The document discusses the history and operations of Apple Inc. It notes that Apple was founded in 1976 and is now the largest publicly traded company by market capitalization. It produces popular products like the iPhone, iPad, iPod and Mac computers. The document also outlines Apple's vision, mission, values and market strategy which includes targeting professionals and students with innovative technology products.
3. HISTORY OF APPPLE
•APPLE COMPUTER, INC., IS A MULTINATIONAL CORPORATION THAT CONSUMER
ELECTRONICS. PERSONAL COMPUTERS, COMPUTERSOFTWARE, AND COMMERCIAL
SERVERS AND IS A DIGITAL DISTRIBUTOROF MEDIA CONTENT.
•THE COMPANY ALSOHAS A CHAIN OF RETAIL STORES KNOWN AS APPLE STORES.
APPLE'S CORE PRODUCT LINES ARE THE IPHONE SMART PHONE, IPAD TABLET
COMPUTER, IPOD PORTABLE MEDIA PLAYERS, AND MACINTOSH COMPUTER LINE.
4. CONTINUDE
•AS OF 2012, APPLE IS THE LARGEST PUBLICLY TRADED CORPORATION IN
THE WORLD BY MARKET CAPITALIZATION, WITH AN ESTIMATED VALUE OF
US$626 BILLION AS OF SEPTEMBER 2012.
•APPLE INC’S MARKET CAP IS LARGER THAN THAT OF GOOGLE AND
MICROSOFT COMBINED. APPLE’S WORLDWIDE ANNUAL REVENUE IN 2010
TOTALED US$65 BILLION, GROWING TO US$127.8 BILLION IN 2011 AND
$156 BILLION IN 2012.
5. INTRODUCTION
•APPLE INC WAS FOUNDED IN 1976 BY STEVEJOBS AND STEPHEN
GARY WOZNIAK AND SINCE THENAPPLE INC HAS BEENLEADING
THEWAY IN INNOVATING NEW PRODUCTS.
•APPLE INC IS AN AMERICAN MULTINATIONAL ORGANIZATION
LOCATED IN CUPERTINO, CALIFORNIA IN THE MIDDLE OF THE
SILICON VALLEY.
6. VISION
•MAN IS THE CREATOR OF CHANGE IN THIS WORLD. AS SUCH HE SHOULD BE
ABOVE SYSTEMS AND STRUCTURES, AND NOT SUBORDINATE TO THEM.
•> APPLE IS COMMITTED TO BRINGING THE BEST PERSONAL COMPUTING
EXPERIENCE TO STUDENTS, EDUCATORS, CREATIVE PROFESSIONALS AND
CONSUMERS AROUND THE WORLD THROUGH ITS INNOVATIVE HARDWARE,
SOFTWARE, AND INTERNET OFFERINGS.
7. MISSION
•APPLE DESIGNS MACS, THE BEST PERSONAL COMPUTERS IN THE WORLD.
APPLE LEADS THE DIGITAL MUSIC REVOLUTION WITH ITS IPODS AND
ITUNES ONLINE STORE. APPLE REINVENTED THE MOBILE PHONE WITH ITS
REVOLUTIONARY IPHONE AND APP STORE, AND HAS RECENTLY
INTRODUCED ITS MAGICAL IPAD WHICH IS DEFINING THE FUTURE OF
MOBILE MEDIA AND COMPUTING DEVICES.”
8. VALUE
•THESEARE THE VALUES THAT GOVERN APPLES BUSINESSCONDUCT:
•EMPATHY FOR CUSTOMERS/USERS.
•ACHIEVEMENTS.
•POSITIVE SOCIAL CONTRIBUTION.
•INNOVATION.
•QUALITY.
•GOOD MANAGEMENT.
9. MARKET STRATEGY
•TARGET MARKET.
•PRIMARY CUSTOMERTARGETSARE THE MIDDLE-UPPER INCOME PROFESSIONALS TO
HELP THEM COORDINATE THEIR BUSY SCHEDULESAND COMMUNICATE WITH
COLLEAGUES, FRIENDS AND FAMILY.
•SECONDARY CONSUMER TARGETS ARE HIGH SCHOOL, COLLEGE AND GRADUATE AND
POST GRADUATE STUDENTSWHO NEED ONE PORTABLE MULTIFUNCTIONDEVICE.
