Augment my reality info press-montreal2010

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A description of Augmented Reality and how it can be used in mobile marketing.

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  • There is a lot of competition for applications, and they usually have to be built for specific operating systems. Determine which handsets your target market uses.
  • Augment my reality info press-montreal2010

    1. 1. Augment My Reality….Please!Cindy KrumCEO, Rank-MobileInfoPress Montreal, 2010
    2. 2. TheFirstMobilePhone
    3. 3. Overview
    4. 4. What is Augmented Reality: WikipediaAugmented Reality (AR): Live direct or indirect view of aphysical real-world environment whose elements aremerged with (or augmented by) virtual computer-generatedimagery - creating a mixed reality.The augmentation is conventionally in real-time and insemantic context with environmental elements, such assports scores on TV during a match. With the help ofadvanced AR technology (e.g. adding computer vision andobject recognition) the information about the surroundingreal world of the user becomes interactive and digitallyusable.Artificial information about the environment and the objectsin it can be stored and retrieved as an information layer ontop of the real world view.
    5. 5. What is Augmented Reality: According to Others
    6. 6. What is Augmented Reality: According to Others
    7. 7. What is Augmented Reality: According to Me
    8. 8. Interesting Facts About Mobile Applications: Understanding Augmented Reality• Augmented Reality is Usually Based on Some Kind of Tagging or Meta Data – Location Tagging –GPS or Otherwise – Keyword Tagging – Information & Search Tagging – Markers• Augmented Reality Frequently Facilitates a Search for Information• Elements Must Be Tagged Appropriately for it to Be Effective
    9. 9. Interesting Facts About Mobile Applications: Understanding Augmented RealityMarker Based AR GPS Based AR• Image Recognition on • Location Determines and ‘Markers’ Trigger an Triggers the Experience Experience • Must have Clear GPS Signal• Markers Must be Captured • Can use Markers as a Fall- by the Camera in the Phone back if GPS Signal is Bad• Experience Progresses as • Generally Pulls Info from You Capture New Markers Web, so Need Clear Wifi or• Does not Require GPS Signal Phone Signal & in Some Cases, Can Work without WiFi or Data.
    10. 10. Interesting Facts About Mobile Applications: Understanding Augmented Reality• Augmented Reality Requires an App Download – Sometimes Apps are Just One Experience – Sometimes You Download AR Browsers • Layar • Mobilizy • Junaio • AcrossAir • Metaio• Augmented Reality Requires a Camera – Most Smart Phones – Not iPad
    11. 11. Examples
    12. 12. What is Augmented Reality: Examples-Google Maps
    13. 13. What is Augmented Reality: Examples-WikiTude
    14. 14. What is Augmented Reality: Examples-Layar
    15. 15. What is Augmented Reality: Examples-Layar for Funda
    16. 16. What is Augmented Reality:Examples-Real Estate with Social
    17. 17. What is Augmented Reality: Examples-SpotCrime
    18. 18. What is Augmented Reality:Examples-Layar Building Preview
    19. 19. What is Augmented Reality:Examples-Layar Beatles Tour
    20. 20. What is Augmented Reality: Examples-Gunman
    21. 21. Augmented Reality for Marketing
    22. 22. Augmented Reality for Marketing: Understanding the Possibilities• More Interactive Experience• Closed the Loop Between On & Off-Line• Biggest Potential Winners: – Local Shops – Social Networks – Travel – Real Estate – Restaurants – Malls
    23. 23. Augmented Reality for Marketing: Making an AR App• Top AR Search Apps – Layar (Any Local, Restaurant, Travel, Landmark) – WikiTude (Any Local, Restaurant, Travel, Landmark) – Google Maps (Any Local, Restaurant, Travel, Landmark Subway & Public Transportation) – AcrossAir (Any Local, Restaurant, Travel, Landmark Subway & Public Transportation) – WhereMark (Any Local, Restaurant, Travel, Landmark) – Yell (UK Only) – Zagat to Go (Restaurants) – Argo (Restaurants) – Monacle (Local businesses, by Yelp)
    24. 24. Augmented Reality for Marketing: Marketing an App• SEO in the App Store – Keyword Rich Names and Descriptions – Keyword Research for the App Store • Free • Cheap – Good Reviews – Apps Can Rank in Google Results • High Downloads & App Rankings • Links to App Store from Review Sites • Links to App Store from Industry Sites
    25. 25. Augmented Reality for Marketing: Marketing an App wwww.Rank-Mobile.com 28
    26. 26. Augmented Reality for Marketing: Marketing an App• Apps Are Ranking in Search Results
    27. 27. Augmented Reality for Marketing: Marketing an App
    28. 28. Augmented Reality for Marketing: Marketing an App• Market your AR App Offline – Traditional Media – In Situ• Use Mobile Strategy to Drive Downloads – SMS for a Link to the Download – QR Code for a Link to the Download• Give Good Instructions
    29. 29. Augmented Reality for Marketing: Marketing an App• Give Good Instructions – What Phones will it Work On – How Long will the Download Take – What will the App Icon Look Like – How Much Will it Cost – When & How Can it Be Used
    30. 30. Augmented Reality for Marketing: Marketing an Existing an Apphttp://www.mobclix.com/appstore/1
    31. 31. Augmented Reality for Marketing: Marketing an Existing an App
    32. 32. Companies that Can HelpAugmented Reality DEV App Design• MobiliStar (UK) • DoubleEncore• AugmentReality.co.uk • XcellentCreations• Zealion (US)• Winvolve (CA)
    33. 33. Augmented Reality in the Future
    34. 34. Augmented Reality in the Future: Have Data Included in an AR App• Optimize all feeds • Keyword Rich Meta Data• Make them as easily – Title Parsable as possible – Descriptions• Video - mRSS & Video – Comments Sitemap – Other• News-News Site Map • MicroFormats• Local – KML - GeoSitemap – H Card & v. Card for• Submit your feeds to the Location Apps • Include Latitude and Longitude – vCal for Events
    35. 35. Augmented Reality in the Future: AR Glasses
    36. 36. Augmented Reality in the Future: AR Contact Lenses
    37. 37. Text CINDY to70259for an SMSBusiness Card Cindy Krum CEO & Founder Cindy.Krum@Rank-Mobile IM/Skype/Twitter: Suzzicks 720-231-7277

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