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Tip 1: Keep your mobile site simple, easy to
navigate.

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Tip 2: Create a Mobile-friendly Version of Your
Website.

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Tip 3: Use responsive design for all
webpages.

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Tip 4: Take advantage of mobile social media.

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Tip 5: Target new mobile devices for
advertising and marketing purpose.

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Tip 6: Optimize your customer’s mobile web
experiences by adding “click to call” and
“click for directions” features.

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Tip 7: Spread your special offers on social
media such as discounts, coupons, seasonal
offers and reminders about your industry.

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Tip 8: Text messages work better for local
mobile marketing.

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Tip 9: Integrate your mobile marketing plan,
along with e-mail, direct mail, and other
online advertising.

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Tip 10: Mobile applications are great user
engagement tools for your industry.

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Tip 11: Use In-Ad Engagement to Lower CPAs.

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Tip 12: Make sure your ad is interactive, and
encourage in-ad sign-ups for email or offer
claiming.

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Tip 13: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.

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Tip 14: Make sure to time your campaign
according to when you want a user to take
an action.

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Tip 15: Location based advertising- It's
important to know where the best place to
put an ad is.

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Tip 16: Use a Powerful Call to Action.

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Tip 17: Include a Phone Number.

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Tip 18: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.

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Tip 19: Use the Right Analytics.

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Tip 20: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.