The 3rd Intl. Workshop on NL-based Software Engineering
Báo cáo đề tài thực tập svtt lại hiếu phương
1. BÁO CÁO ĐỀ TÀI THỰC TẬP:
THỰC TRẠNG VÀ ỨNG DỤNG
MARKETING ONLINE TẠI
TRUNG TÂM ATHENA
SVTT: Lại Hiếu Phương
Khóa Thực Tập: 11/04/2014 – 12/06/2014
Ca Thực Tập: Ca Sáng Chiều T2, T4, T5, T7
Ca sáng T3, T6
2. Mục Lục
I. Introduction of Internship Topic
II. Internship Activities
1. Basic Social Network Marketing
2. Email Marketing
3. Social Bookmarking Marketing
4. Facebook Advertising
4. 1. Basic Social Network Marketing
Facebook Fan Page
Create Facebook Fan Page for the
course “Building Website with
Joomla”
Update Athena’s information and
Athena’s course on the page
Post course information on 20 Fan
Page per day
Link:
https://www.facebook.com/tula
mwebvoijoomla
5. Forum Posting
Compile a copywriting for the
course “Building Website with
Joomla”
Attach Imange + Backlink
Post the copywriting on 15
forums and website each day.
Link: http://chogo.vn/lap-va-quan-
ly-website-de-nhu-choi-voi-joomla-
188672/#post358485
7. WordPre
ss
Create Wordpress site for
Joomla Course
Structure menu bar, writing
category
Update Athena’s Courses
Link:
http://kieuvy2402.wordpres
s.com/
8.
9.
10. 2. Email Marketing
Create List of Targeted Customer
Compile Email Content
Sending Automatically 2000 emails/day
22. Facebook Advertising
Budget
Max
2,000,000
VND for Page
Post
Engagement
Max
1,000,000
VND for Page
Like
Goal
20 new
learners
8000 new
likes
Content
Promotio
n of 50%
discount
for the
course
LIKE and
SHARE
the post
Price
Whole
course:
3,600,000
VND
Sub-
course:
700,000
VND