formula - chunk-n-chip - 03.2010


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Design Direction & Marketing proposal for Chunk-n-Chip

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formula - chunk-n-chip - 03.2010

  1. 1. Chunk-n-Chip Design Direction & Marketing Proposal
  2. 2. Chunk-n-Chip Design Direction & Marketing Proposal 1 PHASE1 <ul><li>Technology </li></ul><ul><ul><li>Hosting, &quot;The Cloud&quot; </li></ul></ul><ul><ul><li>Wordpress, Your CMS Platform </li></ul></ul><ul><ul><li>CS-CART, Your E-Commerce Platform </li></ul></ul><ul><ul><li>Mailchimp, E-mail Marketing </li></ul></ul><ul><ul><li>Google Business E-mail Accounts </li></ul></ul><ul><ul><li>Google Maps Integration </li></ul></ul><ul><ul><li>Basecamp, Manage & Review Our Progress </li></ul></ul><ul><ul><li>Google Analytics & SEO </li></ul></ul>PHASE2 <ul><li>Design </li></ul><ul><ul><li>Chunk-n-Chip, A New Image </li></ul></ul><ul><ul><li>Design A Visual Style Guide </li></ul></ul><ul><ul><ul><li>Main Site </li></ul></ul></ul><ul><ul><ul><li>E-Commerce Site </li></ul></ul></ul><ul><ul><ul><li>E-mail Marketing Design </li></ul></ul></ul><ul><ul><ul><li>Branding Your Social Accounts </li></ul></ul></ul>PHASE3 <ul><li>Marketing </li></ul><ul><ul><li>Social Account Creation </li></ul></ul><ul><ul><ul><li>Myspace </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Vimeo </li></ul></ul></ul><ul><ul><ul><li>YouTube! </li></ul></ul></ul><ul><ul><ul><li>Google Buzz </li></ul></ul></ul><ul><ul><li>Mailchimp, E-mail Marketing </li></ul></ul><ul><ul><ul><li>Convert Existing Customers </li></ul></ul></ul><ul><ul><ul><li>Direct New Customers to List </li></ul></ul></ul><ul><ul><ul><li>Monthly Marketing E-mail </li></ul></ul></ul><ul><ul><li>Brand Campaign </li></ul></ul><ul><ul><ul><li>Vintage Promo T-Shirts </li></ul></ul></ul><ul><ul><ul><li>Online / Print Flyers </li></ul></ul></ul><ul><ul><li>Blogs / Networks </li></ul></ul><ul><ul><ul><li>Explore Blogs & Networks To Promote </li></ul></ul></ul>
  3. 3. Chunk-n-Chip Design Direction & Marketing Proposal 2 PHASE1 Technology Hosting, &quot;The Cloud&quot; Formula uses Cloud Computing provided by © Rackspace US, Inc. Cloud Computing is the future of hosting services, in turn we provide this premium product ast a cost. For Chunk-n-Chip, the brand will require a stable, fast, and seamless web experience. We will provide, Unlimited Hosting Space, Unlimited Transfer, Unlimited Databases (A Wordpress CMS, E-Commerce Required Technology). With your own FTP access for file storeage and direct 24/7 Snap Action Customer Service, you will never encounter a sweeter deal. Investigate Online: Wordpress, Your CMS Platform Ready to reduce your online business costs? Use our custom Wordpress designed platform. With a password protected login you can edit all and any area of your site, create new content, manage your content and users! No longer will you need to pay an hourly fee for simple and direct updates for your website! Wordpress is also ideal for development, over 8,600+ Plugins (and counting) are freely available to use in the development in your site. That's FREE, so you can stop calculating costs for developing custom pages, if its on the plugin directory, its yours! Let us focus on how to use these tools instead of paying to develop them! With full database backups, be at ease, just hit export ad start ensuring your business's success! Investigate Online: CS-CART, Your E-Commerce Platform Need an online store, that is up and running on day one? Ready to integrate FedEx, UPS, USPS and every global provider? Are you ready to have a full featured online store at a cost? With no monthly fees? We hope so! With TONS of features (too many to list here) you can be at peace of mind with your investment. We will link up your store with an SSL Ticket which will protect you and your customers as you shop! Formula will create a natural designed extension of your site, so users will feel comfortably navigating and essentially making a purchase. Investigate Online:
  4. 4. Chunk-n-Chip Design Direction & Marketing Proposal 3 PHASE1 Technology Mailchimp, E-mail Marketing Formula uses mailchimp to ensure that your e-mails are delivered in the best possible sense. That means it abides by all SPAM laws, is visually designed for e-mails that can display rich graphics or straight text, and has an effective campaign rate of click throughs. You can view your campaigns succes rate by analysing everything! What users clicked and how they responded to the e-mail! Save templates for monthly marketing campaigns, and initially it's FREE! Send with Confidence! Investigate Online: Google Business E-mail Accounts Formula Tech Consulting is the tech arm of Formula Creative, these geek swill ensure your e-mail is up and running, your employees have access and you have access anywhere! That means your phone, your home and work computers as well! We will setup all brand e-mails and direct them to the right people! Investigate Online: Google Maps Integration Chunk-n-Chip is becoming a mobile brand. That means you need to let people know where your at, down to the tree that your parked in front of! We will use Google Maps open API tools to create a custom feature which will aloow you to post locations that you currently are or will be. We can even work with you to create a GPS tracker that will post you live to the web! Investigate Online: http://
  5. 5. Chunk-n-Chip Design Direction & Marketing Proposal 4 PHASE1 Technology <ul><li>Basecamp, Manage & Review Our Progress </li></ul><ul><li>Don't clutter up your e-mail! This is a huge project, give it the attention and organziation it deserves! Every campaign we create is organized, tracked, and recorded. That means files we create, passwords and logins, timelines and to do lists are accessible for your review anytime! Want to start a conversation about something simply login and use the writeboard! Notify every memebe rof the project (including us) when you have postd something that needs attention! </li></ul><ul><li>Fortune Brands use basecamp for a reason! It works. </li></ul><ul><li>Investigate Online: </li></ul><ul><li>Feature List </li></ul><ul><ul><li>Dashboard Overview </li></ul></ul><ul><ul><li>To-Do Lists </li></ul></ul><ul><ul><li>File Sharing </li></ul></ul><ul><ul><li>Message Boards </li></ul></ul><ul><ul><li>Milestones </li></ul></ul><ul><ul><li>Time Tracking </li></ul></ul><ul><ul><li>Project Overview </li></ul></ul><ul><ul><li>Comment On Messages </li></ul></ul><ul><ul><li>Calendar Of Goals </li></ul></ul><ul><ul><li>Photos quickly identify who's talking </li></ul></ul><ul><li>Google Analytics & SEO </li></ul><ul><li>Formula will monitor and post a bi-weekly report on your site, with staistics down to specific information like what page is most popular on your site, how long a user was on your site, and how did they get to your site! A FREE feature! Every aspect of your online website technology will allow us to post custom SEO keywords, descriptions and tags that will allow search engines to list your site more prominently! </li></ul>
  6. 6. Chunk-n-Chip Design Direction & Marketing Proposal 5 PHASE2 Design <ul><li>Chunk-n-Chip, A New Image </li></ul><ul><li>Chunk-n-Chip has a natural appeal, its tasty. However in this business realm, Formula banks on action over trends and plans to create a successful relaunch of your brand. It requires a fresh touch, with over 8 years of design experience our firm knows where to research, what questions to ask, and how to communicate a new visual style. </li></ul><ul><li>Main Site Goals </li></ul><ul><li>The &quot;dough&quot; of our plan is to keep you visually thrilled, custom photography, tasty visual compostions and technology will push your identity into aiming for more then a successful campaign, our hands want to aim you in the direction of being the industry leader in your profession. </li></ul><ul><li>Intial plans are as follow to give your brand more of a visual connection through photography and graphics: </li></ul><ul><ul><li>Event Photos, show what people can expect! </li></ul></ul><ul><ul><li>Customers! Display a range of ages enjoying your product, one idea is to have a fresh faced child smiling as he or she devours a booyah! </li></ul></ul><ul><ul><li>Add graphical elemnts that show direction&quot; </li></ul></ul><ul><ul><li>Promote your niche product, They should say Booyah aloud when your site loads </li></ul></ul><ul><ul><li>Integrate the technology without looking like a newspaper of information </li></ul></ul><ul><li>We are not here to get you &quot;up and running&quot;, we are here to create a brand, that will leave you saying &quot;yum&quot;. </li></ul><ul><li>E-Commerce Goals </li></ul><ul><li>To create a natural visual extension of your main site which will allow customers to easily create an account and navigate your online product directory. Maximize your homepage effectiveness by designing a landing page advertisement to latest product news or deals! </li></ul>
  7. 7. Chunk-n-Chip Design Direction & Marketing Proposal 6 PHASE2 Design E-mail Marketing Design E-mails are inherently ugly! Designed e-mails by Formula will ensure people are happy to receieve a message from your brand, with visual &quot;oomph!&quot; list members will be more inclined to become a customer! We take into account e-mail reqiurements from the top e-mail companies in our design work. Branding your Social Accounts Once Formula has setup your new or existing Social Media we will make sure to transfer the visual style from your overall page design to your personal social icon. Your friend list is sure to grow! Creative Director For Your Account, Mauricio Morales Hello! Claudia, Working with you I hope to create a new start to Chunk-n-Chip, over the last 3 years I have been blessed to work with great companies, locally, nationaly, and internationally. Our most successful campaign has allowed a client to gain six figures in investment funds. We have worked with firms, including Ciplex in LA (Upper Deck Memorabilia, Ciplex Lite), new emerging brands (ARC Crafts, Insure Monkey), and local companies (Bro House Records, Laurie Bish For Sheriff) to create unique fresh identities. I know your nbrands visual history, I am anxiosu to work with you on learning about the changes to your bsuienss and how to optimize and present them to your customers! Mauricio Morales Createive Director Formula Creative Media
  8. 8. Chunk-n-Chip Design Direction & Marketing Proposal 7 PHASE3 Marketing Social Account Creation Formula will create or gain access to your current Social accounts in order to unformly organize your brand and communicate Chunk-n-Chip throughout the social field. This information will be posted and accessible in your basecamp project manager account! Social media is becoming the way to communicate to your customers. Aside from a main site it is almost essential your brand will need accounts that range from friend and community based organizations to video accounts to provide a more visual experiences when learning or participating with Chunk-n-Chip! Investigate Online: | | | | | Mailchimp E-mail Marketing Formula offers a monthly marketing management package which will allow you to promote up to 2 designed marketing campaigns. Our goal is to keep you in the minds of a customer without annoying them! Incentives to visit your site are the best way to do this! We will test each e-mail to ensure deliverability and analyse each campaign for areas to explore and increase click throughs! We will connec thtese e-mail templates to the social media newtorks for Chunk-n-Chip as well as creating embed codes to post around those social networks and your main / e-commerce sites! We will easily direct and convert customers to your new account to seamlessly offer a marketing platform that is clean and organized! Investigate Online: Brand Campaigns & Blogs Chunk-n-Chip reminds our firm of niche fortune brands that everyone loves! Creating a vintage promo t-shirt will allow people to promote your brand and wear a unique and fun design! We can work together to come up with catchy and cute phrases to make your promo materials appealing to a trendy in-touch audience! Formula will also pursue banner advertisements and flyers to entice people on networks like Craigslist or trendy new blog eatery blogs to post and display your unique foods or even write reviews! Your main site package also includes a blog for yourself to start promoting your brand and giving a face to Chunk-n-Chip! Investigate Online:
  9. 9. Chunk-n-Chip Design Direction & Marketing Proposal 8 Last Page Investment Costs <ul><li>Hard Costs </li></ul><ul><li>(Technology Or Subscriptions Required For A Successful Campaign) </li></ul><ul><ul><li>Hosting, &quot;The Cloud&quot; - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $25.00 Monthly </li></ul></ul><ul><ul><li>Wordpress, Your CMS Platform - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE Platform </li></ul></ul><ul><ul><li>CS-CART, Your E-Commerce Platform - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $285.00 (Software) $60.00 (Install) </li></ul></ul><ul><ul><li>Mailchimp, E-mail Marketing - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE * </li></ul></ul><ul><ul><li>Google Business E-mail Accounts - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE * </li></ul></ul><ul><ul><li>Google Maps Integration - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE </li></ul></ul><ul><ul><li>Basecamp, Manage & Review Our Progress - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE </li></ul></ul><ul><ul><li>Google Analytics - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FREE </li></ul></ul><ul><li>Total: $370.00, * Denotes a service that can be expanded in case of growth. </li></ul><ul><li>Development Costs </li></ul><ul><li>(Initial Estimate of Development Costs for Setup Of Your Brand, Hourly Rate of $45.00 per Hour) </li></ul><ul><ul><li>Main Site Design, E-Commerce Site Design, Marketing E-mail Design, Social Branding Accounts - - - - - - - - - - - - - - - - - Flate Rate </li></ul></ul><ul><li>NOTICE: This Estimate is subject to change, a formal estimae will be drafted through Freshbooks. Your project manager and estimator is Jared Folsom, 702-499-5002, for any questions! </li></ul>