Bridge Adult Case

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An analysis of the Bridge Adult Centre with recommendations

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Bridge Adult Case

  1. 1. Bridge Adult Service Centre<br /> Presented by:<br />Ling Jiang, Matthew Kesthely , Chris McGean, Christine Schweitzer , WeiweiZou <br />
  2. 2. Company Overview<br />“With mutual respect, Bridge Adult Service Centre believes in empowering individuals with disabilities to make their contribution to society.”<br />“Bridge Adult Service Centre wishes to move towards fostering lifelong learning and growth with independency and accomplishment.”<br />
  3. 3. Key Strategic Issue<br />Bridge Adult Service Centre needs to determine how to gain secure streams of revenue in order to promote, enhance and develop their organization to better serve theirclients.<br />
  4. 4. Situational Analysis-Key Trends (Exhibit 1)<br />Community inclusion programs are becoming more prominent<br />Social networks have taken off<br /> Relationships will still rule<br />
  5. 5. Situational Analysis-Key Success Factors<br />Relationship building<br />Secure revenue streams<br />Human resources<br />Strategic policy-making board<br />Committed staff/volunteers<br />Programs that produce<br />
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  7. 7. Situational Analysis<br />Core competencies<br />Areas of Concern<br />Healthy organizational culture<br />Committed staff with experience<br />Strong clients relationship<br />Lack of strategic planning<br />Hiring <br />New/current program<br />Volunteer<br />Lack of secured streams of revenues<br />
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  11. 11. Board of Directors<br />Survey results in Exhibit 3<br />Fair on fulfillment of governance responsibility<br />Fair on clarity of roles/ board composition<br />Poor on fulfillment of supportive responsibility<br />
  12. 12. Key Strategic Issue<br />Bridge Adult Service Centre needs to determine how to gain secured streams of revenue in order to promote, enhance and develop their organization to better serve theirclients.<br />Time Frame: 6 months<br />Decision Makers: Susan and Board of Directors<br />
  13. 13. Strategic Alternatives<br />1 = fair, 2 = moderate, 3 = excellent<br />
  14. 14. RecommendationOverview<br />Jun. 2011<br />Mar. 2012<br />Oct. 2013<br />Jul. 2015<br />
  15. 15. Recommendation- Phase 1: Promote<br />Jun. 2011<br /><ul><li>Start: June 2011
  16. 16. Time Frame: 9 months
  17. 17. Financial Projection: + $35,420</li></ul>Action Plans:<br />Hiring Marketing Coordinator<br />Sponsorships<br />Promotion<br />9 months<br />Mar. 2012<br />Oct. 2013<br />Jul. 2015<br />
  18. 18. Jun2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Promote:1. Hiring Marketing Coordinator<br />Job Creation Partnership (NS)<br />Up to 52 weeks employment<br />Job description (Exhibit 4)<br />
  19. 19. Sponsorship package (Exhibit 5)<br />Adopt gold, silver and bronze sponsors<br />Foundation grants (Exhibit 6)<br />Canada Post, Canadian MDRT Foundation<br />Make initial contacts<br />Contractors & Community Employment<br />Jun2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 1:Promote2. Sponsorships<br />
  20. 20. Brochure/flyers/local newspaper<br />Social media/website layouts<br />Mention Bridge Adult on Town of Amherst website<br />Fundraising<br />Jun2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 1: Promote3. Marketing<br />
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  26. 26. Phase 1: Promote-Financial Projections<br />Jun2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />June. 2011<br />Revenues = $37,250<br />Expenses = $1,830<br />Net Income = $35,420 over 9 months<br /><ul><li>Exhibit 10</li></ul>9 months<br />Mar. 2012<br />Oct. 2013<br />Apr. 2016<br />
  27. 27. Recommendation- Phase 2: Enhance<br />June. 2011<br /><ul><li>Start: March 2012
  28. 28. Time Frame: 18 months
  29. 29. Financial Projections: +$65,590 </li></ul>Action Plans:<br />Board of Directors<br />Hiring staff<br />Extend current program<br />Fundraising<br />Mar. 2012<br />18 months<br />Oct. 2013<br />Jul. 2015<br />
  30. 30. Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 2: Enhance1. Board of Directors<br /><ul><li>Governance model (Exhibit 7)
  31. 31. Executive Director evaluation (Exhibit 8)</li></li></ul><li>Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 2: Enhance2. Hiring staff (Exhibit 4)<br /><ul><li>New Executive Director (May 2012)
  32. 32. One additional staff (October 2013)</li></li></ul><li><ul><li>Laundry service
  33. 33. Amherst farmer’s market
  34. 34. Add contract service
  35. 35. Stamping/mail preparation/labeling
  36. 36. Shredding</li></ul>Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 2: Enhance3. Extend current program<br />
  37. 37. Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 2: Enhance4. Fundraising<br /><ul><li>Leadership MTA
  38. 38. Student Co-ordinator: Laura Stymiest
  39. 39. Volunteer
  40. 40. Fundraising</li></li></ul><li>Phase 2: Enhance-Financial Projections<br />Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />June. 2011<br />Expense: $ 7,000<br />Net Income: + $ 8,000 over 18 month<br />Revenue: $114,450<br />Expense: $ 48,860<br />Net Income: $ 65,590 over 18 months<br /><ul><li>Exhibit 10</li></ul>Mar. 2012<br />18 months<br />Oct. 2013<br />Jul. 2015<br />
  41. 41. Recommendation- Phase 3: Develop<br />June. 2011<br /><ul><li>Start: Oct 2013
  42. 42. Time Frame: 21 months
  43. 43. Financial Projection:+ $61,270 </li></ul>Action Plans:<br />Find new programs<br />Community employment<br />Mar. 2012<br />21<br /> months<br />Oct. 2013<br />Jul. 2015<br />
  44. 44. Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Phase 3: Develop1. New programs<br />Crafts<br />Recycling<br />Bottle drop-off/ depot<br />
  45. 45. Phase 3: Develop2. Community Employment<br />Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />Community employment assistance<br /> Exhibit 9<br />
  46. 46. Phase 3: Enhance-Financial Projections<br />Jul 2011<br />Mar 2012<br /> Oct 2013<br />Jul 2015<br />June. 2011<br />Revenue: $165,000<br />Expense: $ 103,730<br />Net Income: $61,270 over 21 months<br /><ul><li>Exhibit 10</li></ul>Mar. 2012<br />21 months<br />Oct. 2013<br />Jul. 2015<br />
  47. 47. Stakeholder Analysis<br />
  48. 48. Conclusion<br />Bridge Adult Service Centre needed to determine how to gain secured streams of revenue in order to promote, enhance and develop their organization to better serve their clients.<br />After four years: +$162,280<br />

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