1. 1
Laura Favaretti - Curriculum Vitae
Personal Information:
mobile: +39 349 3056804
E-mail: lfavaretti@hotmail.com
Address: Via Piovene 22, Padova 35100
Nationality: Italian
Date and place of birth: 19 / 09 / 1982 Padova, Italy
Italian: Mother tongue
English: excellent written and spoken
Spanish: good written and spoken
I am a communicative and outgoing person.
I love to travel and I am a passionate about art, music,
photography.
I pursued a long experience in luxury hotel sales
management and destination management marketing.
I have a good vision of the tourism industry and event
management overall.
My experiences focus on sales & marketing, hotels, public relations, events management,
conferences and meetings.
I am flexible to new roles and positions as I am always looking for new challenges.
I achieved stable and successful working partnership and I have good human resources skills,
trough the consolidation of a successful team.
I am precise and responsible.
Work experiences:
February 2013 –actual position
Responsible of the MICE business unit
Padova and Terme Euganee Convention & Visitors Bureau
Business development manager in charge of the start up of Padova and Terme Euganee Convention
& Visitors Bureau (Destination Management Organization), founded by the Chamber of Commerce
and Province of Padova.
- Head of Convention Bureau (MICE department) to push the destination as location for
congresses, incentives, conventions, events.
- Head of Visitors Bureau (leisure department) in charge of brand awareness development of the
destination, creation and promotion of packages (weekend, wellness, bike, food, Expo)
Project Manager of EVENeTO – project on the first MICE workshop in Veneto Region (March 2014)
Project Manager of “Come to Padova and discover Expo 2015” – project in collaboration with the
Chamber of Commerce to increase events and activities in Padova before, during and after Milan
Expo 2015 (new touristic product concerning food, educational, events etc.)
Responsibilities:
- create a strong and motivated team (three resources reporting)
- individuate common objectives to the partners and the founders and develop a strategy to reach
targets and goals
- develop the brand awareness and the knowledge of the Convention Bureau to the MICE and
leisure key players in Italian and International markets
- develop a three year plan with measurable objectives
- build up relationships with local, national and international press
- attendance to national and international expos, workshops, exhibitions
- marketing activities (new promotional materials and collaterals, brochures, presentations etc.)

2. 2
- New web site planning, new social media plan
- business to business event and fair
- development of a business to consumer commercial strategy with measurable targets
- full management of the year budget, proposal and discussion on new year budget
- organization of educationals, workshops, event to promote the destination and to incentive B2B
activities
- creation of new touristic products (weekend, art city, bike, food)
- contacts and collaboration with IMEX, EIBTM, Meedex, London Meeting Show, BTC, TTI, Enit,
Ediman, Mice&More, Best of Mice, Quality, Brains, Convention Bureau Italia etc.
2015-2016 Vice President Membership and member care, board member
MPI Italian Chapter
2013-2015 member of MPI - Meeting Professional International
2013-2015 member of Federcongressi & Eventi
Italian association of experts of the meeting industry
TEACHING EXPERIENCES:
December 2015 – Professor in the framework of the training course with Congress and its thematic
focus group of professionals related to the project Come to Padua and discover Expo, dedicated to
cities with congress vocation: opportunities and problems, relationship between public and private,
case history.
July 2015 – Moderator during the Meeting Planners International Convention concerning the
relationship between biodiversity and the world of the meeting industry.
October 2014 – Professor during the project TEC – tourism and culture opportunities organized and
promoted by Confesercenti Padova regarding basic elements of touristic product creation,
management, promotion.
July 2010 – January 2013
Regional Sales Manager Rocco Forte Hotels, reporting to the
Regional Sales Director Mainland Europe.
UK Five stars luxury hotels chain with properties located mainly in Europe for which I was
responsible for sales in Italy and Switzerland.
Consistent clients’ portfolio: Italy and Switzerland all segments (MICE, leisure, business agencies,
companies, tour operators, consortias)
Knowledge of additional fundamental markets: MICE worldwide, Germany, UK, USA, South
America, etc.
Responsibilities:
Development of the brand awareness in the countries of responsibility
Consolidate activity plan in the countries of responsibility
Sales, marketing, communication, specific action plans
Set and agree targets with DOSM
Individual budget management
Company’s event and roadshows organization
Expert in MICE business (worked in special projects for this segment)
Hosted buyers program of main national and international exhibitions (IMEX, EIBTM, ATM, BTC)
Familiarization trip organization to main European destinations
Main tradeshows and events in Italy and Switzerland (American Express FHR showcases, Ediman
events, Oto/P5 events, Secretary.it, Leading Hotel of the World)
June 2008 – June 2010
Sales Manager in charge of the Italian Market and MICE worldwide, reporting to DOSM
Hotel de Russie in Rome and Hotel Savoy in Florence, Rocco Forte Hotels
Consistent clients’ portfolio: Italian top agencies, companies, tour operators
Individual sales Calls in Italy with main focus on Milan, Rome and Florence
Participation to main Italian and international trade shows (IMEX, EIBTM, BTC, TTG etc.)
Organization of events, familiarization trip, showcases
Individual sales calls in Italy, United Kingdom, Germany, Benelux
Company roadshows in the USA, United Kingdom, Germany, Spain

3. 3
September 2006 – June 2008
Groups&Conferences Coordinator Hotel Savoy in Florence, Rocco Forte Hotels, reporting to GM
Groups offers, price strategy, management of groups/events in house, pro-active sales actions, PR.
May – August 2006
Villa La Pietra, Home of New York University in Florence
International Conference and Event Centre.
Conferences & Events offers and management, advertising campaigns, press releases
March – August 2005
Guinness Storehouse, Diageo Group. Dublin, Ireland
Museum, archive, International conference center.
Conference assistant, tour guide, press relations services for Italian and International press.
Education:
November 2005 – September 2006
Master “institutional advertising, new media and events management”
Liberal Arts College, Florence University.
Marketing, economy, business & events planning, press office, exhibition space set up.
Graduated with full marks – 110/110 with honors
From 2001 to 2005
Communication Studies University
Liberal Arts College, Padova University
Graduated with 108/110
From 1996 to 2001
Foreign languages high school at P.Scalcerle school, Padova
Graduated with 92/100
“I authorize the treatment of my personal datas”