Digital Marketing presentation for Reliance Jewels

1. Group 1

2. Group
Members
Ayush Chudiwala - 01 Gauri Karekar - 09
Simran Khithani - 52
Ojas Uke - 26
Devanshi Doshi - 34

3. About Us
01

4. About
Us
 Founded by, Mukesh Ambani son of Dhirubhai Ambani in 2007.
 Part of the Reliance Industries a conglomerate holding
company.
 Comes under the Reliance Retail.
 Range of collections ranging from gold, silver, diamond and
platinum jewellery pieces.
 Brands like ASYA, Amora, Miliani, Regalia which are designed
by experienced craftsmen are under Reliance jewels.
 Reliance Jewels also has Online Portal.
 Present in two different formats – Standalone Showrooms & Shop
in Shop (SIS).
 Currently operating through 58 Showrooms & 36 SIS.

5. India is a land of diverse cultures.
These cultures are not only our roots but also
our identity.
Jewelry in each of these diverse cultures has
been a commonality but has its own
traditional designs with a unique history.

6. WHAT
SETS
US
APART?
On Festivals and
Weddings
At work and Parties Even in our daily lives
We express a lot through our jewellery

7. QUOTE
It expresses,
Our Uniqueness
Our Style
Our Mood
And when gifted,
It expresses our Sentiments.

8. Every
Emotions
Every
Individual
Every
Culture
Every
Region
Every
Festival
Every State
Embracing The Expression Of

9. OUR
STORY
At Reliance jewels, we have got a
stunning range of designs and with the
ease of availability across all regions, it
truly helps our customers to find the
expression which suits them the best.
OUR STORY

10. Our
Objective
“We understand and value our customers
and aim to bring only the best offers &
benefits for them combined with superior
quality, exquisite designs at our
showrooms”.

11. Surbhi Jyoti
• A TV actor helps increasing the brand’s face value in
the Regional market.
• Post with contents and involvement of Surbhi Jyoti
have gained maximum traction.
Hashtags
#BeTheMoment
#IGotItFromMyMom
#OurEnvironmentOurJewel
#24KaratHeart
#IFeelForYou
Brand
Associaltion

12. • Recent posts include #OurEnvironmentOurJewel where
pledges were being taken for the environment and an
elaborate campaign for mother's day which included a contest.
• The brand position itself to have huge mix of traditional and
contemporary of designs while also showcasing a regional
touch and accessibility.
1,001,544 people
36.3K Followers
11.2K Subscribers
No Presence
Brand Tonality: Elegant and Informative
Cross posting is evident across social media platforms.

13. Digital
Posts
Analysis
MOST FREQUENT POSTS
TYPES
325
220
140
0
50
100
150
200
250
300
350
Images Video Carousel
Images Video Carousel
MOST ENGAGING POSTS
TYPES
Static posts have worked best, and Reliance Jewels is successful in
leveraging it.
63%
25%
12%
Images Video Carousel

14. 02
Media
Campaign

15. Campaign
Idea
This Diwali, celebrate love and happiness by gifting jewels to the gem of your
life from our limited edition #JewelsForAGem Collection

16. Objectives
GOAL
To increase footfall in
the stores.
Objective 1
To Increase the Social Media Awareness of
the brand by generating more traffic
online.
Objective 2
Showcasing the limited edition festive
collection.

17. Campaign
#JewelsForAGem
• KPI:
Impressions
• Execution:
The campaign will have the prime motive of getting high
number of Impressions for increasing Brand Awareness for
the limited edition festive collection.
• Time Frame:
40 days- 12th Oct, 2020 to 20th Nov, 2020.

18. 03
Geographies

19. Targeted
Cities
Maharashtra
Karnataka
Telangana
Delhi
West Bengal
Uttar Pradesh
Gujarat
Punjab
Kerala
Tamil Nadu
These states have been targeted
based on the existence of the
Reliance Jewels stores.
Rajasthan Bihar
Madhya Pradesh
Andhra Pradesh

20. 05
Platforms &
Format

21. Platforms
Trying to create social media awareness and their existence
in these three platform.

22. Buy
Types
• Page post engagement and Video views/Slideshows
• Buy type- CPC and CPM, majorly CPM.

23. 06
Ad Mocks Of
Campaign

24. Facebook
Video Story
Ads
Static Ads
Story Ads

25. Facebook
Video Ads
Carousel Ads

26. Instagram
Static Ads
Story Ads

27. Instagram
Video Ads
Carousel Ads

28. YouTube
Mobile View
Desktop View

29. Google
Ads
Mobile View
Desktop View

30. 07
Budget

31. Platforms

32. Influencer
Platform

33. Total
Budget
Platforms Allotments Reach Impressions Budget
Instagram /
FB
44% 3,625,000 10,375,000 750,000
YouTube 15% 500,000 1,000,000 250,000
Google 18% 1,875,000 7,500,000 300,000
Influencers 24% 620,000
Total 18,875,000 1,920,000

34. Total
Budget
44%
15%
18%
24%
Budget
Instagram / FB YouTube Google Influencers

35. Thank
You