Hope so its helpful for everyone!🙂

2. TELEMARKETING
Telemarketing is a method of
direct marketing in
which a salesperson attract
customer to buy products
or services, either over the phone
or through a subsequent
face to face or Web conferencing
appointment scheduled
during the call.

3. INTRODUCTION OF TELEMARKETING
➢The term TELEMARKETING
was first used in late 1970’s to
describe bell system
communication which related
to new uses for the outbond
WATS and inbond TOLL-FREE
services.

4. PROCEDURE
➢An effective telemarketing process often involve
two or more calls. First call determines the
customer to make a purchase.

5. OUTBOUND TELEMARKETING
• Customer satisfaction surveys
• 24 hours call centers
• Emergency Response
• Product Promotion

6. OUTBOUND TELEMARKETING
➢ Outbound telemarketing is the practice of cold calling
a potential customer or client to educate them on a
product or services and convince them to purchase it.
An outbound telemarketing caller tends to follow a
script devised as part of a larger telemarketing
campaign.

7. INBOUND TELEMARKETING
• Web-enable customer care
• Technical support
• Advertisements
• Paid calls

8. INBOUND TELEMARKETING
➢Inbound telemarketing is critical to running
you business efficiently and successfully.
Inbound telemarketing services provided by
our call center in Pakistan include web-based
chat, customer care, technical support, and
dealer locators.

9. Why we use telemarketing ?
➢Telemarketing is cost-effective when compared to hiring
sales people.
➢Reach out to customer across the world with telemarketing.
➢Easily market product/services to existing & potential
customers.
➢Find out if customers are interested in your product/services
right away.

10. Categories of telemarketing:
Business to business
1. Describe commerce
transactions Business to customer
1. Is a transaction that occurs
between a company and a
customers.

11. LAW EFFECTIVE TELEMARKETING
➢There are many federal and state law, that
govern how company can telemarketing
their product.
1. Telemarketing curfew
2. Do-not-call

12. ROBOCALL
➢ A recent trend in telemarketing is
to use ROBOCALLS.
➢ ROBOCALLS are known for failing to
add numbers to their do-not-call
list.

13. Typical telemarketing uses
• Selling
• Gathering information
• Improving customer care services

14. Advantages and disadvantages of telemarketing

15. ADVANTAGES OF TELEMARKETING
• Promoting our business
• Immediate feedback
• Selling & buying from anywhere anytime
• Cost effective
• Increase efficiency
• Building of brand awareness
• Easy way to reach many customer
• Batter from door to door selling

16. DISADVANTAGES OF TELEMARKETING
• 84 % Youngsters avoiding telemarketing calls (annoying or are
way of spam.
• Customer reaction are not always friendly
• They don’t result in high numbers of sales
• Youngster don’t want to be answers the unnecessary question and
do not wish to spend time ‘chatting’ about a product
• May customers find telemarketing as a nuisance

17. CONCLUSION
➢Almost 47% of people always ignore any type of telemarketing
call whether through recorded voice, SMS or manual calls.
➢Respondents had experienced maximum call on information
about new services .