Communication And Presentation Skills

1. UNIVERSITY OF ENGINEERING AND TECHNOLOGY
PESHAWAR, PAKISTAN
BSI- 141
COMMUNICATION AND PRESENTATION SKILLS
Name Asmar ud Din
Registration No 19pwciv5272
Class No and Section 163 “M”
Semester 3rd
Department of Civil Engineering
Instructed By Miss Sadia Khattak

2. COMMUNICATION
According to Herta Murphy Communication is defined as the process or an art of
sending and receiving messages, information, thought and ideas.
OR
We can define also communication as the art, process or technique of exchanging
thoughts, ideas, data opinion and information.
COMMUNICATION WITH REFERANCE TO AN ORGANIZATION
With reference to organization we can say that communication is defined as the
exchange of thoughts, ideas and information that facilitates business deals/activities
in and outside of the organization.
OR
Business communication is the communication required in order to make business
deals.
EFFECTIVE BUSINESS COMMUNICATION
I have defined already the business communication but the effective business
communication can be defined as “The communication that is used within formal
business environment and produces the desired results and outputs is called effective
business communication”
OR
We can also defined as “The communication that is having an act of influencing and
inducing others to act in the manner intended by the speaker or writer.
TYPES OF COMMUNICATION
Different types of communication are
 Verbal communication
 Non-verbal communication

3.  VERBAL COMMUNICATION
Verbal communication means the communication through the spoken
and written words. It implies use of words which makes the language. It is the
ability to communicate by using words.
Verbal communication in business takes place over phone or in person. The
medium of the message is either oral or written.
Some examples of the verbal communication within an organization include
1. Staff meetings
2. Personal discussions
3. Presentations
4. Telephone calls
5. Informal conversions
6. Public presentation such as speeches, lectures and conferences
7. Interviews
8. Letter exchanging through courier
9. Face to face discussions
Verbal communication is further divide into two types
1. Oral communication
2. Written communication
1. ORAL COMMUNICATION
Oral communication implies communication through mouth. It includes
individuals conversing with each other, be it direct conversation or telephonic
conversation.
EXAMPLE
Speeches, presentations and discussions between the members of different
organization are the forms of oral communication.
ADVANTAGES OF ORAL COMMUNICATION
Some of the good advantages of oral communication are
1. Immediate feedback
2. Time saving
3. Economical and so on

4. 2. WRITTEN COMMUNICATION
Another type of verbal communication is written communication where
communication between different parties take place in the written form.
Written communication contains the written word, letters, emails and
manuals.
EXAMPLE
Good example of the written communication is the order form provided to
employees and the officers of the civil engineering department by the
chairman or the dean of the department.
ADVANTAGES OF WRITTEN COMMUNICATION
Like the oral communication there are also some benefits and advantages of
the written communication. Some of the advantages of written
communication are
1. Length messages
2. Permanent record
3. Convenience
4. No need of gathering
 NON-VERBAL COMMUNICATION
The simplest way to define non-verbal communication is that it can be defined
as “To communicate without using words”.
Different forms of non-verbal communication are
1. Eye contact
2. Facial expression
3. Posture
4. Gestures and many more
According to a research made it has been found that 55% of in-person
communication comes from non-verbal cues like facial expressions etc.

5. COMPONENTS OF COMMUNICATION
Different components of communication are
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
1. SOURCE
Source is the origin of the idea. Source is also famously known as sender.
Sender may by an individual or group. The sender conceives the idea,
prepares the message, selects the channel of distribution and decides who
the receiver will be.
2. MESSAGE
Message is the content that sender passes on the receiver. It is the core of
communication. Messages can consists of words, symbols, gestures and
son on.
The message should be clear, so that the receiver can understand.
3. CHANNEL
Channel is also known as the medium for the communication. The channel
may be mass media or interpersonal. Selection of channel depends on the
message to be conveyed, availability of channel, and cost effectiveness of
channel of distribution.
4. RECIEVER
The receiver is the person for whom the message is intended. Receiver is
the most important aspect of the communication process which is a two
way process and incomplete without the receiver.
5. FEEDBACK
Feedback is the response of the receiver gives to the sender after the
element of effect. Feedback can be either positive or negative depending
on how the message is encoded and decoded by the sender and receiver
respectively. Mostly feedback does not takes place.