Social Television


Published on

Published in: Technology, Business
  • Be the first to comment

Social Television

  1. 1. Social Television  #TeleTweet Dania Souid: @DaniaSouid Alana Adler: @AlanaNAdler  Jason Wettje: @jwedge310  Andrew Tredinnick: @tred_nation
  2. 2. Overview <ul><li>• What is Social Television? </li></ul><ul><li>• Websites </li></ul><ul><li>• Apps </li></ul><ul><li>• General Facts </li></ul><ul><li>•  Prime time Usage </li></ul><ul><li>• News </li></ul><ul><li>• Products </li></ul>
  3. 3. Where do we see Social TV? Everywhere.
  4. 4. Why do we love it? <ul><ul><li>Real time content and instant response </li></ul></ul><ul><ul><li>Response and feedback from friends and fellow viewers </li></ul></ul><ul><ul><li>Social TV's don't take the place of laptops or iPads but incorporates the mediums people are using daily  </li></ul></ul>#TeleTweet
  5. 5. Why use it? <ul><ul><li>People already use social media to stay connected. Mixing it with TV bonds viewers with similar interests.  </li></ul></ul><ul><ul><li>Companies use it to gauge interest </li></ul></ul><ul><ul><li>It adds a whole new part to the watching experience because you aren't alone </li></ul></ul><ul><ul><li>You can be connected with thousands of people all watching the same thing at the same time </li></ul></ul>
  6. 6. For advertisers <ul><ul><li>TV stations and companies, like Panasonic, are embracing this shift towards social TV because it gives people another reason to watch the show and the ads </li></ul></ul><ul><ul><li>Twitter streams encourage people to watch the show live, during its air time than later on demand </li></ul></ul><ul><ul><li>People don't want to miss out on the social aspect </li></ul></ul>
  7. 7. Social Television Websites    They're a lot of websites now that provide a live stream of Tweets and statistics per show.
  8. 8. Social Guide <ul><ul><li>The first real time social guide and TV companion for IOS and Android  </li></ul></ul><ul><ul><li>via Tweet </li></ul></ul><ul><ul><li>&quot;We created the apps for a smaller social way to watch TV.&quot; </li></ul></ul><ul><ul><li>&quot;It's a great way to stay connected and stay updated on a show even if you can't watch it&quot;  </li></ul></ul>
  9. 9. Social Television Apps For Smartphones, and Tablets
  10. 10. Zeebox Zeebox: currently only in the UK but soon in the states you can see live streams mentioning the show live chat with friends use it as a remote. Click on the program on the zeebox app will change the channel on your TV tells you what your friends are watching. Gives extra information about television shows.
  11. 11. GetGlue <ul><ul><li>&quot;User Checkin” The viewer checks in that they are watching a certain show and shares it with friends and followers from Facebook and Twitter </li></ul></ul><ul><ul><li>You can follow a friend or any user's activity to get recommendations of what to watch </li></ul></ul><ul><ul><li>Have partnerships with NBC, CNBC, USA and SYFY </li></ul></ul><ul><ul><li>Like in Foursquare, certain number of checkins gets you stickers that add up to free coupons for different things </li></ul></ul><ul><li>  </li></ul>
  12. 12. Alex Iskold-Founder of GetGlue   &quot;People love tv shows, movies, music, books - we wanted to make it easy to connect around their favorites.&quot; &quot;Most interesting social aspect is a dynamic network, connections formed on the fly when people are watching the same show.&quot; &quot;Stickers are the perks themselves. In addition, users get discounts, coupons, exclusives - all sorts of other cool things.&quot;
  13. 13. IntoNow <ul><ul><li>Started by Yahoo! </li></ul></ul><ul><ul><li>Tap the &quot;Green Button&quot; on the app and IntoNow will identify the show and even tell your what episode you're watching </li></ul></ul><ul><ul><li>For Android, iPad, iPhone </li></ul></ul><ul><ul><li>Shares it on Twitter and Facebook </li></ul></ul><ul><ul><li>Like GetGlue its main appeal is to get recommendations friends or whoever follows you </li></ul></ul>
  14. 14. Umami <ul><ul><li>Second Screen Experience </li></ul></ul><ul><ul><li>Uses the audio from the TV show to identify what you're watching </li></ul></ul><ul><ul><li>Then brings you info, bios, photos, news, gossip and live social conversations  </li></ul></ul>
  15. 15. NBC Live <ul><ul><li>An application from your desktop or iPad that allows you to interact with others by answering trivia, polls, and reading cast commentary. </li></ul></ul><ul><ul><li>Rainn Wilson's tour of NBC Live </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>  Social Stream </li></ul></ul><ul><ul><ul><li>Allows you to talk to cast members, friends, and other Twitter members about the episode and what your thoughts on it was. </li></ul></ul></ul>
  16. 16. YAP-Your personal Social TV Guide <ul><ul><li>Free iPad Application </li></ul></ul><ul><ul><li>Includes: </li></ul></ul><ul><ul><ul><li>shows according to your cable line up </li></ul></ul></ul><ul><ul><ul><li>Live chats </li></ul></ul></ul><ul><ul><ul><li>Streams </li></ul></ul></ul><ul><ul><ul><li>Polls </li></ul></ul></ul>
  17. 17. Extra Facts 77% use social media to show their love for the show 65% use it as a platform to save their favorite shows 35% use it to introduce shows to their friends 2010 Grammy Awards saw a 35% increase in viewership from 2009 The Super Bowl saw a massive engagement on Twitter. Setting a record for most tweeted Televised event and drew in the highest audience ever. Over 4000 tweets per second Compared to 3,283 tweets per second during the World Cup
  18. 18. General Facts and Satistics  The most live tweeted or liked shows are also these  “appointment viewed” shows. Like now the X-Factor, Fringe, South Park and Glee are the most tweeted daily. These are the shows people prefer to watch as they air. Mainly for the social scene. Viewers watch the live shows because they want to be a part of the social TV experience. Also as a way to avoid any “spoilers”
  19. 19. When does TV buzz Happen?  
  20. 20. Who is Talking about TV?  
  21. 21. What are viewers talking about?  
  22. 22. Does it help?  
  23. 23. How are shows becoming more social? <ul><ul><li>CBS </li></ul></ul><ul><ul><li>premier week  </li></ul></ul><ul><ul><li>sweeps week: in the middle of November </li></ul></ul><ul><ul><li>live twitter chats with stars </li></ul></ul><ul><ul><li>  The Big Bang Theory, CSI, Survior and many more </li></ul></ul>
  24. 24. Social Primetime
  25. 25. CBS supercharges with Social Media <ul><ul><li>Exclusive videos, interviews, photos, answer fan questions and behind the set footage through  social media   </li></ul></ul><ul><ul><li>Usually big cliff hangers or guest stars to entice viewership </li></ul></ul><ul><ul><li>Now, use social media  </li></ul></ul>
  26. 26. Social TV connects viewers with what they see <ul><ul><li>In September CBS gave viewers and their Twitter followers a 15 minute preview of shows. Afterwards, they got to chat live with producers </li></ul></ul>
  27. 27. TV Hashtags <ul><ul><li>Tweeting a show wasn't planned </li></ul></ul><ul><ul><li>  Viewers were already tweeting  </li></ul></ul><ul><ul><li>  Used as a a promotional tool </li></ul></ul><ul><ul><li>Hashtags on the bottom of the screen  </li></ul></ul>
  28. 28. Success Story <ul><ul><li>NBC's The Voice was a huge social media success. </li></ul></ul><ul><ul><li>Hired singer Christina Millian to be social media coordinator for the show.  </li></ul></ul><ul><ul><ul><ul><ul><li>Tweets from the coaches and viewers  </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Brought people back to watch </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>NBC created a filtering program for all the tweets. </li></ul></ul></ul></ul></ul>
  29. 29. Twitter Voting <ul><ul><li>X-Factor is the first show Twitter votes </li></ul></ul><ul><ul><li>Direct messaging  </li></ul></ul><ul><ul><li>More choice on how to vote </li></ul></ul><ul><ul><li>You're already on Twitter. Just takes a few clicks </li></ul></ul><ul><ul><li>It had low ratings  </li></ul></ul><ul><ul><li>Now, X-Factor is the most tweeted about show </li></ul></ul>
  30. 30. Why the #tag? <ul><ul><li>Usually viewers use hashtag not actors </li></ul></ul><ul><ul><li>Sense of community  </li></ul></ul><ul><ul><li>Watching more enjoyable </li></ul></ul><ul><ul><li>Extra info and tidbits you might have missed </li></ul></ul>
  31. 31. Is this good for Twitter? <ul><ul><li>Mass Relevance and Crimson Hexagon </li></ul></ul><ul><ul><li>For growth and awareness </li></ul></ul><ul><ul><li>Filter about 250 million daily tweets for content or shows </li></ul></ul>
  32. 32. Good for Twitter? <ul><ul><li>Crimson Hexagon also analyzes the feelings  </li></ul></ul><ul><ul><li>Mass Relevance has permission from Twitter to find advertisers to sponsor their partnership </li></ul></ul><ul><ul><li>Citibank paid to have its logo next to  twitter streams </li></ul></ul>
  33. 33. Stacy Shade: Social TV Event  <ul><ul><li>  Sponsored by UserInsight </li></ul></ul><ul><ul><li>&quot;We brought experts from around the world together to talk about whats coming next with social TV, from apps to programs. We've started on this track of multitasking social media with TV and it's the next hit. It makes people feel less alone and the program more enjoyable.&quot;  </li></ul></ul>
  34. 34. Social News Stations  <ul><ul><li>Crimson Hexagon helped CNN find out why Twitter users were voting in the 2010 election  </li></ul></ul><ul><ul><li>The company filtered through the tweets and gave the information to CNN  </li></ul></ul>
  35. 35. GOP Debates <ul><ul><li>GOP debate on November 9th had a live &quot;twicker&quot; </li></ul></ul><ul><ul><li>Live stream of tweets </li></ul></ul><ul><ul><li>#CNBCDebate </li></ul></ul><ul><ul><li>Tweets from viewers, CEO's and politicians   </li></ul></ul>
  36. 36. Example Tweets
  37. 37. How many Tweeters? <ul><ul><li>There were almost 275,000 social media mentions during the debate </li></ul></ul><ul><ul><li>  548,000 mentions in October debate </li></ul></ul><ul><ul><li>At the moment of Perry's blunder, 21,000 tweets were sent  at that moment. </li></ul></ul><ul><ul><li>Several went straight onto TV </li></ul></ul>
  38. 38. Impact on news stations <ul><ul><li>Integrating social media with journalism </li></ul></ul><ul><ul><li>More options and ways to get interviews  </li></ul></ul><ul><ul><li>Get immediate viewer reaction and opinion </li></ul></ul><ul><ul><li>  Viewers don't need to wait for the analysis after debate, or sports game, happens right away </li></ul></ul>
  39. 39. Impact on news stations <ul><ul><li>For example, during the debate, the live commentary impacted Perry's campaign as what he was saying.  </li></ul></ul><ul><ul><li>  Now, people are just being influenced by expert opinions but also average viewer </li></ul></ul>
  40. 40. Real Social TV <ul><ul><li>Panasonic introduced new social Viera TVs </li></ul></ul><ul><li>&quot;Our thorough research pointed to a desire to be able to watch content on TV, while at the same time being able to tweet on Twitter and update your status on Facebook. With that in mind Panasonic has, with the new Social TV app, expanded and enhance the functionality of Internet TV and provided users with functions they were looking for.&quot; </li></ul><ul><li>-Merwan Mereby, Vice President of the Panasonic Corp. of North America </li></ul>
  41. 41. Viera TVs <ul><ul><li>They combine what people were doing anywhere. Instead of being on the laptop and watching TV you can do it at the same time.  </li></ul></ul><ul><ul><li>These TV's have more apps than just Facebook and Twitter </li></ul></ul><ul><ul><li>They have a whole App Store including; games, music and sports. </li></ul></ul>
  42. 42. Matthew Nisbet an Associate professor of Communications at American University  <ul><ul><li>&quot;We are now watching commentators and political strategists discussing what is being seen on TV&quot; </li></ul></ul><ul><ul><li>Blogger for BigThink: analyze social parts of news stations </li></ul></ul>
  43. 43. We want to feel social even by ourselves <ul><ul><li>It's not enough just to watch TV anymore, whether news or a television show. We are expected and we want to take an active role.  </li></ul></ul><ul><ul><li>We get involved because it makes it turns this screen we are watching into a social more personal touch.  </li></ul></ul>
  44. 44. Any Questions? #TeleTweet