1. Ashraf Ali Hassan
Messeimer Area, Abu-Hamour, Villa #18,P.O. Box 33153,Doha, Qatar
Mobile: +974 55531947;Landline: +974 44505239
E-mail: ashrafcojo@yahoo.com,general862@yahoo.com
Presenting 20+ years’ rich experience in sales, marketing and business development of Water Engineering
Infrastructure products (pipes & fittings, building materials) at Regional level (GCC & Middle East)
Regional Head / General Manager / Business Development Manager
Profile Summary
Extensive experience in direct and channel sales, winning major contracts, positioning products in new markets, strengthening
channel networks, and driving revenue & market share growth. Expertise in creating opportunities, pre-sales due diligence &
relationship building to convert opportunities, sales delivery management, and revenue management. Proven ability to
independently manage strategic business units catering to regional markets with sole P&L accountability. Well versed with GCC &
ME markets in the segment, and efficient in closing deals with high profile clients in government and private sector. Working with
TRAMARCO – Doha, Qatar, for ast 15 years, currently as GM and Business Development Manager.
Areas of Expertise
 Business Planning
 Marketing & Sales
 Supplier Management
 Portfolio Management
 Resources Management
 Operations Planning
 P & L Management
 Proposal & Bidding
 Contracts Negotiations
 Revenue Management
 New Products Launch
 Channel Management
 Customer Support & CRM
 Stakeholders’ Coordination
 Team Building & Leadership
EXECUTIVE SYNOPSIS
 Extensive working experience with high profile clients, international consultants, global suppliers and project contractors
 Demonstrated strong business acumen, commercial awareness, multicultural sensitivity, technical & management aptitude;
with strong exposure in product, marketing and sales propagating brand strength & essence of products across distributor
and customer base, while expediting opportunities to capture orders for special 0r extended application
 Deft at market analysis & gathering market intelligence to realign business strategies in order to maximize strategy impact
 Deft at promoting products highlighting USPs, managing company & product registrations with prospective customers, generating
inquiries, pricing and negotiating bids, structuring deals, and finalizing contracts
 Track record of repeated success in achieving targets and growing the business through proper market analysis, planning,
leading and inspiring teams, creating common objectives, using clear and open communications, proper follow up, and
focus on each individual capabilities and development needs; while managing pricing policies and negotiating agreements
 Products experience spans (not limited to) DUCTILE IRON PIPES AND FITTINGS, VALVES “ALL KIND”. COPPER PIPES AND
FITTINGS, SANITORY WARE, BUILDING MATERIALES, HOUSE COONECTION WATER SUPPLY, P.V.C PIPES AND FITTINGS,
MANHOLE COVRES – GRAITING, FLANGE ADAPTER AND COUPLING, PIPE WRRAPING TAPE, SADDLES-FERRULES-TYBE”B”
FITT, WATER METERS, Etc.
 Strong leadership and people management skills; exceptional communication, presentation and interpersonal skills;
working experience with people at all levels having cultural and professional diversity, flexible and adaptable to changes,
and ability to manage team performance through coaching, mentoring, training and problem solving
EXPERIENCE SUMMARY
GeneralManager & BusinessDevelopment Manager | TRAMARCO – Doha, Qatar Jun 2001 – Mar2016
Key Responsibilities
 Forge strategic alliance with global suppliers to build and expand product line, in order to maximize opportunities capture
 Oversee pre-sales, sales and marketing of entire range of products/ services offered by the BU, to create new accounts
 Deliver marketing & sales plans for key products, including marketing communication and promotion strategies
 Manage business and relationships with active accounts and build business interface with customers and suppliers
 Cultivate relationship with key decision makers with prospects & follow up new business generation for sustainable growth
 Orchestrate creation of proposals and response of RFPs, lead negotiations and deal structuring to finalize contracts
 Facilitate identification & tie up with right solution providers, negotiation for best price & terms to meet large project needs
 Promote & establish company’s portfolio of products, and clearly articulate benefits and technical integrity
 Assign accounts to account manager with right skill set and technical experience taking into consideration annual targets
 Supervise departmental staff on individual product management, and day-to-day activities

2.  Provide monthly management report including major account activities
 Maintain healthy inventory of products to ensure business continuity, and organize replenishments with Commercial Dept.
 Review with Financial Controller the non-performing or slow moving inventory and chalk out action plans for its dilution
 Track and monitor cash flow, and gear up revenue collections against outstanding receivables
 Conduct performance appraisal of sales team members, and communicate recommendations to the admin/HR department
 Steer operations to meet/exceed annual department sales targets, Customer base growth
 Resolve customer complaints and follow-up the corrective and preventive action relevant to the Technical Support Division
 Build a responsive customer support team, and follow up prompt resolution of customer complaints to enhance service
level and customer satisfaction
 Manage relations with international suppliers, distribution channels, and sales accounts.
 Negotiation with Governments ,consultant client, specially with water ministry and contractors
PREVIOUS EXPERIENCE
 Jun’98 – Jun’01 Business Development Manager Al-Jaber Group – Doha, Qatar
 Jun’96 – Jun’98 Sales & Marketing Manager TADMUR – Qatar
 Jun’94 – Jun’96 Sales & Marketing Manager TADMUR – Jordan
KEY SUPPLIERS HANDLED
 L.M.I Ductile Iron Pipes & Fittings Up to size 1600mm
 KLAMFLEX CO. – South Africa Flange Adapter & Coupling
 EBCO - UK Water Main Pipe House Connection
 DOGUS - Turkey Valves
 ACTARIS - France Water Meters
 KONX - Germany Water Marker Plate
 AL-WATANI FACTORY- Kuwait Poly Concrete Pipes
 IMI YORKSHIRE CO. - UK Copper Tubes & Fittings
 KABLE METAL – Germany Copper Tubes
 WEDNSBURY CO. – UK Copper Tubes
 CONEX – UK Copper Fittings
 ALPEX - UK Copper Fittings
 PEGLER - UK Mixers & Valves
 EURO BATH CO. - UK Mixers
 PEX - UK Mixers & Valves
 SANIPEX -UAE Plumping Products
 SAPCO - KSA UPVC Pipes
 COSMOPLAST - UAE UPVC Pipes &HDPE Pipes
 APLACO - KSA PVC Fittings
 UTICKAL - India Manhole Covers
 DUCAST- UAE Manhole Covers
KEY PROJECT ACCOUNTS HANDLED
Projects owned by KAHRAMMA “Supply Of Ductile Iron Pipes & Fittings Up to size 1600mm”
 Al-Muntazah Street Extension Package – 13 (19 km 100mm – 1400mm D.i pipes & fittings). Contractor – Aljaber Partner Co.
 G.T.C.299 AL-Wukair Pipe Line Project (30 km 100mm – 1200mm D.i pipes & fittings). Contractor – Q.B.C Co
 G.T.C. 147 West Bay (21 km 900mm pipes & fittings + 17 km 600mm D.I pipes & fittings). Contractor – H.J. Baker Cont Co.
 Different projects with different Contractors, valued at 10 Million USD for supply of Ferrule, Saddle, Stopcock Valves,
Lockable Valves, G?M Type “B” Fittings, etc.
 G.T.C. 126 North Road (45 km 900mm pipes & fittings). Contractor – H.B.K. Cont Co.
 Qatar Routes Dukhan Highway Project (46 km 600 mm Pipes). Contractor – GAMUDA
 Water Distribution Mains at Bani Hajr Phase-C GTC32 (16KM). Contractor – N.I.C.C
 Airport Road GTC18/2001. Contractor – Al Waha Est.
 Reservoirs Associated with Ras Laffan Pipe Line (506 Project). Contractor - Midmac
 Navigation Marine Project. Contractor - Arcon
 Q.P. Landscape Project. Contractor - Midmac
 Replacement of Water Distribution Mains GTC18/2003, 22/2001 & 05/2001. Contractor - Al Waha Est.
 Khalifa Sports Hall, Khalifa City. Contractor – Q.M.C.
 Road & Bridge for Cross the stone Import facilities Project. Contractor – Ascon/Turkey
 QGEWC Contract No. 02/2003. Contractor – Gulf House of Trade

3.  Water Distribution North & South Duheil GTC15 & 16 80KM. Contractor – Al Jaber Engg.
 Extension of water Distribution Mains Al-Shahaniyah Town area GTC 19/2002 -1 GTC26/2003. Contractor – Mabani Qatar
 Extension of water Distribution Main at Al-Khore Phase - I GTC 26/2003Contractor – Satco. International
 Maintenance Replacement & Upgrading Three Years Call of GTC 19/2003. Contractor – Gulf House of Trade (GHT)
 Extension of water Distribution Mains Taxi Project GTC 19/2002. Contractor – Mabani Qatar
 Three Years Call off Contract Lay Service Connection GTC18/2003. Contractor – Al Waha Est.
 CP200- Under Press and Access Roads Hamad Medical City Doha Asian Games 2006. Contractor – Al Jaber Engg.
 Replacement of water Distribution Mains in Bin Omran and Luqta Area GTC 22/2001. Contractor – Al Waha Est.
 ERC 0684 C2- Al Salam Street Zone 42. Contractor – Al Waha Est.
 QGEWC 25, 35 & 40/2003. Contractor - GHT
 Supply and Installation of Direct Flow Meter in Various Location GTC/09/2003. Contractor - GHT
 Extension of water Distribution Mains at Al-Khore & Vicinity GTC41/2003. Contractor – Q.B.C.
 Ras Laffan Water Pipe line Project GTC37/01. Contractor – Mabani Qatar
 Construction of Primary Routs North Road Project (Land Mark Interchange). Contractor – Darwish Engg.
 Ahmed Bin Ali Street Road Work. Contractor – United Construction
 Messaied Industrial Area Phase II Replacement and Extension at Dirt Mains GTC12. Contractor – Al Waha Est.
 ERC1400/D3/C3 West Bay Zone 33,60,68 Road works & Interchange Al-Mahda Majlis Al-Tawoon Roads & Zone 60 South.
Contractor – Al Huda Co.
 GTC 60, Upgrading at New and Old Salwa Distillate & Rising Main. Contractor – Al Jaber Engg.
 Reservation Associated with Ras Laffan Pipe Line water station at Al-Khore, UMM Salal, Al-Shahaniya & Al-Ghuw Airyah.
Contractor – Hassan Juma Baker
 ERC1400/D3/C6 PWA/GTC007/05-06 West Bay Project Road works & Interchange Zone 61-2. Contractor – Marbu Const. Co.
CREDENTIALS
 Volunteer Thanks Certificate Honorary Doctorate I Humanitarian Leadeship (Jordan), from “Global Initiative for
Humanitarian Leadership”
 Course on Advanced Leadership & Management Skills (Cambridge UK)
 Course on Management Engineering Certificate (Qatar Chamber of Commerce)
 Course on High Administration Leadership Management Certificate (Qatar Chamber of Commerce)
 Different Certificate of Appreciation Issued from International Manufacturers around the world ( L.M.I,TALIS,KLAMFLEX,
HY-RAM,SAUDI METER,SAUDI CAST, PETTINAROLI )
 Personality of the year 2015 in recognition for contributions in constructing the Palestinian Reality in Qatar in particular and
the world in general
 Internal Auditor Course for ISO 9001, ISO 14001 and OHSAS 18001
 Attended various Seminars especially In The Water Sector around the worlds (Millano, Germany, Turkey, China, Dubai, Jordan,
Bahrain, Malaysia)
 Working profciency in MS Office
PERSONAL PARTICULARS
 Date of Birth: April 04, 1969
 Languages Known: Arabic (native), English (fluent)
 Nationality: Jordanian
 Marital Status: Married
 Visa Status: Work Visa (Qatar), valid till 2018
 Driving License: Qatari, Jordanian, Sports Rally License
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