DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkataranjansaha
DISSERTATION OBJECTIVES:- The purpose of the study is
1. To examine the external factors influencing purchase decisions
2. To examine the consumer awareness of toothpaste
3. To find out how promotional schemes are influencing the consumers
4. To examine how the product attributes influencing the consumer buying toothpaste
An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in ...scmsnoida5
Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
CONSUMERS PRECAUTIONS AND EXPERIENCES ABOUT ONLINE SHOPPING Pragya Bisht
This is a report on the precations taken by the consumer while online shopping and the level of trust the consumer have in online merchants. This report also analyses the level of satifications the online consumers.
DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkataranjansaha
DISSERTATION OBJECTIVES:- The purpose of the study is
1. To examine the external factors influencing purchase decisions
2. To examine the consumer awareness of toothpaste
3. To find out how promotional schemes are influencing the consumers
4. To examine how the product attributes influencing the consumer buying toothpaste
An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in ...scmsnoida5
Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
CONSUMERS PRECAUTIONS AND EXPERIENCES ABOUT ONLINE SHOPPING Pragya Bisht
This is a report on the precations taken by the consumer while online shopping and the level of trust the consumer have in online merchants. This report also analyses the level of satifications the online consumers.
The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
The adult toys market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toys manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving the sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toys market in China is offered by daxue consulting.
Through its EdTech Strategy, the government wants to support and enable schools to use technology in a way that cuts workload, creates efficiencies, removes barriers to education and ultimately drives improvements in educational outcomes.
#EDTECH #DIGITALSTRATEGY
Coronavirus Effect of Chinese Consumer Behavior Report by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting - strategic market research firm.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
The adult toys market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toys manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving the sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toys market in China is offered by daxue consulting.
Through its EdTech Strategy, the government wants to support and enable schools to use technology in a way that cuts workload, creates efficiencies, removes barriers to education and ultimately drives improvements in educational outcomes.
#EDTECH #DIGITALSTRATEGY
Coronavirus Effect of Chinese Consumer Behavior Report by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting - strategic market research firm.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
5. Acknowledgment
A project is a golden opportunity for learning and self
development. I consider myself very lucky and honored to have so
many wonderful people leading me through in completion of this
project.
I am highly indebted to my school teachers specially Mr. Farman
Gul and Mr. Haroon Koyuncu for their guidance and constant
supervision. They both monitored my progress, therefore, I choose
this moment to acknowledge their contribution gratefully.
I am also grateful to Mr. Waheedullah Babrakzai - Technical
Operations Manager at BLUESONIC who in spite of being
extraordinary busy with his duties, took time out to hear, guide and
keep me on correct track for acquiring sufficient data for this
project.
baheerosuli786@yahoo.com.au
6. Executive Summary
This hypothesis of this project is based on Marketing
Communication and Survey of BLUESONIC.
All findings in this report is based on primary data collection by visiting
BLUESONIC Office and facility.
I am ably guided by a team of experts.
The information which I gain from this visit was so much vital for me in
sorting out this report.
baheerosuli786@yahoo.com.au
With Technical
Operations
Manager during
this project
7. General overview – Technology market
• The technology market of Afghanistan is growing rapidly since 2002.
• As of today, there are Five GSM Mobile Network Operators and 1 CDMA Mobile Network Operator,
providing Mobile Communication Services in Afghanistan.
• Around 40 ISPs are providing Internet Service across the country.
• Over 500 various IT Solutions Providers are functioning within the country.
• More then 10,000 Technology product retail shops are available across the country.
• Most of the Private and Public institutions are operating through the use of technology in their day-
to-day operations.
• With all these developments, the need for technology in the country has dramatically increased
• Thus, has created a greater opportunity for businesses in this field.
• BLUESONIC, is one of the vital components of this newly emerging sector, by providing the demand
driven products in the market.
baheerosuli786@yahoo.com.au
8. Company Introduction
• Founded in 1998 in Toronto, Canada.
• Established Factory and HQ in 2012, Kabul, Afghanistan.
• The first Afghan digital electronics manufacturing
company.
• Products- (Laptops, All in One, Nano PC, Phones, Tablets,
Television, Mobile and computer accessories)
• Direct Employees over 30+.
• Company operates over 5+ countries around the world.
baheerosuli786@yahoo.com.au
Mr. Sayed Jan HASHME
President BLUESONIC
17. Locations
BLUESONIC has its own place and stores in cities and nearby
locations for selling its products. They also intend to have online
selling and home delivery so customers could easily buy their
products.
BLUESONIC’s main office is shifted from Canada to Kabul,
Afghanistan, they are having offices and branches in (Canada, UK,
UAE, Taiwan, Hong Kong and China), they are shipping their
products to other countries as well where they do not have their
availability.
Currently BLUESONIC has its existence in 5 Major Cities of
Afghanistan (Kabul, Jalalabad, Herat, Mazar-e-Sharif and
Kandahar)
baheerosuli786@yahoo.com.au
BLUESONIC Sales Office
Kabul, Afghanistan
18. Price
Price is an important issue for a customer. If a company put the price
less, then most customers can afford still having a good attraction to
buy the product and some may also think that quality is
compromised for keeping the price lower, and if the price is kept
high then in many cases customers go to the reasonable one that
best fits their economy.
So in order to have customer satisfaction, price should be
accordingly maintained as per local demand.
BLUESONIC offers different range of products with competitive
prices for various categories of customers (Education, Government,
Corporate, Entertainment …).
baheerosuli786@yahoo.com.au
19. Media Plan
Media objective is to create awareness, attitude and bring the
intention of the target audience.
• TV and Radio Commercials
• Billboard and Magazines
• Direct e-mails
• Events and Festivals campaign (Eid, Ramadan, New year)
• Social Media (Facebook, YouTube,…)
baheerosuli786@yahoo.com.au
20. Direct Marketing
BLUESONIC utilizes its newly launched products in emails, catalogs, radio and TV
commercials, in order to reach the target audiences to increase sales and use of new
product.
The objective is to inform the consumers who are not aware of the new product and
to deliver educate them the knowledge and features of the newly launched product.
The strategy of direct mail can be used which will help to simulate trial, build brand
loyalty and trust, increase sales and market share and finally lead consumers to
repeat purchases.
baheerosuli786@yahoo.com.au
21. SWOT Analysis
• Strong Leadership.
• Distributed Network.
• Better market penetration.
• Afghan Brand.
• Local Production Facility
baheerosuli786@yahoo.com.au
• Financial
• Lake of Professional and well
qualified HR in Electronics
Manufacturing
22. SWOT Analysis
• Good customer penetration
• Different range of products
• Local Assembling and
Production
• Demand driven products in
the market
baheerosuli786@yahoo.com.au
• Lake of adequate support
• Low quality brands available
in the market with low price
• Bad marketing strategy and
competition by other brands
23. Survey Questionnaire
baheerosuli786@yahoo.com.au
Q1) Do you use smartphones?
• Yes 83%
• No 17%
____________________________________________
Q2) What’s your age?
• 8 up to 16 30%
• 16 up to 30 40%
• 30 up to 60 20%
• 60+ 10%
____________________________________________Q3)
Q3) Which phone do you like?
• Iphone 38%
• Samsung 30%
• BLUESONIC 22%
• Other 10%
24. Survey Questionnaire
baheerosuli786@yahoo.com.au
Q4) Are you satisfied from BLUESONIC?
• Yes 87%
• No 13%
____________________________________________
Q5) How is the price range of BLUESONIC?
• High 20%
• Normal 50%
• Less 30%
____________________________________________
Q6) Do you like BLUESONIC product designs?
• Yes 83%
• No 17%
25. Survey Questionnaire
baheerosuli786@yahoo.com.au
Q7) Which product of BLUESONIC
do you like the most?
• Tablets 25%
• Phones 36%
• Televisions 16%
• Computers 23%
_______________________________________________
Q8) In which field BLUESONIC should
bring improvements?
• Design 30%
• Advertisement 40%
• Staff 30%
_______________________________________________
Q9) What do you want from BLUESONIC;
High Quality or Low Price?
• High quality 95%
• Low price 5%
30%
40%
30%
Design
ADV
Staff
26. Survey Questionnaire
baheerosuli786@yahoo.com.au
Q10) Which feature do you like in BLUESONIC phones?
• Camera 30%
• Gaming 40%
• Messaging 20%
• Other 10%
________________________________________________
Q11) Why you are buying BLUESONIC products?
• High quality 45%
• Low price 30?
• Design 20%
• Other 5%
________________________________________________
Q12) Are you satisfied from BLUESONIC
staff?
• Yes 94%
• No 6%
30. Conclusion
• Being an Afghan Electronics Brand, BLUESONIC, is one of the most popular company
in the country.
• Most customers who use BLUESONIC products, do use it again and recommends for
others.
• BLUESONIC aims to expand its operations across the nation and neighboring
countries
• Currently they exists and operate in over 5 countries of the world.
• And to include sponsoring package for sports team in its marketing strategy.
• No other brand exists in Afghanistan with this much highly experienced and skilled
staff compare to BLUESONIC.
• Offers 1 Years Limited Warranty
baheerosuli786@yahoo.com.au
