The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
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THE ADULT TOYS MARKET IN CHINA
January 2020
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com