Project Report and Market Survey

Project Report and
Market Survey
March 2017
Kabul
The First Afghan Computer Manufacturing Factory

Baheer Osuli
Grade 12 Student - Barakat International School
baheerosuli786@yahoo.com.au
Baheer Osuli
+93 784 84 20 73
Research and Presentation

Contents
• Acknowledgment
• Executive Summary
• General Overview – Technology Market
• Company IntroductionK
• Partners
• Products and Services
• SWOT Analysis
• Survey Questionnaire
• Clients
• Corporate Environment
• Conclusion

Acknowledgment
A project is a golden opportunity for learning and self
development. I consider myself very lucky and honored to have so
many wonderful people leading me through in completion of this
project.
I am highly indebted to my school teachers specially Mr. Farman
Gul and Mr. Haroon Koyuncu for their guidance and constant
supervision. They both monitored my progress, therefore, I choose
this moment to acknowledge their contribution gratefully.
I am also grateful to Mr. Waheedullah Babrakzai - Technical
Operations Manager at BLUESONIC who in spite of being
extraordinary busy with his duties, took time out to hear, guide and
keep me on correct track for acquiring sufficient data for this
project.

Executive Summary
This hypothesis of this project is based on Marketing
Communication and Survey of BLUESONIC.
All findings in this report is based on primary data collection by visiting
BLUESONIC Office and facility.
I am ably guided by a team of experts.
The information which I gain from this visit was so much vital for me in
sorting out this report.
With Technical
Operations
Manager during
this project

General overview – Technology market
• The technology market of Afghanistan is growing rapidly since 2002.
• As of today, there are Five GSM Mobile Network Operators and 1 CDMA Mobile Network Operator,
providing Mobile Communication Services in Afghanistan.
• Around 40 ISPs are providing Internet Service across the country.
• Over 500 various IT Solutions Providers are functioning within the country.
• More then 10,000 Technology product retail shops are available across the country.
• Most of the Private and Public institutions are operating through the use of technology in their day-
to-day operations.
• With all these developments, the need for technology in the country has dramatically increased
• Thus, has created a greater opportunity for businesses in this field.
• BLUESONIC, is one of the vital components of this newly emerging sector, by providing the demand
driven products in the market.

Company Introduction
• Founded in 1998 in Toronto, Canada.
• Established Factory and HQ in 2012, Kabul, Afghanistan.
• The first Afghan digital electronics manufacturing
company.
• Products- (Laptops, All in One, Nano PC, Phones, Tablets,
Television, Mobile and computer accessories)
• Direct Employees over 30+.
• Company operates over 5+ countries around the world.
Mr. Sayed Jan HASHME
President BLUESONIC

Everything in One Smart Panel
ALL-in-ONE PC (BluePanel)
Built-in Battery

Locations
BLUESONIC has its own place and stores in cities and nearby
locations for selling its products. They also intend to have online
selling and home delivery so customers could easily buy their
products.
BLUESONIC’s main office is shifted from Canada to Kabul,
Afghanistan, they are having offices and branches in (Canada, UK,
UAE, Taiwan, Hong Kong and China), they are shipping their
products to other countries as well where they do not have their
availability.
Currently BLUESONIC has its existence in 5 Major Cities of
Afghanistan (Kabul, Jalalabad, Herat, Mazar-e-Sharif and
Kandahar)
BLUESONIC Sales Office
Kabul, Afghanistan

Price
Price is an important issue for a customer. If a company put the price
less, then most customers can afford still having a good attraction to
buy the product and some may also think that quality is
compromised for keeping the price lower, and if the price is kept
high then in many cases customers go to the reasonable one that
best fits their economy.
So in order to have customer satisfaction, price should be
accordingly maintained as per local demand.
BLUESONIC offers different range of products with competitive
prices for various categories of customers (Education, Government,
Corporate, Entertainment …).

Media Plan
Media objective is to create awareness, attitude and bring the
intention of the target audience.
• TV and Radio Commercials
• Billboard and Magazines
• Direct e-mails
• Events and Festivals campaign (Eid, Ramadan, New year)
• Social Media (Facebook, YouTube,…)

Direct Marketing
BLUESONIC utilizes its newly launched products in emails, catalogs, radio and TV
commercials, in order to reach the target audiences to increase sales and use of new
product.
The objective is to inform the consumers who are not aware of the new product and
to deliver educate them the knowledge and features of the newly launched product.
The strategy of direct mail can be used which will help to simulate trial, build brand
loyalty and trust, increase sales and market share and finally lead consumers to
repeat purchases.

SWOT Analysis
• Strong Leadership.
• Distributed Network.
• Better market penetration.
• Afghan Brand.
• Local Production Facility
• Financial
• Lake of Professional and well
qualified HR in Electronics
Manufacturing

SWOT Analysis
• Good customer penetration
• Different range of products
• Local Assembling and
Production
• Demand driven products in
the market
• Lake of adequate support
• Low quality brands available
in the market with low price
• Bad marketing strategy and
competition by other brands

Survey Questionnaire
Q1) Do you use smartphones?
• Yes 83%
• No 17%
____________________________________________
Q2) What’s your age?
• 8 up to 16 30%
• 16 up to 30 40%
• 30 up to 60 20%
• 60+ 10%
____________________________________________Q3)
Q3) Which phone do you like?
• Iphone 38%
• Samsung 30%
• BLUESONIC 22%
• Other 10%

Q4) Are you satisfied from BLUESONIC?
• Yes 87%
• No 13%
____________________________________________
Q5) How is the price range of BLUESONIC?
• High 20%
• Normal 50%
• Less 30%
____________________________________________
Q6) Do you like BLUESONIC product designs?
• Yes 83%
• No 17%

Q7) Which product of BLUESONIC
do you like the most?
• Tablets 25%
• Phones 36%
• Televisions 16%
• Computers 23%
_______________________________________________
Q8) In which field BLUESONIC should
bring improvements?
• Design 30%
• Advertisement 40%
• Staff 30%
_______________________________________________
Q9) What do you want from BLUESONIC;
High Quality or Low Price?
• High quality 95%
• Low price 5%
30%
40%
30%
Design
ADV
Staff

Q10) Which feature do you like in BLUESONIC phones?
• Camera 30%
• Gaming 40%
• Messaging 20%
• Other 10%
________________________________________________
Q11) Why you are buying BLUESONIC products?
• High quality 45%
• Low price 30?
• Design 20%
• Other 5%
________________________________________________
Q12) Are you satisfied from BLUESONIC
staff?
• Yes 94%
• No 6%

Technical Team

Showroom

Clients

Conclusion
• Being an Afghan Electronics Brand, BLUESONIC, is one of the most popular company
in the country.
• Most customers who use BLUESONIC products, do use it again and recommends for
others.
• BLUESONIC aims to expand its operations across the nation and neighboring
countries
• Currently they exists and operate in over 5 countries of the world.
• And to include sponsoring package for sports team in its marketing strategy.
• No other brand exists in Afghanistan with this much highly experienced and skilled
staff compare to BLUESONIC.
• Offers 1 Years Limited Warranty

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