Blog for web

Issue 35, July 2021
Organisational Gazette
BLOG
Issue 35, July 2021
Amit Kumar Mukherjee
Winner of
Cold Chain Logistics
Brand Name Contest

The foundation of Balmer Lawrie (BL) is r o o t e d
in diversity and in any event, the Company has drawn
its strength from this diversity. The diverse nature of its
businesses reinforced by its presence in several g e o g r a p h i e s
distinguishes our Company from others. We have our units /
establishments spread across the states and union territories. We
also have Joint Venture companies in UAE and Indonesia. Though we have an
intrapreneurial culture, you would agree that it is not possible for an employee to
experience BL in its totality in his / her entire service life in the Company. Hence,
time and again, through our various in-house communication media, we try to bring
slices of BL into the life of an employee. This issue of Balmer Lawrie Organisational
Gazette (BLOG) is focused on the Logistics Business of the Company and features its
key activities, people and achievements. The Logistics Business comprises of Logistics
Services (LS), Logistics Infrastructure (LI) and Cold Chain (CC) and all the three
business units have emerged as committed performers ensuring business continuity
even in the most difficult of situations during the pandemic.
A very interesting quote by Thomas J. Peters, the American writer on business
management practices, wonderfully articulates the importance of Logistics and its
relevance - “Leaders win through logistics. Vision, sure. Strategy, yes. But when you
go to war, you need to have both toilet paper and bullets at the right place at the
right time. In other words, you must win through superior logistics.” Today, with
remarkable growth in E-commerce and hyper local delivery, the need for effective
logistics and supply chain management is not restricted to institutions alone but is
having a strong impact on the life of the common man on a day to day basis. Logistics
is a sector that not only nations and businesses but even you and I can’t choose to
ignore. It’s a sector that is contributing immensely to growth and development in our
country, and eventually making a significant difference in every facet of our lives.
I would like to thank Mr. Adhip Nath Palchaudhuri, Director [Service Business] for
his valuable guidance, and Mr. Sushil Dugar, Head [Sales & Marketing]-LS and Mr.
Vikas Pednekar, Sr. Manager [Design], T&V for their immense support in bringing
out this issue.
Hope you will enjoy reading this issue of BLOG. As always do send your suggestions /
feedback to me at mukhopadhyay.mohar@balmerlawrie.com. Also, please send your
and your family member’s contributions for the ‘Talent Unlimited’ column.
Editorial
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ISSUE 35, July 2021 3
I feel happy that in the current scenario we have been able to bounce back and
are more in control of things as far as our businesses are concerned compared to
the previous year. While the COVID-19 pandemic was unspooling, we had no
choice but to wait and watch and ask ourselves how bad it could get. We braved all
odds and today after fighting the second wave, the Company was able to make profits in Q1 of this financial
year. This issue of BLOG is centred on our Logistics business, which has been our bottomline driver, and I
believe it has the potential to significantly add to our revenues as well. Overall, the Logistics business also
witnessed an increase in profits by around 25% in Q1 of FY 2021-22 as compared to the same period last
year. The Services businesses of Balmer Lawrie in particular, which includes Logistics and Travel & Vacations
were impacted severely because of the challenging market conditions during the lockdown. We had to ensure
business continuity owing to our commitment to various customers and I am very happy to state that the
Logistics Infrastructure and the Logistics Services teams went beyond the call of duty to service customers
during the lockdown and proposed alternate solutions for cargo movement, which was highly appreciated. Our
Container Freight Stations (CFS), Integrated Check Posts (ICP) and some other units were up and running
every day following all necessary COVID-19 protocols. Even now, all COVID-19 SOPs are being stringently
followed at our CFSs, Warehouses, Cold Chain Units and Temperature Controlled Vehicles, the ICPs, the
Multi Modal Logistics Hub and all the Logistics Services offices pan India. I am very proud that Cold Chain
Unit at Hyderabad is continuing to do a stupendous job in handling Covaxin as the sole storage and logistics
partner of Bharat Biotech. They have started handling the Sputnik vaccine in India for Dr. Reddy’s and I hope,
the team will clinch more such deals and cater to esteemed customers.
We took a strategic decision of forming the new Logistics Business Unit SBU: Cold Chain to strengthen our
presence in the Cold Chain Logistics segment and promote brand LOGICOLD as a one stop shop solutions
provider in this domain. I am happy that we have expanded in the Cold Chain space as per our plans. Our
Cold Chain Units at Rai, Hyderabad and Patalganga (Navi Mumbai) are fully operational though we need to
aggressively market our services and ensure full capacity utilisation. The Cold Chain Unit at the Multi Modal
Logistics Hub in Visakhapatnam is a valuable add-on to our best in class asset base. The new Cold Chain Unit
set up at Bhubaneswar will be commissioned by the end of this year. Our Cold Chain Units are supported
by our own fleet of Temperature Controlled Vehicles (TCVs) and are continuously working out innovative
options for customers.
What makes Balmer Lawrie unique is that it is an organised player and a partner of choice for Importers,
Exporters, Shipping Lines, CHAs, Freight Forwarders etc. as we have a combination of factors like diversified
service range backed by assets, pan-India presence, technology-led customer connect, knowledgeable resources
that have kept the SBU profitable even in the face of significant crisis inflicted to the economy by the pandemic.
Logistics Services is working on increasing its private customer base. However, we have to leverage technology
to be more sustainable and cost effective while we ensure time bound last mile delivery.
The logistics market in India is forecasted to grow at a CAGR of 10.5% between 2019 and 2025. Increasing
investments and trade points toward a healthy outlook for the Indian freight sector as well. The industry is
poised to grow and hence, the opportunities for organised players like us are immense. I would urge all the
three business units - Logistics Services, Logistics Infrastructure and Cold Chain - to leverage each other’s
strengths to achieve customer delight and focus on enhancing our customer base to drive growth and increase
profits margins. We will continue to invest in the Logistics business. I’m confident that we will be able to
enhance efficiency and quality of our services and business processes to address the market dynamics and
improve the health of our bottomline over the rest of this financial year. My best wishes to all of you!
Leadership Speaks
Adika Ratna Sekhar
Chairman & Managing Director [Additional Charge]
Director [HR & CA]
Director [Manufacturing Businesses] – Additional Charge

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I am glad that this issue of BLOG is dedicated to the Logistics Businesses of the Company,
especially when we have formed the new Strategic Business Unit (SBU) - Cold Chain and
launched the LOGICOLD brand to enhance our presence in the Cold Chain Logistics space,
and also have taken strategic decisions to further sharpen the focus by making structural
changes in the Infrastructure and Services Business Units. As Director [Service Business],
I oversee all the three SBUs: Logistics Services (LS), Logistics Infrastructure (LI) and Cold Chain (CC) and it has been
our constant endeavour to provide end to end logistics solutions to our customers and establish our presence across the
entire logistics value chain. The evolving Logistics landscape comprises numerous activities and players and is a complex
network of partnerships and handoffs. As a leading player, we have to leverage this complexity to facilitate the supply
of the right product, at the right time, at the right place, for a right cost in the right condition. Our customers could be
looking for domestic or international freight movement, for containerised storage or destuffed and bonded, for ambient
storage or temperature controlled – and permutations and combinations thereof. Thus, it is extremely important that LS,
LI and CC synergise their capabilities and provide a unified customer experience for us to claim our right to win in this
competitive but exploding business landscape.
The Indian Logistics sector currently valued at USD 150 billion, is an integral part of India’s GDP and is expected to
become worth USD 215 billion in the next couple of years. In India, the demand for today and the future is integrated
end-to-end Logistics solutions. This would encompass integrated infrastructure / assets platform, integrated services
platform and integrated digital platform. There is a wide spectrum of players in the domain ranging from start-ups, the
very small transporters and fleet owners, to small and medium-sized freight forwarders and MNCs. Hence, the sector
would continue to witness consolidation, process standardisation, technological upgradation and digital transformations
for more agility, and integration not only between modes of transportation but also the users and third party service
providers. Emergence of third-party (3PL) and fourth-party (4PL) logistics service providers would address complex
supply chain challenges and the ability to manage information along with the physical will set apart a quality logistics
player. There would be further development of Multimodal Logistics Parks (MMLPs), streamlined economic corridor
routes for efficient freight movement, evolution of inland waterways and coastal shipping with the objective of Greening
of Supply Chain. Large logistics players would focus on using sustainable and environment friendly infrastructure for
e.g. electric trucks and low carbon fleet of vehicles for last mile delivery. India has inadequate infrastructure to preserve
its farm produces and Cold Chain Logistics is poised to grow and we are currently also witnessing the contribution of
the sector in the COVID-19 vaccine supply chain. Integrated cold chain and preservation infrastructure facilities using
high-end technology, without any break, from the farm gate to the consumer would continue to grow. Strong growth
supported by government reforms, transportation sector development plans, growing retail sales and the E-commerce
sector are likely to be the key drivers of the logistics industry in India in next few years. The National Logistics Policy by
the Government of India would facilitate seamless movement of goods across the country. Effective implementation of
the policy would help provide an impetus to trade, enhance export competitiveness, and improve India’s ranking in the
Logistics Performance Index. With opportunities galore and a business environment filled with hope, there’s no looking
back for our country and the Logistics sector in the near future.
Balmer Lawrie is a leading player in the organised sector and with our state-of-the-art asset base and trained manpower,
we are well equipped to sustain our position as leaders in the logistics industry. The various awards and accolades that we
have won in the recent past - CII Cold Chain Award, ET NOW SCM Championship etc. - are testimonies to our success in
delivering best-in-class services to our customers. We have also leveraged technology to stay ahead of competition. Since
pioneering the usage of RFID facility in our Container Freight Stations, we have constantly kept refreshing our technology
platforms to provide facilities such as freight tracking, online payments etc. In our Cold Chain Units, we have the Warehouse
Management System and customers can track the movement of cargo real time in our Temperature Controlled Vehicles.
However, we have to keep innovating and focus on enhancing customer experience at every point in time.
Our preparedness for the future is important. In Logistics Services we have to build trade lane specific capabilities to
scale up across other industry segments and commodities and also build our IT capabilities around route planning, real
time monitoring and execution. We will continue to invest in setting up strategic assets to strengthen our presence and
provide the customers a pan-India storage solution network. We will continue to heavily invest in technology initiatives
and explore opportunities for process improvement using digital across all Logistics businesses. The Board of Directors
will continue to be solidly behind all the three SBUs in their pursuit of growth and take advantage of the evolving
opportunities in this space.
I wish the teams luck in their efforts to continuously better themselves. It’s time to roll up your sleeves, fuel your passion,
deliver your best and take competition head on! Success will anyway follow!
Adhip Nath Palchaudhuri
Director [Service Business]

Without Logistics the world stops and I can rightfully say that without our Logistics
businesses, Balmer Lawrie stops! As this issue of BLOG is focussing on the Logistics
businesses, I will share some thoughts on the changing landscape and the immense
impact technology has had on this domain in the recent times, and how we have to
adopt and adapt to emerging technology trends to sustain and survive.
The COVID-19 pandemic brought significant changes in the corporate landscape and have compelled
companies and individuals to reinvent themselves to remain relevant. This applies to the Logistics industry as
well. Traditionally the industry was pretty unorganised until 5 to 6 years ago but now is witnessing a significant
shift towards digitisation and contactless operations. On the demand side, many customers that otherwise
operated offline went online. There is a strong focus on the entire supply chain of doorstep delivery. Biggies like
Amazon have transformed the life of a common man unimaginably through smart logistics. Guaranteed free
and ultrafast doorstep delivery of essentials and grocery at incredible prices through the Amazon Prime and
Amazon Fresh networks is an exemplary lifting of the bar of expectation and experience. Logistics is touching
the lives of a wide spectrum of customers spread across the institutional and retail segments and the future will
witness transformations undreamt of!
New age technology has revolutionised the Logistics sector by being a key differentiator. As per World
Economic Forum, Digital transformation of the Logistics sector could translate into value of USD 1.5 trillion
for the participants and an additional USD 2.4 trillion worth of societal benefits by 2025. Logistics start-
ups will be leveraging technology to provide smart solutions and disrupt the traditional way of operating.
Internet of Things (IoT), Automation technology, Blockchain technology, Cloud Computing, Advanced / Big
Data Analysis, Artificial Intelligence (AI) and Robotics will be leveraged by market leaders in this domain
to provide end-to-end lean and smart logistics solutions, enhance quality, reduce cost and minimise human
intervention. Driverless vehicles, wearable devices, warehouse digitization / automation will help achieve
operational efficiencies to counter supply-chain cost pressures in the industry. The industry will continue to
witness fast paced technology disruptions resulting in real time supply chain visibility. The future of logistics
will be very interesting. We can imagine a situation in the near future when we place an order for a product
and 30 minutes later a drone drops it off right outside our door. The future would see self-driven vehicles and
drones that would automatically choose the most efficient route to drop the cargo. Transitioning to ‘smart
transportation’ will help in providing more cost-effective solutions.
Balmer Lawrie has been a pioneer in adopting technology to track containers / freight in its Container Freight
Stations pan India on a real time basis and streamline supply chain operations. Our Logistics Services Business
Unit uses a Freight Tracking System to track any shipment from the beginning till it is delivered to the customer.
Our Cold Chain units use a web-based Warehouse Management System (WMS) powered by very high SLA
for availability and low downtime as an essential feature. Batch, Expiry and First Expired First Out (FEFO)
controls are provided through WMS. Our Temperature Controlled Vehicles are GPS enabled for real time
tracking and has a real time temperature monitoring system. However, we have to gear up for a future where
we use AI and Big Data to do automated scheduling, volume planning etc. via predictive analytics and may also
have to use the data from truck operations to enhance our operational efficiency.
While infrastructure readiness and technology are expected to be the key drivers of growth for the Indian
logistics industry, a number of trends will drive this growth and all will involve the adoption of technology for
tactical and operational decision making, routing, fleet optimisation, data analysis or strategic cargo / shipment
handling. Sustainability and environment protection is something we just cannot ignore. The country will
have to enact enabling policies to drive investment in technology to provide end-to-end lean, clean and smart
logistics solutions, thus enhancing quality, reducing cost and minimising human intervention. According to
the recently released report of NITI Aayog and Rocky Mountain Institute (RMI), titled ‘Fast Tracking Freight
in India: A Roadmap for Clean and Cost-Effective Goods Transport’, India can save Rs 3.11 lakh crore worth of
fuel by 2050 and reduce 10 gigatonnes of carbon dioxide by 2030 by deploying a clean and cost-effective mode
of goods transportation. I hope that Balmer Lawrie will play its role in the evolving Logistics landscape of the
country. My best wishes to the Logistics Infrastructure, Logistics Services and Cold Chain business units!
Sandip Das
Director [Finance]

Significant Happenings @ Balmer Lawrie

Balmer Lawrie participated in the 2nd Logistics and Supply-
Chain Leadership Conclave 2021 and expo from 30th June to
06th July 2021, on the CII Hive Platform as a digital event. The
conclave included a two-day digital conference, a workshop
session and a virtual trade fair. Balmer Lawrie set-up a virtual
stall and Mr. Adhip Nath Palchaudhuri, Director [Service
Businesses] was one of the speakers in the inaugural session.

The 7th International
Day of Yoga was observed and
celebrated across all the units and
establishments of Balmer Lawrie.
A webinar on benefits of yoga
and meditation was organized for
the employees. Employees also
participated in the slogan and
poster competitions organised
on the occasion. Employees were
encouraged to participate in the various virtual programs on the Common Yoga Protocol organised by
MOPNG and Ministry of AYUSH.
Awards & Accolades

SBU: Greases & Lubricants (G&L) won the ‘ALL INDIA
BEST SUPPLIER LUBRICANTS/DEF WEST (2020-21)’,
given away by Tata Motors Ltd. as part of Tata Genuine
Parts Vendor Impact Programme ‘21, the first virtual
annual Vendor’s Meet held on 26th May 2021. SBU: G&L
was recognised for their exceptional performance in
maximizing aspirations and growth. This is the third time
that G&L has won this award. Congratulations to the SBU
and kudos to team G&L, Silvassa for walking the extra
mile and putting in exceptional efforts during the difficult
COVID-19 pandemic situation last year.

Balmer Lawrie received
certificates of appreciation issued by
the Central Board of Indirect taxes
& Customs, Ministry of Finance,
Government of India for timely
return filing and sizeable payment of
GST in cash. Congratulation to the
Taxation Team!

Mr. Adika Ratna Sekhar, C&MD [Additional Charge] and Director [HR & CA] has been elected / co-opted
as Member of the Executive Board of the Standing Conference of Public Enterprises (SCOPE). The results
of SCOPE Biennial Elections (2021-23) for the offices of the Chairman, Vice Chairman and 19 Members
of the Executive Board of SCOPE were announced on 26th March, 2021. This is the first time that Balmer
Lawrie has a representation in the Executive Board of SCOPE. Hearty congratulations and best wishes
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to Mr. Adika Ratna Sekhar on this accomplishment! The news was published in the May 2021 issue of
SCOPE’s Kaleidoscope magazine.

Mr. Adika Ratna Sekhar, C&MD [Additional Charge] and Director [HR & CA] was conferred with the
“Corporate Award of Excellence - 2021” for his immense contribution to the corporate world by the Govt.
of Rajasthan, Department of Skill, Employment & Entrepreneurship and the University of Engineering &
Management (UEM), Jaipur on 17th April, 2021.
Vaccination camps

In an endeavour to contain the spread
of COVID-19, Balmer Lawrie organised
vaccination camps for its employees and their
dependents across all regions. The Company
organized a two-day vaccination camp on 11th
and 16th June 2021 in association with CMRI
Hospital at its Corporate Office in Kolkata. A
total of 337 persons were inoculated. As part
of the drive organised on 10th June 2021 in
the Mumbai region, 100 employees and their dependents were vaccinated at Cama and Albless Hospital,
Mumbai and MGM Hospital, Navi Mumbai. 73 and 76 employees were inoculated in the Northern and
Southern regions respectively. The camp in New Delhi was organised on 5th June 2021.
Amrut Mahotsav

Balmer Lawrie as part of ‘Azadi ka Amrit Mahotsav’
celebrations, carried out tree plantation drives wherein
75 saplings were planted at each of its various units and
offices across the country in the months of May and
June 2021. In the month of May 2021, 75 saplings were
planted in each of the following locations:
Container Freight Station – Kolkata
Greases & Lubricants – Kolkata
Industrial Packaging – Silvassa
Greases & Lubricants – Silvassa
Industrial Packaging – Asaoti
Temperature Controlled Warehouse – Rai

Similar plantation drives were undertaken in Manali (Chennai) and IP – Vadodara in the month of June
2021. 150 nos. of tree saplings with mesh protection were planted
at Manali Fire & Rescue Station and their Housing complex. The
CSRTeamheadedbyMr.RMUthayaraja,ED[IP&C]inaugurated
the plantation program in presence of Mr. Muruganantham,
Station In-charge of Manali Fire & Rescue Service on 17th June
2021. This project was implemented in association with Habitat
for Human India Trust. They will take care of these tree saplings
for next three months by watering them on daily basis.

As part of the Amrut Mahotsav celebrations various
programs were organised by Balmer Lawrie & Co. Ltd. during
the months of May and June. In order to create awareness on health and hygiene, sanitary napkins and
COVID-19 hygiene kits were distributed to the students of primary schools at Saily village, Silvassa and

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to women of Paharpur, a slum near Kolkata. On 5th June
sanitary pads were distributed to around 200 girl students
of three primary schools (Chokipada, Bhoyapada and
Dungarpada) in Saily village at Silvassa. The students are
from 6th to 8th class. Balmer Lawrie has been running
the capacity building project on health and hygiene in the
Saily and Khadoli villages at Silvassa in association with
Swadeep Shikshan Vikas Sanstha.

Balmer Lawrie sponsored Sanitation kits were distributed
by the Calcutta Rescue team to the beneficiaries of
Paharpur slum in Kolkata on 4th June. The sanitation kit
consisted of masks, hand sanitizers, sanitary napkins and
handwash.
CSR

In view of the extraordinary crisis situation arising due to havoc created by the COVID-19 2nd wave and
shortage of availability of oxygen across India, it was decided that each Oil PSU under the administrative
control of MOPNG would set up Pressure Swing Adsorption (PSA) Oxygen Plant of adequate capacity at
identified hospitals in different states as per the directive of the Health Ministry. Each of the Oil PSUs is
responsible for commissioning of the PSA Plant. Balmer Lawrie has been entrusted with the responsibility
to install plants in 05 Locations in the state of Karnataka. In the current year CSR activities of PSEs are
focused more on oxygen plant installation, oxygen cylinders and oxygen concentrator distribution,
vaccination drives and distribution of mask and sanitizers to communities. Balmer Lawrie sponsored the
installation of Pressure Swing Adsorption (PSA) oxygen plant of adequate capacity at identified hospitals
in the state of Karnataka.
State - Karnataka District Hospitals
PSA plant Capacity
(LPM)
1 Tumakuru DH Tumakuru 1000
2 Kalaburagi GH Jewargi 500
3 Chamarajanagar DH Chamarajanagar 1000
4 Bidar GH Bhalki 500
5 Bidar GH Humnabad 500

The Logistics industry is growing in leaps and bounds and integrated logistics solutions is the way forward for
the Company. We spoke to Mr. Manas Kumar Ganguly, COO [Cold Chain], Mr. Udyan Ghosh, COO [Logistics
Services] and Mr. Romon S Louis, COO [Logistics Infrastructure] to understand their success mantra.
Tête-à-tête with SBU Leaders
Manas Kumar Ganguly Udyan Ghosh Romon S Louis
‘Integrated Logistics Solutions is the way forward for the Company’. What is your success
mantra?
COO[ColdChain]: WeareoneoftheveryfewcompaniesinIndiatohavesuchawideandlargepresencein
the Logistics domain. Starting from Container Freight Stations, state-of-the-art Warehouses, Custom Bonded
facilities, own trailers, Cold Chain Units as well as refrigerated vehicles for servicing different segments of the
industry along with a robust pan India Freight Forwarding and Logistics Services operation. The key strength
of Balmer Lawrie (BL) is the experience and knowledge of the team in this domain. Let’s take a look at some of
the most important advantages to having an integrated supply chain:
• Increased collaboration and visibility
• Stay on top of demand
• Flexibility as per customer demand
• Increase the topline with one window solution
• Eliminate waste of time and reduce the cost of operation
• Higher returns to the shareholders
The Logistics landscape has been witnessing changes and the model of SCM has also been changing. The
pandemic hit us hard but changed the pace of the IT evolution in SCM process and procedures. E-Bill of
Lading, E-Bill of Entry / Shipping Bill filing, Block Chain activities etc. are no more in the books, but are
already getting implemented by the different Shipping Lines / Airlines along with many Ports / Airports. The
most important success mantra is to work hard as per the demands of the industry, get completely geared
for IT based operations and be resilient to the changing times. We must make ourselves ready to accept
those changes, be focussed and get trained in order to take up the future challenges backed by our rock-solid
foundation, customer support and operational excellence.
COO[LS]:IntegratedLogisticsSolutionsisatermthathasbeentossedaroundinrecenttimes,whichencompasses
a variety of end-to-end logistics related services like air, ocean, road and rail transportation, warehousing and
other value-added services that make up a total logistics services package. Balmer Lawrie provides a gamut of
services under the broad spectrum of Logistics which include freight forwarding activity both air and ocean,
Customs House Agency service, Warehousing, Cold Chain, CFS activity, Projects Logistics etc. The new success
mantra is the power of integration of these services, which shall enable the Company to deliver superior customer
response and contribute towards a successful supply chain management for its customers.
COO [LI]: The entire paradigm of the Logistics sector has been witnessing a change due to digitization
and the thrust is more on offering improved and cost-effective solutions for the end customer and thereby

drive customer satisfaction. On account of involvement of multiple service providers at different stages of the
shipment process, it was quite difficult for the customer to have regular / real time updates on the progress of
their shipment. This exposed them to higher amount of risk and loss of revenues due to delay in shipments.
So as to counter the aforesaid factors and related challenges, offering Integrated Logistics solutions to the
customers can enable the Company to pitch for the customer’s need for end-to-end logistics solutions ranging
from Freight, Transportation, CFS services, Clearance, Warehousing etc. for all their logistics needs, which
could be customized as per customer’s requirement and would be quite cost-effective. These services would
involve effective use of all transportation modes like air, rail, road and sea and would improve reliability,
flexibility, capacity and safety as compared to operating each mode independently. These services would help
to boost the productivity of different services and delivery at final destination all under ‘ONE’ roof. With
Balmer Lawrie’s strong presence in Freight Forwarding, Cold Chain and CFS businesses, the customers can
be offered one stop solution for all their requirements and contribute to improving their profitability. While
working on the Integrated Logistics Solutions, we should aim to target to get into e-freight industry, which
is going to be an extension of Integrated Logistics solutions driven by technology. The success in Integrated
Logistics solutions lies in improving the customer’s experience as a whole rather than service selling, building
sustainable partnerships with customers, sharing best practices in services, differentiating services from
competitors by leveraging IT services and technology.
In the coming years, customer experience and not just cost and service levels will determine
success for business in any sector. How do you think Balmer Lawrie is leveraging its services
and infrastructure in enhancing customer experience?
COO[LS]:Theworldofbusinesshasmovedfromlowcostmodelstocustomerexperiencemodels.Customers
live in a world with 24/7 access to almost anything and have many more options than ever before. This leaves
companies eagerly vying for their attention hoping to stand out in a crowded market place by providing a
superior customer performance. Customer expectations of highly personalized experiences continue to evolve
daily. Many are quick to go elsewhere if they don’t receive the desired experience. As a result, organizations are
investing record amounts in enhancing the customer experience. Analysts predict that over the next five years
customer experience will overtake price and product as the number one brand differentiator. We too at Balmer
Lawrie have aligned to the changed customer dynamics and very recently we could delight one of our leading
customers with timely logistics movement of over dimensional defense cargo followed by hook point delivery
to the vessel within a very short period. Balmer Lawrie is focusing on leveraging the unique capability which
we have – Logistics Infrastructure, Cold Chain and Logistics Services under Logistics. This unique capability is
used as a point of differentiation vis-a-vis our competitors. Our team acts as a consultant offering the customer
a solution rather than selling.
How are the Container Freight Stations, Warehouses, MMLPs and ICPs collaborating with
the Logistics Services team to offer cost-effective and operationally efficient solutions?
COO [LI]: There is a regular and ongoing interaction between the team members of CFSs, MMLP and ICP
with the team of Logistics Services based out of different locations to explore the opportunities in offering a
one stop solution for the logistics needs of the customers. In all the CFSs, the movements booked by different
branches of Logistics Services are being shared among the team members of CFSs so as to secure nomination
of containers to the respective CFS by offering the cost-effective solutions in terms of CFS services. Further
to this, the different needs of consignees in terms of local transportation, warehousing needs are being shared
among the team members so as to offer integrated logistics solutions to the end customer. Going forward,
it is intended to develop a core team involving key members of both Logistics Services, Cold Chain as well
as Logistics Infrastructure so as to actively promote our combined services to customers as a value-added
proposition for mutual gains.
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Balmer Lawrie is all geared up to strengthen its foothold in the Cold Chain Logistics
business. While advances in software and technology are promoting better cold chain
integration, safety of products and plugging various supply chain gaps remain critical
in enhancing efficiency. How is SBU: Cold Chain addressing these factors? How are the
LOGICOLD units and vehicles collaborating with the Logistics Services team to offer one-
stop experience for the customers?
COO [Cold Chain]:We have created a brand for Cold Chain Solutions, LOGICOLD. We have state-of-the-
art facilities at four places (Hyderabad, Rai - NCR, Patalganga - Navi Mumbai and Bhubaneswar) in India. We
can manage cargo in temperatures from -25 degree to +28 degree Celcius. We also have blast freezing facility at
Patalganga. The logistics landscape can be successful only within a collaborative framework, with customers,
suppliers, service providers and all other partners working from shared data to, say, allocate warehouse space
or get relevant supply ready on time. The harmonious flow of data across the supply chain stakeholders
helps them take timely, informed decisions. The end-to-end visibility provides the landscape a holistic view,
operational capabilities and establishes the entire supply chain’s supremacy in the market, increasing their
productivity and risk management ability.
We have very good WMS application running in our Cold Chain Units. We are also maintaining a log book in
all the Units for our vehicles and dedicated personnel to monitor the same regularly. SBU: Cold Chain is putting
in efforts to automate its operations through Bar Code technology and by reducing manual interventions as
far as possible. We are capturing FEFO (First Expiry First Out) in our MIS reports. The Bar Code Technology
will allow us to do the value-added services like packing, repacking, wrapping, part handling etc. in much
easier and faster way, reducing manual errors. The Bar Code Technology will be integrated with our WMS and
we can integrate the same with our other application in services or in infrastructure. We are looking into the
options for integrating our GPS Tracking System and Temperature Monitoring system of our vehicles with Bar
Coding application so that we can provide seamless service to our customers.
Integrated solutions is every logistics player’s dream come true, with comprehensive functionalities covered by
the solution - from transportation management to warehouse management. All operational entities are linked
to each other, achieving optimal efficiencies not just internally but also across the supply chain. Thus, with
extensive options to customize and scale up, integrated solutions are indeed the ideal option. Basic operational
visibility is a fundamental element of a healthy logistics landscape. Achieving this visibility requires efficient
management of data. The ability of making the same data available to every stakeholder of the landscape in real
time is essential for seamless operation of the entire network since different aspects of the same data are used
uniquely by different stakeholders. This seamless operational visibility can be achieved only through a strongly
integrated logistics solution that simplifies exchange of business intelligence across teams.
Our aim is to provide integrated logistics solutions to easily meet the needs of every small and medium
enterprise for an end-to-end functionality and affordability by incorporating all the core modules in logistics
into one seamless solution. This unique combination prioritizes efficiency and accuracy through intelligent
use of cognitive technology. Additionally, along with our Logistics Services team establishing a hybrid offering
with the integration of a dedicated transportation fleet, agile freight brokerage services, end-to-end supply
chain services will allow us to provide cost effective comprehensive solutions to address the complex SCM
challenges. We can offer small to medium businesses full-service advisory, partnering and outsourcing
capabilities aligned specifically as per the customer need. Using our industry expertise, knowledge and diverse
capabilities we can help in establishing efficient cost-effective movement, handling and management of the
goods with optimal execution consistent with supply chain requirements. Cost optimisation process through
integrated logistics solutions is indeed the key to transform the landscape by delivering efficiency and visibility
in this disruptive space.

Balmer Lawrie Logistics Services (LS) team is a solution-oriented team. The
motto is to assume the ownership of the cargo and Take Care of delivering the
cargo in the best of its condition. The team leaves no stone unturned until the
solution is found or the problem is fixed for clients. As a team, SBU: LS doesn’t
just solve problems, but also helps to identify the source of the challenge and
provide the right way of doing things.
SBU: LS of Balmer Lawrie has been a key arm of the organisation. Many important and critical shipments have been
handled by our predecessors, and we continue to endeavor to uphold the long-standing legacy. Some of our clients don’t
call us vendors, but rather partners when they refer to us. We take care of our clients, we take care of their cargo, we take
care of our deliverables and most importantly, we take care of
the values and principles of Balmer Lawrie.
The entire cumulative experience of the Logistics Services team
is over 1200 years. The experience and cognitive capabilities
have enabled this SBU to become consultants to our clients.
Whenever the clients are in a fix, they come to us and this team
always goes the extra mile to provide them with the best possible
solutions. Be it the business development team, or the operations
team, the center of focus is our clientele. The SBU is a client and
solution-oriented team. During the pandemic, we were the only
freight forwarding team that was working from office. While
all shipping lines, airlines, NVOCCs, freight forwarders were
working from home, our team members came to office daily, to
ensure seamless solutions for our clients in very trying teams.
Logistics @ Balmer Lawrie
Logistics Services
Presence

Pan India offices with G-Card holders

Worldwide network of more than 50 Associates and Agents
Balmer Lawrie provides end-to-end Logistics Services backed by pan India assets.
12

Significant Achievement
SBU: LS has been handling unique and prestigious charters / shipments for esteemed customers. The SBU is a
member with the WCA Network and got registered in JC Trans network for increasing its associate presence
and also registered in Overseas Project Cargo Association for increasing its foothold in Project logistics. LS also
became a life member of the prestigious Chartered Institute of Logistics & Transport [CILT] and has continued
to be a member of IATA, FFFAI, AMTOI and ACAI. More than 1320 new customers have been added over the
last 3 years. Specialised Sales Training programs on ‘Remote Sales’ and ‘Basics of Sales’ through movie-based
online programs were organised for the entire Sales Team of LS in its pursuit of excellence through continuous
training of the human resources available.
A Government client was badly stuck into a shipment from Ukraine to Russia. Due to the embargo in place, no
cargo could move from Ukraine to Russia. The cargo in question, was required for use in Russia by the client
for upgrading their product and had to be imported into India after the product was upgraded. As a policy, LS
team makes it a point to keep meeting customers regularly and in one of such meetings, the client informed the
team of its predicament, and the team put together their cognitive abilities to think of an out-of-box solution.
LS organised a 3rd country, Ocean Break Bulk shipment, and moved the cargo from Ukraine to Dubai Free
Trade Zone. Here, we undertook certain key value addition activities, and organised crucial documentation
that enabled the shipper to move the cargo into Russia, without any further hindrances. After completing these
activities, the cargo was moved from Dubai Free Trade Zone to Russia. Throughout the whole operation, we
maintained extreme confidentiality to ensure that no information pertaining to the cargo or the shipment
gets leaked. In this shipment, not only did we act as the logistics partner of our client, but also as logistics
consultants. Based on this seamless service delivery, we got the second lot of the shipment as well.
Not only for Government clients, but we are also the go-to Logistics Partner for many private organisations
as well. A certain client needed to move a cargo from India to Russia by an Air Charter. It was difficult for
the Aircraft to go to the location wherein the cargo was located. The LS team gave the client a solution which
involved moving the cargo to Mumbai, and then export the cargo from there. We assisted the client in moving
the shipment from their premises to Mumbai. We organised a proper aircraft that was capable to carry the
cargo. The whole craft was chartered by us, and we organised all the proper documentation for the client. And
finally, they were able to move the cargo to Russia and we also took over the management of the cargo and
through our effective associates’ network, we moved the cargo from the Russian airport to the premises of the
consignee. In this shipment, not only were we the best priced option, we were also the best service option.
It is said that business is only about earning money. But Logistics Services think differently. They are focused
towards taking care of clients and their cargo by taking ownership. And this in turn, helps us grow in our
business. A certain client needed to move 28000 oxygen concentrators from China to India, at the peak of
the COVID-19 pandemic. A multinational freight forwarder was involved in a similar shipment but was not
able to deliver the service level that was needed. The client, came out with a tender, wherein 21 global freight
forwarding companies participated. Our price negotiation prowess enabled us to win the tender by beating all
the participating freight forwarders.
Post winning the shipment, we gave an out-of-the-box solution to the client. Instead of bringing in the whole
cargo together, we split the cargo into multiple lots, and started moving the cargo under our Air Import
Consol and delivered the cargo well before the scheduled delivery period prompting the client to give us an
appreciation award. Our solution reduced the shipment cost drastically, and we passed on the price economies
to our client. These oxygen concentrators were being imported to help our fellow citizens fight and win against
COVID-19. Unlike traditional business houses, we did not focus on filling up our pockets, but rather passed
on the costing benefits to our client, who in turn was able to pass on the same to other stakeholders, fighting
the pandemic in our country. We as a team, not only take care of our business, we also take care of our
denizens.
Our client needed to move in some cargo from Europe to India. Traditionally, this cargo was always moved
as a break bulk shipment, and thus, the shipment cost was always very high. And this is where our team came
in. We gave the client a solution, wherein we would move their break bulk cargo from the same origin port
to the same Indian port, but through liner vessels. This is something that was never thought of and done
earlier. Thanks to this solution, the ocean freight cost for our client fell drastically, and the client was able to

LS executed mango movements [perishable cargo] from Lucknow
via Nhavasheva / Mundhra to Middle East [Sohar in Oman and
Jebel Ali in UAE]. This is the first time that mangoes from Uttar
Pradesh were exported via ocean mode.

The Project Logistics team completed movement of OOG cargo
in a 40 ft OT Shipper’s own container on an air suspension
vehicle from Mumbai Port to Weapon Equipment Depot,
Visakhapatnam. The Shipper’s own container with very sensitive
high value defense cargo with a height of 3.80 mtr was moved in
a specialized 50 ft low bed air suspension vehicle.
save on the wharf charges (Wharfage is a port duty. It includes both the space allocated on a wharf for loading
/ unloading / storing cargo and the charge levied by the dock owner for space and handling the cargo. The
charge is usually included in the base freight rate or the Terminal Handling Charge). The client executed the
shipment at the lowest cost ever. Post this shipment, this service was adopted by others and it became the norm
of the day. Loads of break bulk shipments started being executed on board liner vessels.
Not only are we focused on Government departments and undertakings, but we are also working with private
organisations and ensuring that all their requirements are met. One of our Private Clients was in a fix as
they had an urgent cargo to be moved from China to Romania. Their existing vendors were unable to find a
solution. We helped this client in moving this cargo from China to Romania and helped him avoid penalties.
This solution opened opportunities for us, and the client started entrusting with his third country movements
on a regular basis.
Wearetransparenttotheextentthatwepassonpriceeconomiestoourclientswhileincreasingourcontribution
steadily. We handle critical cargo for clients and have never failed to keep our clients updated and informed.
This level of customer orientation has enabled us to develop long term relations with them, and to become
their preferred logistics partner / consultant.
While continuing to serve the basic freight forwarding needs of our clients whenever any of our clients is stuck,
we pooled in our cognitive capabilities and offered out-of-the-box solutions. These solutions were not only
effective but were efficient as well. One of our solutions went on to become an industry norm. There have been
situations wherein we have taken on behemoths of the international freight forwarding industry, and have
been able to beat them; thanks to our pricing and negotiation strategies. We have focused on developing good
vendors and associates, we have worked on benchmarking and extrapolation. These focused activities have
enabled us to optimize our prices, thus becoming competitive in a tough market.
As a team, we are adept at managing break bulk shipments, air charter shipments, air consol shipments, foreign
country cargo management with competitive pricing. We ensure crystal clean transparency towards our client,
and ensure that all information is protected at all costs. But over and above all these, we are also adept at
coming up with new solutions / products that eventually become a practice in the freight forwarding industry.
Logistics Services Goes The Extra Mile During Lockdown

LS, Kolkata handled and booked air import movement of more than 7500
kgs of catalyst for a strategic private player based out of West Bengal.
The team provided a complete alternative logistics solution that involved
bringing the cargo to Delhi instead of Kolkata since passenger / freighter
aircraft landing was denied in the Kolkata airport due to lockdown
imposition.
14

LS, Mumbai successfully handled the
movement of four ODC engines to USA
and Canada for a PSU Gas Major in the
month of June 2020. The door-to-door
delivery involved airlifting of one engine
weighing 5200 kgs from Mumbai to
Houston and three engines of 6300 kgs
from Mumbai to Alberta.

LS handled ocean import of a hydraulic all terrain mobile crane (150 MT cargo
which more than 220 CBM) for a leading PSU from Shanghai Port, China to
Kolkata Port.

LS executed a breakbulk export of oversized capital machineries and
equipmentfromKolkataPorttoChittagong,Bangladeshovercoming
the hurdles faced due to lockdown and congestion at the port.

LS provided total logistics solution for movement of very high value
Lab Equipment by sea, from USA to Chennai, for a prestigious
CentralGovernmentResearchInstitutioninthemonthofNovember
2020. The consignment was highly sensitive and was transported
from Chennai to Karaikudi in two air suspension trailers.

LS forayed into an entirely new category of exports during the month of November
2020. For the first time, the LS team at Bengaluru handled export shipment of
human hair from Bangalore to Jakarta (220 kgs) and Bangalore to Seoul (990 Kgs)
during November 2020.

LS executed a one-ton export shipment of cut flowers [perishable] by air from
Bengaluru Airport to Muscat (Oman) on a time scheduled delivery the next day.

LS, Bangalore successfully handled 54 nos. / 1500 kg Class 3 Flammable Liquid Air
Export to Male which included cargo packaging as per DG regulation, strapping &
lashing of cargo and labelling of the cargo at Bangalore Airport, pickup and timely
delivery.

LS, Kolkata handled over dimensional materials from Tianjin to
Nhava Sheva, for one of the largest private players in mining industry
that recently secured a contract of importing mining equipment from
across the globe.

LS moved around 15000 Kgs of Hamsa Project cargo worth
Rs. 55 crores from a major PSU, under Ministry of Defence, in
Bengaluru to Kempegowda International Airport for onward
movement to Kaliningrad, Russia by air charter on 31st July
2020.

Awards & Accolades
Key Customers
Maritime Gateway - Smart
CHA Award 2018
Air Cargo India 2020 -
Memento of Appreciation
Appreciation from NSTL (DRDO) in
for services rendered
Appreciation from 32 MCU (Indian Air
Force) in 2021 for services rendered
Technology Initiative
SBU: LS implemented best-in-class web-based software application for its day to day operations. It is integrated
with the systems of other stakeholders of the logistics industry like Airlines system and Indian customs, for
ease of electronic data exchange. Last year, the system had been built up with an interface with the GST
portal of Government of India for generation of e-invoice with IRN and QR Code for the B2B customers
and payment gateway for B2C customers. In the current year, with an endeavour to gather feedback from the
customers against the services rendered by the SBU, a system of capturing feedback has been implemented.
A mobile application for the SBU Sales Team and Field Operations Team and also to give an interface to the
customers, is being worked upon and will be launched soon.
16

Logistics Infrastructure
SBU: Logistics Infrastructure (LI) has three state-of-the-art Container Freight Stations at Mumbai, Kolkata
and Chennai, Integrated Check Posts (ICPs) at Jogbani, and a Central Warehouse at Andhra Medtech Zone,
Visakhapatnam. The SBU synergises with the Multi Modal Logistics Hub at Visakhapatnam set up by the
Company in association with Visakhapatnam Port Trust, to provide warehousing and CFS facilities to its
customers.
Significant Achievements
All the units of SBU: LI were operational during lockdown period without hampering service level. The SBU
had consistently and proactively ensured uninterrupted services to its customers through the use of digital
platforms and maintaining the health and social distancing protocols. In spite of such challenges and overall
drop in port volumes, the performance of SBU: LI surpassed the profit levels of FY 2019 - 2020 with a growth
of 13% on Turnover and 37% on Profit. Below are some notable achievements of the SBU:

As part of strategic expansions and diversification initiatives, the SBU had commissioned a “Central
Warehouse” at Andhra Pradesh Medtech Zone (AMTZ), Vizag with the core objective of lending valuable
support to the Government of Andhra Pradesh’s noble initiative to provide “One-Stop-Solution” for cost
effective and simplified logistical needs for the Medical Device Manufacturing sector.

The ICPs achieved 121% of turnover and 134% of profit as compared to last year.

SBU: LI has signed an MoU with MoPSW (Ministry of Ports, Shipping and Waterways) under Sagarmala
Programme to develop General Warehouse and Temperature Controlled Warehouses (TCW). Balmer
Lawrie has shown interest at Kolkata, Ahmedabad, Chennai, Mundra, Coimbatore, Pune, Bengaluru,
Ahmedabad and Hyderabad for development of such projects.
Technology Initiatives

All the CFS units provide RFID Tracking Solution by which customers can easily locate their Containers
on “real-time basis” within the yard, through Kiosks or Customer portal or SMS facility.

All the CFSs have installed RFID Readers in line with the requirement of Logistics Data Bank (LDB),
which is a Government of India Initiative to track the movement of containers across India.

In order to facilitate 24/7 tracking of the vehicles on real time basis all the trailers carrying Containers are
fitted with GPS Devices.

With the advent of time, SBU: LI has decided to upgrade its ERP solution which in turn shall reduce the
turnaround time for customers and provide a hassle-free experience.

All the CFS units have upgraded their Automated Firefighting System, so that in case of mishap the system
automatically maintains pressure in the fire line for quick release of water.

All the Cold Chain Units are equipped with Online Monitoring System for their stocks and temperature
readings are available to customers on specified intervals.

All Temperature controlled vehicles are equipped with GPS Tracking Devices for real time monitoring of
vehicle movement and temperature.

Key Customers
Awards & Accolades
Synergy with VPLPL in Pursuit For Growth
ET Edge awarded Balmer Lawrie Logistics Infrastructure as one
of the Economic Times Champions of Supply Chain Management
2020 for its significant contribution to the industry.
Integrated Check Post (ICP), Jogbani received
a ‘Certificate of Appreciation’ from Customs
Jogbani on the 69th International Customs
Day. This commendation recognises our
unstinted support and valuable contribution in
achieving the goal of Indian Customs towards
trade facilitation between India and Nepal and
also for providing uninterrupted services to
normalise trade flow during COVID - 19.
Balmer Lawrie joined hands with Visakhapatnam Port Trust to
set up a state-of-the-art Multi Modal Logistics Hub (MMLH)
facility in Visakhapatnam, the “Visakhapatnam Port Logistics
Park Ltd.” (VPLPL) which is spread over an area of 53 acres. The
MMLH is conceptualized to accommodate / handle both Exim
and Domestic cargo. The Exim area has CFS / ICD, Warehousing,
Cold Storage / Temperature Controlled Warehouse, Open Cargo
Storage, Hazardous & Non-Hazardous Cargo Handling, Truck
Parking etc. Non-bonded / non-notified Domestic area has a Yard
for Container Storage, general Warehousing, Cold Storage, Open
Cargo Storage, Truck Parking, empty Container Storage, Repairs
and maintenance area for containers etc.
Visakhapatnam serves as the gateway to the entire South Indian
Market and serves as a potential key distribution point. By virtue
of Balmer Lawrie’s strong pan-India network in freight forwarding
and CFS businesses, the customers located in the region could be
offered all the required services under one roof and draw huge
benefits in terms of both costs and operational efficiencies. Moreover, with growing imports of Nepal and
associated congestion at Kolkata Port, the Rail siding facility at VPLPL is ideally suited to handle Rail haulage
of Nepal bound containers both inward as well as outward in near future.
18

Cold Chain
SBU: Cold Chain was formed recently with the objective of providing
focussed end-to-end Cold Chain Logistics solutions to customers under the
brand ‘LOGICOLD’, which was developed in-house. With Cold Chain Units
at Hyderabad, Rai and Patalganga, the SBU has initiated setting up of one
more Cold Chain Unit at Bhubaneswar as part of its expansion plan. The
Unit is expected to be commissioned by end of 2021. The SBU has a fleet of
own 18 Temperature Controlled Vehicles.
Balmer Lawrie Cold Chain Units are located in key strategic locations and are BRC compliant. The storage
zones are from +25 Deg. Centigrade to -25 Deg. Centigrade. The chambers are designed to store all types of
perishable cargo including Pharma, Fruits & Vegetables, Ready to Eat Food, Dairy and products for Quick
Service Restaurants. All the Cold Chain Units are designed to minimize human contact with the food products.
There is provision of High Density Pallet Racking system which can accommodate 3500-4000 Pallet positions
at each location. Further, these are supplemented by Packing Areas where in activities which are required
pre-export / pre-dispatch like Packing, Labelling, Palletisation, Re-palletisation etc. can be carried out. These
activities are being done for Pharmaceutical cargo of Bharat Biotech, Dr Reddy’s and Hetero Pharma. All these
inwards and outwards are monitored by Warehouse Management System which has entries of inward / outward
details batch wise and consignment wise as per “First Expired, First Out (FEFO)”; thus, ensuring traceability
of products in the Cold Chain System. Cold Chain - Patalganga has sorting and grading machine for fruits &
vegetables, which can be shipped directly to customer under “FARM TO FORK” model using our Temperature
Controlled Reefer Trucks having 4.5 MT carrying capacity and temperature range -25 to +25 Deg Centigrade.
Thus,SBU:ColdChainiscapableofsupplyingonestopsolutionto
all its customer as we have the infrastructure, which can support
end-to-end supply chain of customers. Cold Chain - Hyderabad
is operating with more than 100% capacity utilization and has
emerged as the market leader in the region. The Unit is the only
storage and logistics partner of Bharat Biotech in Hyderabad and
the unit handled more than 2 crore doses of Covaxin until March
2021,postroll-outbyBharatBiotech.ColdChain-Bhubaneshwar
has the provision of storage of potato, marine products like sea
foods etc. as these perishable products drive the economy of trade
in states like Odisha. It has total pallet position of 5000 Pallets
and shall be operational by end of this year.
Key Sectors Being Catered To In Different Regions
Each of the Cold Chain Unit is made to cater to different products
as they have their own advantage based on hinterland cargo and
connectivity.
Fruit Container arrives
at BL CFS
Material stored at Set
temperature
Material to be dispatched
via BL Reefer Trucks
Container after clearance
at CFS is sent to Cold
Chain of BL
Material can be graded,
sorted, packed
Patalganga - ideally suited for Imports / Exports of agri-commodities like Fruits, Vegetables, Dairy, Frozen
Fish, Pharmaceuticals etc. as it is in close proximity to JNPT and is also easily accessible from all prominent
sourcing hubs of Maharashtra; thus, making it Farm Gate based facility.
Hyderabad - located in Hub of Pharmaceuticals is ideally suited for storage, packing, repacking and
repalletization of Pharmaceuticals cargo along with all other Perishable cargo. As it is located in Outer Ring
Road, Medchal it is ideally suited for storage, packing and distribution of Pharmaceuticals from the facility.
Rai - located in Delhi NCR, the hub for manufacturing industries, which are based in Ice Cream, QSR segment,
Processed food, Chicken as well as imported Fruits segment. Considering the location of the facility close to
the National Highway, it is ideally suited for distribution from the facility directly to the customers.
Bhubaneswar - located in Marine based cluster contributing largely to Marine Products like Frozen Fish,
Shrimps as well as other MNCs who are exploring Cold Chain Facility for catering to East India. Thus, it can

Our Cold Chain Units have demonstrated highest standard
of Operational excellence as a result of which we have won CII
Cold Chain Award 2018 & 2020 in Small and Medium Category
for Hyderabad and Rai respectively. Our Units are all BRC
accredited which is the highest accreditation in warehousing and
our Patalganga Unit is rated AA which is the highest rating any
Cold Chain facility can get in Warehousing Audit. Our Hyderabad
Unit is having Drug License as well to cater to large chunk of
Pharmaceutical customers.
Temperature Controlled Warehouse (TCW) at Rai, Haryana
won the Cold Chain Award given away by Confederation of
Indian Industry (CII). TCW, Rai was awarded for outstanding
performance in the category “Best Practices in Cold Storage”. The
award was presented during CII’s 5th Cold Chain Award function
on 17th February 2021 over the virtual platform.
Key Customers
Awards & Accolades
NCCD, CII awards for Best Cold Chain
Facility in small category - 2021
FSC awards for best Cold Chain
Project- 2017, 2018
be DCs for Distribution of Cargo as well as storage of Potato for which there is separate provision. There is also
provision for export of Shrimps directly from Cold Chain Unit to Port.
Balmer Lawrie and Bharat Biotech
Bharat Biotech is one of the key customers of Cold Chain Hyderabad Unit since its inception and Balmer
Lawrie is associated with the Company for more than 3 years. The Unit is the only storage and logistics partner
of Bharat Biotech in Hyderabad and the unit handled more than 2 crore
doses of Covaxin until March 2021, post roll-out by Bharat Biotech. Due
to the excellent services rendered by the Unit in handling Pharmaceutical
cargo, today the customer is storing close to 1000 Pallets with us. The Unit
ably supported Bharat Biotech when they
started exporting Vaccines to third world
countriesinAfricaaswellascountrieslike
Sri Lanka etc. Total quantity of Covaxin
stored in the Unit would be more than 10
million doses leaving aside exports. The
facility is well complemented by TCVs,
which help in last mile delivery. The activities include unloading, storage,
packaging, loading and despatch of Covaxin to different parts of the country
as per the Government of India’s directive. Balmer Lawrie will continue to
support Bharat Biotech and in turn the Government, in India’s mission to
drive the world’s largest COVID-19 vaccination program. Bharat Biotech is a prestigious client of Balmer
Lawrie and the Company has provided end-to-end support as a storage and logistics partner for other vaccines
like Hepatitis, Rabies, Measles, BCG and Pulse Polio in the last two years.
20

Future of Logistics
The future is Integrated Logistics Solutions. Balmer Lawrie Logistics is future ready and is well equipped to offer combination
of services under a single umbrella from its SBUs - Logistics Services, Logistics Infrastructure and Cold Chain, which very few
companies in India can boast of. This will help customers to receive services and communication with a single point contact and BL
will leverage upon the opportunity to cross sell its services and increase its customer base as well as revenues.

THE
WINNER
SPEAKS
Mr. Amit Kumar Mukherjee, Asst. Manager [Operations], Logistics
Infrastructure (CFS) – Chennai was declared winner of the Cold
Chain Brand Name Contest. His entry ‘Balmer Lawrie LOGICOLD’
is the brand name of the Cold Chain Solutions being provided by the
Company.
“
“
When did you join Balmer Lawrie and what is your role currently?
I joined Balmer Lawrie in March 2020 and I look after commercial department of Logistics Infrastructure
division at Chennai.
You are shouldering a big responsibility as Head of pan India Cold Chain Units of the Company. Cold Chain
Logistics is a key business of the Company with immense opportunity in the future. Tell us how you are gearing
up to cater to the future demands.
It is my honour that the Company has provided me this opportunity to Head the entire operations of all the
Cold Chain Units. I am basically from an Engineering background and it is in built in my nature to take up new
challenges. It is a really good exposure and I am trying to manage the same very professionally within the defined
boundary.
The cold chain sector is being termed as the sunrise sector gauging its indispensability and the investment potential
in the near future and the sector is developing at an accelerated pace. Our Cold Chain segment is primarily in the
organized segment and the key driver of the industry is the organized food segment, pharma and e-commerce
segments. I would say that this is the best time to venture into this segment, where the industry has started taking
the growth trajectory.
We are fully geared up to take the Company’s plan forward. Our Hyderabad unit can be seen as one of the preferred
infrastructures for pharma. Our focus is to be a game changer in this industry by implementing technological
advancements such as bar-coding system and SAP based WMS system engaging the highly skilled and industry
experienced professionals even at the base level of operations. We are planning to expand our footprint in other
locations either by way of putting up new infrastructure or on light asset model. This will establish our brand
‘LOGICOLD’ on pan India basis. We are already operating our own reefer vans and currently their performance in
terms of generating revenue is appreciable. This is also giving us an opportunity to further expand in the investment
for procurement of other category vehicles. Going forward our focus will be to get into complete Cold Chain
Logistics solutions and catering to end-to-end demands.
What are the challenges in your role and how do you combat them?
The major challenges being faced currently are all external. Balmer Lawrie is new in this industry, and immediate
conversion does take some time. The other factor is a tag of PSU; while it creates the element of trust, private
players, who are mainly our customers, always have the apprehension of slow and time taking response, issues on
services etc. However, after putting up continuous efforts and consistent support from the management, we are able
to retain all the customers with whom we have started a relationship. Due to this effort, we are able to currently
serve top brands of Pharma and FMCG, MR such as BBIL, DRL, HUL, Amul, Reliance and many more.
What are you doing to keep the teams in different locations engaged?
All our Cold Chain Units are hardly 3-4 years old, and the Unit Heads are also not very old in the system. So, as
Head [Operations] I am trying to hand hold the entire team and regularly motivate them in every aspect of their
areas. I am in touch with all the staff of each location and I guide them in case of any support they require. Frequent
visits to the unit and close interaction with the team members also provide them a great sense of togetherness.
We had an interaction with Rakesh Ranjan Choudhary, Head
[Operations] of the newly formed SBU: Cold Chain. Mr. Choudhary is
based at Mumbai.
“ “
22

How does it feel to be declared winner of the contest?
Itfeelsincredibletobedeclaredaswinneramongstthelargenumberofparticipantsasitgivesasenseofachievement.
It’s really a great feeling when the efforts result into fruitful outcomes and get acknowledged. It’s not something that
happens every day in our lives, but whenever it happens it feels great. It’s an emotion which is more complex to
explain in words. It’s rather easy to experience.
Tell us what the thought process behind creating “LOGICOLD” was.
I have always had a desire to create a meaningful brand name with a significant logo and the same desire was
fulfilled by the opportunity extended by Balmer Lawrie for the brand name of its Cold Chain Logistics business
vertical. The main thought process behind creating “LOGICOLD” was that it should connect with the end-user and
the service rendered by “LOGICOLD” should be visible in the name itself, which can be easily remembered. So,
when people see the brand it should be quickly recognized and trigger a positive emotional response. Therefore,
the brand name “LOGICOLD” was created which is unique and stands out from the competition, it can be easily
pronounced, spelled, remembered and identified.
The brand name “LOGICOLD” relates to the service directly and offers a clear idea about the purpose, benefits and
quality of the services rendered by the brand. The word “LOGI” signifies “Logistics” and “COLD” signifies “Cold
Chain”. Hence, combining these two words “LOGI” & “COLD”, brand “LOGICOLD” was created which delivers
complete understanding of Cold Chain Logistics solutions in one word.
What is your definition of success?
For me the definition of success is accomplishment of desired outcome, which can be achieved when we try our best
in all aspects of everything we do with realistic goals and passion, as success does not come from setting abstract
goals and work without passion creates undue stress and empty achievements. Success is not only fulfilment of our
individual goals, it is accomplishment of long-term strategic collective goals in a broader perspective.
When not working, what do you enjoy doing?
When I am not working, I like to spend my time in self-exploration i.e. finding myself in different ways. It’s like
exploring passions, experimenting & learning new things, evaluating the skills and identifying what I value about
myself. Self-Discovery and awareness can give plenty of insights into inner self. As part of the self-discovery process,
we might consider taking some time for our unique abilities and how we might use and improve them by using our
skills. Self-discovery might sound like a big, intimidating concept, but it’s just a process of simply examining life
and figuring out what’s missing. Exploring new hobbies, especially ones we have never tried before, can sometimes
be a little overwhelming, and if we go for the more adventurous options, we can increase our confidence. A greater
self-confidence, in turn, can encourage us to keep exploring the talents which we may not have noticed before.
Sometimes our lives move pretty smoothly according to the guidance of parents, teachers, friends, colleagues and
others and we may not give our true self much thought to explore our passions. But until and unless we explore our
passions, we cannot explore the purpose of life and make it rich and meaningful.
KNOW
YOUR
FELLOW
BALMER
LAWRIEN,,,
Satyajeet Shankar Guha, Regional Head [Logistics Services]-East
Logistics Services, Kolkata
“ “
How long have you been working with Balmer Lawrie and currently what is your role / dept?
I joined Balmer Lawrie on 18th July 2016 in the Logistics Services Division. I am based out of Kolkata with
P&L responsibility of Eastern Region and presently designated as Head [Operation] - East (also in charge
of Vizag effective 2021).
What are you doing differently in Logistics Services to stay ahead of competition?
We are networking with industry members to stay connected and be aware of the developments that
are relevant to our business. Identifying segments with opportunities and customers in those identified
segments is something that we continuously work on. It is important to ascertain competitor’s strength
and counter strategize by offering similar or improved solutions for making an in road and gain market
share. We are working on scaling up our strengths and improving on our weaknesses. Enhancing customer
specific engagement with supplier pool for sustainable delivery of services, cost optimization of projects
with sole focus on improving revenue, contribution / manpower and PBT, customised pricing strategies
LOGISTICS SERVICES

based on nature and value of cargo, increase sales to focus on increasing volume, gaining market share and work on
efficient delivery of services, customer service, governance and control are some other initiatives.
We work as a team with a common objective with clear cut deliverables assigned to each role, celebrate successes,
divide the burden of failures and fire with all cylinders believing in the philosophy that the darkest night also has
12 hours. We aspire to be relevant and essential for our customers to make them competitive in their competitive
environment, we are flexible to change with changing times, multi-task, acquire new skill sets, ensure continuous
on the job training, hand holding and development for continuous improvement. Finally, believing in ourselves is
important and we are developing second line to take the baton forward.
Tell us about one big challenge you have faced in your efforts to achieve customer delight?
I look at things differently. Customers are the nucleus of any organisation. We need to step into their shoes to
understand their real, dormant / latent needs and work towards addressing the same through breakthrough
innovations, process refinement / modifications, measurement and control. Challenge in real sense is not with the
customer but in our mind set.
What inspires you to achieve success?
Success to me is not a landmark or goal. It is a quest for continuous improvement. Goals keep on changing and I
always work towards achieving the same.
Place you belong to and who all are there in your family?
I am born and brought up in Kolkata with working exposure in multiple cities / country in my career span of 28
years. We are a close knit family with my wife (practicing music teacher), my daughter (pursuing BTECH in IT
from Techno Main) and my two younger brothers.
What are your hobbies?
Hiking / long distance travelling, experiencing / exploring beauty of nature, meditation, self introspection and soul
searching – ‘’A wandering soul meandering along the winding path of life’’ – and networking with people.
How long have you been working with Balmer Lawrie and currently what is your role / dept?
I joined Balmer Lawrie on 1st March 2019 and have completed two and half years of service in the Company.
Currently, I am heading Finance department of Logistics Services, Bengaluru and also acting as nodal officer for
GST for the states of Karnataka and Kerala.
What do you like about Balmer Lawrie?
I like the working environment. Seniors and colleagues are very supportive. The organisation gives freedom to take
and implement decisions. Balmer Lawrie is an employee friendly organisation and for me, office is my second home
as people are warm, supportive and welcoming.
What is your most memorable moment in Balmer Lawrie?
There are many moments to cherish in the last two and half years of experience. One of the best moments is
associated with handling a prestigious air export charter activity. All were anxiously waiting for the arrival of the
aircraft for carrying the materials and there was anxiety owing to lot of uncertainties and cancellation. Typically,
an air export charter involves multiple flight operations and each one has a unique experience. I felt very happy as
I heard about the news of the landing of the aircraft; it was a feeling that cannot be explained in words. Another
moment was women’s day celebration. All employees whole heartedly participated and made the programme a
grand success. Everybody took an oath to choose to challenge any gender bias in the organisation. Many women
employees shared their life stories, which was inspirational and motivational.
Who is your inspiration in life and why?
My inspiration is my paternal aunt, Dr. Rajambal. She comes from a humble background and was a pillar of a
very big joint family. She pursued doctorate at the age of 45 years balancing her personal and professional life and
travelled across the word as part of research studies. She is extremely down to earth and humble.
Pushkala H, Senior Manager [A&F]
Logistics Services, Bengaluru
“ “
24

Kshama Agarwal, Manager [Sales]
Logistics Services, Mumbai
Anoop Singh, Head [Sales]-North
Logistics Services, Delhi
“
“
“
“
I belong to Vaikom a small town in Kerala. My family consists of my husband, two daughters (14 and 7 years old)
and in-laws. My husband is working in ESIC as Senior Deputy Director.
Listening to music, reading fiction and spending time with kids.
How long have you been working with Balmer Lawrie and currently what is your role/dept?
I joined Balmer Lawrie on 11th July 2021 as Manager [Sales] and currently re-designated as Head [Sales]-North
India, Logistics Services.
The management gives freedom to work as an individual entity, supports and encourages all the Executives to learn
and grow in their respective roles.
The most memorable moment for me was when I got appreciated for my hard work and was re-designated as Head
[Sales]-North from Manager [Sales].
I draw inspiration from doing good work. I would like to grow with the Company and take our SBU to greater
heights.
I belong to Ayodhya, UP and am currently living in Delhi with my parents, wife, son and daughter.
I like to play cricket and watch TV.
I am 9 years old in this conglomerate. Currently, I am located at Andheri in Mumbai, working in SBU: LS.
‘We take care’ is the motto for SBU: LS. Being in the service sector, customer delight is a non-negotiable instrument.
The beauty of Logistics department is that one got to work in different time zones. Fastest Finger First wins the
show. One needs to grab and execute shipment with same zest. Would like to share an incident; sometime back,
there was shipment from US being handle for one of our esteemed clients. At the 11th hour, the airline denied to
accept the cargo on agreed rate. The engagement being tender business, Balmer Lawrie was obliged to manage
the show. With constant follow up, escalation and negotiation, we handle the case seamlessly and delivered the
shipment to the client within the agreed timeline.

Satisfied and happy client, works as positive reinforcement and energises me to strive for better, every time.
I am a Calcuttan at heart. Had lived for almost 25+ years in the City of Joy, with my parents and elder brother. Post
marriage, I relocated to Mumbai and am currently staying with my in-laws, husband and daughter.
I am a big-time foodie with sweet tooth. Dessert making and baking is something I really enjoy! Right from baked
rosogolla to misti doi to chocolate brownie, I love experimenting in the kitchen. I take joy in exploring new places.
Igatpuri is my current favourite. I also enjoy reading – ‘Becoming’ by Michelle Obama, would be my next pick.
I have been working with Balmer Lawrie for the last six years. My current role is in sales and marketing division of
Container Freight Station at Mumbai.
Balmer Lawrie being a public sector and a Miniratna - I Government enterprise, and with its presence in various
businesses, provides different experiences in interaction with wide range of people. The diversified business entities
help young people like us in learning different skills and acquiring knowledge of the different businesses.
An organisation with 150 plus years of legacy is awe-inspiring and working with such a great organisation is a
privilege. The day I joined the Company was one of the most memorable days in Balmer Lawrie.
My inspiration is Mr. Jack Ma, Chinese business magnate, investor and philanthropist. He is the co-founder and
former executive chairman of Alibaba Group, a multinational technology conglomerate. The journey of Jack
Ma from rejection in jobs to starting a company by pooling funds from friends to becoming a multi billionaire
is amazing. His speeches / advice to youth are awe inspiring. The revelation he made in the technology-based
commerce / internet market during the past two decades is inspiring and the different businesses he developed
during the course of time excite me a lot.
I was born and brought up in Chirala, Prakasam District of Andhra Pradesh. My family consists of my father,
mother and two sisters, who are married and settled with their families.
I like reading books and am an avid follower of tennis, cricket and its statistics.
Kartheek Goli, Deputy Manager [Sales]
Logistics Infrastructure, Mumbai
Amarjeet Sonkar, Asst. Manager [Sales]
Logistics Infrastructure, Kolkata
“
“
“
“
How long have you been working with Balmer Lawrie and currently what is your role/Dept?
It has been more than 4+ glorious years now and presently I am working as Assistant Manager, Logistics
Infrastructure [LI] responsible for Sales & Marketing of Container Freight Station (CFS) in Kolkata.
LOGISTICS INFRASTRUCTURE
26

Pooja Sharma, Asst. Manager [Sales & Marketing]
VPLPL, Visakhapatnam
“ “
Balmer Lawrie is a transnational diversified conglomerate with presence in both manufacturing and service
sectors and is recognised as a Miniratna - I, Government of India Enterprise. The diversity of Balmer Lawrie
makes it culturally rich with people belonging to different regions and cultures, working under the same roof
to achieve organisational excellence to optimum level.
In the CFS business we achieved the highest ever import business of 4301 TEUs in the FY-2017-18; this was
amongst most memorable moments for me. Secondly, with the inception of new business (Bonded Warehouse),
I converted Rs 4.0 Cr per annum from an individual client with us. This accomplishment is something that I
cherish a lot.
Mr. Ratan Tata, the Indian industrialist, philanthropist and former chairman of Tata Sons is my real hero and
inspiration, and I look up to him with great respect. The most inspiring thing about him is that in spite of being
so successful and rich, he is well attached to his roots and is extremely down to earth. His nature of providing
a helping hand to our country and people in crisis is just phenomenal.
I was born and brought up in Mau, UP, the city of silk sarees. My family comprises of my father, mother,
brother, sister, my lovely wife and a very friendly 3+ year old son.
Playing and watching cricket.
How long have you been working with VPLPL and currently what is your role/dept?
I joined Visakhapatnam Port Logistics Park Ltd. (VPLPL) in March 2019 as Assistant Manager [Sales &
Marketing], holding the position for 2 years and 6 months now.
COVID-19 posed a humongous impediment at every front for example arranging labour, handling equipment
andcoordinatingwithclients,operationsteamandvendors.However,deliveringasperourservicecommitment
well in time was possible because of the support provided to me by my seniors and management. In tough
times too, VPLPL proved itself by providing good services, and was not only successful in retaining existing
business but also attracting new business.
Positive spirit, patience and a ‘never give up’ attitude inspire me to work diligently towards attaining set targets
and goals. Also, appreciation from my seniors at workplace and recognition from clients act as a cherry on the
cake.
We belong to Sangrur District (Punjab), currently domicile of Haryana (Panchkula). My family constitutes of
my grandfather (retired Sanskrit Professor - Haryana Government), my father (posted in Horticulture Dept.,
Haryana Government), my mother (Homemaker), my elder sister (HR - Adecco Group), my brother-in-law
(Manager - ICICI Bank) and my younger brother (R&D Engineer - Camfil Solutions Pvt. Ltd.).
Reading novels (thriller, horror and non-fiction), listening to music (preferably Bollywood songs and Punjabi
lokgeet), travelling (places with historical architecture and Indian heritage), painting (acrylic painting) and
playing basketball.

It has been quite a fruitful tenure 5.6 years in Balmer Lawrie. I joined Balmer Lawrie in the month of March
2016 as a Unit-Head of our Company’s first Cold Chain Unit at Hyderabad. I take care of all the day to day
activities and functioning, which includes sales, marketing, operations, ISO and BRC, QA related jobs, Unit –
P & L and customer relations of the Cold Chain Unit at Hyderabad.
The Cold Chain Unit at Hyderabad is playing a major role in contributing to the world’s largest vaccination
drive. How does it feel to Head this unit?
The world’s largest COVID-19 vaccination programme commenced in India on 16th January 2021 and as
on September 2021 our Hyderabad Cold Chain Unit has handled 110 million doses across the country and
neighbour countries. Presently we are handling COVID-19 vaccines like Covaxin, Sputnik-V vaccines. Apart
from the COVID-19 vaccines we are handling around 25 nos. of other lifesaving vaccines as well. On behalf of
Balmer Lawrie and Government of India, it is our honour and responsibility to serve our country during this
pandemic situation.
Customer service in today’s world is an essential part of a company’s strategy. With the increasing competition
among all industries, the challenge is to deliver high-quality services and deliverables accompanied by great
customer service. This task, however, is not a piece of cake. In today’s business environment it is important
to have a competitive edge. In a situation when almost everything is easily available, customers have become
less appreciative and are difficult to please. With the advancement in technology and the accessibility of
information, product quality of competing brands and companies are almost at par. At such moments good
customer service becomes a differentiator. However, it is challenging and not an easy task dealing with different
people and trying to meet their expectations. It requires patience, sharp intellect and I would even say even
wisdom to understand the moods of the customer and achieve customer delight.
TheColdChainindustryincludesdifferentproductportfoliosandalltheproductsdon’trequiresameservicesfor
all customers. Each and every customer is having different requirement and it is important that we understand
their actual requirement and accordingly customise our operations and services to meet that requirement.
During my last 5.6 years tenure in Balmer Lawrie, I have faced lot of challenges to achieve customer delight
and customer satisfaction. Catering to the pharma and vaccines segment is very crucial as we have to handle
their legal, statutory, audit compliance etc. Meeting operational and temperature requirements is extremely
important and play a key role to get the business and achieve customer delight.
My family is an inspiration in my life because they love and support me unconditionally. They give me the
freedom and don’t set a time limit for work. My seniors are also my inspiration because of their supportive
nature. They continuously give me opportunities to express my views and ideas.
I am born and brought up in Velvadam near Vijayawada, Andhra Pradesh. My family comprises my loving wife
Satayavathi, 7-year-old sweet buddy, Pardhu and god gifted me a sweet baby girl, Joshna, who is 3 years old.
My hobbies primarily are bike riding, watching movies mostly all kind of action movies and reading business
journals.
A N Vamsi Krishna, Unit Head [Cold Chain]
Cold Chain, Hyderabad
“ “
COLD CHAIN
28

I have been associated with Balmer Lawrie since June 01, 2020 and currently I am working as Assistant Manager
[Marketing] at the Cold Chain Unit in Mumbai, which is now a part of our newly formed SBU: Cold Chain.
The best part about Balmer Lawrie (BL) is its open-door culture and the trust shown by the Senior Management
towards their junior team members. Here, in Balmer Lawrie, people enjoy the freedom to perform their
role, which in turn inculcates the sense of responsibility and ownership towards one’s job. The work culture
/ environment is very friendly with leaders of each Unit open to suggestions for improvement. Further, the
Company’s SBU wise focussed approach is something which allows equal and undivided attention to its each
and every Unit. From personal point of view since my academic and professional experience has always been
resonating with Logistics as academically as I am a Marine Engineer from DMET Kolkata, MBA (Marketing &
Strategy) from IIM along with professional experience of over 5 years in logistics & related areas in companies
like Sinogas Singapore, PwC India etc., BL offered me an altogether new opportunity to further allow me to
expand my practical knowledge. I got the chance to observe from close quarters our LI, LS verticals comprising
of CFS, ICP, MMLH, AMTZ, Freight Forwarding and Cold Chain and follow my passion to continue exploring
and growing in this field. It is a pleasure to be a part of such an organisation, which has a very long and rich
history along with a healthy reputation of continuously innovating across business verticals since 1867.
There are lots of those moments which I have collected in a short stint of 1 year but the best feeling was when
we got BRC AA accreditation for our Cold Chain Unit at Patalganga Unit in our very first audit driven by me.
Further, I can take pride in fact that our team at this Unit in spite of the fair share of challenges continued
working tirelessly for our customers, who mainly deal with Export-Import of perishable commodities even
during peak of COVID-19 that impacted Mumbai very badly. This helped in constantly increasing our revenue
as well as increasing our customer base which in turn led us to slowly accelerate momentum for our Cold
Chain Unit and go that extra mile in serving our customers.
My inspiration in my life are actually lot of people and I won’t name a single person as I believe no single person
is that perfect to be so inspirational. However, I try to take away best traits from every single person, who left
some kind of impression in my life. Like I am fond of my father’s simplicity and hard work, mother’s dedication
to whatever she does. But one person who has definitely left an ever-lasting impact on my life is someone who
is an inspiration for many people. He is the ex-captain of New Zealand (NZ) cricket team, Brendon McCullum,
who I follow very closely till date. I feel the way he carried his team when they were bowled out for 45 in a test
match against South Africa in Cape Town in 2012, to taking NZ in finals of World Cup 2015, to finally retiring
with fastest test century in the history of 144 years of test cricket and most importantly shaping the culture,
which they are carrying forward in their game, inspires me to believe that one person can literally inspire and
bring about a massive change with his leadership. Additionally, there is nothing which is impossible to achieve,
if you are following the correct process, as desired outcome is the only result of correct process. It also teaches
a lesson that it is best to quietly go about your business and shock the world with your achievements, when
world is least expecting it from underdogs, which at end of day is not a bad tag to be associated with.
I belong to Bokaro Steel City, Jharkhand. My family comprises of my father Vinay Kumar Sinha, who is now
happily retired from Steel Authority of India Ltd., my mother Veena Sinha, who is currently working as PGT
in Bihar Govt., two elder sisters and my wife Bithika Karamakar, who is working for Punjab National Bank as
an Assistant Manager in Mumbai. My sisters are married and settled with their families in Kerala and Assam.
I follow my passion and do everything what I enjoy. Apart from my work which is my passion, I love to spend
time with my family watching TV series as well as movies, listening to music as well as singing, browsing a lot
on internet, playing sports particularly cricket, badminton, table tennis and go on long drives in the weekends.
I also like to research a lot and write research papers in my free time.
Nitesh Kumar, Assistant Manager [Marketing]
Cold Chain, Mumbai
“ “

It was talent galore during the Foundation Day competitions held in the different regions pan India. Below are winning
entries of the Rangoli and Painting / Sketching competitions:
RANGOLI COMPETITION
Eastern Region
Northern Region
Talent Unlimited
1st – Greases & Lubricants, Kolkata
Consolation – CFS Kolkata
1st – Travel (Baljinder
Kaur, Chetna Kapoor, Neha
Chauhan and Jyoti Mehra)
2nd – Vacations Exotica
(Neetu Bhatia, Mamta
Mukherjee, Deepak
Kasaudhan and Sakshi
Sharma)
3rd – RHR-NR (Maninder
Kaur and Sakshi)
2nd – HO Ground Floor & 3rd Floor
3rd – HO 1st Floor, 2nd
Floor & 4th Floor
30

Painting / Sketching Competition
Eastern Region
Northern Region
Nature
1st – Dhritiman Nandi, ROFS 3rd – Rahul Karmakar, Finance
2nd – Joyita Roy, RHR-ER
1st – Jyoti Mehra, Travel 2nd – Priyam Saha,
RHR-NR
3rd - Baljinder Kaur, Travel
Trees cannot flee,
But they are always free
Trees who save the earth,
Are heroes by birth
Trees bear hot summers,
And the cold winters,
But they never chunter,
As they are a wonder
We cut trees,
But they always glee
Earth survives only,
Because trees thrive
Fruits and flowers,
They shower,
To the one’s who devour,
And to the one’s who require
Trees hold nests,
For birds to rest,
Trees produce air,
So that we don’t despair
-Arko s/o Mr. Adhip Nath Palchaudhuri,
The wind blew stronger than a breeze,
Across the seven seas,
Almost like a mighty gale,
Forcing sailors to put down their sail.
With a loud thud,
And a splash of mud,
Fell the huge tree,
Making the tiny squirrels flee.
After a long and dreadful night,
Next day was an absolute delight,
A clear sky,
And a calm sea.
Birds were chirping cheerfully,
And squirrels were slurping nuts noisily,
I had my hot soup,
While the world had a glossy look.
A beautiful day in the month of July,
And a charming rainbow in the sky,
I saw the sun shining bright yellow,
While I was sitting in the meadow.
-Ahon s/o Mr. Adhip Nath Palchaudhuri,

Edited by Mohar Mukhopadhyay, Head - Corporate Communications, Balmer Lawrie & Co. Ltd.
Designed & Printed by Semaphore Technologies Pvt. Ltd., Kolkata.
This House Journal contains information relating to Balmer Lawrie and is published for circulation amongst its
employees. This has no commercial value and is not sold to the public.

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