GOAMILES: 1st Mobile taxi app service in entire Asia without taking any revenue share from taxi drivers income, yet effective, helping government earn required taxes, tourist making their transportation cost cheaper & end to end mobile operations with complete transparency deploying 1000 drivers to earn their livelihood & make the state of Goa have their 1st mobile-based taxi app system.
3. PROBLEM STATEMENTS FOR GOA TAXI INDUSTRY
IS MAJOR PROBLEM
DIGITAL ADOPTION
CONFINED TAXI & HOTELS NEXUS
UNIONS, HOTELS NEXUS
CASH ECONOMY PRELEVANT
FEAR OF LOSING REVENUES
PLAYS A MAJOR ROLE IN NON ADOPTION
TAXI UNIONS
4. “IT’ IS BETTER TOGET CASH”
“I CAN EARN MORE BY INCREASING TAXI RENT”
“I CAN PAY EASILY”
“NOT ENOUGH INCENTIVES FROM GOVT”
EXISTING TAXI SITUATION
CASH PAYMENT
VARIABLE FARES
INCENTIVES
DIGITAL PAYMENT
CUSTOMERS TAXI OWNERS TAXI UNIONS TAXI DRIVERS
“I CAN EARN MORE”
“I NEED CASH. NEED TO WAIT A MONTH
TO GET MONEY
5. Don’t get digitized taxi services
& transparency
Tourists
Augmenting things between
all stake holders
Government
Facing heat from local taxi mafia
Local Goan People
Exorbitant pricing policy
Local Taxis
No parity in income
of drivers
Drivers
GOA STATE
LOCAL TRANSPORT
6.
7. What is GOAMILES?
NO Ride commission from taxi drivers
02
100% Prepaid digital payments
03
Out of the box revenues with pay per use
model
06
Convenience fees + VAS as revenue model
05
More than 100% growth
month on month
04
GOA’s 1st Mobile app based taxi service
01
8. User friendly App
Passenger & Driver App
Simple & easy taxi booking
Integrated payment gateway
Cashless Journey
Available in
What is GOAMILES APP?
9. How are we different?
INR 1800-2000 crores economy
Unique Benefits
01
02
03
04
05
06
07
08
Regularize cash economy
Revolutionary taxi model
NO revenue hit to drivers
Prepaid digital payments
Tourist economy adoption
Value added services (VAS)
Digital & Mobile operations
Revenue: Convenience fees
Locals, business & tourists gets transparency
1st of a kind in India Vs. Biggies of taxi business
Prior money for awarding taxi services & VAS
Complete digital operations: end to end
Getting VAS services as organized sector
GOAMILES
12-15% bottom line
Needed boost & trusted services for tourists
10.
11. Crank shaft - Business STAKEHOLDERS
1 3 5 7
2 4 6 8
DRIVERS
TOURISTS
GOVT.
HAPPY
TOURISTS
LOCAL
BUSINESSES
ECONOMY
HAPPY
CITIZENS
PERFECT
SERVICE
12. Taxi digitization road map for GOAMILES
Digital payment with
multiple choice & options
Enriching tourist transport
experience
GOAMILES
TAXI
Transport
DIGITAL
Payments
Addressing taxi
passenger base
Goa Govt. Initiatives
for digital payments
Technology & process driven
operation execution
Align to government vision & mission
13. Milestones
01 02
03 04
05 06
160 Cabs
30th Aug. 2018
60 Cabs
06th Aug. 2018
CM Manohar Parrikar
inaugurated
6th Aug. 2018
Market share with 250 Cabs
30th Sept
Close to 750 cabs
Nov. 2018
Concentation of cab acquisition
15th Sept 2018
15. Growing at 100%+ Month on Month
1
Value Added Services Launch
2
2-3 years heading to
operational excellence
3
GOAMILES 2.0 LAUNCH
GET OFF THE RUNWAY AND STAY IN THE AIR
THE SKY IS THE LIMIT
Way Forward for GOAMILES..
18. Opportunity
To make a unified platform on the lines of Taxi +
VAS Services, all bundled into One.
This is Revolutionary, as leaders in the spade
have been able to do only 1 thing among 2.
Hotels/Casinos
Water Sports Tour Packages
Restaurants
Night Life &
Tourists Spots
GOAMILES 2.0
19. Home
Stays
Manage Tour
Packages, as you
want
Car Rental &
Leasing
Travel & Tour
Packages
Intracity
Transport
Trained Cab
Drivers
Luxurious Cabs
Entire Range
Offline
Cab ServicesIncrease
Stickiness
Vehicle on Rent
(FUTURISTIC)
Advance Booking
Services
GOAMILES 2.0
Casinos,
Water Sports
Combine Airport
Pickup with Hotel
Package
20. Transport
Whenever, Whatever
& Anytime
Cabs as
Tour Package
Call as per
Customer Time
Round the clock
ServicesPay per Use
Transport Services
Like
Hotel’s
Luxurious Cabs
Pay per Ride
Pick Vehicle as per
your Choice
Loyalty Programs
Ecosystem with
GOAMILES
Vehicle on Rent
(FUTURISTIC)
Packages
Fulfilment with
last Miles Travel
Zero Ownership
Cost
Benefits for hospitality Industry
Don’t Own
Inventory
22. 03
VAS Earnings
02
VAS Referrals
Drivers would be
more than happy
to get referrals for
other drivers
01
Taxi Earning
This will make lot
of trust in our
system
DRIVER WOULD BE OUR SALES PARTNER
Drivers are
fulcrum of sales &
will have high
earning potential
23. Capitalize & Act
With 4000 Cabs/day booking target ahead, we can add a
layer of making Drivers become our sales agent.
Be Scholar of the
game, EARLY
Unorganized to
Organized
Let’s make things
that are GROSS
Make History to
FOLLOW us
26. 8
Hotel Segment Focus Mid-premium (3/4/5 star); > INR 3,500
Core Brand Messaging OFFLINE revenues more than ONLINE
Differentiated Consumer Offerings
Personal touch point & sales through
Driver
Acquisition Strategy
Jo Dikhayi Jata hai…
……. Wohi Bikega
Loyalty Enablers Offer Same Discount as ONLINE
Product Features VAS across tourists services
Campaign Strategy
Driver & Hospitality gains from traction of 1st
Touch Points
Go to Market Strategies
27. Packaged
Tours
Fleet and leasing
Digital
Payment
Savings
Overall
Mobility
planning
Taxi Services
Base
City Tour
Packages
Car on Demand
Smart Revenue
Services
Casino
Ticketing
Events
Ticketing
Real-time
Conversions
i
Framework
Current
infrastructural
framework and
enablers need to be
upgraded or purpose
built to a higher plane
of intelligence to
serve the upcoming
needs of intelligent
mobility.
Digital Mobility
Innovative and
diverse mobility
solutions that cater to
a wide range of
consumers’ mobility
needs will exist
cohesively, providing
cost-effective and
time-saving travel
options for
commuters.
Intelligent VAS—A multi-faceted OFFLINE sales solution
Source: Frost & Sullivan
28. Right Message
Expand
Reach Masses
Paradigm Shift
Geo Political
Finance
Marketing Strength
Mindset
Industry Support (Auto Sector)
Challenges to TOP the Charts
Forge Partnership
29. Automobile OEM : Support
VaaS (Vehicle as a Service), Larger
revenue share in the foray
Project
partnership
Customer affinity towards
VaaS model
Follow the customer
Transport Tech : 100 Smart
cities
to be covered on same lines
Invest in tech
backbone
Use Vehicle Product
digitisation to enable deeper
ongoing customer
relationships
Change the game
Evolved Business model to
tap into recurring prepaid
daily profit pool
Revolutionizing prepaid
money
Early mover advantage of
going green
Grow GREEN
30. Success Factors
Transparency leading
to greater trust
Enlighten system @
all inputs coming to
serve customer better
OEM taking major
share for Infra
investment
End to end
digital operations
Bringing digital tax
economy to GOA
Enabling right fare to
right ride
31. The world is filled with
best practices
GOAMILES would be the next BIG case Study