2. Scoop NYC was born as “the Ultimate
Closet” in Soho, New York City in 1996,
offering an innovative shopping experience
that incorporates the best items in fashion
from the most interesting designers of
the moment. We believe in creating a
curated, edited selection of styles – a mix
of iconic designer, emerging talent and our
own exclusive collection – as a “one stop
shopping” for the time deprived customer.
Scoop’s Wardrobe Consultants provide
personal customer service and an intimate
experience. Our ecommerce offers editorial
content, creating styled looks and inspirations
that elevate the clothes and showcase the
possibilities while building a wardrobe.
Today there are 17 Scoop stores throughout
the US, merchandised as “the ultimate
closet” which allows men and women to
create wardrobes that are both trend-savvy
and timeless.
Scoop NYC. The Ultimate Closet.
WHO IS SCOOP?

6. A high-end, contemporary fashion
destination for stylish men and women
Chic curated collections from well-known,
sought after designers to emerging, cutting
edge brands
A denim destination of the best and the
most important brands
Sophisticated luxury with a cool, evocative
twist
One-of-a-kind pieces and inspiring
discoveries
The one-stop-shop for the fashionable, time
deprived consumer
WHAT IS SCOOP?

11. Brand Key Words
Effortless
Chic
Modern
Confident
Trendsetting
Polished
Spirited
Cool
International
Inspired
Aspirational
Iconic
Insider
Brand Personality
Original
Sophisticated
Cosmopolitan
Successful
Imaginative
Fashionable
Fun
Savvy
Curious
Adventurous
Confident
SCOOP IN WORDS

12. 28 – 40
Well-educated
Working Professional, “modern mom”, savvy socialite
Feminine
Sophisticated, fashionable
Social, well-traveled
Stylish, confident, independent, health-conscious, fit
Cosmopolitan lifestyle: attends the theatre, museums,
gallery events, dines at hip restaurants, explores latest
fitness movements
SCOOP WOMAN

14. 28 – 40
Well-educated
Working Professional, ambitious
Sophisticated, fashionable
Athletic, health-conscious, outgoing
Approachable, Confident
Well-traveled, social, adventurous, stylish
Cosmopolitan lifestyle: attends the theatre, museums,
gallery openings, hip restaurants, upscale dinner
parties, social circuit
SCOOP MAN

16. Scoop has 17 Stores throughout the US
SCOOP STORES
New York
Soho
Upper East Side
Meatpacking District
Brookfield Place
East Hampton
Wheatley
California
Beverly Hills
Brentwood
San Francisco
Connecticut
Greenwich
Florida
Bal Harbour
Georgia
Atlanta
Illinois
Chicago
Massachusetts
Boston
Nevada
Las Vegas
Texas
Dallas

21. SCOOP SHOPPING BAGS
The sought-after Scoop shopping bags are an
iconic part of the brand’s heritage.

22. WEB / ECOMMERCE
Our award-winning Ecommerce site is
the virtual window into the Scoop brand.
Through beautiful photography and cutting
edge fashion editorial the ecommerce
website portrays seasonal storytelling, brand
highlights and trend shops. Scoopnyc.com is
an accessible tool for Scoop shoppers to find
inspiring looks and pieces for their wardrobe.

26. Scoop carries a mix of luxury, contemporary and emerging
designers for ready-to-wear and accessories that we believe in
each season. Some examples of our mix of brands include but
are not limited to:
“Championing emerging designers and discovering what is new
and exciting in fashion to bring the consumer inspired choices”
OUR BRANDS
WOMEN
3.1 Phillip Lim
Aquazurra
Carven
Chloe
Cushnie et Ochs
Golden Goose
Frame
Giambattista Valli
Haney
Iro
Jason Wu
Jerome Dreyfuss
Jimmy Choo
Jonathan Simkhai
Laurance Dacade
Missoni
Peter Pilotto
Sea
Sophie Hulme
Thakoon
Ulla Johnson
Veronica Beard
Zac Posen
Zero Maria Cornejo
MEN
Ami
Barena
Belstaff
Billy Reid
DSquared
Etro
Frame
Helmut Lang
Herno
Iro
John Varvatos
Kenzo
Maison Martin Margiela
Massimo Alba
Michael Bastian
Moncler
Paul Smith
Stone Island

27. EXCLUSIVE SCOOP COLLECTION
Scoop
Our exclusive Scoop Collection offers the
most stylish and current curation of the best
and greatest that fashion has to offer. Our
collection is cool and modern, sophisticated
and chic and offers the most unique blend of
aspirational styles for women.

28. EXCLUSIVE SCP COLLECTION
SCP
SCP is Scoop’s exclusive collection for men.
From beautifully crafted leather shoes to
soft cashmere and t-shirts, SCP has all of his
essential styles created with the quality he
demands.

31. PARTNERSHIPS & COLLABORATIONS
LIONS GROUP
Scoop worked with the Lions Group to
feature two of the world’s top models, Irina
Shayk and Chad White, for a special lookbook
and campaign.

34. SOHO HOUSE
Partners with the Soho House in New York
City to offer its members a VIP discount at all
Scoop locations.
SCOOP PARTNERSHIPS & COLLABORATIONS

35. DISCOVERY LAND
Partners with Discovery Land properties in
Gozzer Ranch, the The Madison Club, Bakers
Bay and soon-to-be El Dorado in Los Cabos
and allows their residents to receive a VIP
discount and a very special concierge service
that accommodates their special shopping
needs as well as personalized styling
solutions.
SCOOP PARTNERSHIPS & COLLABORATIONS

36. MARKETING / COMMUNICATIONS / PRESS
Each piece of the public relations and
marketing efforts tell Scoop’s story as a
cohesive brand that offers more than just a
retail experience but a lifestyle. From driving
partnerships and collaborations to getting
behind the scenes with designers, Scoop’s
communication to the consumer represents
a discerning and modern point of view that
seeks to keep the consumer engaged and
enlightened.

37. EDITORIAL
Scoop continuously speaks to the press to
keep them informed on all store openings,
events, new brand deliveries and exciting
products.
COMMUNICATIONS & MARKETING

52. COMMUNICATIONS & MARKETING
ADVERTISING
Regional advertising campaigns to drive
traffic and brand awareness.

54. “Social media is a platform where we can partner with our brands,
tell a visually arresting story and create relationships and dialogues
with our consumer”
COMMUNICATIONS & MARKETING
SOCIAL MEDIA
Scoop embraces the social media zeitgeist
and uses the gateways to mirror our narrative,
mission and DNA. Our digital development
and growth are of paramount importance to
our brand.
Scoop is working to create an exciting,
personable experience with our audience
through social media. It is an opportunity
to engage with our customers, invite them
into our aesthetic, our vision and our unique
offerings. Interacting and gaining followers,
providing cool and inviting content and
making Scoop a part of the conversation are
some of our goals when using social media as
a branding tool.

59. COMMUNICATIONS & MARKETING
BLOG
Our blog allows a behind-the-scenes peek
into the brands and designers we feature as
well as lifestyle and shopping features that
drive traffic, sales and engagement while
reinforcing the voice of the Scoop brand.

62. COMMUNICATIONS & MARKETING
EVENTS
Our events are created to drive sales, raise
brand awareness and engage with our
customers and the media. Some of our
events included in-store appearances with
Rachel Zoe, Timo Weiland, Gilbert Chagoury,
Kelly Killoren Bensimon, Toy Watch re-
launch from Italy, Mary Alice Haney in
East Hampton, Tuleste, Zac Posen for UJA,
LAXART with Rozae Nichols and a Perez
Museum partnership.