eOffice Coworking Conference 2017

1. Online Marketing
for coworking & shared
office spaces
by Leanne Beesley, Co-Founder of
coworker.com
June 2017

3. Easy Hacks
Advanced Hacks
Marketing on a budget
1
2
3
Today’s Agenda

4. Easy Hack
1
Hashtag Hijacking

6. 1

9. Easy Hack
2
Location Hijacking

12. 2

13. 2
yourspace
good luck with that - looks intense! Hey if
you need better WiFi (and free coffee)
then come check us out - we’re a
coworking space for freelancers,
entrepreneurs and startup teams just
round the corner: Leanne’s Space at 131
Awesome Road. Let me know if you
wanna try us out and I’ll hook you up with
a free day pass :)

14. Easy Hack
3
Psychic Inbox

15. 1 Easy Hack 3

16. 3

17. 3

18. ADVANCED Hack
4
Structured Data
aka. “schema”
aka. “rich snippets”

19. Easy Hack 41

20. 4

21. 4

22. 4

23. 4

24. Advanced Hack
5
Google Maps optimization

26. 5

27. 5

28. 5
your coworking
space

29. 5

30. 5

31. 5
1. Link your GMB and Adwords accounts
2. Enable Location Extensions in your
Adwords account
3. Start your local search ads :)

32. 5

33. 5

34. 5

35. 5

36. 5

37. Advanced Hack
6
Retargeting

38. 6

39. 6

40. 6

41. 6

42. 6

43. 6

44. 6
Email Retargeting

45. 6
* Event attendees

46. 6
* Event attendees
* Guests of members

47. 6
* Event attendees
* Guests of members
* Competition entrants

48. 6
* Event attendees
* Guests of members
* Competition entrants
* Newsletter subscribers

49. 2

50. Advanced Hack
7
Intelligence

51. 7

53. 7

54. 7

55. 7

56. 7

57. 7

58. Marketing on a budget
8
Create ANYTHING
(on the cheap)

60. Ad Banners
(display advertising)

61. Facebook Page
Timeline Covers
Facebook Page
Timeline Covers

62. Facebook / Instagram
Templates

63. Brochures / Banners
Flyers / Billboards

64. Marketing on a budget
9
Hire experts
(on the cheap)

67. How to leverage
coworker.com
10

75. Advanced Marketing
License our audience to show Google Display
and Facebook ads to people who
searched on Coworker for a space
in your city

76. License our audience to show Google Display
and Facebook ads to people who
searched on Coworker for a space
in your city
Get a daily report of all the
companies that searched
on Coworker for a space
in your city
Advanced IntelligenceAdvanced Marketing

77. The end!
leanne@coworker.com