second phase of teaching practice

1. LESSON MANUAL
Curricular Statement :Through observation , group discussion and group activity students get
an awareness about services of retailers.
Content Analysis
Terms
Trade, Internal Trade, External trade, Retail Trade, Retailer, Customer
Facts
 Retailers has a large variety of goods according to the taste and fashion of customers.
 Retailers maintain regular availability of various products.
 Retailers provide credit facility to trustworthy customers.
 Retailers educates the consumers on the proper use and advantages of new products.
 Retailers in general provides a lot of consumer assistance in buying various products.
 Retailers provide door delivery and after sales services to customers.
 Retailers normally situated very near to the residential areas.
Concept
Purchase and sale of goods in relatively small quantities generally to the ultimate consumer is
referred as retail trade.
Process
SERVICES OF RETAILERS TOP CUSTOMERS
1. Regular availability of products
Name of the teacher : Aswani Raj
Name of the school : Govt.H.S.S.Anchal East
Subject : Business Studies
Unit : INTERNAL TRADE
Topic : Services of Retailers to Customers
Standard : XI
Division : A
Strength: 56
Date : 08/12/2016
Duration : 45min

2. 2. New product information
3. Convenience in buying
4. Wide selection
5. After sales services
6. Provide credit facilities
Instructional Objectives
General objectives Specifications
The learner
Remembering: Recalls the terms facts, concepts, process regarding services of retailers
Recognizes the terms, facts, and concepts regarding services.
Understanding: Identifies the services to the customers.
Explains the services of retailers to customers.
Applies: analyze the services and visit a nearby retail shop
Skill: Draws a chart showing the services of the retailers.
Interest: shows interest in studying more about services of retailers.
Attitude: appreciate the role of retail traders.
Create: Produce a project report on the study of problems faced by retailers.
Learning strategies: Lecture method, group activity, group discussion.
Teaching learning
resources: usual classroom aids and a chart showing the nature of services.
Pre-requisites
Cognitive: students have general idea about services of retailers
Affective: Students have an interest to study about the services of retailers.
Psychomotor: Students have the skill of drawing chart.

3. Classroom Interaction Procedure Expected Response
Introduction
After usual classroom practices and an informal talk, the
teacher introduces the topic by asking the following questions.
 What do you mean by retail trade?
 What are the functions of a retailer?
Presentation
 Do any of your relatives have retailer shop?
 Do you purchase goods for your home?
 Do you think that retail traders provide you with more
services providing you with products?
Development
To analyze various services of retailers to the customers,
the teacher provide the following situations.
Group Activity:- the teacher divide the class into different
groups and provide activity cards to each groups and asks
them to discussion the situation that they got. Each group
having different situations.
Group 1- Suppose you bought a washing machine from
your nearby shop what kind of service are you getting from
your retailer?
Group 2- Suppose you bought a mobile phone from a shop
.w hat kind of service did you get from the retailer?
Other two groups were asked to find out the services they
are likely to get after a car and a stationery items being
bought.
The teacher clarifies the doubts if any and ensures the
participation of each and every student in the activity.
After discussion the teacher asks each group to present
their findings.
The students present their points and teacher refines it and
writes it on the blackboard.
Give answers
Give answers
Listen carefully
Actively participates in
discussion

4. BB
CLOSURE
To conclude the class the teacher asks two students to
summarize the main points.
Review Questions
1. What are the services provide by the retailers to their
customers?
2. Do the retailers provide credit facility to the customers?
Follow-up Activity
Visit a nearby retailer shop and find out the services
they provide to the customers.
Services of Retailers to Customers
1. Regular availability of products.
2. New product information
3. Convenience in buying
4. Wide selection after sale service
5. Provide credit facilities
Give answers