SlideShare a Scribd company logo
1 of 11
Marketing Ethics
 Marketing Ethics is an area of applied
ethics which deals with the moral
principles behind the operations &
regulations of marketing.
 Some areas of marketing ethics (ethics of
advertising & promotions).
Unethical Marketing Practices:
INCREASED corporate competition coupled with
the strides in information technology has
enhanced the importance of aggressive marketing
for selling goods and services. While a firm is
entitled to persuade the potential customers that
by buying its products they will get the best value
for their money, the persuasion should be based
on facts rather than deception, information rather
than disinformation. In other words, the
businesses should desist from indulging in
deceptive marketing practices.
Examples of Unethical Marketing Practices on
elder & illiterate people:
 Making false, exaggerated, or unverified
claims.
 Distortion of facts to mislead or confuse
potential buyers.
 Concealing dark sides or side effects of
products or services.
 Bad-mouthing rival products.
 Using women as sex symbols for advertising
 Using fear tactics.
Contd..
 Plagiarism of marketing messages.
 Exploitation.
 Demeaning references to races, age, sex, or
religion.
 Spamming.
What do you think on this one? To me, there are two instances of puffery here: "Serving the
Best" and the actual brand of "Seattle's Best."
I'd say it is fairly obvious why these two phrases were chosen -- Starbucks is the coffee king of
Seattle. So what better way to try and compete than make your brand claim that there is
nothing better out there. Both of these claims are puffery, however, because -- based on my
simple working definition above -- neither claim can be positively proved or disproved, or they
are simply opinions.
Ethical values that marketers are expected to uphold:
1) 1. Honesty
2) 2. Responsibility
3) 3. Fairness
4) 4. Respect
5) 5. Transparency
6) 6. Citizenship
Marketing ethics

More Related Content

What's hot

Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethicsclawtin09
 
Marketing ethics mba
Marketing ethics   mbaMarketing ethics   mba
Marketing ethics mbaArifa Begum
 
Marketing ethical issues
Marketing ethical issuesMarketing ethical issues
Marketing ethical issuesraviksingh13
 
Principles of ethical marketing
Principles of ethical marketingPrinciples of ethical marketing
Principles of ethical marketingAlok Mahtha
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethicsgokilaraj
 
Ethical marketing and ethics in advertising
Ethical marketing and ethics in advertisingEthical marketing and ethics in advertising
Ethical marketing and ethics in advertisingMary Titova
 
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARWHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARKartik Parashar
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethicsDaniel Zhao
 
Ethical & social issues in marketing communication
Ethical & social issues in marketing communicationEthical & social issues in marketing communication
Ethical & social issues in marketing communicationNijaz N
 
Marketing Ethics
Marketing EthicsMarketing Ethics
Marketing Ethicsashokshiva
 
7 ethics and marketing
7 ethics and marketing7 ethics and marketing
7 ethics and marketingAlwyn Dalmeida
 
Social issues in marketing
Social issues in marketingSocial issues in marketing
Social issues in marketingSidvin Shetty
 
Social Responsibility, Ethics, and the Marketing Environment
Social Responsibility, Ethics, and theMarketing EnvironmentSocial Responsibility, Ethics, and theMarketing Environment
Social Responsibility, Ethics, and the Marketing Environmentmandalina landy
 
Ethical issues and marketing mix
Ethical issues and marketing mixEthical issues and marketing mix
Ethical issues and marketing mixDr. Stephen Oyewole
 

What's hot (20)

Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethics
 
Marketing ethics mba
Marketing ethics   mbaMarketing ethics   mba
Marketing ethics mba
 
Marketing ethical issues
Marketing ethical issuesMarketing ethical issues
Marketing ethical issues
 
Principles of ethical marketing
Principles of ethical marketingPrinciples of ethical marketing
Principles of ethical marketing
 
Marketing Ethics
Marketing Ethics Marketing Ethics
Marketing Ethics
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethics
 
Ethical marketing and ethics in advertising
Ethical marketing and ethics in advertisingEthical marketing and ethics in advertising
Ethical marketing and ethics in advertising
 
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARWHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethics
 
Ethical & social issues in marketing communication
Ethical & social issues in marketing communicationEthical & social issues in marketing communication
Ethical & social issues in marketing communication
 
Marketing Ethics
Marketing EthicsMarketing Ethics
Marketing Ethics
 
7 ethics and marketing
7 ethics and marketing7 ethics and marketing
7 ethics and marketing
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethics
 
Social issues in marketing
Social issues in marketingSocial issues in marketing
Social issues in marketing
 
Social Responsibility, Ethics, and the Marketing Environment
Social Responsibility, Ethics, and theMarketing EnvironmentSocial Responsibility, Ethics, and theMarketing Environment
Social Responsibility, Ethics, and the Marketing Environment
 
The Ethical Aspect of Marketing
The Ethical Aspect of MarketingThe Ethical Aspect of Marketing
The Ethical Aspect of Marketing
 
Csr presentation
Csr presentationCsr presentation
Csr presentation
 
Ethical issues and marketing mix
Ethical issues and marketing mixEthical issues and marketing mix
Ethical issues and marketing mix
 
Marketing ethics
Marketing ethicsMarketing ethics
Marketing ethics
 
Ethics in Marketing
Ethics in MarketingEthics in Marketing
Ethics in Marketing
 

Similar to Marketing ethics

Ethical dilemmas in markrting
Ethical dilemmas in markrting Ethical dilemmas in markrting
Ethical dilemmas in markrting HemantJoshi110
 
Ethics dilemmas in marketing- BMS
Ethics dilemmas in marketing- BMSEthics dilemmas in marketing- BMS
Ethics dilemmas in marketing- BMSDanielleGonsalves4
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisementsshikha kaushik
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspectsavtarsingh
 
Functional areas in Business ethics.pptx
Functional areas in Business ethics.pptxFunctional areas in Business ethics.pptx
Functional areas in Business ethics.pptxnayana809362
 
Nick Duff MKT 650 Ethics Paper
Nick Duff MKT 650 Ethics PaperNick Duff MKT 650 Ethics Paper
Nick Duff MKT 650 Ethics PaperNick Duff
 
Identities and Ethics of Social Marketing
Identities and Ethics of Social MarketingIdentities and Ethics of Social Marketing
Identities and Ethics of Social MarketingKevin DuBrow
 
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)AIYAZA
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestleNeerajBhanot3
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019Vanessa Stewart
 
Ethics in advt
Ethics in advtEthics in advt
Ethics in advtjabirvavad
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand Margo Cashman
 
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...
Marketing 2.0 Conference  Reviews Ethical Advertising To Address Gray Areas A...Marketing 2.0 Conference  Reviews Ethical Advertising To Address Gray Areas A...
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...Marketing 2Conf
 
Discussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt Fake news and whos responsible In your .pdfDiscussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt Fake news and whos responsible In your .pdfadamsapparelsformen
 
11 ethics and business functions
11 ethics and business functions11 ethics and business functions
11 ethics and business functionsNimantha Perera
 

Similar to Marketing ethics (20)

imc
imcimc
imc
 
Ethical dilemmas in markrting
Ethical dilemmas in markrting Ethical dilemmas in markrting
Ethical dilemmas in markrting
 
Ethics dilemmas in marketing- BMS
Ethics dilemmas in marketing- BMSEthics dilemmas in marketing- BMS
Ethics dilemmas in marketing- BMS
 
021ETH_1.pptx
021ETH_1.pptx021ETH_1.pptx
021ETH_1.pptx
 
Unit ii ethics in mktng,adv & hrm
Unit ii ethics in mktng,adv & hrmUnit ii ethics in mktng,adv & hrm
Unit ii ethics in mktng,adv & hrm
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisements
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
 
Functional areas in Business ethics.pptx
Functional areas in Business ethics.pptxFunctional areas in Business ethics.pptx
Functional areas in Business ethics.pptx
 
Ethics and governance unit 2
Ethics and governance unit 2Ethics and governance unit 2
Ethics and governance unit 2
 
Nick Duff MKT 650 Ethics Paper
Nick Duff MKT 650 Ethics PaperNick Duff MKT 650 Ethics Paper
Nick Duff MKT 650 Ethics Paper
 
Identities and Ethics of Social Marketing
Identities and Ethics of Social MarketingIdentities and Ethics of Social Marketing
Identities and Ethics of Social Marketing
 
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestle
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019
 
Advertiseing mgnt.
Advertiseing mgnt.Advertiseing mgnt.
Advertiseing mgnt.
 
Ethics in advt
Ethics in advtEthics in advt
Ethics in advt
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand
 
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...
Marketing 2.0 Conference  Reviews Ethical Advertising To Address Gray Areas A...Marketing 2.0 Conference  Reviews Ethical Advertising To Address Gray Areas A...
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...
 
Discussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt Fake news and whos responsible In your .pdfDiscussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt Fake news and whos responsible In your .pdf
 
11 ethics and business functions
11 ethics and business functions11 ethics and business functions
11 ethics and business functions
 

Recently uploaded

Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Jomer Gregorio
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGramboxxx369
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024experienceprosarah
 

Recently uploaded (20)

Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 

Marketing ethics

  • 1.
  • 2.
  • 3. Marketing Ethics  Marketing Ethics is an area of applied ethics which deals with the moral principles behind the operations & regulations of marketing.  Some areas of marketing ethics (ethics of advertising & promotions).
  • 4. Unethical Marketing Practices: INCREASED corporate competition coupled with the strides in information technology has enhanced the importance of aggressive marketing for selling goods and services. While a firm is entitled to persuade the potential customers that by buying its products they will get the best value for their money, the persuasion should be based on facts rather than deception, information rather than disinformation. In other words, the businesses should desist from indulging in deceptive marketing practices.
  • 5. Examples of Unethical Marketing Practices on elder & illiterate people:  Making false, exaggerated, or unverified claims.  Distortion of facts to mislead or confuse potential buyers.  Concealing dark sides or side effects of products or services.  Bad-mouthing rival products.  Using women as sex symbols for advertising  Using fear tactics.
  • 6. Contd..  Plagiarism of marketing messages.  Exploitation.  Demeaning references to races, age, sex, or religion.  Spamming.
  • 7.
  • 8. What do you think on this one? To me, there are two instances of puffery here: "Serving the Best" and the actual brand of "Seattle's Best." I'd say it is fairly obvious why these two phrases were chosen -- Starbucks is the coffee king of Seattle. So what better way to try and compete than make your brand claim that there is nothing better out there. Both of these claims are puffery, however, because -- based on my simple working definition above -- neither claim can be positively proved or disproved, or they are simply opinions.
  • 9.
  • 10. Ethical values that marketers are expected to uphold: 1) 1. Honesty 2) 2. Responsibility 3) 3. Fairness 4) 4. Respect 5) 5. Transparency 6) 6. Citizenship