1. Developing Next Generation Cocoa Farmers:
The Farmer Entrepreneurship Program Experiences
Kakao Konek Program
November 21-22, 2012
Apo View Hotel, Davao City
PEDRO TERRY R. TUASON III
Agri/NRM Program Manager
CRS Philippines
Nov 22, 2012

2. Farming + Business
 Farming profitably
 Working with markets
 Capturing more “value” for small
farmers from value chains

3. Farmer Alliance for Resource Strengthening
and Marketing (FARM)
 Launched in 2011 with funding from Food for Progress
 Overall Goal - attain food security and sustained livelihoods for
32,000 targeted farming households
 Areas of activity:
 i) Increasing Agricultural Production;
 ii) Increase Collective Marketing;
 iii) Enhance Value Chains.
Funded by USDA FFPr 2009
FCC-492-2009/011-00

4. Farmer Entrepreneurship Program (FEP)
 Launched in 2008 with funding from 3 organizations.
 Goal: Improve food security and sustained livelihoods for
targeted farming households
 Major Components:
1.) Agroenterprise Capacity Building (Training, Technical
Assistance and Learning Alliance)
2.) Partnership Management (sites, markets and donors)
3.) Information Management
4.) Advocacy and Promotions (knowledge management)
NATIONAL LIVELIHOOD
DEVELOPMENT CORPORATION

5. PROJECT AREAS / LOCATIONS
ILOCOS SUR
Sinait, Vigan, Caoyan
(Garlic, Onion)
PANGASINAN Farmer Entrepreneurship Program (FEP)
Alcala, Bani,
Alaminos, Aguilar
Vegetables
NUEVA ECIJA
QUEZON PROVINCE
San Jose
Alabat Island
Onion,
Calamansi, Kaong
Vegetables
BUKIDNON
TARLAC Impasugong
Tarlac City Vegetables
Calamansi
AGUSAN DEL SUR
Santa Josefa
Calamansi
DAVAO ORIENTAL
Mati
Cacao, Coffee

6. Cacao PROJECT AREAS / LOCATIONS
Bukidnon
North Cotabato
MINDANAO
Sultan Kudarat
No. of Total numbers of newly planted cacao
No. of
Site/Partner Local
Farmers For Clonal Produced
Technicians Total
garden locally
North Cotabato 8 753 2,000 404,720 406,720
Sultan Kudarat 11 923 2,000 242,600 244,600
Bukidnon 20 1,471 4,000 225,156 229,156
Total 39 3,147 8,000 941,476 949,476

7. Challenges
o Land tenure arrangement / agreements
o Sourcing quality planting materials
o Logistics: transportation of seedlings from
nurseries to farmers
o Financing production (farm inputs in order to
reach optimum yields)
o Post harvest facilities for quality beans
o Producer-Market relationships

8. Current Cacao Activities
 Provision of technical training and
market exposure visits
 Crop improvement activities
(starting with what farmers have)
 Establishing community-based
cacao technicians
 Improving access to quality
seedlings
 Agroenterprise Clustering of cacao
farmers
 Partnership with LGUs, and
processors
 Advocacy and Promotions

9. Cacao Value Chain
Farmer
Barangay
Agent
Poblacion
Traders
Assembler/
Trader
Processors
Consolidators
Consumers

10. Agroenterprise Clustering: Participatory
process to prepare farmers for markets
“A Farmers’ Journey”
Eight Steps
1. Partnership building and Site Working Group
formation,
2. Product supply assessment and selection
3. Market Chain Study
4. Cluster Formation
5. Business Planning and Mobilization
6. Production and/or Product Supply Organizing
7. Test Marketing
8. Scale up into regular, commercial product
marketers in the food supply chain

11. The Clustering Approach
Highlight: The innovative method of organizing farmers into
small groups called “clusters” where the enabling process for
market preparedness & engagement takes place.
MARKETS
SWG
Cluster
Leaders LGU/MFI/NGO/
Academe
Cluster Cluster Cluster Cluster
Leader Leader Leader Leader

12. Linking Cacao Farmers in Mati to Corporate
Markets
Partner : Adjesum Foundation, Inc
Products:
Wet Cacao Beans
Dried, Fermented Cacao Beans
Tablea

15. ADVOCY AND PROMOTIONS

16. Collective Marketing
# of Total Gross Gross Variance
Farmers Volume Income Income Inst
(kgs) Local Market
Aug 17 17 392.5 P 7,850 P 11,775 P3,925.00
Sept 6 18 510 P 10,200 P 13,770 P3,570.00
Sept 26 25 724.5 P14,490 P 19,561 P5,071.00
Oct 17 25 835 P16,700 P 22,545 P14,246.00
2,462 P49,240.00 P 67,651.00 P26,812.00
Total of 45 individual farmers ranges from 4 kgs – 165 kgs / wet beans

17. Commitment
Reliable Reliable
Supply Market
PRODUCERS MARKETS
Interdependence
Value Chain Cooperation

18. Contact us
Dennis Ryan Russell
Head of Office - Davao
Catholic Relief Services -USCCB
4th floor PhilAm Life Bldg.,
J.P. Rizal St. 8000 Davao City
Pedro Terry R. Tuason III
Sr. Program Manager
Catholic Relief Services -USCCB
Agriculture and Natural Resource Management Program
4th floor PhilAm Life Bldg.,
J.P. Rizal St. 8000 Davao City