1. Personal Finance Society I’m Still Young Magazine advertising campaign – Messaging Case Studies
The Personal Finance
Society required three
adverts for insertion in
I’m Still Young magazine.
The brief was to promote
the benefits of financial
planning so that people
can get the most out of
their retirement.
In addition, the suite of
ads needed to promote
the Personal Finance
Society, Chartered Status
and Find an Adviser.
Our solution was to
emphasize this through
the use of quirky
attention-grabbing images
and a bold statement –
enjoy – used to reinforce
the story being told within
the images.
Designing success for the financial services industry © COHESION Design Services Limited

2. Personal Finance Society I’m Still Young Magazine – Ad Series Case Studies
Working within the
corporate guidelines, the
adverts focussed on the
image and statement
which in itself tells a story.
The lower section of each
ad details specifically the
advertising message,
as well as reflecting the
relative branding of the
various parties. This is
reinforced by differing
corporate colour schemes.
Designing success for the financial services industry © COHESION Design Services Limited

3. Personal Finance Society I’m Still Young Magazine – Ad Series Case Studies
enjoy.
enjoy.
Whatever you The Personal Finance Society is the leading We set high As the UK’s leading professional body the
professional body for financial advisers, with over Personal Finance Society exists to ensure that
have planned now, 27,000 members. Members are associated with
standards to financial advisers operate to the high standards
ensuring your the highest standards of professionalism through help ensure that you expect. This includes training,
finances are in order professional qualifications, adherence to a respected that you qualifications and a code of ethics.
code of ethics and commitment to ongoing learning
will be key to a and development. receive trusted Our 27,000 members are associated with the
long and stress free financial advice. highest standards of professionalism, so if you
If you are looking for a trusted financial adviser, local are looking for a trusted financial adviser you
retirement. to you, you can search for a member of the Personal can search for a member of the Personal Finance
Finance Society by entering your postcode into its Society by entering your postcode into our free
free adviser search website; www.findanadvsier.org adviser search website; www.findanadviser.org
Go online now to find a trusted financial adviser, Go online now to find a trusted financial adviser
local to you. Then enjoy. local to you.
Standards Professionalism Trust
Standards Professionalism
CII_5265 Im Still Young FAA Ad V2.indd 1 26/08/2010 17:07
Designing success for the financial services industry © COHESION Design Services Limited