Cohesion Brand & Design introduction


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Cohesion Brand & Design introduction

  1. 1. Cohesion Brand and Design AN INTRODUCTION © COHESION Design Services Limited
  2. 2. Cohesion Brand and Design Designing success for the financial Winning hearts, winning minds services industry. Cohesion Design a specialist marketing and Cohesion Brand is a specialist branding service. creative service for the financial services We are adept at creating great brands or industry. Using our marketing and visual reinvigorating established ones. We use our communication expertise we support you with marketing and creative expertise to work with your marketing & branding requirements. you to create a brand with impact, resonance As each client’s requirements are different and reach. We can help you achieve clarity we tailor our services to provide a bespoke and consistency across all your marketing service. Our aim is to develop long-term communications, printed and online. relationships that maximize the value of expenditure on marketing and design. The Design Business Association is the trade association for the UK design industry. They support design consultancies in becoming more professional by offering a range of industry specific membership services, training courses and events. © COHESION Design Services Limited
  3. 3. Cohesion Brand and Design Our approach Strategy + Creativity + Consistency = Your unique requirement Each client has different We do this by developing a close requirements. Our processes are understanding of the client’s business; tailored to provide the necessary what do they do, their products, creativity and consistency of delivery culture, market place, competition to meet their individual needs. and environment. Only in this way can we understand their values. Our aim is to develop long-term relationships that maximise the value of expenditure on design and brand development. © COHESION Design Services Limited
  4. 4. Cohesion Brand and Design Getting the strategy right We will help you to devise a marketing strategy which has a direct link to your business (and brand) objectives. Understand Monitor Services Your business: positioning, values, Evaluate and adapt: a plan is Marketing Planning objectives, strength, weaknesses. only a plan and should be Research and Analysis reviewed and adjusted regularly Marketing Management Analyse according to experience gained, Integrated Campaigns The external factors: customers, your evolving business and an Project Planning competitors, opportunities, risks. ever changing environment. Formulate Resulting in enhanced A strategic marketing plan aligned business performance with your business plan. Our marketing expertise combined with our business acumen and creative flair ensures that our Implement solutions are commercial, on Prioritise and roll out budget and on time; while making tactical campaigns. certain you achieve stand out from the crowd. © COHESION Design Services Limited
  5. 5. Cohesion Brand and Design Our creative process This is when we make things with ink, paper, pixels and paint Define Our creativity supports brand Services Agree the brief. strategy. We use our experience Services and expertise to devise original, Advertising Create effective solutions based on a well Branding and identity thought-out creative strategy and Develop initial concepts. Direct mail effective implementation. Literature and marketing Explore materials Test effectiveness and Exhibitions and signs resiliance of idea. Internet and e-marketing Implement Bring ideas to life. Deliver deliver deliver © COHESION Design Services Limited
  6. 6. Cohesion Brand and Design Making consistency count This when we think holistically about what is communicated and produced in a wider more strategic context in relation to your brand. Strategy Consistency is not dull, nor Services Develop plans that meet does it stifle creativity. Corporate identity and branding your business needs. Consistency can be the foundation review and implementation across of a culture that supports all applications. Process innovation. Development and maintenance of Guiding you through the process The focus of creativity should guidelines and supporting tools. to establish consistenty of be into areas of real need and Project management of your identity. opportunities to deliver innovation design-led initiatives. not re-invention. Tools Develop tools to nurture an understanding in using your identity. Support Dealing with the unexpected and supporting continuous improvement. © COHESION Design Services Limited
  7. 7. Cohesion Brand and Design Your participation We work in collaboration with you, you know your business and we know ours. At Cohesion we have a culture of participation, which allows our clients to have direct access to our creative staff. In this culture of participation, customer become co-creators of a brand. This makes them feel part of the process, not just the end result. © COHESION Design Services Limited
  8. 8. Cohesion Brand and Design So in summary We can offer a range of services that can be tailored to meet your members needs Marketing strategy Marcomms Merchandise and tactical plan Advertising Executive summary Leaflets SWOT analysis Exhibitions PR Brochures Product segmentation Newsletters Business vision Mailers Market overview Website with CMS COHESION Competitor analysis E-comms including Competitive strategy Social Networking Target market Web Client Print Market ms E Comms com Branding ar ing Brand Definition m tr d S at an eg Brand Strategy y, B r a n d ing Brand Design Brand Management Brand Performance Events Fulfilment Copying writing © COHESION Design Services Limited
  9. 9. Cohesion Brand and Design Don’t take our word - speak to our clients CHARTERED INSURANCE CHARTERED FINANCIAL ANALYST M4 UNDERWRITING Evolution Underwriting INSTITUTE INSTITUTE Cohesion understands our business; Cohesion Design have worked We are now in our sixth year of As a global organization, but “not for with us from the beginning of M4 but more importantly understands working with Cohesion, their flexible profit”, we look to work with partners Underwriting. We enjoy working what we want, often when we’re not approach has helped develop a who pay attention to detail, provide with Cohesion as their experience sure ourselves. long term relationship and we now flexibility yet still give us value for and knowledge of our industry make Their professionalism, eye for detail, consider them more a partner than money. Cohesion meets the brief and our lives easy. Their helpful efficient delivery and patience makes them an a supplier. adds value. attitude ensures that our deadlines obvious choice when ever we have a They have been a valuable asset Steve Wellard are met without compromising on design requirement. Director, Marketing & Communications (EMEA) creativity. We would not hesitate helping us to manage our brand and Chartered Financial Analyst Institute Paul Starling with the design and production of our to recommend Cohesion to anyone Operations Manager marketing collateral and corporate needing a design service. Evolution Underwriting Group events. They are a pleasure to Graeme Sutton work with giving us direct access Director M4 Underwriting to their design teams who make it their mission to understand our requirements and deliver, no matter how tight our deadlines are. Their quality service and friendly manner give us a competitive advantage in a challenging market place. Niall Boyd Head of Product Marketing, Chartered Insurance Institute © COHESION Design Services Limited
  10. 10. Cohesion Brand and Design Don’t take our word - speak to our clients Walk The Walk Solutions ULTIMATE FINISH K&G ENGINEERING Age With Attitude We knew Paul and Cohesion from a Cohesion was given a brief to re- Working with Cohesion has been We worked with Cohesion to design previous life, so they were a natural design our brand image and strapline a rewarding experience. the brand, logo and advertising place to go when we embarked on as to some extent we were guilty Their thinking has helped us re- materials for our new training an MBO as we wanted to create a of creating confusion in the market position our company whilst their programme for mid-life women. strong brand from day one. place. Paul and his team did an creativity has developed a brand The brand needed to be a bold exemplary job from start to finish image that reflects the quality statement about new beginnings. With some strong ideas of our own it was essential to work with a resulting in some very creative and products we deliver. Cohesion came up with a style that company that were really prepared to unique ideas. We never believed that their work stands out for all the right reasons. listen and then help shape these into The new branding and hierarchy would have the impact on our It’s says that it’s different and something we both could work with has now been successfully business that it has. In the past year unique which is what was required. and at the same time be responsive implemented into our ecommerce our sales are up by over 40% and The design process was flexible at a time when we were spinning lots site at we are winning business we would and customer focus a priority. of plates. and has resulted in increased sales not previously have been considered I would work with them again and through a better brand awareness for. Throughout the whole experience recommend them to others. Paul and his team have subsequently within our sector. we were totally impressed by the designed our website, which we Lindsey Agnes professionalism of the Cohesion Managing Director are delighted with and continue to Jez Gilman The Change Corporation Managing Director team and their attention to detail. provide us with an excellent response Ultimate Finish to our artwork and design needs. Kevin Waugh Managing Director K&G Engineering Limited We place customer delivery at the very core of what we do, so it is essential to have partners who think and work the same way. We look forward to working with Cohesion in 2010 and onwards Steve Williams Managing Director, Walk The Walk Solutions © COHESION Design Services Limited