Marketing Campaign for Aqua Lite washing machines

1. Ditch the detergent...
AQUA Lite washing Machines are
Light on the chemicals.
Using cutting edge UV Light technology
to clean your clothes.
Clean &
Green
Thorben Mayer, 197054
Linda Wolf, 213734
Amanda McGeown, D00251903
Lucas Walford, D00242192

2. History and Milestones
AQUA Lite was established in 2021 with a Plant in China
• Inspired by Business Mentor Velile Ndebele from South Africa.
• Vel's Vision is to Live Longer by keeping your internal environment pure, clean and chemical free, using
patented cutting-edge medical equipment in Colon Cleansing.
• Met Vel in 2012, then AQUA Lite team met in 2018 on a University Trip. We shared a vision for cleaner
living and discovered a need for chemical-free alternatives to washing detergents.
• Vel shared her business knowledge and put us in touch with her medical device supplier in China. They
specialised in UV Technology for purer filtered water, so we shared our innovative solution.
• Following the Covid-19 pandemic, there was increased market need for cleaner living and washing clothes,
but households are more mindful of chemicals present in typical detergents.

3. Vision
To enter new global markets to
ensure their people can enjoy
opportunities to have clean and
chemical-free living, especially
for marginalised communities.
Mission Values Purpos
e
Affordability
Accessibility
Sustainability
Connecting people
It's time to do an environmental
clean up - both inside and out.
We help educate communities in
hygiene and clean living.
To see our environmentally-
friendly, chemical-free washing
machines grow across the world,
right back to Vel's home country
in Africa.
Company
Objectives
We would like to change the
mindset of our customer to
appreciate the cleaner safer way
of living.

4. Target Group
• Lower and middle class families who want an affordable yet
reliable and economical product.
• Value conscious buyer but also interested in innovative USPs
and chemical-free living.
Our Products
Aqua Lite Benefits/USPs
• Progressive Clean&Green's AQUA Lite washing machine uses
UV light technology to eliminate need for chemical-laden
detergent.
• We teamed up with well connected business mogul Velile, plus
renowned brand Calgon to create a chemical free limescale
remover, boosting our CSR and brand awareness: AQUA Cal.

5. Business Target Social Media Target Key Figures
Ensuring market growth Popularity Follower, Shares
Converting customers into
ambassadors
Engagement Comments, Likes, @ Mentions
Promote leads and purchases Conversions Website clicks, email signups
Improve customer loyalty Consumers Testimonials, social media sentiment,
average reaction times
Social media strategy

6. Testimonial
“Aqualite’s combination of cutting edge technology, sleek style, and environmentally friendly
profile are truly a sight to behold. I could only dream of making a product this breathtaking.
Everyone tells me I’m a really smelly guy so this product is perfect for me. Thanks Aqualite!”
-Guilherme

7. Video
https://www.canva.com/design/DAE-bbt5faY/v-vZLkKNNfkRpz8G4s7xDQ/edit?utm_content=DAE-
bbt5faY&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
https://drive.google.com/drive/folders/1PIfL0DUriVfSlHVjnRU1IaSi4BGdcCKF

8. E-mail: sales@aqualite.com
Mobile Phone: +86 21 61673616
Location: Buidling B-13c, Pudong Avenue
1089, Shanghai, China 200135
Internet: www.AquaLite.com
Instagram: AquaLite
Stay In
Touch
Thank you for your
attention!
Happy Wash!