This edition features a Shaping the Future of Logistics of business leaders across several sectors that are at the forefront of leading us. Read More: https://insightssuccess.com/top-10-companies-shaping-the-future-of-logistics-october2022/

1. www.insightssuccess.com
October
ISSUE : 01
2022

4. editor
Bhushan Bhad
Managing Editor
e, humans, are intelligent species. We have
Wtrailblazed an imaginable road. Starting from
discovering unlimited terrain beyond the sea to
inventing the wheel, we have been exemplifying the true
meaning of , sky is the limit.
And, we didn’t just stop here. As a social species that is
irreplaceable to live in a community setting, we innovated
ways to live together. Once living by sea shore to
transgressing to agricultural field, followed by storage
systems and hut houses, we traveled a long road.
And in the 21st century, we have reached an epoch of
human civilization that is not only coupled with
sophisticated living but also discovered science as our
harbor. And in the world of the scientific revolution, we
have scouted different ways to increase our production
potential and meet the ever-challenging industrial workflow
with logistic support.
Be it any industry, the most important subsidiary transition
that we need to facilitate accessibility from the industry to
the customer pool of the business market is logistics. As a
support system to every industrial workflow, logistics
systems assist in meeting the result of the final product and
services.
Logistifying
Businesses

5. Knowing these essentialities of logistics, we at Insights
Success came up with our latest edition, “Top 10
Companies Shaping the Future of Logistics.”
While you flip through the inspiring stories of entrepreneurs
who made it to the top in the logistics industries, dive into
the industry expert opinion and the insightful articles
opined by our in-house editorial team.
I hope you have a happy read!
, ,
The most important subsidiary transition
that we need to facilitate accessibility from
the industry to the customer pool of the
business market is logistics.

6. USA
Ful llment
Leading Provider of Third-party Supply Chain Solu ons
08

7. 2
3
4
1
AGT Global Logis cs
Turning the World Around
in Wheels
Taran Sidhu
24
Nora Agbakhamen
Establishing Brands by Storytelling
CxO
Interview with Insights Success
Advancing Logis cs with
Technological Developments
Impact of Globaliza on on the
Logis cs Industry
Tech Trends Bringing the World Closer
20 28
Article

8. sales@insightssuccess.com
October, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Editor-in-Chief Merry D’souza
Anish Miller
Senior Editor
Kelly, David
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Bhushan Bhad
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Rohil Shingnapurkar
Mrunalinee Deshmukh
Marketing Manager Joseph D'souza
Technical Consultants Prachi, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executive Gemson
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission
from Insights Success. Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
Corporate Ofce
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-859-2600
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
We are also available on :
RNI No.: MAHENG/2018/75953
Sales Executives Mark, Alice
Amar Sawant
Assisting Editors Drishti, Shrutika
Paul Belin

9. Featuring Brief
Company
George Chappelle
CEO
Energy Transportation
Group
shipenergy.com
Highlight Motor Group
highlightmotor.com
AGT Global Logistics
agt3pl.com
Capacity
capacityllc.com
Americold Logistics
americold.com
AGT Global Logistics specialize in the integration of all
transportation and logistics functions for top-tier companies around
the world. It can help improve customer service, accelerate order
cycle time, and tighten control of the supply chain — all while
reducing costs in transportation, inventory and order fulfillment.
Americold offers the most comprehensive temperature-
controlled storage and distribution network available,
supported by the most advanced technology, and with a
singular focus on customer service.
Capacity offer fullfillement solutions to delight its customers.
Energy Transportation Group offers an efficiently move of its
freight across Canada, USA and Mexico with our network of
qualified carriers that will match your capacity needs.
Highlight Motor Group is a young company that has grown at a
rapid pace by continuing to meet the varied needs of its
transportation clients.
Angela Eliacostas
President and Founder
David Karandish
CEO
Shawn Girard
CEO
Kirk Kalinitchenko
Founder, President
& CEO
Chandler Magann
Founder
Syfan Logistics
syfanlogistics.com
TA Services
taservices.com
Nora’s Copy
norascopy.com
Next Exit Logistics
nextexitlogistics.com
Next Exit Logistics offers wholesalers headache-free shipping
and friendly partnership, and it gives truckers and carriers the
right kinds of loads and prompt payment.
Nora’s Copy offers wide services like blogs, video scripts, and
engaging social media content to organizations that makes it
possible for them to generate leads to converts.
Syfan Logistics and asset-based Syfan Transport provide a
diverse array of shipping services – with the highest level of
transparency and reliability.
Mission is to empower its people to build meaningful
relationships and deliver extraordinary results.
Nora Agbakhamen
Brand Story Teller
Greg Syfan
President
Brady Thames
Vice President of
Sales & Marketing
USA Fulfillment
usafill.com
The mission of USA Fulfillment is -Working together to go
beyond the expectations of its clients and associates while
achieving profitability for all parties.
Jay Stamerro
General Manager

10. Top 10 Companies Shaping the Future of Logis cs

12. Today, the real success for companies is not just the
profit numbers but also the number of satisfied
customers they have. Gone are the days when
making profits was the sole goal. Long-creating satisfied
long-term customers drive profit, creating value. Creating
value for clients is now counted as a true success for
companies.
In this era of technology-led industrial transformations,
companies are interdependent on each other to carry out
their day-to-day operations. Every business needs to partner
with another service or product provider to fulfill its market
propositions.
While finding companies to collaborate with, businesses
need partners, such as:
Ÿ 3PL companies known for providing quality over
quantity
Ÿ Partners interested in building trust rather than
presenting empty promises
Ÿ Creating comprehensive value instead of just focusing
on profits.
In this thriving age of business partnerships, logistics
service providers see massive demand across all industries.
The rise of the e-commerce segment has generated a
massive demand for professional, sophisticated logistic
service providers to collect, pack, and deliver the products
to the customers in the quickest and most cost-efficient
ways.
There is a rise in companies needing a fulfillment partner
who creates value for them through maintaining high
customer satisfaction scores, increasing customer retention
as well as generating valuable positive feedback. Leading
the pack in delivering measurable, valuable 3PL services is
USA Fulfillment.
It is a full-service provider of turnkey solutions to clients
from coast to coast. USA Fulfillment offers traditional
pick/pack/ship fulfillment services for B2C and B2B,
inventory management, kitting and a full range of unique
solutions.
USA Fulfillment's mission is, "Working together to go
beyond the expectations of its clients and associates while
achieving profitability for all parties." The company has
provided "high-touch" service and solutions to small, mid-
size, and Fortune 500 clients for nearly 40 years.
This expert fulfillment service provider company is led by
an expert and visionary leader, Jay Stamerro. As the
General Manager of USA Fulfillment, he ensures that each
client receives a service that strengthens brand loyalty and
increases customers' lifetime value for USA's clientele.
We had an exclusive opportunity to interview Jay Stamerro,
where he shared with us valuable details about the
fulfillment services provided by his company.
Below are the excerpts from the interview:
Please brief our audience about USA Fulfillment, its
USPs, and how it is currently positioned as one of the
top logistics companies.
We're employee-owned. That's a huge differentiator because
you can't put a price on people who go to great lengths to
care for the client. Our employees at USA Fulfillment have
a vested interest in our fulfillment clients' success stories.
And there are plenty of success stories for both B2C and
B2B clients here at USA Fulfillment!
We're a full-service fulfillment company, and we specialize
in the health and beauty care industry. Our FDA-registered
facility in Delaware serves clients with up to 10,000 D2C
orders per day. We also support their B2B efforts with
Amazon and more than 40 other retailers throughout the
US. Between our Quality Management System
(ISO9001:2015 certified) and commitment to the HBC
industry, we are poised to maximize the long-term growth
of our clients.
Tell us more about USA Fulfillment services and what
impact they are making in the logistics industry?
We invented the term "High-Touch Fulfillment." So, our
model is to work with dozens of clients, not hundreds of
clients. That's a big difference compared to the "stack it and
pack it" mentality of the traditional fulfillment warehouse.
Our hands-on approach to program management has
provided clients with exponential growth over the decades.
On the B2C side, we have several fulfillment automation
layers to ensure quality and accuracy and maximize the
speed of shipping. We work with the major carriers as well
as regional carriers to maximize shipping discounts for our
clients.
On the B2B side of the house, we integrate with SPS
Commerce, the leading EDI provider in the US. We rely on

13. their 3,000+ retailer integrations with pre-approved label
formats to leave minimal room for chargebacks. Positive
vendor scorecards mean more profitability and growth
potential for our clients.
Jay, please brief us about your entrepreneurial journey
in the supply chain management sector and what
inspired you to venture into your industry niche.
I've had a rich career in both the service and product
industries. My last role as CFO of a manufacturer in the
HBC industry has proven instrumental in understanding the
fulfillment needs of our HBC clients.
I lived through the same challenges our clients face. In
fact, I selected the 3PL for our brands at the time. I
understand the trust that must be built with the 3PL to turn
over your inventory and orders; I expect them to take the
same care that our employees do.
At USA Fulfillment, we aim to build this trust while vetting
all the details of a potential partnership. These partnerships
are based on our philosophy of treating our clients the way

14. we would want to be treated, something I've learned by
actually being the client. I built a network of HBC industry
colleagues and utilized them to assist our client's growth
and profitability today.
What is your opinion on adopting modern technologies
in a supply chain logistics company?
The supply chain evolves so quickly that adopting newer
technologies is a must. We have to make these available to
help keep our clients competitive. We utilize a combination
of in-house technical expertise and outside technical
consulting to stay relevant and ahead of the curve.
What were the major challenges you faced while in the
initial stages of your business? What challenges do you
face now?
Our business is nearly 40 years old, so I cannot speak
personally about the early challenges. Currently, we are
facing labor shortages similar to other industries. Port
congestion and delivery costs are a genuine concern for our
clients with overseas manufacturing. Trucking availability
and cost continue to be a challenge in the US. This is where
our experience and breadth of nationwide resources aid our
clients' needs.
What would be your advice to budding entrepreneurs
who aspire to venture into the logistics industry?
When the pandemic hit the US in 2020, there was an
immediate shift in volume from brick-and-mortar to e-
commerce. While the trend is normalizing, we are definitely
seeing a new level of consumer confidence in e-commerce.
There is certainly growth in the logistics industry.
My advice would be to focus on core competency and do it
well, whether that be a unique service offering or targeting
an industry. The competition is too great to compete on
price alone. Create a niche and value for yourself. Build
long-term relationships. Help your clients win.
What are your key takeaways in business when you look
back at the USA Fulfilment journey so far?
This is rather cliché but very true: When we focus on our
top-line growth and bottom-line dollars, we are putting a
gap between our clients' success and ours. It always amazes
me that when we focus on running our business to
maximize our clients' growth potential, the gap is erased,
and the growth and profit trajectories positively align.
When we achieve this at USA Fulfillment, our clients look
at us as business partners rather than vendors. It's a huge
difference, and it's better for everyone. At USA, we create a
"Triple Play Win" for our business partners. It's a win for
the Client's customers. It's a win for the Client. And, when
our client wins, it's a win for USA . There is enough room
for everyone to prosper when the parties collaborate.
How do you envision scaling your company operations
and offerings in 2022 and beyond?
After a long presence in the state of Maryland, as well as
Delaware, we have decided to consolidate our operations in
Delaware. Moving back to a single facility model will allow
us to make better use of labor and space, some of the
biggest challenges in the industry currently. We are
reviewing new OMS/WMS platforms to provide greater
tools to our clients and efficiencies internally. We will also
focus our efforts more directly on the HBC sector,
capitalizing on our strengths as a company.

16. AGT Global
LogisticsTurning the World
Around in Wheels
My advice is to set your goals and continue raising
them as you grow. I, myself, continue learning and
growing. I encourage others interested in logistics
and SCM to learn as much as they can from as
many different people as possible.
Angela Eliacostas
President & Founder
AGT Global Logis cs
www.insightssuccess.com
|
14 October 2022
Top 10 Companies Shaping the Future of Logis cs

17. s the inevitable pandemic hit the world, transport
Aand logistics came into light with their endless
disruptions. Transporting goods went through
many aggravations with unwanted delays and mistaken
shipping that led to inconvenience at many stages.
With the constant requirement of having superior
transportation and logistics, sending goods overseas is
considered a hassle in itself. There was no guarantee it
would go efficiently and reach the destination on time.
Moreover, working accompanied with unrivaled global
companionship with air shipping that grounded carriers’
time-bound services. To enable on-hand supervision with
modern communication that firmly stood in motion, logistic
management aided communication gratifying clients all
around the world.
Taking the initiative to dive into the logistics and
transportation industry and enhance the logistics services,
Angela Eliacostas founded AGT Global Logistics. Being
a woman-owned business, she thrives to bridge the gap
between multi-modal carriers all around the world.
Considering the given recognition by some prestigious
associations, they have expertise in the integration of all
types of transportation and logistics functions for most
esteemed companies all around the world. Being a woman-
owned business, certified by the National Woman Business
Owners Corporation. Moreover, they have a dedicated fleet
that gives unparalleled global partnership with ground and
air freight integration, line-haul carriers, and cartage agents
for time crucial services.
Angela grew up taking inspiration from her father, who
worked effortlessly at his own trucking company. This
embedded her into the logistics industry, with an All Girls
Transportation and Logistics. Her unbeatable force thrives
on working in coordination with spot-on supervision and
advanced communication keeping the company going
through its journey.
Let us know some insights about this journey from the
shipping clerk to the President!
Angela, please brief our readers about AGT Global
Logistics, its USPs, and how it is currently positioned as
one of the most reliable companies in the logistics
solutions niche.
AGT Global Logistics’ motto is “We Keep Your World
Turning.” Even with our ever-changing world, difficulties
with the supply chain, and constant price fluctuation - we
continue living these words. If there’s a way, we have the
will to make it happen.
Tell us more about your company and how its distinct
offerings are impacting the industry and its clients.
We, at AGT Global, have made a name for ourselves in the
energy and utilities sector. We are a proven to be the top
provider in all areas of energy from nuclear to wind, oil to
solar. We also provide logistical support to numerous
energy and utilities’ vendors. We understand the importance
of every second and know what it takes to deliver. We are
expanding and moving beyond our typical energy clients.
We’ve taken the 24/7/365 personal contact we give to our
energy clients and have expanded this winning service to
large and Special Projects requiring crane and rigging.
We have expanded our operations and are preparing for
further expansion of our offerings and capabilities.
Enlighten us with your company’s vision and mission
statements. Also, give us a short overview of your core
values.
We specialize in the integration of all transportation and
logistics functions for top-tier companies around the
world. AGT Global Logistics aims to improve customer
service, accelerate order cycle time, and tighten control
over the supply chain – all while reducing costs in
transportation, inventory, and order fulfillment.
Our core values are the same values that created AGT
Global. Integrity, honesty, grit, and determination; with
integrity being at the forefront of everything we do.
Please brief us about your journey in the industry and
how you have made the company excel in its highly
competitive market.
I grew up in a trucking family. Transportation innovation
has been in my family for generations. In my early 30s, I
found myself a divorced mother of four boys; I knew I
needed to do something to make ends meet. I found a job as
a billing clerk at a competing trucking company. I worked
my way up to general manager. I took notes, watched the
business from multiple angles, and asked the owner if I
could pursue some of the accounts they chose not to renew.
It happens that these accounts were in the energy and
utilities sectors. This is how AGT Global Logistics (Initially
All Girls Trucking) started. In 2005, I was able to
www.insightssuccess.com
|
15 October 2022

18. incorporate and form a woman-powered team of logistics
professionals.
We continue leading in specialization and customer-centric
approaches to exceed our energy and general logistics client
needs.
Please tell us about the specialized solutions offered by
AGT Global Logistics to deliver hassle-free
transportation services to its clients.
AGT Global has actual people available to track and talk to
clients 24/7/365 in addition to real-time computerized
tracking. We have a proprietary three-tiered carrier rating
system holding our drivers to the highest standards. We also
have a tried method for outage planning, implementation,
and assessment that results in year-after-year success. This
gives our clients peace of mind knowing we understand
how our part of the process affects their overall success.
As an experienced leader, share your opinion on how the
adoption of advanced technologies has impacted the
logistics sector and how your company is adapting to
technology solutions to enhance its operations.
Digitization and real-time tracking have drastically
advanced logistics capabilities from when I started in 2010.
The real-time tracking of loads and shipments has made our
industry more accountable. Everything from GPS tracking
to advancements in onboard technology allows us to track,
route, re-route and sometimes intercept jobs from the delays
we couldn’t always foresee in the past. We are better able to
proactively address traffic and weather delays, mechanical
issues, and order updates and changes.
Please tell us more about the value-added services
offered by your company to its clients.
Our primary value comes from the combination of being a
family-oriented, certified woman-owned business that
demonstrates traditional family values through our
personalized approach to large international accounts. The
problem-solving solutions that come from managing life as
a mother and grandmother transfer quite naturally over to
everything logistics. Our all-female accounting and billing
staff and 75% woman-powered office incorporate a
perspective not found in the more traditionally male-
dominated industry. We approach each job with the utmost
importance and determination to succeed and have added
those “Mom-powers” to find solutions when seemingly
none exist.
www.insightssuccess.com
|
16 October 2022

19. What are the major challenges that the logistics service
providers face in the operational region of your
company? And how are you preparing your company’s
operations to tackle them?
The expansion of our operations team has been a priority
for AGT Global over the past few years. We have added
employees and positions to keep AGT up-to-date on
processes and procedures and also to expand our offerings
beyond our niche specialty of energy and utilities.
In addition to planning, our operations team specializes in
developing assessments and analyses of current and past
jobs to recommend strategic future planning. This helps
maintain long-term client relationships and is especially
beneficial if there are changes in the client’s management
team.
Our major challenge is finding people to fill the positions in
the operations team. To address this, we have developed a
learning-track hiring system, similar to an internship
program. We appreciate people with logistics and SCM
experience, but more important are the values and attributes
a person can bring to the team. Because we hire problem
solvers, the ability to think quickly and find solutions is a
requirement. We can teach logistics. We give chances to
people with outside experience as long as they fit with the
AGT Global culture and are willing to learn and implement
to AGT standards.
As an established industry leader, what would your
advice be to budding entrepreneurs and enthusiasts
aspiring to venture into the logistics solutions business?
“Desire is the key to motivation, but it’s the determination
and commitment to an unrelenting pursuit of your goal - a
commitment to excellence - that will enable you to attain
the success you seek.”
This is a quote attributed to Mario Andretti. These words
are inspirational. They are motivational.
My advice is to set your goals and continue raising them as
you grow. I, myself, continue learning and growing. I
encourage others interested in logistics and SCM to learn as
much as they can from as many different people as possible.
Take what you like; adjust what you don’t. Never stop
observing and tweaking your process to achieve even better
results. Set your goals and continue raising them as you
grow.
How do you envision scaling AGT’s services in 2022 and
beyond?
As mentioned, we are growing and expanding. We continue
servicing our energy and utilities sector clients. We are
adding to that portfolio by gaining jobs in (project
logistics). We are building the operations department to
handle a wider portfolio of clients in construction and
special projects industries.
The pandemic was a very busy time for us. Our job-load
increased. We grew. We are hoping to continue this
trajectory.
Please give us a few testimonials of your
clients/customers and a list of awards/recognitions that
accurately highlight your organization’s position in the
market.
2021 – Distinguished Woman in Logistics from Women In
Trucking Association and Freightliner
2020 – Named one of “7 Outstanding Women in Supply
Chain and Logistics” from Inbound Logistics
2020 – Top 100 Influential Women Supply Chain
Executives from Global Women Supply Chain
Leaders
2019 – 2022 Top Woman-Owned Company from Women In
Trucking Association
2019 – 2021 Top Places for Women to Work from Women
In Trucking Association
2019 -2020 Women to Watch from Women In Trucking
Association
2018 – Influential Woman in Trucking from Women In
Trucking Association
Multiple recognitions 2008 – Present
Top 50 Women-Owned Businesses in Illinois
Top 500 Woman-Owned Businesses in the USA
Top 100 Diversity-Owned Businesses in Illinois
Top 100 Privately Held Businesses in Illinois
www.insightssuccess.com
|
17 October 2022

22. Advancing
Logisticswith
Technological
Developments
Transportation in the 21st century with bags of goods
put on horses or carts filled with logs pulled by
animals, wouldn’t have been feasible nor would
have been ethical. If not for innovators and leaders, this
scenario would have still stood true. But fortunately, it is
not so.
So, what unique did these leaders bring in that transformed
the logistics industry?
And the word that clicks instantly would be – Technology.
From aiding the manufacturing of high-powered
automobiles to experimenting with small tracking gadgets,
it has facilitated the logistics industry to overcome
challenges of cost reduction, manual supervision, on-site
inspection, tracking deliveries, or adhering to safety and
other regulatory standards. It has simplified it all.
In a venture to understand this in a better light, the article
collects such technological solutions advancing the logistics
industry in one place for the readers to navigate through
them and learn how its implications are not just limited to
one sector but are driving the growth of other sectors too.
Let us dive into the article to experience the fast-evolving
logistics sector coupled with technological acumen!
Ever Ready with Artificial Intelligence
The praises of artificial intelligence reverberated across
sectors and occupations. In the logistics sector too, AI has
once again proved its transformative ability.
Its provision of efficient administrative intelligence has
improved the pace of operations in the industry. It has
eliminated errors committed due to manual check-ups while
ensuring a tighter surveillance check.
AI combined with machine learning has led to
manufacturers predict market fluctuations and has helped
them act accordingly. The added improvement in
recognizing the turns and curves of a terrain has simplified
journey requirements of a vehicle and the traveler
beforehand.
The solution has presented the world with timely deliveries,
efficient management of inventories, along with assured
quality management in maintenance of huge stocks.
Adding the Robotic Hand to the Basket
While humans are the most intelligent species on the earth,
as per scientific research, they are limited by the restricted
capacities of body and mind. To supplement their constant
efforts in making the world better, robotic technology has
been an extremely helpful hand.
Robotic arms have facilitated an efficient resource
acquisition procedure, making the sector more capital-
intensive and hence accruing more profits. They enable the
lifting and placing of goods in the instructed manner, and
additionally perform all the repetitive functions that give
space to humans to do other work that needs their foremost
attention.
It translates into increased worker enthusiasm,
strengthening worker bonds as they will be mostly engaged
in supervising work rather than actually doing it, hence
reducing the strain they initially experienced to a larger
level.
www.insightssuccess.com
|
20 October 2022

23. Tech Trends
www.insightssuccess.com
|
21 October 2022

24. The next thing technology has simplified for the logistic
sector is the management of that humongous dataset!
Organizing with Big Data & Data Analytics
Data analysis empowers an organization with the correct
industrial insights and market demand that a company
working in the logistics sector can work upon to supply
efficiently. It also helps the company to perform timely risk
analysis and evaluate its market positioning accordingly.
Along with this, Big Data drives functional management of
warehouses, with regular updates on stock. Its other
features help companies to track and precisely locate its
ongoing deliveries while keeping a track of the data from
past customers too.
The advantage of this approach is the enhancement of
customer reliability of the company in the market. Apart
from this, it leads to a hassle-free organization of data that
company as well as its customers can refer to anytime,
anywhere.
The other milestone achieved by technology is warehouse
automation.
Amplifying Storage Management
Large stock of inventories in different warehouses could be
a difficult task to manage. While this is taken care by the
big data, the other task is of appropriate maintenance of
warehouses. Warehouse automation ensures that the needed
temperature is maintained, ventilation is proper,
additionally it also updates about any mishap or
deterioration of product life.
This helps in increased speed, reduction of constant human
interaction and efficient supervision.
The list of technological solutions continues to expand with
forms of elastic logistics, autonomous vehicles, cloud
computing and much more which are transforming
everything form resource acquisition, product labelling to
packaging, fabrication and last mile delivery.
Trending with Tech
The demand for a well-organized logistics sector has been
increasing with spiraling economic policy decision and with
the need of companies to be the best amongst its customers.
In this deep well, what has kept this sector afloat are the
constant technological interventions.
With an estimated CAGR of 12.3 percent from 2021 to
2030, the friendship of this sector with innovations is a
blessing in disguise. Because, an efficient logistic sector
eventually runs the wheels of economic management that
decide the course of social and strategic decisions in the
globally connected world.
- Drishti Gaikwad
www.insightssuccess.com
|
22 October 2022

26. Nora Agbakhamen
Nora’s Copy
Brand Storyteller
www.insightssuccess.com
|
24 October 2022

27. Nora
Agbakhamen
Storytelling is not an
option in advertising
and marketing. It is a
requirement for smart
marketing. Time and
again, studies have
proven that people
make an emotional
decision.
Establishing Brands by Storytelling
The familiarity between two people makes them
connect on a deeper level leading to attachments
and friendships. But this equation is not limited
only to living objects. Humans develop bonds with
inanimate objects, too, some with their soft toys or some
simply with their gadgets.
This behavioral tendency is also reflected when consumers
shop. They look for emotional satisfaction from the product
rather than just procuring an article. This is done to
maximize the utility and psychological benefits derived
from the good, which further lures them to purchase the
product again.
Acknowledging these consumer practices, businesses are
working harder to win a customer’s heart. Other than
needed procedures, business acumen, and dexterity to
manufacture products or offer key services, organizations
also are trying to find apt answers to the question of “how
to bring people to buy the products” rather than just
displaying them on a mall rack.
This brand attraction is created by various factors like
quality, pricing, utility, loyalty, and design, to note a few.
While word of mouth captivates people’s attention, it
doesn’t form a long-lasting bond. And here is where
businesses take assistance from brand storytellers. Stories
create a mental image that customers can relate to and
remember in the long term, forming a personal emotional
association with the product. At the same time, the benefits
for the company are maximized revenue and expanding
customer base.
Interview with Insights Success
www.insightssuccess.com
|
25 October 2022

28. “Nora is one of the most creative and dedicated
storytellers I have had the chance to work with. We
worked on a project on promoting my book and newsletter
for software engineers. She helped me grow the newsletter
to 3k+ subscribers in under a month and crafted very
meaningful content. My LinkedIn profile grew 3x and
several of the posts went viral with over 10k+ views. I
would highly recommend her for brand marketing and
would love to engage with her in several projects in the
future. She is a gem.”
- Ravi Tandon, Software Engineer, United States.
While many can narrate stories, only a few can
communicate with them. One such leader in the brand
storytelling sector is Nora Agbakhamen, who started her
profession in storytelling unintendedly but gained
appreciation soon with her skills of positioning brands in
front of the right audiences to build phenomenal
connections between brands and customers. The skills of
delivering winning content accompanied with multiple
strategies have made her a leader who is creating a
difference for the brands as well as in customers’ shopping
experience.
To further this reach and enable more businesses to connect,
she has started her own company –Nora’s Copy which
offers wide services like blogs, video scripts, and engaging
social media content to organizations that makes it possible
for them to generate leads to converts.
To know more about her journey as an expert storyteller, let
us read further!
Unexpected Successes
Well, many opine that nothing goes in life according to
one’s fixed routine. Some achieve success when they are
least expecting it. Nora’s journey started on the same note.
Sharing about the beginning of her role as a storyteller, she
says, “My journey started with an unplanned but authentic
story for my friend’s hair brand that raked in a 200 percent
increase in weekly sales revenue in just one day. Then,
through training & certifications, I became a ‘LinkedIn
Brand Storyteller’ here, replicating that success model for
cool brands.”
The spontaneous responses through her first story she
started climbing the ladder of success, where in just ten
months of being intentional there, she went from 90 to 70k+
organic followers, over 10 million content views, served
10+ inbound clients & made over $15k in revenue - without
spending a dime on ads.
Through great storytelling, I
also position brands in front of
the right audiences so they
build phenomenal connections
that will be a win-win for
brands and customers.
www.insightssuccess.com
|
26 October 2022

29. My journey started with an unplanned but
authentic story for my friend’s hair brand that
raked in a 200 percent increase in weekly sales
revenue in just one day. Then, through
training & certifications, I became a
“LinkedIn Brand Storyteller” here, replicating
that success model for cool brands.
Highlighting her strengths, she says, “Through great
storytelling, I also position brands in front of the right
audiences so they build phenomenal connections that will
be a win-win for brands and customers.”
To help other interested persons to fly higher in their
storytelling careers, she is now coaching others to enable
them to tell their own stories so that they can turn their
prospects into paying customers using the same methods
that propelled her this far. To take this further and assist
more businesses, she decided to start her company – Nora’s
copy.
Tale of Nora’s Copy
Nora’s success gave her the confidence to extend the benefit
of her knacks in the area. Talking about the inspiration
behind setting up her company, she remembers a small
incident. She shares, “After doing a brand story for her
friend’s hair brand and sending a backlink to her website, I
noticed how viral the story went and the successes she had.
Torrential sales began pouring in, and my friend sold out
her entire stock in less than five hours! In less than seven
days, she exceeded her monthly sales revenue, and 30
customers had filled out a restock request form.”
“That incident reinforced my belief in the power of brand
storytelling,” she says.
Further, she noticed many brands were focusing on the
features of their products and not connecting with
customers on an emotional level, using the power of
authentic stories. So, they were leaving so much money on
the table by just being all about sales. Noticing this popular
business conduct, she says, “I decided to come up with a
structured arrangement where I could do the heavy-duty for
them and position them in front of the right audiences.”
And hence, began the journey of Nora’s Copy.
Keeping the Wheels Turning
Nora is determined to scale further heights in the future
with her expertise and her company to support many more
brands to establish a psychological bond with the product
so that consumers do not suffer cognitive dissonance post-
purchase.
To achieves this, she says, “Storytelling is not an option in
advertising and marketing. It is a requirement for smart
marketing. Time and again, studies have proven that people
make an emotional decision.”
www.insightssuccess.com
|
27 October 2022

30. Impact of
Globalization
on theLogistics
Industry
The definition of a sovereign political state has been
transitioning with the opening of the world. While
the assertion of autonomy has been shaping
administrative systems in the international realm, a point of
convergence and dialogue has been witnessed through the
emergence of global trade.
Recognizing the challenges earlier posed by the barter
system, globalization has produced options for global
leaders to either outsource or benefit from the competitive
advantage that they don’t possess. They have also
recognized that supply of demand cannot be just localized
but can be fulfilled with external aid too. The development
becomes evident as one can clearly notice the growth of the
Bretton Woods Conference to the World Trade Organization
in the early 1900s and now in the form of trans-regional
trade agreements levitating above the marked boundaries.
While this is a theoretical approach to globalization in
economical partnerships, its visible operation can be seen
by the way the logistics industry has transitioned – from
only being confined to the military arena, to now serving a
variety of businesses and sectors. In this journey, both –
globalization and logistics – have added meaning to each
other’s definition and scope of operation.
But the question is What are the impacts and How has it
been possible?
The following article tries to examine these questions to
highlight the way logistics has transformed over the years
with opening up of world economies.
Let us dive straight into the article to learn more!
Refining the Process of Acquiring Resources
An integral component of the logistics industry is its
emphasis on how resources are acquired, which includes
soft resources and hard resources. The days when terrain
was a barrier to equipping the industrial inventory with
needed materials are almost wiped off with globalization. It
has led to a spiraling flow of technological innovations that
have led to ease of access for the logistics sector to acquire
the same resource either from the same place by eliminating
the challenge or by enabling reach to another location that
has it.
For example, huge trucks were not a feasible option to
venture into mineral fields of mountains. But with
globalization aiding the opening up of automobile industry
and its benefits to all, these trucks were replaced by smaller
vehicles without compromising on its capacity levels.
Another example, that speaks aloud of the other way
logistics also impacts on globalization, is the food sector.
With the economic border, cultural borders have intersected
too. This progress has been facilitated by smooth food
supply chain ensured by the efficient cold chain
management. With its benefits of durability, preservation,
and extended space for storage it has managed the transport
of a cuisine specialty from one corner of the world to the
other.
Not only resource acquisition but the sprinkles of
globalized economy have facilitated orderly management
and planning of inventory.
www.insightssuccess.com
|
28 October 2022

31. www.insightssuccess.com
|
29 October 2022
Bringing the World Closer

32. Implementing Efficient Inventory Planning
Inventory management has a long list of stages involved
from storing raw materials to supplying the finished good.
Globalization has eased the hassle by providing companies
with expertise and talent from across the world.
Management skills of leading entrepreneurs that are not
localized has helped attract new ideas towards the whole
process and maximize its benefits.
Apart from soft skills, it has also been accentuated with
tech solutions that are, now, not just restricted to its place of
origin. Automated machinery, or certain equipment parts
can be easily flown across borders and placed in, enhance
various elements like, temperature regulation of
warehouses, tackling problems of infestation and mice
attacks, and automation in terms of organizing the process.
Expanded Customer Relations and Reducing Costs
The two-way relation of globalization and logistics sector
has fostered stronger relations between customers and the
manufacturers. While globalization has brought in
modifications in cargo designs, containerization, and much
more, the logistics sector has ingrained those advancements
to further a chain of quicker bulk deliveries, maintaining
quality despite various climatic or geographical factors and
overall cost-cutting for companies. This reduction in
production costs has translated into lower prices of end
products, hence driving consumer demand.
The demand converts into profits for logistics sector, which
can further experiment with improving its operations with
the surplus.
With an open and efficient logistic system, a complex
supply chain is now much easier to handle and cater to for
companies. What is fascinating is the impact of this
virtuous cycle on driving socio-economic gains.
Bringing the World Closer
The process of globalization facilitated through n number of
agreements and multi-lateral bodies on the macro level, has
led to micro developments too. The ease presented in the
logistics sector has enabled people to transport goods easily.
Even in the recent pandemic when its resilience was tested,
chain of people across the world simplified difficulties in
operations and reach for the logistics sector.
This amalgamation has paved path for humans to swim
through geographical or social or political barriers and
converge to assure the world a non-stop supply, even in
events of geostrategic or health emergencies.
- Drishti Gaikwad
www.insightssuccess.com
|
30 October 2022

34. n the fast-growing economy, regardless of size and
Imarket, businesses shall be ready to stay agile and
competitive. The world’s economy is directly
proportional to the endless growth of the Business Process
Management sector. According to a global report, the
industry trajectory is expected to witness a yearly growth
rate of 8.5% until 2028. Innovative businesses of the era
strive to minimize expenses and risks and maximize their
investments more than ever. This is why the paradigm shift
towards business process outsourcing services has become
an additional value.
Cogneesol is a global professional service providing firm
delivering business process management, consulting, and
technology solutions to businesses worldwide since 2008.
Our comprehensive solutions cover multiple industries,
helping mid-size and large businesses achieve enhanced
agility through transformed experiences. Connecting more
than 25 countries from New York to India, we empower
businesses to rethink every process, redefine operations and
optimize the way of working. Considering the market
requirements and standards, companies need to keep up
with the higher demands by being more competitive while
reducing expenses. That’s where Cogneesol offers support
by sharing and reducing the amount of work, making them
flexible for the market.
Most commonly outsourced processes across the globe
include the following:
Ÿ Payroll and accounting
Ÿ Administration
Ÿ Shipping and logistics
Ÿ Customer support
Ÿ IT management and Services
Ÿ Manufacturing
Ÿ Research
Ÿ Legal
Ÿ Insurance
Business Process Management offers some competitive
advantage for any business to survive and thrive. Positive
effects of the BPM on the Organizational Productivity that
could also be observed are listed below:
Ÿ Manage Core Business Processes Efficiently
Business Process Outsourcing is a vast sky with different
perspectives based on the requirements. The worldwide
usage of business process management services functions
differently, improving organizational productivity to benefit
their businesses in order to ensure growth. Outsourcing
services encourage the stakeholders to focus on core
responsibilities.
www.insightssuccess.com
|
32 October 2022

35. About The Author
As Director and CEO, I, Taran Sindhu , lead all outsourcing
operations across group delivery centers. With extensive
experience in the outsourcing industry, providing consulting and
advisory services to International Customers, I oversee
Cogneesol’s outsourcing business operations, overall business
strategy, and quality and administrative services.
www.insightssuccess.com
|
33 October 2022
Taran Sindhu
Director and CEO
Cogneesol

36. Ÿ Businesses Save a Lot On Operational Costs
When companies, irrespective of the size, adopt to
outsource the regular back office tasks, they save lots of
money on equipment, infrastructure, staffing, etc. The saved
money directly promotes business expansion and a growing
graph.
Ÿ Spike in Overall Revenue Due to Customer
Satisfaction
Outsourcing regular back office tasks, finance &
accounting, legal services, customer service, or data
management helps businesses enhance customer relations
and eventually retain them. Outsourcing your operations
will ensure constant support and maximize the profit of the
company and the country it operates.
Ÿ Flexibility
As the need of the hour, organizations must have high and
easy adaptability to shifting business situations to a modern
and economical approach. In a competitive scenario, it is
hard for organizations to continuously evolve their
structures and strategies to ever-changing market standards.
This start-up mindset approach can be an exceptional
challenge for a legitimately well-established organization.
Therefore, BMP solutions are to the rescue.
Ÿ Around-The-Clock Availability
BPM assists organizations in structuring their repetitive
tasks. Relatively larger scale organizations find it stiffer to
respond to situational demands as quickly as smaller ones,
obstructing their continuous growth. To resolve the issue,
outsourcing back office tasks to offshore partners is a handy
solution in maintaining efficiency. The difference in time
zones ensures expedited deliveries and submission of tasks.
Ÿ Reduced Risk
In the case of outsourced back office processes, the risk of
inaccuracy decreases, and efficiency increases as the
guidelines and deadlines prevent associates from making
mistakes. For knowledge-based processing, assigning tasks
to well-trained and experienced professionals ensures
submissions’ quality. In case of any unexpected dip in the
revenue, the cost-cutting process happens to be a lot
manageable and easy to roll out.
Ÿ Higher Quality and Better Performance
Considering the fact that operating on clients’ back office
jobs is BPM organization’s core business process, the
service providers are well-positioned and well-equipped to
complete the work with greater accuracy, efficiency, and
speed. Their workforce is more likely to invest in new
technologies, such as automation, that can improve the
work speed, cost, and quality, which directly relates to the
win-win situation for both partners.
The first milestone is to enter change within an
organization’s business process by outsourcing regular
back-office tasks. In the modern world, Business process
management is necessary, and all organizations must
consider it to tap into the gap between improvement and
scalability.
From the time of the global economic crisis during the
recession to the pandemic outbreak, many businesses have
suffered. However, the BPM sector is still growing and
providing thousands of business operational support and
people with jobs.
To conclude, we strongly recommend opting for business
process outsourcing services as a master solution to
enhance organizational productivity. Get in touch now to
know more about the offering and how Cogneesol can
unleash optimal growth.
Call us at +1 646-688-2821or send an email to
info@cogneesol.com for a free consultation!
www.insightssuccess.com
|
34 October 2022