This document provides an overview of CI Research, an independent market research company in Vietnam. It discusses the company's profile, research methods, field team structure, project quality control processes, and research team. CI Research has extensive experience conducting various quantitative and qualitative research methods across diverse industries in Vietnam. The company aims to provide reliable results and recommendations to clients in a timely manner through a team of experienced researchers.
'' Chủ nghĩa tư bản độc quyền là giai đoạn phát triển cao của chủ nghĩa tư bản tự do cạnh tranh, mà giai đoạn tột cùng của nó là chủ nghĩa tư bản độc quyền nhà nước”.
'' Chủ nghĩa tư bản độc quyền là giai đoạn phát triển cao của chủ nghĩa tư bản tự do cạnh tranh, mà giai đoạn tột cùng của nó là chủ nghĩa tư bản độc quyền nhà nước”.
Bạn có gặp những vấn đề sau khi hằng ngày tiến hành hoạt động cải tiến tại hiện trường nhà máy. Các lãnh đạo và nhân viên tại hiện trường dù có ý thức về cải tiến, nhưng không biết bắt đầu từ đâu và cách thực hiện như thế nào. Bạn mong muốn loại bỏ các "Lãng phí" dễ dàng nhận ra tại hiện trường, nhưng kết quả không như mong đợi. Không có cơ hội để tham gia các khóa học tập trung về kiến thức và các công cụ hữu ích cho hoạt động cải tiến. Hãy tham gia khoá học "7 Công Cụ IE Để Cải Tiến Hiện Trường Sản Xuất" sẽ giúp bạn giải quyết những khó khăn trên. Sau khi hoàn thành khoá học các học viên sẽ:
- Hiểu kiến thức cơ bản và cách dùng các công cụ IE
- Có khả năng áp dụng IE tại hiện trường
- Có thể tiến hành các hoạt động cải tiến hiệu quả thông qua việc ứng dụng các công cụ IE
Đối Tượng Tham Gia
Quản lý sơ cấp và trung cấp tại hiện trường (Trưởng phòng, Quản đốc, Giám sát,...) thuộc bộ phận QLSX & liên quan đến hoạt động cải tiến
--------------------
Công ty Hirayama Việt Nam
Địa chỉ: Tầng 5 - Phòng 508 - Tòa Nhà Thời Báo Kinh Tế (V.E.T Building) - 98 Hoàng Quốc Việt - Cầu Giấy - Hà Nội.
Tel: (+84)4 3959 0247 -Fax: (+84)4 3959 0246
Website : http://hirayamavietnam.com.vn
CI Research is an independent market research company in HCMC, Vietnam.
CI Research has extensive experience in conducting quantitative & qualitative market research across Vietnam, Customer Research, Market Research, Potential, Customer Satisfaction, Brand Health Check, etc.
In particular, we apply a variety of modern research methodologies using Digital tools to minimize time, reduce costs for clients.
The advantage of CI Research is always provide the most reliable results, with timely, practical, and important recommendations, thanks to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is also our advantage
MRTS Consulting Ltd (MRTS) is a professional market research and strategy consulting company headquartered in Cambodia. The company is registered officially with the Ministry of Commerce. Our founder has over 15 years of experience in market research in Cambodia and strong knowledge of local markets which can help our clients with insights, trends and winning strategies for growth—whether you need to understand market dynamics, identify new opportunities, or increase your profitability. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in the planning and conduct of a wide range of projects
Bạn có gặp những vấn đề sau khi hằng ngày tiến hành hoạt động cải tiến tại hiện trường nhà máy. Các lãnh đạo và nhân viên tại hiện trường dù có ý thức về cải tiến, nhưng không biết bắt đầu từ đâu và cách thực hiện như thế nào. Bạn mong muốn loại bỏ các "Lãng phí" dễ dàng nhận ra tại hiện trường, nhưng kết quả không như mong đợi. Không có cơ hội để tham gia các khóa học tập trung về kiến thức và các công cụ hữu ích cho hoạt động cải tiến. Hãy tham gia khoá học "7 Công Cụ IE Để Cải Tiến Hiện Trường Sản Xuất" sẽ giúp bạn giải quyết những khó khăn trên. Sau khi hoàn thành khoá học các học viên sẽ:
- Hiểu kiến thức cơ bản và cách dùng các công cụ IE
- Có khả năng áp dụng IE tại hiện trường
- Có thể tiến hành các hoạt động cải tiến hiệu quả thông qua việc ứng dụng các công cụ IE
Đối Tượng Tham Gia
Quản lý sơ cấp và trung cấp tại hiện trường (Trưởng phòng, Quản đốc, Giám sát,...) thuộc bộ phận QLSX & liên quan đến hoạt động cải tiến
--------------------
Công ty Hirayama Việt Nam
Địa chỉ: Tầng 5 - Phòng 508 - Tòa Nhà Thời Báo Kinh Tế (V.E.T Building) - 98 Hoàng Quốc Việt - Cầu Giấy - Hà Nội.
Tel: (+84)4 3959 0247 -Fax: (+84)4 3959 0246
Website : http://hirayamavietnam.com.vn
CI Research is an independent market research company in HCMC, Vietnam.
CI Research has extensive experience in conducting quantitative & qualitative market research across Vietnam, Customer Research, Market Research, Potential, Customer Satisfaction, Brand Health Check, etc.
In particular, we apply a variety of modern research methodologies using Digital tools to minimize time, reduce costs for clients.
The advantage of CI Research is always provide the most reliable results, with timely, practical, and important recommendations, thanks to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is also our advantage
MRTS Consulting Ltd (MRTS) is a professional market research and strategy consulting company headquartered in Cambodia. The company is registered officially with the Ministry of Commerce. Our founder has over 15 years of experience in market research in Cambodia and strong knowledge of local markets which can help our clients with insights, trends and winning strategies for growth—whether you need to understand market dynamics, identify new opportunities, or increase your profitability. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in the planning and conduct of a wide range of projects
ROS Research is a market research company that specializes in standard data collection, analysis and consulting services. Our task is to provide comprehensive solutions and complete insight delivery in order to present highly specialized information to enhance end-user understanding.
Explain about Indonesia first online form building and survey platform which allow ease of collecting and analysing user data with inbuilt data analytics tool.
AXIS GROUP was established in Ho Chi Minh City in April 2001 with the original name of AXIS RESEARCH, focusing primarily on independent market research and consultancy in Vietnam including B2C & B2B market survey. Until April 2018, AXIS RESEARCH was renamed AXIS GROUP.
AXIS has 19 years of experience in consulting and researching in Vietnam across 63 provinces and 9 countries in the region, including Laos, Cambodia, Thailand, Myanmar, Singapore, Malaysia, Korea, Taiwan and Hongkong, . conducting Qualitative Research (FGDs, IDI, Mystery Shopper), as well as Quantitative Research (Product Test, Concept Test, HUT, Adhoc and Census). Especially in the last 5 years, AXIS has expanded its investment into Market Data Center with strategic partner, providing overview data on Vietnam & International markets for clients.
AXIS experience is including many fields such as Banking (HDBank, ANZ, AB Bank,…), Transportation (Vietjet, VNA, Jetstar, Hino, Toyota,…), Retail (Coopmart, Vinmart, Emart, Aeon, Mega Market Vietnam …), Healthcare (World Lung, PSI, IFC, Victoria Healthcare, Novatis, Bristol Myer,…P), Real Estate (Vinhomes, Dat Xanh , Nam Long,...) Agriculture (Loc Troi, Dam Phu My, Cargil ..), Plastic Industry (Duy Tan, UHM, SKC ..), Steel Industry (Essa, Tatagroup, BluescopSteel, Austdoor,...), Chemicals and Energy.
The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
KoB is one of market research and consultant company in Vietnam. Kob has valuable information on investment policy and economic development. Members of the company are experts in the field of consulting, market research, event, multi-media, lawyers, etc.
0601057 analysis of customer feedback for the study of Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. CI Research is an independent market research company in HCMC,
Vietnam.
CI Research has extensive experience in conducting quantitative &
qualitative market research across Vietnam, Customer Research,
Market Research, Potential, Customer Satisfaction, Brand Health
Check, etc.
In particular, we apply a variety of modern research methodologies
using Digital tools to minimize time, reduce costs for customers.
The advantage of CI Research is always provide the most reliable
results, with timely, practical, and important recommendations, thanks
to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is
also our advantage
RESEARCH BACKGROUND & VISION
RESEARCH BACKGROUND & VISION
5. Standard Quality
All research information,
research purposes, customer
names will be kept confidential.
The research project will be
named independent medium to
ensure objectivity.
Each staff when joining, they
have to sign information security
commitment for each project.
.
4
We look forward to long term
cooperation & development
together so we are ready to
offer competitive pricing.
Flexible payment according
to each policy of customers.
We will assess the quality of
service after the project from
the customer. If the customer
fails to meet the quality
standards will not receive the
project cost.
3
Reporting data and
product development
plans are important in the
survival of customers.
Therefore, we always
give priority to quality
control of raw data.
CI Research always
applies Hi-Tech for
quality management.
.
2
In order to understand
your desire, your company
needs to have strategies
to develop and understand
fast products.
Timely take action on the
volatile market.
So, we are always ready
to meet the fastest time
possible
1
Short
time
Quality
Control
Cost
Competitive
Keep
Confidential
6. Professionalism
• Ability to conduct a various research methods
and in many fields even in difficult fields with
professional requirements.
DIVERSITY RESEARCH METHODS
• Ability to interview, get in-depth information from a variety of
respondents: from consumers (individuals or businesses) to
influencers in a special industry, competitors, agents in the
distribution channel, experts and government officials.
DEEP INFORMATION
• Ability to conduct research in
intensive scope: urban and rural
areas of Vietnam
EXTENSIVE COVERAGE
• Researchers, who have been with international research
agencies for more than 15 years, been well trained in the
field of market research, marketing, with high practical
experience.
HIGH MARKET RESEARCH EXPERIENCE
• Completely independent. High
reliability research results
RELIABILITY RESEARCH RESULTS
8. Target Group Has Been Implemented For Projects
Gr
ou
ps
Housewife
Pregnant
Mothers
with
children
Office
staff
Student /
pupils
Advanced
manageme
nt
Managers &
executives of
companies or
corporations
Doctor /
nurse /
patient
Agriculture
(Distributors,
Retailers,
consumers)
Construction
(Architects,
Contractors,
Consumers)
Other
products
12. Usage and Attitudes Studies (U & A)
Concept test
Ads Test (Before and after TVC)
Price Test (BPTO, PSM)
Product Test
In Home Use Test
Brand Health Check
Measurement studies (after the campaign)
Distribution check
Brand Satisfaction
Mystery Shopper
Quantitative Research
13. Quantitative Research Methods
01
PAPI
(Direct interviews
with paper & pen)
02
(Direct interview with
computer/ tablet /
smartphone/ assistance)
CAPI
03
(interview online by link )
.
Online Survey
16. Collecting data in 4.0 industry
CI Research continues developing technology and creative tools, for example online
survey such as PAPI and CAPI. CAPI (Computer Assisted Personal Interviewing) is
personal interview with the computer/tablet/ smartphone assistance
SURVEY ON CAPI
Comparing with a traditional
method like PAPI, CAPI
method will minimize errors
during input process. At the
same time, the result will be
updated immediately and
interviewing time is also
shorter.
MINIMIZE ERRORS
CAPI method, which is widely used at
developed countries, is considered to be an
indispensable trend. Therefore, CI
Research has started to use CAPI method
by different software according to each type
of project since 2016 (SurveyGizmo,
SurveyToGo, Survey Monkey…).
However CI Research also can carry out
survey using traditional PAPI method
according to client’s requirement
DIVERSIFIED CAPI TYPES
17. Data management on Survey Togo
The Clients will be provided an account to access Survey Togo App during
FW implementation process to control project progress & quality.
19. Our achievement in 2019
Project type Sample size Number of locations City/ provinces
FGD 110 6 Key cities + provinces
IDI 180 4 Key cities
CLT 3,550 8 Key cities + provinces
F2F 11,500 30 Key cities & provinces
Mystery Shopper 250 5 Key cities & provinces
CATI 3,850 22 Key cities
100% F2F/ D2D interview projects tablet (TAPI) is used for data collection.
20. Our Field Force
• Field supervisors
City Fulltime
Semi-fulltime
(Regular PTE)
Total
Ho Chi Minh 6 5 11
Ha Noi 3 5 8
Can Tho 1 2 3
Da Nang 1 2 3
Hai Phong 2 2
Nha Trang 1 2 3
Vinh 2 2
Dak Lak 2 2
Total 12 22 34
We have over 120 well-trained part-time interviewers
21. Field Force Presence
We have well-trained
fieldwork team, covering 8
major cities of Vietnam (Ha
Noi, Hai Phong, Nghe An,
Da Nang, Nha Trang, Dak
Lak, HCMC, Can Tho).
Ha Noi
Hai Phong
Da Nang
Nha Trang
HCM
Can Tho
Nghe An
Dak Lak
22. Fieldwork Quality Standard
DATA PROCESSING
PROJECT
MANAGEMENT TEAM
QC TEAM
All of QC staffs that join CI Research have to participate in the working process of
interviewers and QC team for each project.
QC staffs are assigned to each separated project.
All of CI Research interviewers have to be recruited strictly. They are trained professionally,
practice and are checked before starting to field the project. 100% interviewer team is
supervised by supervisors.
Unqualified interviewers are informed that they have to stop working at CI Research.
All staffs in management team have many years of experience in the current
market research field.
INTERVIEWERS’ TEAM
DATA PROCESSINGINFORMATION SECURITY
All of research data, research purpose and clients are completely confidential
within 1 year. Project name is neutral.
Interviewers and QC team have to sign a commitment in terms of securing
information for each project.
26. Mr. Huỳnh Công Trấn
Managing Director
Cong Tran graduated from Ho Chi Minh City University of Technology & Computer Networking
(National University).
In order to develop career & passion in market research, Cong Tran has 17 years of experience in
many companies such as Nielsen, Intage, Cimigo, Axis. He conducted many large-scale projects with
huge sample size in national area.
In 2017, Cong Tran founded CI Research. Being a Managing Director, Cong Tran has successfully
managed several project types from Fieldwork only, Full service, B2B, B2C, AI technology. His clients
are Mobiphone, Sony, IMC, KPMG, Home Credit, VB Bank, PSI, VUS, JCEM, etc. As one of the
leading experts in market research in Vietnam, Cong Tran is able to meet quality and progress
requirements for CI Research’s clients.
His motto is Quality, Timeline and Cost when doing the projects for clients.
27. Ms. Nguyễn Nữ Tuyết Hồng
Consultant Partner & Research Director
Hong holds a Bachelor’s degree in English from HCMC University and tertiary
qualifications in both marketing and marketing research.
Hong has 24 years experienced in market research and has worked with various
international market research groups such as Nielsen, Research International, MBL/ NFO,
TNS, Cimigo and currently CI Research.
Besides Hong was Head of Research Department for 2 years at Masan Consumer
Corporation, one of the biggest FMCG manufacturers in Vietnam, producing Instant Food,
Seasoning, Coffee, Beverage and Beer. In this position Hong supported MKT teams in
giving direction of doing consumers research for product innovation and brand
communication strategies.
Hong has experienced in market research for a broad range of product categories and
industries from FMCG to non-FMCG such as Education, Finance and Banking, Real
Estate, Pharmaceutical products, Telecom, Automotive and Lubricant, Jewellery,
Hospitality, Agriculture and Social Research, etc.
Hong has experienced in both quantitative and qualitative research and also has 6
years experience as qualitative team head for MBL and Cimigo.
28. Mr. Đặng Vinh Dũng
Development Manager
Mr Dung holds a Bachelor’s degree in English from HCMC University
He has over 20 years experienced in market research and has worked with various
international market research groups such as Nielsen, VMI, Consumer Link, CRED
and currently CI Research.
Opts Development Manager CIResearch (11/ 2018 – Now)
Operations Head tại CRED (2017 – 10/ 2018)
Operations Head tại Consumer Link (2014 – 2017)
Operations Director tại Vietnam Market Intelligence company (VMI) (2009
– 2011)
Senior Operations Executive tại Nielsen Vietnam (1998 – 2008)
Head of office in Can Tho, Ha Noi and Hai Phong for many years in Nielsen.
Expert in managing large projects and implementing many provinces / cities in the
country.
29. Ms. Huỳnh T. D. Hoan
Senior Research Manager
Hoan graduated from Vietnam National University, Ho Chi Minh city in 2013. As a student, she has
participated many research projects in social and cultural area organized by Government & Non
Governmental Organizations.
Hoan has more 15 years experienced in market research and currently CI Research.
Hoan was in charge of both quantitative and qualitative research. She successfully managed several
B2B projects for many clients as DuyTan Plastic, Redsun Group, Viet Tiep, Bulher, PSI, Vital
Strategy,
Besides that Hoan has experienced in market surveys on B2C research (U& A, Product Test, CLT,
FGDs) for product categories and industries from FMCG to non-FMCG such as Plastic, Cosmetic,
Finance and Banking, Real Estate, Telecom, Jewellery, Airlines, Agriculture and Social Research, etc.
Thanks to her contribution, several enterprises such as Mobiphone, Sony, PSI, Prozy, Saigon Food
Corporation, Mayora, Coopmart and etc. have understood the market, products, distributions and
key player better.
30. Ms. Nguyễn Công Như Thường
Business Development Manager
Thuong has 9 years experienced in market research Axis Research, Milestones and currently
CI Research.
Thuong has experienced in quantitative, qualitative research and retail audit.
Thuong has experienced in market research for a broad range of product categories and
industries from FMCG to non-FMCG such as Finance and Banking, Pharmaceutical products,
Telecom, Education, Automotive, Hospitality, etc. With her long industry experience, Thuong
was able to manage project in light industry specifically on chemistry, plastics, paint, &
lights; heavy industry such as steel & mineral; healthcare, animal health such as feed
mill & vaccine, agriculture involving CPP, fertilizer; and seaport specifically on logistics.
Besides Thuong has them worked for Bayer Vietnam – Animal Division & Vinabenny (LPG
terminal) as Quality Assurance (QA) Supervisor (2006-2014). In this position Thuong has
developed & monitored SOP system in the manufacturing of feed and animal health products
with GMP standard for Bayer Vietnam. Thuong has also set-up and completed the
documentation system for LPG Terminal with capacity of 84,000 tons in Long An for each
project stage including feed, bidding, engineering, construction & as built
Thuong holds a Bachelor’s degree in Chemistry at University of Natural Sciences.
31. Ms. Huỳnh Khánh Vy
Operations Manager
Graduated in Software Engineering. But Vy tried in a completely different field. Joining the field
of market research from 2005, starting from interviewer status, then try his position as
Supervisor parttime for 6 months, with many efforts and the help and recognition of superiors,
Vy Promoted as a project manager, manager of Fieldwork staff.
With more than 13 years of experience in the field of market research, the company
specializes in the management of quantitative and qualitative fieldwork projects for consumer,
chemical, food, health, transportation and education sectors.
Some companies have worked: CCC, Cimigo, Intage Vietnam. Management of large and
small projects, especially project implementation and management of some customers such
as Honda, Vinamilk, Masan, Kinh Do, Vina Acecook, ... ensure the timeline, quality according
to project requirements. Vy has accumulated a lot of experience in the industry to be able to
confidently implement the project effectively and always ensure the performance of the work.
In addition to managing the project, Vy also has experience in managing the collaborators in
project and planning the recruitment, back up to ensure personnel are always sufficient in the
implementation process.
Currently, as Operation Manager CI Research, in order to be more successful and develop, Vy
has always been enriching and gaining experience in project management as well as
managing the team more and more strongly. Part directly contributes to the success of the
project.
32. Mr. Trần Đình Nam
Fieldwork Manager
Graduated from University of Informatics Technology, but Nam tried again in a completely
different field. Entered the market research field in 2006, starting point as the interviewer. After
2 years, with many efforts he has been promoted as Fieldwork supervisor, then, Fieldwork
manager.
He has more than 14 years of experience in the field of market research, specializing in the
management of quantitative and qualitative fieldwork projects for consumer, chemical, food,
health and automotive sectors, education, etc. Some companies have worked: AC Nielsen,
TNS, FTA, Cimigo, Rubiktop.
Nam handled management of large and small projects, especially the deployment and
management of projects of some customers such as Honda, Saigon Co.op, Masan, Castrol,
MSD, Sanofi, PepsiCo, ... ensure the timeline, project requirements. Nam has accumulated a
lot of experience in the industry to be able to confidently implement the project effectively and
always ensure the performance of the work.
In addition to managing the project, Nam also has experience managing the collaborators in
the project and planning the recruitment, ensuring adequate personnel in the implementation
process.
Currently, as FW Manager CI Research. In order to be more successful and develop
themselves, Nam always enriches and accumulates experience for project management as
well as management of the team is more advanced and stronger. Part directly contributes to
the success of the project.
33. Ms. Lê Nguyễn Uyên Thảo
QC Manager
She has more than 10 years of experience in market research, in which she specializes in
quality management of quantitative and qualitative projects in the fields of consumer,
healthcare, oil and gas and education.
Experience in the field of research, especially the implementation and management of project
quality of major customers: Saigon Co.op, Masan, Castrol, MSD, Pepsico, Vinamilk, Unilever
... Thao has achieved a certain success. Ensure the highest quality of all projects.
In addition to managing the team of QC Supervisors, ensuring the quality of the project,
participating in recruiting collaborators for the company, ensuring abundant and lively human
resources. All involved in the field of research from the interview position of many leading
research companies in Vietnam such as Ipsos, Truong Doan, Axis, Vinamr, Cimigo, TNS,
Consumerlink, 3C, N-Equals, Promind, Window since 2003, when he was a student.
With a desire to grow further, Thao has taken on a part-time supervisor position from 2009 to
2012 at many leading market research companies. From 2012 to 2015 assumed the role of
full-time supervisor at Ipsos. After giving birth, wanting to try her hand as a quality manager,
Uyen Thao continues to be a full-time QC Supervisor at Consumer for 1 year, HCM QC
Manager at Vinamr, and currently Thao is Head of QC department of HCM and HN at CI
Research.
Participating in market research, she always strives to further develop in the industry, with
many successful achievements, asserting herself in the field of choice.
34. Mr. Nguyễn Trường Thọ
DP Manager
To lead, challenge and be challenged in a data processing and analyst. Make data processing
plan to support client services department, improve operational performance and ensuring
zero-error in work. Develop products, markets and perform data management functions using
my technical skills..
Experience in the DP of market research, he has over 24 years: Kadence International,
Nielsen, ProMind, Vinamr, CLMR, Kadence VN
He is an expert in performing tasks: cover all aspects of Data Collection, Data Processing,
Data Analyst, Statistical Analysis and Tabulation. Proficient in advanced multivariate statistics,
including Cluster Analysis, Factor Analysis, Multiple Regression (OLS, PLS, WLS), Logistics
regression( logit models), Multinomial regression, Structural equation modeling (SEM), Multi-
dimensional scaling, Correspondence Analysis,Parametric, Non parametric estimates and
Correlations
Participating in market research, he always strives to further develop in the industry, with
many successful achievements
35. CI Research look forward to
working with you
Contact us here.
Address Loc Le Building, Floor 7th, A-Entrance
454 Nguyen Thi Minh Khai Street, Ward 5, District 3,
HCM City, Viet Nam
Tel: + 84904 333670
Email info@ciresearch.com.vn
Website: www.ciresearch.com.vn
Main email ct.huynh@ciresearch.com.vn