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Digital taxi revolution in GOA
PROBLEM STATEMENTS FOR GOA TAXI INDUSTRY
IS MAJOR PROBLEM
DIGITAL ADOPTION
CONFINED TAXI & HOTELS NEXUS
UNIONS, HOTELS NEXUS
CASH ECONOMY PRELEVANT
FEAR OF LOSING REVENUES
PLAYS A MAJOR ROLE IN NON ADOPTION
TAXI UNIONS
“IT’ IS BETTER TOGET CASH”
“I CAN EARN MORE BY INCREASING TAXI RENT”
“I CAN PAY EASILY”
“NOT ENOUGH INCENTIVES FROM GOVT”
EXISTING TAXI SITUATION
CASH PAYMENT
VARIABLE FARES
INCENTIVES
DIGITAL PAYMENT
CUSTOMERS TAXI OWNERS TAXI UNIONS TAXI DRIVERS
“I CAN EARN MORE”
“I NEED CASH. NEED TO WAIT A MONTH
TO GET MONEY
Don’t get digitized taxi services
& transparency
Tourists
Augmenting things between
all stake holders
Government
Facing heat from local taxi mafia
Local Goan People
Exorbitant pricing policy
Local Taxis
No parity in income
of drivers
Drivers
GOA STATE
LOCAL TRANSPORT
What is GOAMILES?
NO Ride commission from taxi drivers
02
100% Prepaid digital payments
03
Out of the box revenues with pay per use
model
06
Convenience fees + VAS as revenue model
05
More than 100% growth
month on month
04
GOA’s 1st Mobile app based taxi service
01
User friendly App
Passenger & Driver App
Simple & easy taxi booking
Integrated payment gateway
Cashless Journey
Available in
What is GOAMILES APP?
How are we different?
INR 1800-2000 crores economy
Unique Benefits
01
02
03
04
05
06
07
08
Regularize cash economy
Revolutionary taxi model
NO revenue hit to drivers
Prepaid digital payments
Tourist economy adoption
Value added services (VAS)
Digital & Mobile operations
Revenue: Convenience fees
Locals, business & tourists gets transparency
1st of a kind in India Vs. Biggies of taxi business
Prior money for awarding taxi services & VAS
Complete digital operations: end to end
Getting VAS services as organized sector
GOAMILES
12-15% bottom line
Needed boost & trusted services for tourists
Crank shaft - Business STAKEHOLDERS
1 3 5 7
2 4 6 8
DRIVERS
TOURISTS
GOVT.
HAPPY
TOURISTS
LOCAL
BUSINESSES
ECONOMY
HAPPY
CITIZENS
PERFECT
SERVICE
Taxi digitization road map for GOAMILES
Digital payment with
multiple choice & options
Enriching tourist transport
experience
GOAMILES
TAXI
Transport
DIGITAL
Payments
Addressing taxi
passenger base
Goa Govt. Initiatives
for digital payments
Technology & process driven
operation execution
Align to government vision & mission
Milestones
01 02
03 04
05 06
160 Cabs
30th Aug. 2018
60 Cabs
06th Aug. 2018
CM Manohar Parrikar
inaugurated
6th Aug. 2018
Market share with 250 Cabs
30th Sept
Close to 750 cabs
Nov. 2018
Concentation of cab acquisition
15th Sept 2018
Revenue Performance
Aug, 2018 Sept, 2018 Oct, 201806 Aug Nov, 2018
1515
Trips
3376
Trips
5810
Trips
8500
Trips
March, 2019
52,000
Trips
March, 2021March, 2020
2,00,000
Trips
4,50,000
Trips
Growing at 100%+ Month on Month
1
Value Added Services Launch
2
2-3 years heading to
operational excellence
3
GOAMILES 2.0 LAUNCH
GET OFF THE RUNWAY AND STAY IN THE AIR
THE SKY IS THE LIMIT
Way Forward for GOAMILES..
JAN 2019
MANGALURU
MARCH 2019
KOCHI
AUGUST 2019
JAIPUR
BHUBANESWAR
MARCH 2019
GUWAHATI
MULTI CITY LAUNCH..
MAY 2019
VALUE ADDED SERVICES
GOAMILES 2.0
Opportunity
To make a unified platform on the lines of Taxi +
VAS Services, all bundled into One.
This is Revolutionary, as leaders in the spade
have been able to do only 1 thing among 2.
Hotels/Casinos
Water Sports Tour Packages
Restaurants
Night Life &
Tourists Spots
GOAMILES 2.0
Home
Stays
Manage Tour
Packages, as you
want
Car Rental &
Leasing
Travel & Tour
Packages
Intracity
Transport
Trained Cab
Drivers
Luxurious Cabs
Entire Range
Offline
Cab ServicesIncrease
Stickiness
Vehicle on Rent
(FUTURISTIC)
Advance Booking
Services
GOAMILES 2.0
Casinos,
Water Sports
Combine Airport
Pickup with Hotel
Package
Transport
Whenever, Whatever
& Anytime
Cabs as
Tour Package
Call as per
Customer Time
Round the clock
ServicesPay per Use
Transport Services
Like
Hotel’s
Luxurious Cabs
Pay per Ride
Pick Vehicle as per
your Choice
Loyalty Programs
Ecosystem with
GOAMILES
Vehicle on Rent
(FUTURISTIC)
Packages
Fulfilment with
last Miles Travel
Zero Ownership
Cost
Benefits for hospitality Industry
Don’t Own
Inventory
Whats the MATH?
VALUE ADDED SERVICES :
GOAMILES 2.0
03
VAS Earnings
02
VAS Referrals
Drivers would be
more than happy
to get referrals for
other drivers
01
Taxi Earning
This will make lot
of trust in our
system
DRIVER WOULD BE OUR SALES PARTNER
Drivers are
fulcrum of sales &
will have high
earning potential
Capitalize & Act
With 4000 Cabs/day booking target ahead, we can add a
layer of making Drivers become our sales agent.
Be Scholar of the
game, EARLY
Unorganized to
Organized
Let’s make things
that are GROSS
Make History to
FOLLOW us
Jo Dikhayi Jata hai…
……. Wohi Bikega
8
Hotel Segment Focus Mid-premium (3/4/5 star); > INR 3,500
Core Brand Messaging OFFLINE revenues more than ONLINE
Differentiated Consumer Offerings
Personal touch point & sales through
Driver
Acquisition Strategy
Jo Dikhayi Jata hai…
……. Wohi Bikega
Loyalty Enablers Offer Same Discount as ONLINE
Product Features VAS across tourists services
Campaign Strategy
Driver & Hospitality gains from traction of 1st
Touch Points
Go to Market Strategies
Packaged
Tours
Fleet and leasing
Digital
Payment
Savings
Overall
Mobility
planning
Taxi Services
Base
City Tour
Packages
Car on Demand
Smart Revenue
Services
Casino
Ticketing
Events
Ticketing
Real-time
Conversions
i
Framework
Current
infrastructural
framework and
enablers need to be
upgraded or purpose
built to a higher plane
of intelligence to
serve the upcoming
needs of intelligent
mobility.
Digital Mobility
Innovative and
diverse mobility
solutions that cater to
a wide range of
consumers’ mobility
needs will exist
cohesively, providing
cost-effective and
time-saving travel
options for
commuters.
Intelligent VAS—A multi-faceted OFFLINE sales solution
Source: Frost & Sullivan
Right Message
Expand
Reach Masses
Paradigm Shift
Geo Political
Finance
Marketing Strength
Mindset
Industry Support (Auto Sector)
Challenges to TOP the Charts
Forge Partnership
Automobile OEM : Support
VaaS (Vehicle as a Service), Larger
revenue share in the foray
Project
partnership
Customer affinity towards
VaaS model
Follow the customer
Transport Tech : 100 Smart
cities
to be covered on same lines
Invest in tech
backbone
Use Vehicle Product
digitisation to enable deeper
ongoing customer
relationships
Change the game
Evolved Business model to
tap into recurring prepaid
daily profit pool
Revolutionizing prepaid
money
Early mover advantage of
going green
Grow GREEN
Success Factors
Transparency leading
to greater trust
Enlighten system @
all inputs coming to
serve customer better
OEM taking major
share for Infra
investment
End to end
digital operations
Bringing digital tax
economy to GOA
Enabling right fare to
right ride
The world is filled with
best practices
GOAMILES would be the next BIG case Study
info@goamiles.com
Thank You

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Digital taxi revolution in GOA through GOAMILES app

  • 2.
  • 3. PROBLEM STATEMENTS FOR GOA TAXI INDUSTRY IS MAJOR PROBLEM DIGITAL ADOPTION CONFINED TAXI & HOTELS NEXUS UNIONS, HOTELS NEXUS CASH ECONOMY PRELEVANT FEAR OF LOSING REVENUES PLAYS A MAJOR ROLE IN NON ADOPTION TAXI UNIONS
  • 4. “IT’ IS BETTER TOGET CASH” “I CAN EARN MORE BY INCREASING TAXI RENT” “I CAN PAY EASILY” “NOT ENOUGH INCENTIVES FROM GOVT” EXISTING TAXI SITUATION CASH PAYMENT VARIABLE FARES INCENTIVES DIGITAL PAYMENT CUSTOMERS TAXI OWNERS TAXI UNIONS TAXI DRIVERS “I CAN EARN MORE” “I NEED CASH. NEED TO WAIT A MONTH TO GET MONEY
  • 5. Don’t get digitized taxi services & transparency Tourists Augmenting things between all stake holders Government Facing heat from local taxi mafia Local Goan People Exorbitant pricing policy Local Taxis No parity in income of drivers Drivers GOA STATE LOCAL TRANSPORT
  • 6.
  • 7. What is GOAMILES? NO Ride commission from taxi drivers 02 100% Prepaid digital payments 03 Out of the box revenues with pay per use model 06 Convenience fees + VAS as revenue model 05 More than 100% growth month on month 04 GOA’s 1st Mobile app based taxi service 01
  • 8. User friendly App Passenger & Driver App Simple & easy taxi booking Integrated payment gateway Cashless Journey Available in What is GOAMILES APP?
  • 9. How are we different? INR 1800-2000 crores economy Unique Benefits 01 02 03 04 05 06 07 08 Regularize cash economy Revolutionary taxi model NO revenue hit to drivers Prepaid digital payments Tourist economy adoption Value added services (VAS) Digital & Mobile operations Revenue: Convenience fees Locals, business & tourists gets transparency 1st of a kind in India Vs. Biggies of taxi business Prior money for awarding taxi services & VAS Complete digital operations: end to end Getting VAS services as organized sector GOAMILES 12-15% bottom line Needed boost & trusted services for tourists
  • 10.
  • 11. Crank shaft - Business STAKEHOLDERS 1 3 5 7 2 4 6 8 DRIVERS TOURISTS GOVT. HAPPY TOURISTS LOCAL BUSINESSES ECONOMY HAPPY CITIZENS PERFECT SERVICE
  • 12. Taxi digitization road map for GOAMILES Digital payment with multiple choice & options Enriching tourist transport experience GOAMILES TAXI Transport DIGITAL Payments Addressing taxi passenger base Goa Govt. Initiatives for digital payments Technology & process driven operation execution Align to government vision & mission
  • 13. Milestones 01 02 03 04 05 06 160 Cabs 30th Aug. 2018 60 Cabs 06th Aug. 2018 CM Manohar Parrikar inaugurated 6th Aug. 2018 Market share with 250 Cabs 30th Sept Close to 750 cabs Nov. 2018 Concentation of cab acquisition 15th Sept 2018
  • 14. Revenue Performance Aug, 2018 Sept, 2018 Oct, 201806 Aug Nov, 2018 1515 Trips 3376 Trips 5810 Trips 8500 Trips March, 2019 52,000 Trips March, 2021March, 2020 2,00,000 Trips 4,50,000 Trips
  • 15. Growing at 100%+ Month on Month 1 Value Added Services Launch 2 2-3 years heading to operational excellence 3 GOAMILES 2.0 LAUNCH GET OFF THE RUNWAY AND STAY IN THE AIR THE SKY IS THE LIMIT Way Forward for GOAMILES..
  • 16. JAN 2019 MANGALURU MARCH 2019 KOCHI AUGUST 2019 JAIPUR BHUBANESWAR MARCH 2019 GUWAHATI MULTI CITY LAUNCH.. MAY 2019
  • 18. Opportunity To make a unified platform on the lines of Taxi + VAS Services, all bundled into One. This is Revolutionary, as leaders in the spade have been able to do only 1 thing among 2. Hotels/Casinos Water Sports Tour Packages Restaurants Night Life & Tourists Spots GOAMILES 2.0
  • 19. Home Stays Manage Tour Packages, as you want Car Rental & Leasing Travel & Tour Packages Intracity Transport Trained Cab Drivers Luxurious Cabs Entire Range Offline Cab ServicesIncrease Stickiness Vehicle on Rent (FUTURISTIC) Advance Booking Services GOAMILES 2.0 Casinos, Water Sports Combine Airport Pickup with Hotel Package
  • 20. Transport Whenever, Whatever & Anytime Cabs as Tour Package Call as per Customer Time Round the clock ServicesPay per Use Transport Services Like Hotel’s Luxurious Cabs Pay per Ride Pick Vehicle as per your Choice Loyalty Programs Ecosystem with GOAMILES Vehicle on Rent (FUTURISTIC) Packages Fulfilment with last Miles Travel Zero Ownership Cost Benefits for hospitality Industry Don’t Own Inventory
  • 21. Whats the MATH? VALUE ADDED SERVICES : GOAMILES 2.0
  • 22. 03 VAS Earnings 02 VAS Referrals Drivers would be more than happy to get referrals for other drivers 01 Taxi Earning This will make lot of trust in our system DRIVER WOULD BE OUR SALES PARTNER Drivers are fulcrum of sales & will have high earning potential
  • 23. Capitalize & Act With 4000 Cabs/day booking target ahead, we can add a layer of making Drivers become our sales agent. Be Scholar of the game, EARLY Unorganized to Organized Let’s make things that are GROSS Make History to FOLLOW us
  • 24.
  • 25. Jo Dikhayi Jata hai… ……. Wohi Bikega
  • 26. 8 Hotel Segment Focus Mid-premium (3/4/5 star); > INR 3,500 Core Brand Messaging OFFLINE revenues more than ONLINE Differentiated Consumer Offerings Personal touch point & sales through Driver Acquisition Strategy Jo Dikhayi Jata hai… ……. Wohi Bikega Loyalty Enablers Offer Same Discount as ONLINE Product Features VAS across tourists services Campaign Strategy Driver & Hospitality gains from traction of 1st Touch Points Go to Market Strategies
  • 27. Packaged Tours Fleet and leasing Digital Payment Savings Overall Mobility planning Taxi Services Base City Tour Packages Car on Demand Smart Revenue Services Casino Ticketing Events Ticketing Real-time Conversions i Framework Current infrastructural framework and enablers need to be upgraded or purpose built to a higher plane of intelligence to serve the upcoming needs of intelligent mobility. Digital Mobility Innovative and diverse mobility solutions that cater to a wide range of consumers’ mobility needs will exist cohesively, providing cost-effective and time-saving travel options for commuters. Intelligent VAS—A multi-faceted OFFLINE sales solution Source: Frost & Sullivan
  • 28. Right Message Expand Reach Masses Paradigm Shift Geo Political Finance Marketing Strength Mindset Industry Support (Auto Sector) Challenges to TOP the Charts Forge Partnership
  • 29. Automobile OEM : Support VaaS (Vehicle as a Service), Larger revenue share in the foray Project partnership Customer affinity towards VaaS model Follow the customer Transport Tech : 100 Smart cities to be covered on same lines Invest in tech backbone Use Vehicle Product digitisation to enable deeper ongoing customer relationships Change the game Evolved Business model to tap into recurring prepaid daily profit pool Revolutionizing prepaid money Early mover advantage of going green Grow GREEN
  • 30. Success Factors Transparency leading to greater trust Enlighten system @ all inputs coming to serve customer better OEM taking major share for Infra investment End to end digital operations Bringing digital tax economy to GOA Enabling right fare to right ride
  • 31. The world is filled with best practices GOAMILES would be the next BIG case Study