2. Introduction
Eureka Forbes revolutionizes
marketing strategy by adopting
the door-to-door sales model.The
company has been successful in
positioning itself as a premium
brand in the water and air purifier
segment. The case study explores
the marketing strategies adopted
by Eureka Forbes to become a
market leader.
3. Understanding the Problem
Eureka Forbes conducted a market
research and found that people were
unaware of the dangers of drinking
impure water.The company identified
this as an opportunity to educate
customers and create awareness about
the importance of clean drinking water.
4. The Solution
Aquaguard was launched as a
solution to provide pure drinking
water to households.Eureka Forbes
adopted a door-to-door sales model
to educate customers about the
benefits of using Aquaguard.The
company also offered a free home
demo to increase customer
confidence.
5. E panding the Product Line
Eureka Forbes expanded its product
line to include air purifiers and vacuum
cleaners.The company used the same
door-to-door sales model to educate
customers about the benefits of clean
air and dust-free homes.The company
also launched a loyalty program to
retain customers.
6. Marketing Strategies
Eureka Forbes used a multi-channel marketing
approach that included TV commercials,print
ads, and social media campaigns. The company
also collaborated with major retail chains to
increase the visibility of its products.The
company used celebrity endorsements to
increase brand recall and credibility.
7. Conclusion
Eureka Forbes has been successful in revolutionizing the
marketing strategy by adopting the door-to-door sales model.
The company's focus on educating customers and creating
awareness about the benefits of clean water and air has
helped it become a market leader. The company's marketing
strategies have been effective in increasing brand recall and
customer loyalty.
