Webinar global content operations made easy | Kentico Kontent + Actum Digital
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Webinar global content operations made easy | Kentico Kontent + Actum Digital
- 1. Global Content Operations Made Easy: Manufacturing Showcase 25.2.2021
- 2. Welcome
- 3. People introduction Founder and Managing Partner +420 604 231 564 Ratibor.Libal@actumdigital.com Ratibor Líbal Štefan Cvejn Digital Business Consultant Stefan.Cvejn@actumdigital.com Barry Loekenbach Sales Director EMEA | LATAM +31682144594 BarryL@kentico.com
- 4. Helping clients since 1996 25 Years in business 250 Passionate experts 14 Million Euros in 2019 ISO 9001:2015 Quality Management Systems ISO/IEC 20000-1:2011 Service Management ISO/IEC 27001:2013 IT-Security Procedures - ITSM Systems
- 7. Content is valuable asset and needs professional care.
- 9. Content management of thousands of documents is a nightmare without proper tools, modular approach, processes and automation. There is plenty of important Content Lifecycle Management features: asset management, localisation, version management, translation management, controlled vocabulary, SEO content, creation/approval/publishing workflows, publishing channels, user roles management, collaboration tools. Content types with best effect when content management is introduced Content management complexity rise exponentially Product pages Company pages Marketing and PR articles Instructions and manuals
- 10. To get content under control systematic approach is required Getting Content Lifecycle Management under control includes: Modular Content approach, implementation of Content Hub, process and Workflows automation, and strong Adoption support. Complex organisations need content at hand, create at scale and have control over versions.
- 11. Content components in modular content Headline Intro Paragraph 1 Paragraph 2 Paragraph 3 Summary Headline Intro Summary Headline Summary Detail 1 Detail 2 Detail 3 Headline Summary Introduction Article Social media article Technical article Content elements UK website 1 Singapore website UK website 2 website
- 12. Content Hub gives control over work Users • (Internal x externals) • Product manager • Sales manager • Copywriter • Proof-reader • Designer • Lawyer Features • Versioning • Taxonomies & Metadata • Search, filters • Workflows • Planning • User roles • Collaboration • Media library • Back up Integrations • PIM (product information system) • DAM (data asset management) • CMS (web content management system] • PDF generators • Office docs generators • TMS (translation management system) Touchpoints • Multiple websites • e-Learning • Social media • Print / PDF • Digital marketing • Mobile apps
- 13. Content creation workflow automated Plan Creation Milestones Publication Product page update New content creation Translation and localisation Versions and branching Product owner copywrite Content evaluation SEO expert enrichment Legal Review Proof reading Content version 2 Content version 1 Publishing Publishing
- 14. Get complete control over content from one place Status of article with clear info on plan Project process description and dashboard Goal information and progress on models and elements
- 15. All channels have same content from same source Web KB Mobile app Facebook Download PDF
- 16. What is the real value of Content Manager? Sending emails Filling Excel sheets Managing versions of Word document Planning in JIRA Keeping track of metadata in spreadsheet Plan and update Content Strategy Search for best copywriters Evaluate progress through dashboards Manage and support Content Stakeholders Improve content processes Analyse content quality and use Less stress for Content Manager With Old approach With Modular content approach
- 17. Do you face these issues? Issues Risks Obsolete content No ownership Lost in „cloud“ Difficult migration Duplicated content Version mismatch No reusability
- 18. How to calculate your content maturity Content management complexity rise exponentially • More than >5 languages • More than >3 publication channels • Online and offline touchpoints • More than >5 stakeholders • Frequent changes >10 per day • Number of products 50+ • Multiple document formats https://kontent.ai/content-maturity-explorer
- 19. Kentico Kontent
- 21. # C o n t e n t a s a S e r v i c e Content RIGHT CONTENT RIGHT CHANNEL RIGHT NOW RIGHT AUDIENCE Agility Growth
- 23. Delayed Launch Hard to Measure Manual Tracking Endless Maintenance Collaboration Nightmare # C o n t e n t a s a S e r v i c e Digital Transformation Killers
- 30. Preview of your content in a headless scenario
- 31. • • • • •
- 33. • New Mindset • Lack of Visibility during content production • Harder to find content • Unclear how to connect navigation • Lack of page building tools for business users
- 34. • • • •
- 35. From Here To Here
- 37. "The proof of the pudding is in the eating."
- 39. Goals and characteristics 01 02 03 04 Get fast to the desired Training Compose Training from existing materials Create bespoke Trainings Easily translate or localize content 05 Access to usage statistics
- 40. Content model hierarchy Training based on documents Training based on PowerPoint Complex training with various inputs
- 41. Content and design decomposition Content examples Investigation Components (headlines, paragraphs, images, tables…) Models (chapters, subchapters, image with table…) Modular reusable content branded template applied
- 42. Building models
- 43. Use case: Easy content update
- 44. Use case: content reusability
- 45. Use case: new content creation
- 46. Use case: content search
- 47. Document generation process STATELESS DOCUMENT GENERATOR EXTENSIONS FOR KENTICO CONTENT AND PARAMETERS CONTENTTEAMS END USERS GENERATED FILES CONTENT SETUP GENERATED FILES INVOKE DOCUMENT GENERATION GENERATED FILES
- 48. How it works in Kentico Kontent
- 49. Q & A
- 50. Please share your questions into chat and we will try to answer as much as possible.
- 51. Wrap-up
- 52. Let our team to help you with your content Ratibor Líbal Founder and Managing Partner +420 604 231 564 Ratibor.Libal@actumdigital.com Štefan Cvejn Digital Business Consultant Stefan.Cvejn@actumdigital.com Care Specialists Support Experience Tools We bring reliable and skilled team which is always ready to help. Barry Loekenbach Sales Director EMEA | LATAM +31682144594 BarryL@kentico.com
Editor's Notes
- Ratibor: Welcome everybody we will talk about content management how it will work from technical perspective questions
- Barry /Barry Actum people /Ratibor why together
- Ratibor Specialists on content Web development German markets and branch
- There was significant change in a way how companies work with content in recent years. No longer fire and forget approach Content is a part of product and culture/image of company content is no longer ad hoc aktivity there emerged practiceses to follow. And first is understanding how content lives in the company.
- Planning, maintaining, operations and evaluations are necessary and there are specific activities to do People responsible for content are now confrontend with new requirements on quality and quantity of their work and they get into the crisis because they lack tools and processes. What is the crisis about?
- What is content crisis and what we mean by it Lot of content = What types of content are (marketing=campaigns, pr, sales = product, use cases, Product= manuals, HR = trainings)> example> 50k documents Processes = Small vs. Big complexity What are the risks = too late, obsolete, lost = not supporting Solution? Adding resources -> Systematic approach
- CLM needs another approach What are the steps? Break down problem/cintent into smaller parts Brought tool Streamline and define Learn they risk millions invested to marketing and sales because they are not giving enough care to their valuable asset
- Modular content and system in the content not documents but modules and elements building blogs Information + elements Example + tone of voice Design striped aside Metadata + taxonomy Ready for reuse (find, put into model, change structure) Ready for update (find, propagate changes, linke elements) To work with a content in such a way you need tool
- Content hub Tool for managing the content; Single point of truth; central point of distribution Ownership (cause of problems is lack of ownership) Metadat and taxonomy (cause is no descrition and findability) Planning of work and workflow Content Hub enables instantly change one element across multiple web sites. Content Hub gives control on all content publication from one interface.
- All users work with same data, same place Defined Streamlined Automated Simply introducing workflow into the process without change the speed of uptade is “ times bigger.
- Single point of truth but it is single point of management as well. Usecase: single point of truth (organisation, dashboards) Content is not about writing and FE
- Usecase: touchpoints (SEO, marketing) Was talking about: modular approach, tools, workflows. What about people? Does the change of the technology change the roles of people?
- Role of content manager Old vs new What you need to achieve? Less administration, more control, less stress, Be hero help others, do more work Basics are covered by tools and processes Conntent manager can focus on added value At the begining we said we talk about certain complexitzy of content problem. Who can benefit from this approach?
- I would emphises two main couses of all problems. lack ownership missing single point of truth Files with content :somewhere:
- Modular approach and content hub is not for everybody lets find out It may be interesting for companies which have…. Evaluate your content matutrity at the link bellow. …who will show you the tool.
- We believe that using content as a strategic asset is the key to unlocking business agility and growth. Moments of instant gratification, customer delight… whatever you call it…. They don’t just happen. They are about delivering the right content via the right channel, to the right audience at precisely the right time. And let’s be honest - THAT’s HARD. We think that the answer to this challenge is to start delivering content “as a service” within your organization.
- We deliver end-to-end content management by helping our customer deliver “CONTENT-AS-A-SERVICE.” Essentially, we’ve created a cloud-based content hub that allows marketers and developers to come together, collaborate on content, deliver it to any channel and audience, measure its performance and optimize everything over time. Our most avid users are the two roles primarily charged with creating new content experiences within any organization: marketers and developers.
- Before I get into “content-as-a-service,” let me tell you a bit about some of the challenges we see our customers struggle with before they deploy Kentico Kontent. We believe that content is NOT AGILE because it is created through really complex behavior. Content requires teams to come together, collaborate, iterate, measure and maintain a digital experience over an extended period of time. Examples: Content creates a collaboration nightmare with docs, links and invites flying around over email, slack, etc. even during the brief ‘strategy’ phase of the process Content constantly delays launches; particularly when there is back-and-forth between developers and writers when they are polishing up a digital experience Content creates exponential maintenance cycles for updates and fixes across multiple websites and channels. All of these things are massive time and resource traps – and they destroy the ability of a company to drive digital transformation and, ultimately, to grow the business.
- So we've decided to go the extra mile to help our customers with their daily website management jobs. Now we are getting to Web Spotlight. Let me tell you what you can expect to see within the first release. Website structure builder providing effortless building of website navigation structure. Side by side preview and editing, because we do know how important for every content creator is quick visual feedback during the content creation process. All of those still with reusable omnichannel content. Web spotlight is another layer of content items designed for a specific channel. And this channel-specific content wraps your core omnichannel content. <pause for a few seconds> Let's take a look at how you can manage the website with Web spotlight. For the demo, I am going to use Safelife, which is one of our demo sites and short videos of the product, which is currently still in development. (slide)
- So we've decided to go the extra mile to help our customers with their daily website management jobs. Now we are getting to Web Spotlight. Let me tell you what you can expect to see within the first release. Website structure builder providing effortless building of website navigation structure. Side by side preview and editing, because we do know how important for every content creator is quick visual feedback during the content creation process. All of those still with reusable omnichannel content. Web spotlight is another layer of content items designed for a specific channel. And this channel-specific content wraps your core omnichannel content. <pause for a few seconds> Let's take a look at how you can manage the website with Web spotlight. For the demo, I am going to use Safelife, which is one of our demo sites and short videos of the product, which is currently still in development. (slide)
- So we've decided to go the extra mile to help our customers with their daily website management jobs. Now we are getting to Web Spotlight. Let me tell you what you can expect to see within the first release. Website structure builder providing effortless building of website navigation structure. Side by side preview and editing, because we do know how important for every content creator is quick visual feedback during the content creation process. All of those still with reusable omnichannel content. Web spotlight is another layer of content items designed for a specific channel. And this channel-specific content wraps your core omnichannel content. <pause for a few seconds> Let's take a look at how you can manage the website with Web spotlight. For the demo, I am going to use Safelife, which is one of our demo sites and short videos of the product, which is currently still in development. (slide)
- So we've decided to go the extra mile to help our customers with their daily website management jobs. Now we are getting to Web Spotlight. Let me tell you what you can expect to see within the first release. Website structure builder providing effortless building of website navigation structure. Side by side preview and editing, because we do know how important for every content creator is quick visual feedback during the content creation process. All of those still with reusable omnichannel content. Web spotlight is another layer of content items designed for a specific channel. And this channel-specific content wraps your core omnichannel content. <pause for a few seconds> Let's take a look at how you can manage the website with Web spotlight. For the demo, I am going to use Safelife, which is one of our demo sites and short videos of the product, which is currently still in development. (slide)
- So we've decided to go the extra mile to help our customers with their daily website management jobs. Now we are getting to Web Spotlight. Let me tell you what you can expect to see within the first release. Website structure builder providing effortless building of website navigation structure. Side by side preview and editing, because we do know how important for every content creator is quick visual feedback during the content creation process. All of those still with reusable omnichannel content. Web spotlight is another layer of content items designed for a specific channel. And this channel-specific content wraps your core omnichannel content. <pause for a few seconds> Let's take a look at how you can manage the website with Web spotlight. For the demo, I am going to use Safelife, which is one of our demo sites and short videos of the product, which is currently still in development. (slide)
- Pre-prepared questions (5)
- Who should think about solution What are main benefits Effort, time, budget control
- Welcome to reach us with questions Join us at LI Presentation will be shared