Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Report ENT300 UiTM

124,275 views

Published on

Hak Milik Asal Pelajar Diploma Sains UiTM Pahang Batch 2010 (Kelas AS1205E 2012)

Published in: Education
  • Diabetes Cure? You'll Be Shocked What It Is! Gov't Threatens to Shut Down Site. ♥♥♥ https://tinyurl.com/yx3etvck
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Eat This POTENT Vegetable To Melt Diabetic Fat. IMPORTANT: Be careful, only eat it twice a day or you will lose diabetic belly fat too fast... ■■■ https://bit.ly/2n5cFHd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • WAIT!!! Do this simple 60-second habit to reverse type 2 diabetes(& lose 1 pound of belly fat every 72 hours). ★★★ https://bit.ly/2mBJACQ
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • High paying Twitter jobs? $25 per hour, start immediately ➤➤ https://tinyurl.com/rbrfd6j
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/2LaDVgK ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Report ENT300 UiTM

  1. 1. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EPREFACEASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH Alhamdulillah we have finally completed our business plan. To be honest, noneof us thought that we can finish this job on time but apparently we did and thank to AllahSWT for giving us the strength and the will to get it done. During the whole period of preparing this business plan especially during the finalweek before our presentation and before submitting this proposal, we went through a lotof tough times. We believe without one person that has been guiding us throughout thisjourney, we will not going to make it until the finishing line. That person is our tutoriallecturer Madam Aishah binti Mohamed. We would like to express our high gratitude forher delicate advices and guidance to us. Thank you very much. Thank you also to all group members for their assistance and we would like alsoto thank to every single person who helped us directly or indirectly. Thank you so much. 1 DCC SDN.BHD | Quality is our priority
  2. 2. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ECOVER LETTERDCC SDN. BHD.NO.7 Lorong Baiduri 1,26400 Bandar Tun Abdul Razak Jengka,Pahang Darul Makmur.Madam Siti Aishah Binti Mohamad,Lecturer (ENT 300),Universiti Teknologi Mara Pahang,26400 Bandar Tun Abdul Razak,Pahang Darul Makmur. 24 SEPTEMBER2012Dear Madam,ENTREPRENEURSHIP BUSINESS PLANAs partial requirement of the ENT300 - Fundamentals of Entrepreneurship subject, weare obliged to submit a Business Plan project to you.2. For this purpose, we have decided to take the cookies and cake service throughour company DCC SDN.BHD. We chose this type of business since there is plenty ofbusiness opportunities and potentials in this industry in the area of Bandar Tun AbdulRazak Jengka and residence area. Besides that, these areas are a populated andcommercialised area with a good geographical location, being in town centre, is a bonuspoint to our company.3. As such we submit to you the report on Business Plan for your approval. Wewould like to record our thanks and appreciation to madam. We anxiously hope that itwill meet your expectation and that you will be satisfied with the proposed BusinessPlan. 2 DCC SDN.BHD | Quality is our priority
  3. 3. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EThank you in advance.Sincerely,.................................................................................(MUHAMAD FITRI BIN MUHAMAD KASIM)General Manager, DCC SDN.BHD. 3 DCC SDN.BHD | Quality is our priority
  4. 4. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ETable of ContentsPREFACE ....................................................................................................................... 1ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH ...................................... 1COVER LETTER ............................................................................................................. 2DCC SDN. BHD. ............................................................................................................. 2ENTREPRENEURSHIP BUSINESS PLAN ..................................................................... 2(MUHAMAD FITRI BIN MUHAMAD KASIM) ................................................................... 3INTRODUCTION TO THE INDUSTRY ......................................................................... 10PARTNERSHIP AGREEMENT ..................................................................................... 10COVER LETTER ........................................................................................................... 23DCC SDN. BHD. ............................................................. Error! Bookmark not defined.EXECUTIVE SUMMARY ............................................................................................... 24OBJECTIVE OF THE ORGANIZATION ........................................................................ 25 FINANCIAL INSTITUTIONS ...................................................................................... 25 ENTREPRENEURS ................................................................................................... 25 SUPPLIERS ............................................................................................................... 25 CUSTOMERS ............................................................................................................ 26VISION .......................................................................................................................... 27MISION ......................................................................................................................... 27MOTTO ......................................................................................................................... 27GOAL ............................................................................................................................ 27PURPOSE OF THE BUSINESS PLAN ......................................................................... 28BACKGROUND OF THE BUSINESS ........................................................................... 30COMPANY LOGO ......................................................................................................... 31 4 DCC SDN.BHD | Quality is our priority
  5. 5. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ELOGO DESCRIPTION .................................................................................................. 31PARTNERS BACKGROUND ........................................................................................ 33...................................................................................................................................... 33PARTNERSHIP AGREEMENT ..................................................................................... 39INTRODUCTION TO ADMINISTRATION ..................................................................... 53 Administrative objectives:........................................................................................... 54 Administrative mission: .............................................................................................. 54 Business vision: ......................................................................................................... 54 ORGANIZATIONAL CHART ...................................................................................... 55 TASKS AND RESPONSIBILITIES ............................................................................. 56 LIST OF RUMENERATION ....................................................................................... 58 LIST OF FURNITURES ............................................................................................. 58 LIST OF EQUIPMENTS ............................................................................................. 59 LIST OF STATIONARY ............................................................................................. 59 LIST OF ADMINISTRATION BUDGET ...................................................................... 60 Introduction ................................................................................................................ 61 Marketing Objective ................................................................................................... 62 Product and Service Description ................................................................................ 62 Target Market............................................................................................................. 63DCC Company target market focus on :........................................................................ 64 Demographic segmentation ....................................................................................... 64 Market Size ................................................................................................................ 65 Market Size ................................................................................................................ 65 Market Share ............................................................................................................. 66 Competitions .............................................................................................................. 66 Sale Forecast ............................................................................................................. 68 5 DCC SDN.BHD | Quality is our priority
  6. 6. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Marketing Strategy ..................................................................................................... 69 Product and Service ................................................................................................... 70 Price Strategy ............................................................................................................ 71 Discount Pricing ...................................................................................................... 71 Promotional Pricing................................................................................................. 71 Product Bundle Pricing ........................................................................................... 71 Place Strategy............................................................................................................ 72 Promotion Strategy .................................................................................................... 72 Flyers ...................................................................................................................... 72 Signboard ............................................................................................................... 73 Banner .................................................................................................................... 73 Business Card ........................................................................................................ 74 Internet Ads ............................................................................................................ 75 Marketing Budget ....................................................................................................... 75 Product Description.................................................................................................... 77 Packaging .................................................................................................................. 78Operational Department Statement ............................................................................... 79Department Mission ...................................................................................................... 79Organizational Chart ..................................................................................................... 80Component of operational plan ....................................... Error! Bookmark not defined. Business Input ............................................................. Error! Bookmark not defined. Business output ........................................................... Error! Bookmark not defined. Transformation process ............................................... Error! Bookmark not defined. Feedback ..................................................................... Error! Bookmark not defined. External Environment ................................................... Error! Bookmark not defined.Operational System ....................................................................................................... 81 6 DCC SDN.BHD | Quality is our priority
  7. 7. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EProcess Planning ....................................................................................................... 81 Process Flow Chart ................................................................................................ 81 Cakes ..................................................................................................................... 81 Cookies ................................................................................................................... 82 Activity Flow Chart .................................................................................................. 83Production Planning ................................................................................................... 84 Cakes ..................................................................................................................... 84 Cookies ................................................................................................................... 84Business Operation and Hours .................................................................................. 85Material Planning ....................................................................................................... 85 Bill of Materials (BOM) ............................................................................................ 85 Cakes ..................................................................................................................... 85 Cookies ................................................................................................................... 85 Material Requirement Schedule.............................................................................. 86 Total Raw Material .................................................................................................. 88Café Furniture and Fitting .......................................................................................... 88Machine and Equipment ............................................................................................ 89License, Permits, and Regulation Required ............................................................... 91 Items ....................................................................................................................... 91 Types ...................................................................................................................... 91 Remark ................................................................................................................... 91 License for Signboard ............................................................................................. 91 License ................................................................................................................... 91 Majlis Daerah Maran............................................................................................... 91 Employees Provide Fund (EPF) ............................................................................. 91 Regulation .............................................................................................................. 91 7 DCC SDN.BHD | Quality is our priority
  8. 8. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E KWSP ..................................................................................................................... 91 License for van and motorcycle .............................................................................. 91 License ................................................................................................................... 91 JabatanPengangkutanJalan (JPJ) .......................................................................... 91 Typhoid injection ..................................................................................................... 91 Regulation .............................................................................................................. 91 JabatanKesihatan Malaysia .................................................................................... 91 Attended Basic Food Management Course ............................................................ 91 Regulation .............................................................................................................. 91 Ministry of Health Act ............................................................................................. 91 Halal certification .................................................................................................... 91 Regulation .............................................................................................................. 91 JabatanKemajuan Islam Malaysia (JAKIM) ............................................................ 91Scheduled Of Remuneration ......................................................................................... 92Operation Budget .......................................................................................................... 92Implementation Schedule .............................................................................................. 93Kitchen Layout .............................................................................................................. 94Café layout .................................................................................................................... 94Introduction ................................................................................................................... 95Projected Administrative, Marketing And Operations Expenditure ................................ 96Projected Sales And Purchase ...................................................................................... 98Collection For Sales&Payment For Purchases ............................................................. 98Economic Life Of Fixed Assets And Depreciation Method ............................................ 98Increase In Working Capital (If Any) .............................................................................. 99Ending Stock For Raw Material And Finished Goods ................................................... 99Rate Of Taxation (For Private Limited Company) ......................................................... 99 8 DCC SDN.BHD | Quality is our priority
  9. 9. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EBusiness Background.................................................................................................... 99Sources Of Finance..................................................................................................... 100Project Implementation................................................................................................ 101Source of Financing .................................................................................................... 102Table Of Depreciation ................................................................................................. 105Cash Flow Performa.................................................................................................... 109 Pro-Forma Income Statement .................................................................................. 110 Pro forma balance sheet .......................................................................................... 111 Financial ratio analysis ............................................................................................. 112 Graph and performance ........................................................................................... 113 9 DCC SDN.BHD | Quality is our priority
  10. 10. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EINTRODUCTION TO THE INDUSTRY Cafe industry is a thriving and developing industry in the current century. With thegrowing expense of growing business and organizations, each of them seeks to spenda lot of time towards their daily works. Nowadays, many people have no enough time to get their balance diet becausetheir own daily works. This industry, will cover up their meals anytime they need. Thisproducts are very simple, easy, and good for health. Truly, this is a global industry for everyone.PARTNERSHIP AGREEMENT With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfullymade between the partners of DCC SDN. BHD. The reason of this partnershipagreement is made in order to make sure that all the business operation run accordinglyto the schedule and the main objective of the business can be achieved. All the partners as below within the business organization make this agreementin front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected torepresent us. It is hereby declared that all partners as mentioned below have witnessed andagreed to accept all terms, conditions and regulations stated as follow:This partnership is registered under the name of DCC SDN. BHD.The partners have also agreed to accept the position in DCC SDN. BHD.enlisted as follow: 10 DCC SDN.BHD | Quality is our priority
  11. 11. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EMuhamad Fitri Bin Muhamad Kasim General ManagerRahmah Binti Ahmad Administration ManagerMohamad Azfar Bin Zakaria Marketing ManagerNuramalina Binti Mat Yusoff Operation ManagerNorshazelin Binti Zainol Operation ManagerNur Hayati Binti Ahmad @ Abdullah Financial ManagerIt is also agreed that all profit sharing will be based on the capital contribution of eachpartners. Should the company suffer from any loss, of which the negligence caused byanyone of the partners, that partner will be responsible for the loss.All the money owns by the partnership or money received on behalf of the partnershipmust be credited to the agreed partnership current bank account.It is also agreed that if in case where any of the partners want to withdraw from thepartnership, then she must give a one month notice to the other partners.Each of the partners :Must have and act in good manner and has faith and be trustworthy between eachpartner in all business matters.Must give full effort in any way for the success of the companyMust keep all important information relating to the business confidential from peopleoutside the business organization.Must settle all personal problems without involving the company.All the partners is strictly forbidden (except with the consent from all the partners) to:Give or transfer own share to the public or people outside the business organization. 11 DCC SDN.BHD | Quality is our priority
  12. 12. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EAccept, borrow or lend money owned by the business to other people outside thebusiness organization except regarding on business matter.Accept or borrow money owned by the business for personal use. If any partners haveborrowed any money or asset, payback or recovery must be made in one month fromthe date borrowed without any interest.Act or become a surety to any side or person in any activity that can jeopardize thepartnership deed or agreement.Dispose any asset or liability such as debts, money, or others owned by the partners.If any partners dies or become paralyzed that may bring difficulty for her to perform herwork, the next-of-kin must give a written notice in between 45 days to other partners ifhe/she wants to become a partner, if there is no notice between those periods, the next-of-kin will receive back the capital contributed by the decreased or the paralyzed partneraccording to the agreed proportion.This agreement can be changed or dissolved if agreed by all the partners under amemorandum signed by all of the partners.It is also agreed that any action that may not fall under this agreement can be takenaction or revised under the partnership act 1961 (Revised 1974).Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, addressNo.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part ofpartner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 BandarTun Abdul Razak Jengka,Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, Ipromise to accomplish every duty assigned and willing to give full commitment towardsthe organization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD. 12 DCC SDN.BHD | Quality is our priority
  13. 13. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EYours truly,.............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712First witness,..............................Rahmah Binti Ahmad811126-01-5222Second witness,..............................Mohamad Azfar Bin Zakaria880406-14-5115Third witness,.................................Nuramalina Binti Mat Yusoff 13 DCC SDN.BHD | Quality is our priority
  14. 14. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E840212-14-6445Fourth witness,..............................Norshazelin Binti Zainol 830210-11-3455Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which islocated at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, PahangDarul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise toaccomplish every duty assigned and willing to give full commitment towards theorganization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD. 14 DCC SDN.BHD | Quality is our priority
  15. 15. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EYours truly,.............................Rahmah Binti Ahmad811126-01-5222First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Mohamad Azfar Bin Zakaria880406-14-5115Third witness,.................................Nuramalina Binti Mat Yusoff840212-14-6445 15 DCC SDN.BHD | Quality is our priority
  16. 16. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EFourth witness,..............................Norshazelin Binti Zainol830210-11-3455Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah800125-06-6445Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which islocated at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, PahangDarul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise toaccomplish every duty assigned and willing to give full commitment towards theorganization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Mohamad Azfar Bin Zakaria880406-14-5115 16 DCC SDN.BHD | Quality is our priority
  17. 17. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EFirst witness,.............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Rahmah Binti Ahmad811126-01-5222Third witness,..............................Nuramalina Binti Mat Yusoff880406-14-5115Fourth witness,.................................Norshazelin Binti Zainol830210-11-3455 17 DCC SDN.BHD | Quality is our priority
  18. 18. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EFifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part ofpartner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 BandarTun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the totalshare of RM82, 000, I promise to accomplish every duty assigned and willing to give fullcommitment towards the organization management. I also promise to obey the rulesand the regulations as states in DCC SDN.BHD.Yours truly,.............................Nuramalina Binti Mat Yusoff840212-14-6445First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712 18 DCC SDN.BHD | Quality is our priority
  19. 19. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ESecond witness,..............................Rahmah Binti Ahmad811126-01-5222Third witness,.................................Mohamd Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Norshazelin Binti Zainol830210-11-3455Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah 19 DCC SDN.BHD | Quality is our priority
  20. 20. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E800125-06-6445Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, JlnMelor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partnerfor DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar TunAbdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the totalshare of RM82,000, I promise to accomplish every duty assigned and willing to give fullcommitment towards the organization management. I also promise to obey the rulesand the regulations as states in DCC SDN.BHD.Yours truly,.............................Norshazelin Binti Zainol 830210-11-3455First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,.............................. 20 DCC SDN.BHD | Quality is our priority
  21. 21. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ERahmah Binti Ahmad811126-01-5222Third witness,.................................Mohamad Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Nuramalina Binti Mat Yusoff840212-14-6445Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah840212-14-6445 21 DCC SDN.BHD | Quality is our priority
  22. 22. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EVerify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, addressNo. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, Ipromise to accomplish every duty assigned and willing to give full commitment towardsthe organization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Rahmah Binti Ahmad811126-01-5222 22 DCC SDN.BHD | Quality is our priority
  23. 23. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EThird witness,.................................Mohamad Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Nuramalina Binti Mat Yusoff840212-14-6445Fifth witness,..............................Norshazelin Binti Zainol830210-11-3455 23 DCC SDN.BHD | Quality is our priority
  24. 24. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EEXECUTIVE SUMMARY DCC Sdn. Bhd. is a new company that operated in Malaysia. It is the firstcompany that being managed by bumiputera. The name of this company is come outfrom the imagination by the partnerships members. It shows that how we positioning ourproducts in customer’s mind until they can remembering our company’s name, simpleand easily to pronounce. As for the business, we are providing a special, delicious cookies and cakes forthe Malaysian. As we go thru with the changes of environment, people nowadays don’tput on simple food on their own daily meals. So, our surveying we conclude that we aregoing to provide the Malaysia with de simple, special, cookies and cakes, that are wellin high product’s quality. We are starting the business with the total capital of RM250,000 and all of thepartners are contributing RM60,000. We have six workers that is general manager,administration manager, operational manager, marketing manager, financial manager,and one from the operational department. Our market target of customers’ characteristic is come from all income level, andfor all of the customers’ level of ages. Even children also can effort to buy our products. Business plan is necessary to all entrepreneurs. It is prepared toa group ofpeople which are owners itself, bankers, suppliers, customers and employees. This planinclude in Business Plan chapter which is consists of marketing, operation, organization,and financial plan. 24 DCC SDN.BHD | Quality is our priority
  25. 25. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EWe are believe that we will be able to achieve our business goal with our businessfinancial position statement. We will get our return modal within short time and ourcurrent ratio will cover our liabilities and put our business in comfort stage with thehighestOBJECTIVE OF THE ORGANIZATION FINANCIAL INSTITUTIONS  The business plan is a communications tool to inform and persuade the financial institutions in order for the business to support a loan application and venture capital and equity funding. Financial institutions will need to be convinced of the viability of the business.  Entrepreneur have to explain the purpose of the loan, its usage and repayment method. Financial institutions will expect the plan to cover all the main points. ENTREPRENEURS  Business plan enables the entrepreneur to evaluate new product line and services, promotion, or expansion. They need to understand and forecast the company’s staffing needs and to document marketing plan because a well-documented marketing plan is essential to the growth of a business. Besides that, business plan helps them to define agreements between partners and to better understand the competition, analyze it and understand company’s competitive advantages. SUPPLIERS  The business plan is significant to convince the suppliers of the capability of credit given on purchase of materials from versatile suppliers. 25 DCC SDN.BHD | Quality is our priority
  26. 26. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ECUSTOMERS  The business plan should be able to show the benefits and rewards it brings to customers when using the service. We can define the benefits and perceptions of the characteristics of the service according to customer preferences. 26 DCC SDN.BHD | Quality is our priority
  27. 27. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EVISIONTo give the best cookies and cakes to all people with the healthy ones and make thepeople loves cookies and cakes.MISION 1. To ensure that customer get the best quality of cookies and cakes. 2. To give the healthy cookies and cakes and ensure it can be eat by all stages of ages. 3. Giving the best services that comes with a good quality of food. 4. Satisfy each of the customer needs and avoid all sides of cognitive dissonance. 5. Tried our best to fulfill the customer needs.MOTTOQuality Is Our Priority.GOALPersonal Goals: Devote at least 40 hours per month specifically to marketing Obtain at least one speaking engagement per month related to organic food and living Set up operations so that it is possible to take two week vacation in second year of operation 27 DCC SDN.BHD | Quality is our priority
  28. 28. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EBusiness Goals: Achieve total annual revenue of over RM300,000 in year 2 Achieve an average monthly transactions per customer of 6 by end of year 4 Achieve average monthly spend per customer of RM36 by end of year 3Strategic Goals: Raise funding to expand or franchise in the fourth year of operation after the concept and brand has been proven Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied) Achieve 15% market of Union Station breakfast customers by end of year 3.PURPOSE OF THE BUSINESS PLANBasically, this business plan was prepared with certain purpose. Below are the identifiedmain purposes of the business plan; 1. As an important piece of document that will serve as guidance to the owner, investor, suppliers, customers and our company’s partner. Creating a clear and transparent outline for current and future referral; to avoid miscommunications or understandings among all parties involved and participating, as well as gaining confidence and fervour from all the stakeholders in our business endeavour. 2. To attract banker. To convince the bankers in black in white that the business is an ideal investment and expected to flourish in its industry thus obtaining and incremental rise up in the capital application in order to help the business venture. 28 DCC SDN.BHD | Quality is our priority
  29. 29. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E3. As guideline for companies operation This is important to ensure that all the activities goes smoothly and are aligned with the organization’s goals and objective in achieving long-term success in the industry.4. To distribute business resources effectively. To become cost-efficient in every task and to eliminate the wastage elements in all aspects of the businesses. 29 DCC SDN.BHD | Quality is our priority
  30. 30. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EBACKGROUND OF THE BUSINESS Our cafe, DCC Sdn. Bhd., was developed on July 1 st 2012. DCC was built atNo.7 Lorong Baiduri 1 Lot Nadi Kota, 26400 Bandar Tun Abdul Razak Jengka, PahangDarul Makmur. This café was established by 6 partnership members, that consist of two manand four woman, that cooperated together. The idea come when one of the partnershipmembers suggested that cookies and cakes can get owesome respond from customersthat come from all of level of ages. DCC is providing variety of cookies and cakes. Thematerials used to make this products is suitable for every types of customer’s taste. Thiscafe also provides various types of cookies and cakes for every race in Malaysia. We hope that this business is meeting the demand of each our prospect. To builtthis business, we have put all of our effort and does some research on the marketdemand for the products. We also hope that our business, DCC Sdn. Bhd., can runsmoothly. For all of our company’s staff, we hope that they are giving all their effort onperform their own duties. The most important in this business is we want to make surethat every customers will satisfy with our products’ and service’s quality. So, we believethat DCC Sdn. Bhd. is profitable and will be successful in Malaysia also will burst out tointernational market. 30 DCC SDN.BHD | Quality is our priority
  31. 31. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ECOMPANY LOGOLOGO DESCRIPTIONAs for the logo that we are really put a mean on every words or colours that we use. Forthe company’s names, DCC, we interpret as:D-DailyC-CookiesC-CakesThese words represent our products in DCC Sdn. Bhd. We illustrate it from our mainand side products, cookies and cakes, and we use and combine together the first letterfrom each words to form DCC. It is very simple, easy to pronounce and to beremembered by our customers.As for the colours, we represent it as:Dark blue, red and yellow (c-k-i-e-s), light blue(cakes)-represent as attractive medium towards our customers that comes from every level ofages. 31 DCC SDN.BHD | Quality is our priority
  32. 32. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EFor the two pieces of cookies picture, we represent it as:-showing the symbolic as our main products.Chef Hat-symbolic as our products, cookies and cakes, are made by the best chef.Cake Decorating Icing Tips-showing that we also give cake decorating icing service to our customers who wants todecorate their own cakes. 32 DCC SDN.BHD | Quality is our priority
  33. 33. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E PARTNERS BACKGROUND Position : General Manager Name : Muhamad Fitri Bin Muhamad Kasim Identity Card Number : 811019-14-5712 Address : No.9 Jalan SS4B/13 Kelana Jaya E-mail Address : shat_81@yahoo.com Telephone Number : 017 -2344567 Date of Birth : 19. 10. 1981 Age : 31 Marital Status : Single Academic Qualifications : SPM Diploma in Business Study Bachelor in Administrative Science Master in Corporate Administration Skills : Creative Thinking and Excellent Knowledge and Skill : Leadership Skill, Technology 33 Experience : Open Small Business DCC SDN.BHD | Quality is our priority
  34. 34. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Position : Administration Manager Name : Rahmah Binti Ahmad Identity Card Number : 811126-01-5222 Address : No. 08 jln 15/44 40200 Shah Alam E-mail Address : nurasha@gmail.com Telephone Number : 017-6663290 Date of Birth : 26. 11. 1981 Age : 31 Marital Status : Engaged Academic Qualifications : SPM Diploma in Business Study Bachelor in Industrial Relation Skills : Creative and critical skill. Experience : 6 years’ experience industrial relation and owns Family business. 34 DCC SDN.BHD | Quality is our priority
  35. 35. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Position : Marketing Manager Name : Mohamad Azfar Bin Zakaria Identity Card Number : 880406-14-5115 Address : B44 Aman Dua,Damansara E-mail Address : Zaamcquint@gmail.com Telephone Number : 0176973419 Date of Birth : 06. 04. 1988 Age : 25 Marital Status : Single Academic Qualifications : SPM Diploma in Business Study Bachelor in Event Management Master in Corporate Administration Course Attended : Donald Trump, How to Manage Successful Business Skills : Creative Thinking and Excellent in Photograp 35 Experience : 3 years in Trussing System DCC SDN.BHD | Quality is our priority
  36. 36. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Position : Operation Manager Name : Noramalina Binti Mat Yusoff Identity Card Number : 840212-14-6445 Address : No. 30, Jln Bukit Indah, 1/7 Taman BukitIndah, 68000 Ampang, Selangor E-mail Address : 12leeshira@gmail.com Telephone Number : 013 - 8245915 Date of Birth : 12. 2. 1984 Age : 28 Marital Status : Single Academic Qualifications : SPM Diploma in Business Study Bachelor in Administrative Science Skills : Creative Thinking and Excellent Leadership Skill, Technological Knowledge and Skill Experience : Open Small Business 36 DCC SDN.BHD | Quality is our priority
  37. 37. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Position : Operation Manager Name : Norshazelin Binti Zainol Identity Card Number : 830210-11-3455 Address : No. 3, Jln Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor E-mail Address : shazelin@gmail.com Telephone Number : 013 - 4638749 Date of Birth : 10. 2. 1983 Age : 29 Marital Status : Single Academic Qualifications : SPM Diploma in Business Study Bachelor in Administrative Science Skills : Creative Thinking and Excellent Leadership Skill, Technological 37 DCC SDN.BHD | Quality is our priority
  38. 38. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Position : Financial Manager Name : Nur Hayati Binti Ahmad @ Abdullah Identity Card Number : 800125-06-6445 Address : No. 67, Taman Melati, 28700, Bentong E-mail Address : hayati@yahoo.com Telephone Number : 014 - 5360702 Date of Birth : 25. 1. 1980 Age : 32 Marital Status : Single Academic Qualifications : SPM Diploma in Banking Bachelor in Finance Master in Corporate Administration Course Attended : Donald Trump, How to Handle Financial Skills : Creative Thinking and Excellent Leadership Skill & Technological Experience : Open Small Business 38 DCC SDN.BHD | Quality is our priority
  39. 39. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EPARTNERSHIP AGREEMENT With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfullymade between the partners of DCC SDN. BHD. The reason of this partnershipagreement is made in order to make sure that all the business operation run accordinglyto the schedule and the main objective of the business can be achieved. All the partners as below within the business organization make this agreementin front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected torepresent us. It is hereby declared that all partners as mentioned below have witnessed andagreed to accept all terms, conditions and regulations stated as follow:This partnership is registered under the name of DCC SDN. BHD.The partners have also agreed to accept the position in DCC SDN. BHD.enlisted as follow:Muhamad Fitri Bin Muhamad Kasim General ManagerRahmah Binti Ahmad Administration ManagerMohamad Azfar Bin Zakaria Marketing ManagerNuramalina Binti Mat Yusoff Operation ManagerNorshazelin Binti Zainol Operation ManagerNur Hayati Binti Ahmad @ Abdullah Financial ManagerIt is also agreed that all profit sharing will be based on the capital contribution of eachpartners. Should the company suffer from any loss, of which the negligence caused byanyone of the partners, that partner will be responsible for the loss. 39 DCC SDN.BHD | Quality is our priority
  40. 40. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EAll the money owns by the partnership or money received on behalf of the partnershipmust be credited to the agreed partnership current bank account.It is also agreed that if in case where any of the partners want to withdraw from thepartnership, then she must give a one month notice to the other partners.Each of the partners :Must have and act in good manner and has faith and be trustworthy between eachpartner in all business matters.Must give full effort in any way for the success of the companyMust keep all important information relating to the business confidential from peopleoutside the business organization.Must settle all personal problems without involving the company.All the partners is strictly forbidden (except with the consent from all the partners) to:Give or transfer own share to the public or people outside the business organization.Accept, borrow or lend money owned by the business to other people outside thebusiness organization except regarding on business matter.Accept or borrow money owned by the business for personal use. If any partners haveborrowed any money or asset, payback or recovery must be made in one month fromthe date borrowed without any interest.Act or become a surety to any side or person in any activity that can jeopardize thepartnership deed or agreement.Dispose any asset or liability such as debts, money, or others owned by the partners.If any partners dies or become paralyzed that may bring difficulty for her to perform herwork, the next-of-kin must give a written notice in between 45 days to other partners ifhe/she wants to become a partner, if there is no notice between those periods, the next- 40 DCC SDN.BHD | Quality is our priority
  41. 41. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205Eof-kin will receive back the capital contributed by the decreased or the paralyzed partneraccording to the agreed proportion.This agreement can be changed or dissolved if agreed by all the partners under amemorandum signed by all of the partners.It is also agreed that any action that may not fall under this agreement can be takenaction or revised under the partnership act 1961 (Revised 1974).Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, addressNo.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part ofpartner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 BandarTun Abdul Razak Jengka,Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, Ipromise to accomplish every duty assigned and willing to give full commitment towardsthe organization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712First witness,.............................. 41 DCC SDN.BHD | Quality is our priority
  42. 42. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ERahmah Binti Ahmad811126-01-5222Second witness,..............................Mohamad Azfar Bin Zakaria880406-14-5115Third witness,.................................Nuramalina Binti Mat Yusoff840212-14-6445Fourth witness,..............................Norshazelin Binti Zainol 830210-11-3455 42 DCC SDN.BHD | Quality is our priority
  43. 43. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EFifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which islocated at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, PahangDarul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise toaccomplish every duty assigned and willing to give full commitment towards theorganization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Rahmah Binti Ahmad811126-01-5222First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712 43 DCC SDN.BHD | Quality is our priority
  44. 44. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ESecond witness,..............................Mohamad Azfar Bin Zakaria880406-14-5115Third witness,.................................Nuramalina Binti Mat Yusoff840212-14-6445Fourth witness,..............................Norshazelin Binti Zainol830210-11-3455Fifth witness,.............................. 44 DCC SDN.BHD | Quality is our priority
  45. 45. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ENur Hayati Binti Ahmad @ Abdullah800125-06-6445Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which islocated at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, PahangDarul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise toaccomplish every duty assigned and willing to give full commitment towards theorganization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Mohamad Azfar Bin Zakaria880406-14-5115First witness,.............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712 45 DCC SDN.BHD | Quality is our priority
  46. 46. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205ESecond witness,..............................Rahmah Binti Ahmad811126-01-5222Third witness,..............................Nuramalina Binti Mat Yusoff880406-14-5115Fourth witness,.................................Norshazelin Binti Zainol830210-11-3455Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445 46 DCC SDN.BHD | Quality is our priority
  47. 47. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EVerify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part ofpartner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 BandarTun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the totalshare of RM82, 000, I promise to accomplish every duty assigned and willing to give fullcommitment towards the organization management. I also promise to obey the rulesand the regulations as states in DCC SDN.BHD.Yours truly,.............................Nuramalina Binti Mat Yusoff840212-14-6445First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Rahmah Binti Ahmad 47 DCC SDN.BHD | Quality is our priority
  48. 48. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E811126-01-5222Third witness,.................................Mohamd Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Norshazelin Binti Zainol830210-11-3455Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah800125-06-6445 48 DCC SDN.BHD | Quality is our priority
  49. 49. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EVerify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, JlnMelor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partnerfor DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar TunAbdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the totalshare of RM82,000, I promise to accomplish every duty assigned and willing to give fullcommitment towards the organization management. I also promise to obey the rulesand the regulations as states in DCC SDN.BHD.Yours truly,.............................Norshazelin Binti Zainol 830210-11-3455First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Rahmah Binti Ahmad811126-01-5222 49 DCC SDN.BHD | Quality is our priority
  50. 50. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EThird witness,.................................Mohamad Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Nuramalina Binti Mat Yusoff840212-14-6445Fifth witness,..............................Nur Hayati Binti Ahmad @ Abdullah840212-14-6445 50 DCC SDN.BHD | Quality is our priority
  51. 51. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EVerify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, addressNo. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, Ipromise to accomplish every duty assigned and willing to give full commitment towardsthe organization management. I also promise to obey the rules and the regulations asstates in DCC SDN.BHD.Yours truly,.............................Nur Hayati Binti Ahmad @ Abdullah 800125-06-6445First witness,..............................Muhamad Fitri Bin Muhamad Kasim811019-14-5712Second witness,..............................Rahmah Binti Ahmad811126-01-5222 51 DCC SDN.BHD | Quality is our priority
  52. 52. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EThird witness,.................................Mohamad Azfar Bin Zakaria880406-14-5115Fourth witness,..............................Nuramalina Binti Mat Yusoff840212-14-6445Fifth witness,..............................Norshazelin Binti Zainol830210-11-3455 52 DCC SDN.BHD | Quality is our priority
  53. 53. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E ADMINISTRATION PLANINTRODUCTION TO ADMINISTRATION In an organization, manager will have to play their role in order to achieve thevision, mission, and objectives of the organization. Management of a company functionsby planning, leading and controlling. DCC Sdn. Bhd. must have dicipline staffs as the representive of the company.Administration will lead and take care of every staffs in the company so that they willfeel satisfied and secured. This management is responsible to make sure that staffswelfare are guaranteed. Administrative department will help assisting each of the employees bydetermines the equipments and the personal needed in order to run business smoothly.This department also plays its role to give a good look at the workforce during theirselections and training to maintain the standard of the specification. Work with etiquette is absolute needed in DCC Sdn. Bhd. as stated in theadministrative objectives. Employees need to be committed and honest toward theirjobs. Administrative manager is able to instruct other employee in doing work. Thismanager must record all things that happen in the company and outside that relatedwith the company beside helping general manager. 53 DCC SDN.BHD | Quality is our priority
  54. 54. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205EAdministrative objectives:  To determine the equipments and the personal needed in order to run business smoothly.  A good look at the workforce during their selections and training to maintain the standard of the specification.  To ensure the employee work with full commitment and honest.  To determine overall budget for administration in terms of fixed asset and other expenses.  To use all the knowledge and share the good skill from each partners.Administrative mission:  To satisfied every employees in the company by giving the appropriate compensation and taking care of their welfares.Business vision:  To gain low employment turnover by each year. 54 DCC SDN.BHD | Quality is our priority
  55. 55. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E ORGANIZATIONAL CHART GENERAL MANAGER MUHAMMAD FITRI BIN MUHAMAD KASIMADMINISTRATION OPERATIONAL MARKETING FINANCIAL MANAGER MANAGER MANAGER MANAGER OFFICE CAFE RAHMAH BINTI MOHAMAD NUR HAYATI AHMAD AZFAR BIN BINTI AHMAD @ ZAKARIA ABDULLAH NORSHAZELIN NURAMALINA BINTI ZAINOL BINTI MAT YUSOFF DELIVERY (1) CHEF (2) DELIVERY CASHIER (1) RECEPTIONIST (1) WAITER (2) 55 DCC SDN.BHD | Quality is our priority
  56. 56. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E LIST OF PERSONNELPOSITION PERSONNELGeneral Manager 1Administrative Manager 1Marketing Manager 1Operational Manager 2Financial Manager 1TOTAL 6 TASKS AND RESPONSIBILITIES GENERAL MANAGER  Making decision and signing agreement  Must have a good communication skill to help solving employee’s problem.  Manage the activity so that it will be done smoothly.  Tend other manager to achieve goal. ADMINISTRATIVE MANAGER  Record and manage the organization document. 56  Give instruction other workers. DCC SDN.BHD | Quality is our priority
  57. 57. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Communicate and interact with the outsider. Helping general manager. MARKETING MANAGER Promote the product. Arrange strategy to attract customer. Provide new idea to enhance sell. Assist other to increase quality and quantity of productivity. OPERATIONAL MANAGER Supervise the workers. Managing the operational budget. Control the relationship between the workers. Control the operational process. FINANCIAL MANAGER Collect and calculate company’s financial document. Keep maintaining company’s profit. Planning for reducing cost and increasing profit. Control any immoral activity. 57 DCC SDN.BHD | Quality is our priority
  58. 58. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E LIST OF RUMENERATION TOTAL EPF SOCSO NO OF MONTHLY SALARY AMOUNTPOSITION 12 2.5 STAFF (RM) (RM) (RM) (B) (RM) (C) (A+B+C)General 1 1800 216 45 2061.00ManagerAdministration 1 1200 180 37.5 1717.50ManagerMarketing 1 1200 144 20 1417.50ManagerOperation 2 2400 144 40 1717.50ManagerFinancial 1 1200 144 20 1417.50ManagerTOTAL 6 7800 828 163.00 8286.00 LIST OF FURNITURES PRICE PER UNIT TOTAL COST ITEM QUANTITY (RM) (RM) Meeting set 1 500 500 Document cabinet 2 250 500 (large) Document cabinet 2 150 300 (small) Official desk set 1 150 150 (large) Official desk set 5 100 500 (small) Sofa set 2 500 1000 File cabinet (large) 1 200 200 Reception table set 1 500 500 TOTAL 3650 58 DCC SDN.BHD | Quality is our priority
  59. 59. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E LIST OF EQUIPMENTS PRICE PER UNIT TOTAL COSTITEM QUANTITY (RM) (RM)Lamp 5 20 100Air conditioner 1 2000 2000Printer 1 588 588Fire extinguisher 1 70 70Telephone 1 40 40Desktop 1 800 800CCTV 1 150 150Cleaning set 1 15 15Emergency light 1 150 150 TOTAL 3913 LIST OF STATIONARY PRICE PER UNIT TOTAL COSTITEM QUANTITY (RM) (RM)Office file 7 3 21A4 Paper 2 12 24Board 1 25 25Other - - 150 TOTAL 220 59 DCC SDN.BHD | Quality is our priority
  60. 60. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E LIST OF ADMINISTRATION BUDGET FIXED ASSET MONTHLY OTHERSUBJECT EXPENSES EXPENSES (RM) EXPENSES (RM) (RM)Fixed asset expensesOffice Furniture and 7563.00equipmentsWorking capital 7800.00SalaryEPF 828.00SOCSO 163.00Bills : Electricity 120.00 Telephone 50.00 Water 60.00 Internet 68.00Other expenses :  Preliminary 3500.00 expenses 220.00  Stationary expensesTOTAL 7563.00 9089.00 3720.00 60 DCC SDN.BHD | Quality is our priority
  61. 61. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E MARKETING PLANIntroduction Logically, the purpose of running a business is to gain profits and growth. This is afact that we cannot out run because there is no one on earth that will run a business justto finish up their initial capital and waste their money. This is where the importance ofmarketing plan plays an important role since it is one of the major step that will directlycontribute in achieving our business objective. Marketing includes activities such as theassessment and satisfaction of present and potential customers, determining prices andpricing policies, developing distribution strategies, and also communicating withcustomers. This is not something small which can be done by one person alone, but itneeds the participant of everyone in organization. Therefore, it is a ‘must’ for everybusiness people to be exposed on the basic knowledge of marketing. Basically, a marketing plan is a written document that acts as a guidance in themarketing field usually referred by the marketing manager. This includes marketingactivities such as the designing activities related to achieving the marketing objectiveand the changes in the marketing environment. It is also a basis for all marketingstrategies and decision making. It is advice that every marketing manager to be awareof this matter so that they can make sure all the plans are running smoothly and canovercome errors so that the goals and objective of the company can be achieved. Our company will be implementing various ways to make sure that our service willattract many customers into trying and coming to our center. Beside that we will also beinforming our respected customer on our activities from time to time so that they will bewell informed and will not feel left out because we do not care about their feelings andperspective view. 61 DCC SDN.BHD | Quality is our priority
  62. 62. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Our company, DCC SDN.BHD. will also be concentrating on target market,competitors and promotional strategies in marketing services to reach our sales target.Our business main priority is to maximize our business profit without neglecting thesatisfaction of our customer. For that, it is important for our company to plan animplement ways on achieving our customers satisfaction and gain their trustMarketing Objective i. To overcome other competitors in this area by using a well organize business strategies. ii. To gain respect and trust from our customer by fulfilling their needs and request. iii. To be able on paying back the bank loan and overcome our initial cost within 2 years. iv. To expand our business or even franchising our DCC Café.Product and Service Description The business that we will be operating consist of two part which is major and minor.The major business for our country is basically by providing products to customersthrough our café and delivery method and the minor part is consist of supplying ourproducts to catering service. We will provide our own hand make and fresh product thatis cakes and cookies. Our cakes comes at many unique and our own idea of flavorssuch as fruit and ice cream icing vanilla that comes with fresh fruit slice on the top ofcakes like strawberry, mango, apple twist, grape, kiwi, and lastly our special recipe thatis chocolate banana. We always make sure that our fruit is in 100% freshness conditionso that our cakes quality will be in top condition. Our Second product is cookies,byusing more advanced baking machine and well trained workers, we guarantee that ourhand make cookies will be most delicious among other café’s cookies offered. All flavorcomes from cookies are specially create by our company such as chocolate moist,strawberry cherry, guava brown sugar, apple twist and almond nuts. 62 DCC SDN.BHD | Quality is our priority
  63. 63. DCC SDN.BHD BUSINESS PROJECT PROPOSAL AS1205E Our company motto which is ‘Quality Is Our Priority’ shows that we do care aboutour product not just to fulfilled customers needed but we also always care about ourcompany pride by making product that comes with highest quality compared to othercompany’s product. From this, our customers not only get their favourite cakes andcookies but also they can taste the highest quality of our product all the time and canalso benefit their health. Besides providing a good quality product and good environment and utilities in ourcafé for the satisfaction of our customer, our company also will offer our products sell forcatering service usually made for important ceremony such as wedding and annualdinner. This not only attract our customers to choose our product but at the same timecan increase our business income.Target Market Target market are also known as a group of customers or buyers that theorganization are trying to attract to use their service and buy their product. It is importantfor our company to identify target market so that they can evaluate thus predict thenumber of actual and potential customers in the market that would actually use theservice offered by the company since they will be the one who is going to generate thesales and contribute to our company business. Other than that, the importance ofidentifying the target market is so that we can estimate and do an early estimation onweather our product and service is good enough to compete with other competitors.This process is also known as the market opportunity analysis (MOA).From theresearch done, we know that there are three general strategies used for selecting thetarget market that are by appealing to the entire market with one marketing mix,concentrating on one segment, or appealing to multiple market segments using multiplemarketing mixes. 63 DCC SDN.BHD | Quality is our priority

×