The document discusses coffee production in Panama, specifically the Arabica coffee value chain and developing a specialty coffee segment. It provides background on coffee originating in Boquete, Panama in 1880. It discusses what specialty coffee is, noting the attention to detail and bringing out optimal performance through terroir, craftsmanship, and teams focused on the field and cupping. It also outlines keys for successfully and sustainably developing the specialty coffee segment, including trust, credibility, accountability, knowledge, technology, systems approach, positive economy, precision, and vertical integration.

1. From $8 to $4,000 per kg
Tool for National Coffee Market Expansion
Dr. Maria Ruiz
May 2022

3. 7.2 N
83 W 77.1 W
9.2 N
Area
75 517 sqkm
Population
4.3 million

4. Coffee in Boquete
@ 1880
Caribean Sea
Baru Volcano
1743 masl

5. from
Best of Panama
by SCAP
History
Trends
™

6. Arabica Coffee Value Chain by Jack Daly
What is
Specialty?
It is..
Attention to
Details
toward
bringing
out the
optimum
performance

7. Arabica Coffee Value Chain by Jack Daly
What is
Specialty?
It is..
Attention to
Details
toward
bringing
out the
optimum
performance
Terroir
Craftsmanship
Field Team
Cupping Team

8. In a Dynamic
Development
the task is
an
Ongoing
Assesment
of Means
and Resources
Specialty Coffee Value Chain in Context

9. Keys for Successful & Sustainable
Specialty Coffee Segment Development
Trust
Credibility
Accountability
Knowledge Technology
Always applying Systems Approach
Changes based on Positive Economy
Practice & Exercise Toward Precision
Move toward Vertical Integration

10. So….
Why not go from the Green Bean
to the
Golden
Brown Bean ?

11. Thank You
Dr. Maria Ruiz