Business quiz images, Osmania University, New Noble Degree College
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This business quiz document contains images and information about 15 business leaders from various industries such as Tata, PepsiCo, Berkshire Hathaway, Amazon, Bharti Enterprises, Xerox, Walmart, Netflix, HDFC Bank, Amul, Sun Pharma, Apple, and Pfizer. Each entry includes the person's name, title, and company.
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HISTORY OF ADS - HarshaVardhan.pptx
In November 1891, entrepreneurs Bob Walker Smith and Albert Eadie buy George Townsend & Co. of Hunt End, Redditch. Townsend’s is a well-respected needle manufacturer of almost 50 years standing which has recently begun manufacturing bicycles.
The duo win a contract to supply precision parts to the Royal Small Arms Factory of Enfield, Middlesex. To celebrate this prestigious order, they rename their undertaking the Enfield Manufacturing Company Ltd. and call their first Bob Walker Smith designed bicycle, the Enfield. The following year, their bicycles are renamed Royal Enfields and the trademark ‘Made Like A Gun’ is introduced.
Sales Management - Unit-2.pptx
Sales Organization
Need for Sales Organizations, their structures
Sales Manager’s functions and responsibilities
Planning for major customers and sales budget
Specific characteristics of a successful salesman
Functional Structure
Geographic Structure
Market-Based Structure
Product Sales Force Structure
Skills for Sales Managers
General sales skills
Recruitment skills
People skills
Training and mentoring skills
Communication skills
Forecasting skills
Financial, and general numeracy, skills
Public speaking skills
Leadership skills
Technology skills
Organizational skills
Sales Management - Unit-1.pptx
Sales Management - Unit-1
Osmania University notes
BBA Notes
IMBA Notes
Sales Management notes
Busines Economics - Unit-5 - IMBA - Osmania University
MARKET STRUCTURES AND PRICING
Concept of market structures
Perfect competition market and price determination
Monopoly and abnormal profits
Monopolistic Competition
Price Discrimination
Oligopoly-Features of oligopoly
Syndicating in oligopoly
Kinked demand curve
Price leadership and market positioning
Conditions for Company Equilibrium
To achieve Equilibrium, a Company must meet two conditions:
You need to make sure that the marginal revenue is equal to the marginal cost (MR = MC).
If MR> MC, the Company has an incentive to expand production and sell additional units.
If MR<MC, the Company needs to reduce production because additional units generate more costs than revenue.
Only when MR = MC does the Company achieve maximum profit.
Business Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania University
Unit-V
Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Direct and Indirect Taxes
Concept of Value Added Tax
Current Year’s Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Fiscal policy deals with the taxation and expenditure decisions of the government.
Some of the major instruments of fiscal policy are as follows: Budget, Taxation, Public Expenditure, public revenue, Public Debt, and Fiscal Deficit in the economy.
Fiscal policy means the use of taxation and public expenditure by the government for stabilization or growth of the economy.
According to Culbarston, “By fiscal policy we refer to Government actions affecting its receipts and expenditures which ordinarily as measured by the government’s receipts, its surplus or deficit.”
General objectives of Fiscal Policy are given below:
1. To maintain and achieve full employment.
2. To stabilize the price level.
3. To stabilize the growth rate of the economy.
4. To maintain equilibrium in the Balance of Payments.
5. To promote the economic development of underdeveloped countries.
Business Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania University
Liberalisation, Privatisation, and Globalisation (LPG) in Indian Economy:
Concept of LPG
Process of LPG followed in India
Globalization and role of WTO
Regional Trading Blocks
India’s Foreign Trade and Agreements with Trading Blocks.
Highlights of the LPG Policy
Foreign Technology Agreements
Foreign Investment
MRTP Act 1969 (Amended)
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Types of Regional Trading Blocs
Trade blocs can be stand-alone agreements between several states (such as the North American Free Trade Agreement (NAFTA) or part of a regional organization (such as the European Union).
Depending on the level of economic integration, the trade blocs can fall into the 6 different categories, such as preferential trading areas, the free trade areas, the customs unions, the common markets, the economic union and monetary unions & the political union.
Preferential Trade Area: Preferential Trade Areas (PTAs) exist when countries within a geographical region agree to reduce or eliminate tariff barriers on selected goods imported from other members of the area. This is often the first small step towards the creation of a trading bloc.
Business Economics - Unit-4 - Osmania University
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania University
Unit-III: Economic Policies of India
Industrial Environment and Policy
Role of SSUs, and MNCs
Policy of Public Sector and its role in the economy
Competition Law
Policies on Foreign Investment and Trade (EXIM).
Recommended
HISTORY OF ADS - HarshaVardhan.pptx
In November 1891, entrepreneurs Bob Walker Smith and Albert Eadie buy George Townsend & Co. of Hunt End, Redditch. Townsend’s is a well-respected needle manufacturer of almost 50 years standing which has recently begun manufacturing bicycles.
The duo win a contract to supply precision parts to the Royal Small Arms Factory of Enfield, Middlesex. To celebrate this prestigious order, they rename their undertaking the Enfield Manufacturing Company Ltd. and call their first Bob Walker Smith designed bicycle, the Enfield. The following year, their bicycles are renamed Royal Enfields and the trademark ‘Made Like A Gun’ is introduced.
Sales Management - Unit-2.pptx
Sales Organization
Need for Sales Organizations, their structures
Sales Manager’s functions and responsibilities
Planning for major customers and sales budget
Specific characteristics of a successful salesman
Functional Structure
Geographic Structure
Market-Based Structure
Product Sales Force Structure
Skills for Sales Managers
General sales skills
Recruitment skills
People skills
Training and mentoring skills
Communication skills
Forecasting skills
Financial, and general numeracy, skills
Public speaking skills
Leadership skills
Technology skills
Organizational skills
Sales Management - Unit-1.pptx
Sales Management - Unit-1
Osmania University notes
BBA Notes
IMBA Notes
Sales Management notes
Busines Economics - Unit-5 - IMBA - Osmania University
MARKET STRUCTURES AND PRICING
Concept of market structures
Perfect competition market and price determination
Monopoly and abnormal profits
Monopolistic Competition
Price Discrimination
Oligopoly-Features of oligopoly
Syndicating in oligopoly
Kinked demand curve
Price leadership and market positioning
Conditions for Company Equilibrium
To achieve Equilibrium, a Company must meet two conditions:
You need to make sure that the marginal revenue is equal to the marginal cost (MR = MC).
If MR> MC, the Company has an incentive to expand production and sell additional units.
If MR<MC, the Company needs to reduce production because additional units generate more costs than revenue.
Only when MR = MC does the Company achieve maximum profit.
Business Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania University
Unit-V
Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Direct and Indirect Taxes
Concept of Value Added Tax
Current Year’s Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Fiscal policy deals with the taxation and expenditure decisions of the government.
Some of the major instruments of fiscal policy are as follows: Budget, Taxation, Public Expenditure, public revenue, Public Debt, and Fiscal Deficit in the economy.
Fiscal policy means the use of taxation and public expenditure by the government for stabilization or growth of the economy.
According to Culbarston, “By fiscal policy we refer to Government actions affecting its receipts and expenditures which ordinarily as measured by the government’s receipts, its surplus or deficit.”
General objectives of Fiscal Policy are given below:
1. To maintain and achieve full employment.
2. To stabilize the price level.
3. To stabilize the growth rate of the economy.
4. To maintain equilibrium in the Balance of Payments.
5. To promote the economic development of underdeveloped countries.
Business Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania University
Liberalisation, Privatisation, and Globalisation (LPG) in Indian Economy:
Concept of LPG
Process of LPG followed in India
Globalization and role of WTO
Regional Trading Blocks
India’s Foreign Trade and Agreements with Trading Blocks.
Highlights of the LPG Policy
Foreign Technology Agreements
Foreign Investment
MRTP Act 1969 (Amended)
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Types of Regional Trading Blocs
Trade blocs can be stand-alone agreements between several states (such as the North American Free Trade Agreement (NAFTA) or part of a regional organization (such as the European Union).
Depending on the level of economic integration, the trade blocs can fall into the 6 different categories, such as preferential trading areas, the free trade areas, the customs unions, the common markets, the economic union and monetary unions & the political union.
Preferential Trade Area: Preferential Trade Areas (PTAs) exist when countries within a geographical region agree to reduce or eliminate tariff barriers on selected goods imported from other members of the area. This is often the first small step towards the creation of a trading bloc.
Business Economics - Unit-4 - Osmania University
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania University
Unit-III: Economic Policies of India
Industrial Environment and Policy
Role of SSUs, and MNCs
Policy of Public Sector and its role in the economy
Competition Law
Policies on Foreign Investment and Trade (EXIM).
Business Environment-Unit-2
Unit-II: Indian Financial Systems
Evolution and Structure of Indian Financial System.
Elements of Indian Financial System— Markets, Institutions, and Environment.
Money Market and the role of banking, Non-banking and Unorganized Sector.
Regulatory function of RBI with special reference to Money market.
Components of Capital Market—Primary, Secondary, Debt and Equity Market.
Problems and Prospects of Indian Capital Market.
Business Environment - Unit-1 - IMBA (Osmania University)
Unit -I: Business Environment and Analysis:
Nature, Composition and Scope of Business Environment.
Business Environment and its impact on different kinds of business decisions.
Economic growth and Economic Development. Analysis of India’s National Income.
Recent trend in the growth of National Income and its important components: Saving, Investment, Industry, Agriculture and Tertiary Sectors. Micro Environment Factors
Macro Environment Factors
Indicators of economic growth
GDP
GNI
Per capita income
Business Economics - Unit-3 IMBA Syllabus Osmania University
PRODUCTION AND COST CONCEPTS
Theory of production
Production function
Input output combination
Short run production laws
Law of diminishing marginal returns to scale
ISO-quant curves
ISO-cost curves
Business Economics - Unit-2 for IMBA, Osmania University
DEMAND CONCEPTS & ELASTICITY OF DEMAND :
Concept of Demand
Determinants of Demand
Law of Demand
Exception to the law of demand
Elasticity of Demand
Types of demand elasticity
Uses of demand elasticity
Concept of Supply
Determinants of Supply
Law of Supply
Elasticity of Supply
Business Economics unit-1 Osmania University IMBA
Introduction to Business Economics-Characteristics-Nature and scope, concept of opportunities Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle, Features of Business Economics
Customer Relationship Management Unit-5 IMBA Osmania University
CRM Planning and Implementation:
Issues and Problems in implementing CRM
Information Technology tools in CRM
Challenges of CRM Implementation
CRM Implementation Roadmap
Road Map (RM) Performance: Measuring CRM performance
CRM Metrics
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania University
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania University
Planning for CRM
Steps in Planning
Building Customer Centricity
Setting CRM Objectives
Defining Data Requirements, Planning Desired Outputs
Relevant issues while planning the Outputs
Elements of CRM plan
CRM Strategy: The Strategy Development Process
Customer Strategy Grid
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania University
CRM Concepts
Customer Value, Customer Expectation, Customer Satisfaction, Customer Centricity, Customer Acquisition, Customer Retention, Customer Loyalty, Customer Lifetime Value.
Customer Experience Management, Customer Profitability, Enterprise Marketing Management, Customer Satisfaction Measurements, Web based Customer Support.
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania University
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Retailing Management unit - 5 - IMBA Osmania university
Retail Management Information System and Retail Research:
Retail Technology and Automations;
Retail Technology and CRM;
Human resources and Executive information systems;
Developing a research Methodology;
Retail audit
Retailing management unit-4 - IMBA- Osmania University
Retail Operations and e-Tailing:
Store Operating parameter;
Using strategic resource model in Retailing;
Designing performance programme;
Online retailing, and
Online retail categories.
Standard Operating Procedures(SOP’s)
and
Checklists for Store Operations
Some important practical terminology
Impulse Products
Ticker (Used to count foot falls)
F&V Dump
FIFO
UDL (Uniform Distribution Load in shelves)
Ethylene generating Vs Ethylene sensitive F&V
Average Bill Value = Total Sales/No. of Bills
Private Labels
TI/TO Register (Transfer In/Transfer Out)
To find success, retail managers must continue to motivate their employees:
Motivators for online shopping
Advantages of online retailing
Disadvantages of online retailing
Strategic Retail Model
Retailing Management unit-3 - IMBA Osmania university
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Retailing management unit - 2 - IMBA- Osmania University
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
Retailing management unit-1 - IMBA- Osmania University
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Product and brand management unit-2
Product and brand management unit-2
Product Market Evolution: Strategy and Planning. New Product Development: Innovation and New Product Development (NPD), Theories of NPD, Models of NPD, Generic Product Development process.
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification Strategies. Product Portfolio analysis BCG, GE, Ad little. Shell International, Risk-Return analysis.
*************************************
The General Electric/McKinsey matrix
• Shell directional policy matrix
• Arthur D. Little strategic condition matrix
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986.
SALE OF GOODS ACT 1930
Contract of Sale: Essentials of Valid Sale - Sale and Agreement to Sell – Definition and Types of Goods - Conditions and Warranties - Caveat Emptor - Exceptions - Transfer or Passing of Property: Time When Property Passes, Rules of Transfer of Property, Transfer of Ownership - Sale by Non-Owners and its Exceptions - Unpaid Seller - Rights of Unpaid Seller.
Consumer Protection Act 1986: Definitions of Consumer – Person – Goods - Service –Consumer Dispute - Unfair Trade Practice - Restrictive Trade Practice – Defect - Deficiency – Consumer Protection Councils - Consumer Dispute Redressal Agencies - District Forum – State Commission and National Commission - Procedure to Lodge a Complaint for Redressal – Appeals.
Retail Management - Unit - 2, BBA - Osmania University, Hyderabad, India
Reatail Management - Unit - 2, BBA - Osmania University
RETAIL FORMATS AND THEORIES :
Traditional retail formats – cooperatives and Government and Modern Retail formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and disadvantages of franchising; legal issues in franchising in India.
Theories of Retail Development – Environmental theory, cyclical theory, conflict Theory and Concept of Life cycle in retail.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Product and Brand Management unit - 1
Product and Branding Decisions: Product, Policy, Objectives, Product Mix, Product Line, Packaging, Product Modification and Deletion.
Brand Management: Branding, Brand Positioning, repositioning Strategies and Brand Loyalty, Brand Equity, Brand Management practices.
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Business Environment-Unit-2
Unit-II: Indian Financial Systems
Evolution and Structure of Indian Financial System.
Elements of Indian Financial System— Markets, Institutions, and Environment.
Money Market and the role of banking, Non-banking and Unorganized Sector.
Regulatory function of RBI with special reference to Money market.
Components of Capital Market—Primary, Secondary, Debt and Equity Market.
Problems and Prospects of Indian Capital Market.
Business Environment - Unit-1 - IMBA (Osmania University)
Unit -I: Business Environment and Analysis:
Nature, Composition and Scope of Business Environment.
Business Environment and its impact on different kinds of business decisions.
Economic growth and Economic Development. Analysis of India’s National Income.
Recent trend in the growth of National Income and its important components: Saving, Investment, Industry, Agriculture and Tertiary Sectors. Micro Environment Factors
Macro Environment Factors
Indicators of economic growth
GDP
GNI
Per capita income
Business Economics - Unit-3 IMBA Syllabus Osmania University
PRODUCTION AND COST CONCEPTS
Theory of production
Production function
Input output combination
Short run production laws
Law of diminishing marginal returns to scale
ISO-quant curves
ISO-cost curves
Business Economics - Unit-2 for IMBA, Osmania University
DEMAND CONCEPTS & ELASTICITY OF DEMAND :
Concept of Demand
Determinants of Demand
Law of Demand
Exception to the law of demand
Elasticity of Demand
Types of demand elasticity
Uses of demand elasticity
Concept of Supply
Determinants of Supply
Law of Supply
Elasticity of Supply
Business Economics unit-1 Osmania University IMBA
Introduction to Business Economics-Characteristics-Nature and scope, concept of opportunities Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle, Features of Business Economics
Customer Relationship Management Unit-5 IMBA Osmania University
CRM Planning and Implementation:
Issues and Problems in implementing CRM
Information Technology tools in CRM
Challenges of CRM Implementation
CRM Implementation Roadmap
Road Map (RM) Performance: Measuring CRM performance
CRM Metrics
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania University
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania University
Planning for CRM
Steps in Planning
Building Customer Centricity
Setting CRM Objectives
Defining Data Requirements, Planning Desired Outputs
Relevant issues while planning the Outputs
Elements of CRM plan
CRM Strategy: The Strategy Development Process
Customer Strategy Grid
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania University
CRM Concepts
Customer Value, Customer Expectation, Customer Satisfaction, Customer Centricity, Customer Acquisition, Customer Retention, Customer Loyalty, Customer Lifetime Value.
Customer Experience Management, Customer Profitability, Enterprise Marketing Management, Customer Satisfaction Measurements, Web based Customer Support.
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania University
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Retailing Management unit - 5 - IMBA Osmania university
Retail Management Information System and Retail Research:
Retail Technology and Automations;
Retail Technology and CRM;
Human resources and Executive information systems;
Developing a research Methodology;
Retail audit
Retailing management unit-4 - IMBA- Osmania University
Retail Operations and e-Tailing:
Store Operating parameter;
Using strategic resource model in Retailing;
Designing performance programme;
Online retailing, and
Online retail categories.
Standard Operating Procedures(SOP’s)
and
Checklists for Store Operations
Some important practical terminology
Impulse Products
Ticker (Used to count foot falls)
F&V Dump
FIFO
UDL (Uniform Distribution Load in shelves)
Ethylene generating Vs Ethylene sensitive F&V
Average Bill Value = Total Sales/No. of Bills
Private Labels
TI/TO Register (Transfer In/Transfer Out)
To find success, retail managers must continue to motivate their employees:
Motivators for online shopping
Advantages of online retailing
Disadvantages of online retailing
Strategic Retail Model
Retailing Management unit-3 - IMBA Osmania university
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Retailing management unit - 2 - IMBA- Osmania University
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
Retailing management unit-1 - IMBA- Osmania University
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Product and brand management unit-2
Product and brand management unit-2
Product Market Evolution: Strategy and Planning. New Product Development: Innovation and New Product Development (NPD), Theories of NPD, Models of NPD, Generic Product Development process.
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification Strategies. Product Portfolio analysis BCG, GE, Ad little. Shell International, Risk-Return analysis.
*************************************
The General Electric/McKinsey matrix
• Shell directional policy matrix
• Arthur D. Little strategic condition matrix
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986.
SALE OF GOODS ACT 1930
Contract of Sale: Essentials of Valid Sale - Sale and Agreement to Sell – Definition and Types of Goods - Conditions and Warranties - Caveat Emptor - Exceptions - Transfer or Passing of Property: Time When Property Passes, Rules of Transfer of Property, Transfer of Ownership - Sale by Non-Owners and its Exceptions - Unpaid Seller - Rights of Unpaid Seller.
Consumer Protection Act 1986: Definitions of Consumer – Person – Goods - Service –Consumer Dispute - Unfair Trade Practice - Restrictive Trade Practice – Defect - Deficiency – Consumer Protection Councils - Consumer Dispute Redressal Agencies - District Forum – State Commission and National Commission - Procedure to Lodge a Complaint for Redressal – Appeals.
Retail Management - Unit - 2, BBA - Osmania University, Hyderabad, India
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RETAIL FORMATS AND THEORIES :
Traditional retail formats – cooperatives and Government and Modern Retail formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and disadvantages of franchising; legal issues in franchising in India.
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RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
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INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Product and Brand Management unit - 1
Product and Branding Decisions: Product, Policy, Objectives, Product Mix, Product Line, Packaging, Product Modification and Deletion.
Brand Management: Branding, Brand Positioning, repositioning Strategies and Brand Loyalty, Brand Equity, Brand Management practices.
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