SlideShare a Scribd company logo
1 of 13
BUSINESS RESEARCH
METHODOLOGY
SUBMITTED TO – DR. PRAGYA
KESARI
SUBMITTED BY
A STUDY ON TYPES OF PERSONALITY AND IT’S
IMPACT ON STUDENT CAREER CHOICES
(
INTRODUCTION
The introduction of our research includes two variables or we can say two keywords -:
1) Career choices
2) Personality traits
CAREER CHOICES
 Career choice is a developmental process that extends throughout life; it involves not a
single decision but a series of decisions. Career decision is not just a matter of selecting
occupation that is good match with person’s characteristics, but in reality the process is a
lot more complicated.
 People desire to choose a profession that best fit to their own ability, to work in
accordance with the profession and to make a career in the profession throughout the
working life. Having a career gives the identity and status of the person.
 Career increases the individual's self-esteem, gives sense of belonging and facilitates to
establish a relationship with the other members of the society for these reasons, career is
important for individuals and this raises the issue of the right choice of a career.
FACTORS INFLUENCING CAREER CHOICES
 Parents’ Desire/Parental Pressure:
Choosing a career just to live up to the parents expectation is the most common decision taking by students
at an early stage, which they tend to regret later. Most of the students from business families are by default
expected to choose commerce and hence B.Com or BBA as their suited career course. Some who resist
submit to the parental pressure leading to an unsuccessful career graph. Such influences under the garb of
adhering to their guardians wish are considered unfruitful for the students in long run.
 Peer Persuasion:
This is the easiest way of getting away from taking self decision. Most of the students want to follow the
crowd to get to their destination. ‘Follow your friends’ is the most trending exercise visible during the
selection of a university/college. Majority choice is considered the best choice. This mindset has increased
the count in the mediocre group where students fail to succeed in their career and just keep on it with an
average performance.
 Past Performance:
This is in fact the most unjustified and distorted basis of analyzing one’s performance and interest area. In
India, we are not only churned in an old education system of rote learning but we believe in the numbers to
prove our caliber. This practice of determining one’s interest field based on one time exam performance has
often led to a wrong career decision.
 Potential:
Potential of a student can be legitimate criterion for choosing a career. Very few are able to
identify their potential and choose their subject of knowledge based on it. A career selected
the basis of one’s potential has greater prospect of assuring success.
 Placements:
We wish to choose a profession that can provide for our bread and butter. Placement
opportunities in a particular university are thus considered most important factor for the
students when they harp about their career choice. Good placement options are an important
motivation driver for students in their Career Planning.
 Personality :
Most of the people choose their interest field on the basis of their personality and character. It
can be the other way around also, when a career chooses them based on their personality.
personality includes not only the outward presentation of a student but the perception he/she
holds about society. A good communicator, who has good command on his/her language
is more inclined towards a mass communication stream. Similarly, a good leader who has the
capacity to influence masses chooses a management field. Personality traits always help in
deciding a good career, for it is easy to hone the skills we already acquire.
PERSONALITY
 Personality refers to individual differences in characteristic patterns of thinking,
feeling and behaving. The study of personality focuses on two broad areas: One is
understanding individual differences in particular personality characteristics, such
as sociability or irritability. The other is understanding how the various parts of a
person come together as a whole.
 The word personality comes from the Latin word persona. In the ancient world, a
persona was a mask worn by an actor. While we tend to think of a mask as being
worn to conceal one’s identity, the theatrical mask was originally used to either
represent or project a specific personality trait of a character
PERSONALITY TYPES
 Drivers -: They are strong personalities. Typically they have a go-get-it-done or whatever-it-takes
personality. They can seem very dominant and are quick to take action. The negative is they can
sometimes come across as stubborn or arrogant. Sometimes the personality type can come across as
brash, running over others in order to get things accomplished.
 Analytical -: These types are constantly assessing, determining pros and cons, making lists of to do
items. Analytical types are constantly asking questions, almost to the point of getting too much
information. Others see them as talented with brilliant ideas. However, they can suffer from analysis
paralysis, over analysing situations too much. If you have ever made a list of “doing things the right way”
you are an Analytical.
 Expressive -: “Natural” people persons. They enjoy socializing and talking. They are great story tellers
and often over commit themselves by attempting to please people. They also are good at communicating
vision, getting others excited about ideas and issues. However, they sometimes cannot be relied upon to
get things done.
 Amiable -: The most calm, flat-type personality. Amiable types are laid back and are hard to excite. They
seem to constantly be relaxed and desire a peaceful environment over anything else. They will go out of
their way not to upset people. In fact, their indifference can often upset the people they are trying to
appease. They will often wait until the last minute to make decisions and will often go with what everyone
else is doing. They are deeply emotional individuals that want harmony.
PERSONALITY TRAITS
Personality traits reflect people’s characteristic patterns of thoughts, feelings, and
behaviors. Personality traits imply consistency and stability someone who scores high
on a specific trait like Extraversion is expected to be sociable in different situations and
over time. Thus, trait psychology rests on the idea that people differ from one another
in terms of where they stand on a set of basic trait dimensions that persist over time
and across situations. The most widely used system of traits is called the Five-Factor
Model. This system includes five broad traits that can be remembered with the
acronym OCEAN: Openness, Conscientiousness, Extraversion, Agreeableness, and
Neuroticism
THE BIG FIVE MODEL
The big five model is the most popular theory in personality psychology today and the
most accurate approximation of the basic trait dimensions (Funder, 2001). The five traits are
openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism. A
helpful way to remember the traits is by using the mnemonic OCEAN.
 OPENNESS (OPENNESS TO EXPERIENCES) O
Openness to experience, or simply openness, is a basic personality trait denoting receptivity
to new ideas and new experiences. It is one of the five core personality dimensions that
drive behavior known as the five-factor model of personality, or the Big 5. People with high
levels of openness are more likely to seek out a variety of experiences, be comfortable with
the unfamiliar, and pay attention to their inner feelings more than those who are less open
to novelty. They tend to exhibit high levels of curiosity and often enjoy being surprised.
People with low levels of openness prefer familiar routines, people, and ideas; they can be
perceived as closed-minded
 CONSCIENTIOUSNESS C
Conscientiousness is a fundamental personality trait one of the Big Five that reflects the
tendency to be responsible, organized, hard-working, goal-directed, and to adhere to norms
and rules. Like the other core personality factors, it has multiple facets; conscientiousness
comprises self-control, industriousness, responsibility, and reliability. A conscientious person is
good at self-regulation and impulse control. This trait influences whether you will set and
long-range goals, deliberate over choices, behave cautiously or impulsively, and take
obligations to others seriously.
 EXTROVERSION E
Extroversion is a personality trait typically characterized by outgoingness, high energy, and/or
talkativeness. In general, the term refers to a state of being where someone “recharges,” or
draws energy, from being with other people.
 AGREEABLENESS A
Agreeableness is a personality trait that can be described as cooperative, polite, kind, and
friendly. People high in agreeableness are more trusting, affectionate, altruistic, and generally
displaying more prosocial behaviors than others. People high in this prosocial trait are
particularly empathetic, showing great concern for the welfare of others, they are the first to
help those in need
 NEUROTICISM N
Neuroticism, one of the Big 5 personality traits, is typically defined as a tendency
toward anxiety, depression, self-doubt, and other negative feelings. All personality
traits, including neuroticism, exist on a spectrum—some people are just much more
neurotic than others. In the context of the Big 5, neuroticism is sometimes described
as low emotional stability or negative emotionality. Some self-deprecating
and complainers wear their neuroticism as a badge of honor, but in truth, people
neurotic dispositions are more prone to anxiety, mood disorders, and additional
unfavorable social and emotional outcomes.
BRM.pptx

More Related Content

What's hot

Personality in psychology
Personality in psychologyPersonality in psychology
Personality in psychologyRidaNaz8
 
Individual differences ( Organizational Behaviour)
Individual differences ( Organizational Behaviour)Individual differences ( Organizational Behaviour)
Individual differences ( Organizational Behaviour)Tushar Kharate
 
Individual differences are the physical
Individual differences are the physicalIndividual differences are the physical
Individual differences are the physicalMoi University
 
PA 207 Individual Differences, Mental Ability and Differences
PA 207 Individual Differences, Mental Ability and DifferencesPA 207 Individual Differences, Mental Ability and Differences
PA 207 Individual Differences, Mental Ability and DifferencesCristina Manimtim-Punsalan
 
Organizational Behaviour: Different types of Personality
Organizational Behaviour: Different types of PersonalityOrganizational Behaviour: Different types of Personality
Organizational Behaviour: Different types of PersonalityIfthikar Ahmed
 
Personality attributes and types
Personality attributes and typesPersonality attributes and types
Personality attributes and typesrohitagrawal0181
 
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)Yamini Kahaliya
 
What is Personality under organisational behaviour
 What is Personality under organisational behaviour What is Personality under organisational behaviour
What is Personality under organisational behaviourAayush Vyas
 
Interpersonal relationship
Interpersonal relationshipInterpersonal relationship
Interpersonal relationshipChella Mani
 
Individual differences and work behaviour
Individual differences and work behaviourIndividual differences and work behaviour
Individual differences and work behaviournkongho mengot
 
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...PD Lecture 2 individual differences-personality, ability, values, attitudes, ...
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...Est
 
OB - Individual Differences
OB - Individual DifferencesOB - Individual Differences
OB - Individual DifferencesJon R Wallace
 
Individual differences
Individual differencesIndividual differences
Individual differencesMukul Chaudhri
 
National Culture trends within emotional intelligence - Nursing Group Resear...
National Culture trends within emotional intelligence  - Nursing Group Resear...National Culture trends within emotional intelligence  - Nursing Group Resear...
National Culture trends within emotional intelligence - Nursing Group Resear...Desmond Williams FCIPD, MSc
 
Chapter 5 perception attitude and personality
Chapter 5  perception attitude and personalityChapter 5  perception attitude and personality
Chapter 5 perception attitude and personalityDokka Srinivasu
 
Report psychometric test
Report   psychometric testReport   psychometric test
Report psychometric testNavanSodhi
 

What's hot (20)

Personality in psychology
Personality in psychologyPersonality in psychology
Personality in psychology
 
Individual differences ( Organizational Behaviour)
Individual differences ( Organizational Behaviour)Individual differences ( Organizational Behaviour)
Individual differences ( Organizational Behaviour)
 
Individual differences are the physical
Individual differences are the physicalIndividual differences are the physical
Individual differences are the physical
 
PA 207 Individual Differences, Mental Ability and Differences
PA 207 Individual Differences, Mental Ability and DifferencesPA 207 Individual Differences, Mental Ability and Differences
PA 207 Individual Differences, Mental Ability and Differences
 
Organizational Behaviour: Different types of Personality
Organizational Behaviour: Different types of PersonalityOrganizational Behaviour: Different types of Personality
Organizational Behaviour: Different types of Personality
 
Personality attributes and types
Personality attributes and typesPersonality attributes and types
Personality attributes and types
 
Unit 3
Unit 3Unit 3
Unit 3
 
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)
Notes on Perception in organisation Behavior (Notes for BBA/B.com Students)
 
Personality
Personality Personality
Personality
 
What is Personality under organisational behaviour
 What is Personality under organisational behaviour What is Personality under organisational behaviour
What is Personality under organisational behaviour
 
Interpersonal relationship
Interpersonal relationshipInterpersonal relationship
Interpersonal relationship
 
Personality
PersonalityPersonality
Personality
 
Fhs attitudes
Fhs attitudesFhs attitudes
Fhs attitudes
 
Individual differences and work behaviour
Individual differences and work behaviourIndividual differences and work behaviour
Individual differences and work behaviour
 
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...PD Lecture 2 individual differences-personality, ability, values, attitudes, ...
PD Lecture 2 individual differences-personality, ability, values, attitudes, ...
 
OB - Individual Differences
OB - Individual DifferencesOB - Individual Differences
OB - Individual Differences
 
Individual differences
Individual differencesIndividual differences
Individual differences
 
National Culture trends within emotional intelligence - Nursing Group Resear...
National Culture trends within emotional intelligence  - Nursing Group Resear...National Culture trends within emotional intelligence  - Nursing Group Resear...
National Culture trends within emotional intelligence - Nursing Group Resear...
 
Chapter 5 perception attitude and personality
Chapter 5  perception attitude and personalityChapter 5  perception attitude and personality
Chapter 5 perception attitude and personality
 
Report psychometric test
Report   psychometric testReport   psychometric test
Report psychometric test
 

Similar to BRM.pptx

Notes on personality in organisation behavior (For BBA/B.com Students)
Notes on personality in organisation behavior (For BBA/B.com Students)Notes on personality in organisation behavior (For BBA/B.com Students)
Notes on personality in organisation behavior (For BBA/B.com Students)Yamini Kahaliya
 
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptx
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptxLECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptx
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptxgladysdzoro
 
Personsality-Personality Psychology
Personsality-Personality PsychologyPersonsality-Personality Psychology
Personsality-Personality PsychologyQuratulaintahir1
 
Personality.pptx
Personality.pptxPersonality.pptx
Personality.pptxAmira591487
 
Personality theories and its effect on ob
Personality theories and its effect on obPersonality theories and its effect on ob
Personality theories and its effect on obJohns Joseph
 
Personality Development
Personality Development Personality Development
Personality Development shintaro15
 
Personality development study material by mr zeeshan nicks
Personality development study material by mr zeeshan nicksPersonality development study material by mr zeeshan nicks
Personality development study material by mr zeeshan nicksZEESHANALAM54
 
INDIVIDUAL BEHAVIOUR
INDIVIDUAL BEHAVIOURINDIVIDUAL BEHAVIOUR
INDIVIDUAL BEHAVIOURSajid Nasar
 
ORGANISATION BEHAVIOURmodule 2
ORGANISATION BEHAVIOURmodule 2ORGANISATION BEHAVIOURmodule 2
ORGANISATION BEHAVIOURmodule 2Sajid Nasar
 
Pesentation (ORGANIZATION BEHAVIOR)
Pesentation (ORGANIZATION BEHAVIOR)Pesentation (ORGANIZATION BEHAVIOR)
Pesentation (ORGANIZATION BEHAVIOR)Nuwan Amarasinghe
 
Personality Final
Personality FinalPersonality Final
Personality FinalBhavesh Nim
 
Marli Gregory PROFILE
Marli Gregory PROFILEMarli Gregory PROFILE
Marli Gregory PROFILEMarli Gregory
 
PD Sem -1 Unit -1 Intro PD.pptx
PD Sem -1 Unit -1 Intro PD.pptxPD Sem -1 Unit -1 Intro PD.pptx
PD Sem -1 Unit -1 Intro PD.pptxOmkararote2
 
Personality
PersonalityPersonality
Personalityovehamza
 
Personality Development
Personality DevelopmentPersonality Development
Personality DevelopmentSayeedAsghar
 

Similar to BRM.pptx (20)

Notes on personality in organisation behavior (For BBA/B.com Students)
Notes on personality in organisation behavior (For BBA/B.com Students)Notes on personality in organisation behavior (For BBA/B.com Students)
Notes on personality in organisation behavior (For BBA/B.com Students)
 
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptx
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptxLECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptx
LECTURE 5- ATTRIBUTION - IMPRESSION FORMATION AND MANAGEMENT.pptx
 
Personsality-Personality Psychology
Personsality-Personality PsychologyPersonsality-Personality Psychology
Personsality-Personality Psychology
 
Personality.pptx
Personality.pptxPersonality.pptx
Personality.pptx
 
Personality
PersonalityPersonality
Personality
 
Personality theories and its effect on ob
Personality theories and its effect on obPersonality theories and its effect on ob
Personality theories and its effect on ob
 
Personality Development
Personality Development Personality Development
Personality Development
 
Personality development study material by mr zeeshan nicks
Personality development study material by mr zeeshan nicksPersonality development study material by mr zeeshan nicks
Personality development study material by mr zeeshan nicks
 
INDIVIDUAL BEHAVIOUR
INDIVIDUAL BEHAVIOURINDIVIDUAL BEHAVIOUR
INDIVIDUAL BEHAVIOUR
 
ORGANISATION BEHAVIOURmodule 2
ORGANISATION BEHAVIOURmodule 2ORGANISATION BEHAVIOURmodule 2
ORGANISATION BEHAVIOURmodule 2
 
Pesentation (ORGANIZATION BEHAVIOR)
Pesentation (ORGANIZATION BEHAVIOR)Pesentation (ORGANIZATION BEHAVIOR)
Pesentation (ORGANIZATION BEHAVIOR)
 
Personality
PersonalityPersonality
Personality
 
Personality
PersonalityPersonality
Personality
 
Personality Final
Personality FinalPersonality Final
Personality Final
 
Marli Gregory PROFILE
Marli Gregory PROFILEMarli Gregory PROFILE
Marli Gregory PROFILE
 
PD Sem -1 Unit -1 Intro PD.pptx
PD Sem -1 Unit -1 Intro PD.pptxPD Sem -1 Unit -1 Intro PD.pptx
PD Sem -1 Unit -1 Intro PD.pptx
 
Personality
PersonalityPersonality
Personality
 
Workplace behavior
Workplace behaviorWorkplace behavior
Workplace behavior
 
Ob mod2
Ob mod2Ob mod2
Ob mod2
 
Personality Development
Personality DevelopmentPersonality Development
Personality Development
 

Recently uploaded

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 

Recently uploaded (20)

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 

BRM.pptx

  • 1. BUSINESS RESEARCH METHODOLOGY SUBMITTED TO – DR. PRAGYA KESARI SUBMITTED BY
  • 2. A STUDY ON TYPES OF PERSONALITY AND IT’S IMPACT ON STUDENT CAREER CHOICES (
  • 3. INTRODUCTION The introduction of our research includes two variables or we can say two keywords -: 1) Career choices 2) Personality traits
  • 4. CAREER CHOICES  Career choice is a developmental process that extends throughout life; it involves not a single decision but a series of decisions. Career decision is not just a matter of selecting occupation that is good match with person’s characteristics, but in reality the process is a lot more complicated.  People desire to choose a profession that best fit to their own ability, to work in accordance with the profession and to make a career in the profession throughout the working life. Having a career gives the identity and status of the person.  Career increases the individual's self-esteem, gives sense of belonging and facilitates to establish a relationship with the other members of the society for these reasons, career is important for individuals and this raises the issue of the right choice of a career.
  • 5. FACTORS INFLUENCING CAREER CHOICES  Parents’ Desire/Parental Pressure: Choosing a career just to live up to the parents expectation is the most common decision taking by students at an early stage, which they tend to regret later. Most of the students from business families are by default expected to choose commerce and hence B.Com or BBA as their suited career course. Some who resist submit to the parental pressure leading to an unsuccessful career graph. Such influences under the garb of adhering to their guardians wish are considered unfruitful for the students in long run.  Peer Persuasion: This is the easiest way of getting away from taking self decision. Most of the students want to follow the crowd to get to their destination. ‘Follow your friends’ is the most trending exercise visible during the selection of a university/college. Majority choice is considered the best choice. This mindset has increased the count in the mediocre group where students fail to succeed in their career and just keep on it with an average performance.  Past Performance: This is in fact the most unjustified and distorted basis of analyzing one’s performance and interest area. In India, we are not only churned in an old education system of rote learning but we believe in the numbers to prove our caliber. This practice of determining one’s interest field based on one time exam performance has often led to a wrong career decision.
  • 6.  Potential: Potential of a student can be legitimate criterion for choosing a career. Very few are able to identify their potential and choose their subject of knowledge based on it. A career selected the basis of one’s potential has greater prospect of assuring success.  Placements: We wish to choose a profession that can provide for our bread and butter. Placement opportunities in a particular university are thus considered most important factor for the students when they harp about their career choice. Good placement options are an important motivation driver for students in their Career Planning.  Personality : Most of the people choose their interest field on the basis of their personality and character. It can be the other way around also, when a career chooses them based on their personality. personality includes not only the outward presentation of a student but the perception he/she holds about society. A good communicator, who has good command on his/her language is more inclined towards a mass communication stream. Similarly, a good leader who has the capacity to influence masses chooses a management field. Personality traits always help in deciding a good career, for it is easy to hone the skills we already acquire.
  • 7. PERSONALITY  Personality refers to individual differences in characteristic patterns of thinking, feeling and behaving. The study of personality focuses on two broad areas: One is understanding individual differences in particular personality characteristics, such as sociability or irritability. The other is understanding how the various parts of a person come together as a whole.  The word personality comes from the Latin word persona. In the ancient world, a persona was a mask worn by an actor. While we tend to think of a mask as being worn to conceal one’s identity, the theatrical mask was originally used to either represent or project a specific personality trait of a character
  • 8. PERSONALITY TYPES  Drivers -: They are strong personalities. Typically they have a go-get-it-done or whatever-it-takes personality. They can seem very dominant and are quick to take action. The negative is they can sometimes come across as stubborn or arrogant. Sometimes the personality type can come across as brash, running over others in order to get things accomplished.  Analytical -: These types are constantly assessing, determining pros and cons, making lists of to do items. Analytical types are constantly asking questions, almost to the point of getting too much information. Others see them as talented with brilliant ideas. However, they can suffer from analysis paralysis, over analysing situations too much. If you have ever made a list of “doing things the right way” you are an Analytical.  Expressive -: “Natural” people persons. They enjoy socializing and talking. They are great story tellers and often over commit themselves by attempting to please people. They also are good at communicating vision, getting others excited about ideas and issues. However, they sometimes cannot be relied upon to get things done.  Amiable -: The most calm, flat-type personality. Amiable types are laid back and are hard to excite. They seem to constantly be relaxed and desire a peaceful environment over anything else. They will go out of their way not to upset people. In fact, their indifference can often upset the people they are trying to appease. They will often wait until the last minute to make decisions and will often go with what everyone else is doing. They are deeply emotional individuals that want harmony.
  • 9. PERSONALITY TRAITS Personality traits reflect people’s characteristic patterns of thoughts, feelings, and behaviors. Personality traits imply consistency and stability someone who scores high on a specific trait like Extraversion is expected to be sociable in different situations and over time. Thus, trait psychology rests on the idea that people differ from one another in terms of where they stand on a set of basic trait dimensions that persist over time and across situations. The most widely used system of traits is called the Five-Factor Model. This system includes five broad traits that can be remembered with the acronym OCEAN: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism
  • 10. THE BIG FIVE MODEL The big five model is the most popular theory in personality psychology today and the most accurate approximation of the basic trait dimensions (Funder, 2001). The five traits are openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism. A helpful way to remember the traits is by using the mnemonic OCEAN.  OPENNESS (OPENNESS TO EXPERIENCES) O Openness to experience, or simply openness, is a basic personality trait denoting receptivity to new ideas and new experiences. It is one of the five core personality dimensions that drive behavior known as the five-factor model of personality, or the Big 5. People with high levels of openness are more likely to seek out a variety of experiences, be comfortable with the unfamiliar, and pay attention to their inner feelings more than those who are less open to novelty. They tend to exhibit high levels of curiosity and often enjoy being surprised. People with low levels of openness prefer familiar routines, people, and ideas; they can be perceived as closed-minded
  • 11.  CONSCIENTIOUSNESS C Conscientiousness is a fundamental personality trait one of the Big Five that reflects the tendency to be responsible, organized, hard-working, goal-directed, and to adhere to norms and rules. Like the other core personality factors, it has multiple facets; conscientiousness comprises self-control, industriousness, responsibility, and reliability. A conscientious person is good at self-regulation and impulse control. This trait influences whether you will set and long-range goals, deliberate over choices, behave cautiously or impulsively, and take obligations to others seriously.  EXTROVERSION E Extroversion is a personality trait typically characterized by outgoingness, high energy, and/or talkativeness. In general, the term refers to a state of being where someone “recharges,” or draws energy, from being with other people.  AGREEABLENESS A Agreeableness is a personality trait that can be described as cooperative, polite, kind, and friendly. People high in agreeableness are more trusting, affectionate, altruistic, and generally displaying more prosocial behaviors than others. People high in this prosocial trait are particularly empathetic, showing great concern for the welfare of others, they are the first to help those in need
  • 12.  NEUROTICISM N Neuroticism, one of the Big 5 personality traits, is typically defined as a tendency toward anxiety, depression, self-doubt, and other negative feelings. All personality traits, including neuroticism, exist on a spectrum—some people are just much more neurotic than others. In the context of the Big 5, neuroticism is sometimes described as low emotional stability or negative emotionality. Some self-deprecating and complainers wear their neuroticism as a badge of honor, but in truth, people neurotic dispositions are more prone to anxiety, mood disorders, and additional unfavorable social and emotional outcomes.