ENTREPRENEURSHIP
EVENT IN REGION
XPLORA’S MANAGING DIRECTOR TWO TIME
LED THE “DIGITAL MARKETING IN BULGARIA”
PANEL AT WEBIT
DIGITALK
LEADING DIGITAL EVENT IN
BULGARIA
XPLORA IS DIGITAL MARKETING PARTNER
TWO YEARS IN A ROW
F5 CONFERENCE
FACEBOOK FOCUSED CONFERENCE
KEYNOTE ON BEST PRACTICES IN
ADVERTISING IN FACEBOOK
RETAIL IN DETAIL
LARGEST RETAIL SECTOR EVENT
3 TIMES KEYNOTE SPEAKERS, 3 TIMES
PANELISTS, 2 TIME MODERATORS, 2 TIMES
HOST
OACONF
LARGE DIGITAL MARKETING
EVENT
2 TIMES KEYNOTE SPEAKERS, 1 TIME HOST
OF STREAM
IoT Conference
EVENT BY INVESTOR
PANELIST WITH VIVACOM, PCLOUD ETC.

6. MEDIA BUDGETS
MANAGED
IN 2017& 2018
BGN SPENT
DURING 2017 & 2018
3.1M
PROFESSIONALS
CERTIFIED BY GOOGLE
7
2
GOOGLE
PREMIUM PARTNERS in
BULGARIA
PROFESSIONALS
CERTIFIED FOR FACEBOOK
ADVERTISING
1 of 11

7. LATEST PITCHES WON
LEADING BULGARIAN FAST FOOD
CHAIN IN BULGARIA
FOR BULGARIA
SCHNEIDER ELECTRIC
FOR ISRAEL (IN ADDITION TO BULGARIA)
NON-TV DIVISION
FOR BULGARIA
LEADING BREWING COMPANY IN
BULGARIA
FOR BULGARIA
LINK TO ARTICLE
BABY AND CHILDREN PRODUCTS
FOR BULGARIA
SMART IT SERVICES &
SYSTEMS, MULTIFUNCTIONAL
DEVICES & PROFESSIONAL
PRINTING
FOR BULGARIA

9. PROJECT
MANAGEMENT &
SALES TEAM
GOOGLE PERFORMANCE &
ANALYTICS TEAM
FACEBOOK PERFORMANCE &
MANAGEMENT TEAM
DESIGN TEAM
6 PEOPLE
7 PEOPLE
13 PEOPLE
6 PEOPLE

10. XPLORA FEATURED IN THE MEDIA

11. For digital marketing to make business impact, and to have significant return on investment -
you need people who know what how why people are doing online, and know how to efficiently
use the scores of digital tools. Xplora is our clear choice in this journey
Christo Iliev ( Executive Chairman, Founder and Main Shareholder AG Capital )
Xplora is our trusted partner in every digital challenge that we face. Their unstoppable
strive to provide the best solution with the most effective tools, accuracy and
professionalism - all these make me feel secure when are working together.
Maria Metodieva (Marketing Manager Whirlpool Bulgaria)
We have chosen to work with Xplora for several non banking financial companies of
MFG group. We are happy to share that they have shown really quickly a brief
understanding of our business models and clients, hence we are accomplishing even
the highest KPI's in terms of digital marketing. Their engagement is helping us to
constantly optimizing our digital communication and to get closer and closer to our
customers. Great team!
Elitsa Serafimova (Head of Brands Management, Management Financial Group)
We distinguish Xplora as a professional partner who helps us reach our goals in digital
marketing communications. Thanks to Xplora we understand our customers better and
reach them in a more effective and time efficient manner. The Agency Team is always
there for us with brilliant ideas, professional solutions, tracking and optimization of
projects. Thus I am confident that our digital presence is safe and sound. Daria Raleva,
CMO at Microsoft Bulgaria, Macedonia and Kosovo
Daria Raleva (Marketing Manager for Microsoft Bulgaria, Macedonia and Kosovo)
CLIENT TESTIMONIALS
Xplora is our digital partner, managing a complex portfolio of brands. The team achieved
great optimization in most of our campaigns only a few months after our partnership
started. I appreciate their result-oriented approach and attention to details. They are always
very responsive and devoted to the projects. With Xplora we do more than digital
campaigns, we CONNECT with consumers. Thank you!
Virginia Tosheva (Marketing Manager, Walmark Bulgaria)
We invited based on recommendations Xplora for digital marketing agency. Starting from
the very first meetings we were confident that they are our agency - they met our
expectations as to going into the specifics of our business, integrating to the complex
internal processes and meeting our high standards for professionalism. Now it is my turn to
recommend them.
Raya Gursova (Marketing Communication Manager Schneider Electric Bulgaria)
After a careful market research and due to a great recommendations we decided to trust
our future performance marketing to Xplora. The team is great, they knew what they were
talking and doing and we were impressed by the way they handled the handover process
and with all the new set ups and recommendations they gave us. At the end, we really did
choose the best option for us and we proved that we can do it better. Foodpanda is more
visible than ever in performance channels and we are very happy with our partnership.
Ivaylo Netsov Managing Director (Foodpanda Bulgaria - part of Delivery Hero Group)

12. HOW WE MAKE DIGITAL HUMAN. AND
MOST IMPORTANT OF ALL - PART OF THE
INTEGRATED MARKETING
COMMUNICATIONS

14. The most important part in communication is
knowing who you talk to. We stay open minded and
continue to think for digital marketing as talking to
real people, that is why we call it Human Digital.
TARGET AUDIENCE
1

15. PLATFORM FOR
COMMUNICATION
2
After understating who we talk to, we start working on the
Platform for communication. This is the place where we
clear the “What, How and Why” we want to do. And we set
KPIs that are brand relevant, ambitious and scalable.

16. ENGAGE AUDIENCE
3
After we have the ideas, we start building up
the campaign, we launch it and manage it - for
each target audience.

17. FEEDBACK FOR USER JOURNEY
4
After we go live, we start building up feedback from the
campaign or tool, we analyze how the target users
interact so that we can amplify the marketing platform.

18. ANALYZE KPIs
5
For each digital campaign there is a pretty quick
feedback that is related to the KPIs we have committed.
We start looking at those numbers and pinpoint both
the potential and the challenges.

19. CONSOLIDATE, UPDATE
AND UPGRADE
6
The final part in closing the cycle is presenting structured
and actionable feedback - easy wins, consolidating
findings and databases to a company asset, and
upgrading the platform and assets for next activations.

20. SERVICES WE PROVIDE

21. SERVICES WE PROVIDE
PERFORMANCE
MARKETING
SOCIAL
ENGAGEMENT
DIGITAL
ASSETS
ONGOING
CONSULTING
CONTENT
DEVELOPMENT
WEBSITE
DEVELOPMENT

22. PERFORMANCE MARKETING
We provide the following solutions:
1. Facebook ecosystem advertising
2. Google ecosystem advertising
3. Media planning
4. Email marketing
5. SEO

23. SOCIAL ENGAGEMENT
We provide the following solutions:
1. Social media profile management
2. Content marketing
3. Video content
4. Copywriting

24. DIGITAL ASSETS
We provide the following solutions:
1. Landing pages
2. Applications
3. Newsletters
4. Banners

25. CONSULTING
We provide the following solutions:
1. Strategy
2. Workshops & Trainings
3. Consulting
4. Analyses & Reports

26. CONTENT DEVELOPMENT
We provide the following solutions:
1. Copywriting
2. Photography
3. Viral videos
4. Infographics

27. WEBSITE DEVELOPMENT
We provide the following solutions:
1. Single page
2. Corporate
3. Campaign
4. Sales
5. Content

28. VISION OF THE AGENCY

29. Every behavior is a source of INSIGHT.
Every behavior is a SIGNAL.
We can build upon these nature behaviors and trends so
that we INTEGRATE any communication, campaign or tactic
to the overall STRATEGY.
There is a constant loop of insight
that we can relate to strategy and ROI.
INTEGRATED DIGITAL MARKETING

30. AND IT’S OUR JOB TO MAKE
DIGITAL HUMAN:
HUMAN, AS IT IS INTENDED FOR HUMANS
HUMAN, AS IT IS EASILY UNDERSTOOD BY OUR CLIENTS
HUMAN, AS WE ARE PASSIONATE ABOUT INTERACTIONS
AND MUTUAL SUCCESS

32. GOAL
ASSUMPTION
TEST/GO LIVE
1 TEST PERIOD
ANALIZE RESULTS
DIRECT IMPACT ON SALES,
DELAY IMPACT ON SALES,
NO IMPACT ON SALES
AUDIENCE, BEHAVIOR, CHANNELS, CONTENT,
KPI’S
SPRINT
EXAMPLE FOR WORK CYCLE

33. INSTALLATION OF ANALYTICS MODULES ON YOUR WEBSITE
GOOGLE TAG MANAGER
GOOGLE ANALYTICS
GOOGLE REMARKETING
CONVERSION TRACKING
EVENT TRACKING
GOAL TRACKING
FACEBOOK REMARKETING TRACKING
FACEBOOK CONVERSION TRACKING
HEAT MAP
SEGMENTATION OF AUDIENCE
ACCESS TO COOKIES
CREATION OF USER LISTS
ANALYSIS OF AUDIENCE
* The presented platforms require up to 2 business days for their installation/running so that they can present the needed
information for the user flow on your website. We have included in the scope 1 meeting with presentation of the work
done as well statistics of the user flow that can be taken into consideration for the future goals of the brand.

34. MONITORING EVERY
CLICK FOR ACTION AND
CONSEQUENTIAL
CONCLUSIONS BASED
ON REAL BEHAVIOUR
ANALYSIS OF THE DIGITAL
ECOSYSTEM AND ALL
TRAFFIC SOURCES

35. PARTNERS IN XPLORA LTD.

36. 12+ YEARS OF EXPERIENCE IN LOCAL AND INTERNATIONAL MARKETING
WORKED WITH TOP BRANDS IN VARIOUS SECTORS
EXTENSIVE EXPERIENCE WITH MULTINATIONAL BRANDS
EXPERIENCE IN C LEVEL MANAGEMENT
LECTURER IN TOP 3 UNIVERSITIES IN BULGARIA
15+ YEARS OF EXPERIENCE IN BUSINESS CONSULTING
KEYNOTE SPEAKER, PANELIST, JURY AT LARGEST
INDUSTRY EVENTS
BOARD MEMBER OF IAB BULGARIA
GEORGI MALCHEV

37. 9+ YEARS OF EXPERIENCE IN DIGITAL MARKETING
EXPERIENCE WITH MULTINATIONAL BRANDS
MANAGEMENT OF INNOVATION IN THE MARKETING FIELD
IMPRESSIVE EXPERIENCE IN PERFORMANCE MARKETING
EXPERIENCE IN LEAD GENERATION AND DIRECT SALES
CAMPAIGNS
BRAND AND AGENCY EXPERIENCE
ALEXANDER MARKOV

38. 8+ YEARS OF EXPERIENCE IN DIGITAL
CREATED DIGITAL FOOTHOLD FOR TOP BRANDS IN VARIOUS SECTORS
HUGE EXPERIENCE WITH INTERNATIONAL BRANDS
DIGITAL MARKETING LECTURER
IMPRESSIVE EXPERIENCE IN PROJECT & ACCOUNT MANAGEMENT
IVAN PANTELEEV

39. if you want to see our
CaseStudy section
click here

40. Facebook
Portfolio
click here
Instagram
Portfolio
click here
Website
Portfolio
click here
Photosession
Portfolio
click here
Video
Portfolio
click here