CUTWATER ADVERTISING POWERPOINT

1. Ashley Gonzalez
Creative Advertising

2. History of Cutwater
• Cutwater was founded in 2007 by
Chuck McBride.
• Based in San Francisco, California with
a satellite office in NYC.
• Cutwater is an Independently owned,
full-service advertising agency.
• Cutwater currently has 48 employees
and are on the lookout for new potential
team members.

3. Clients
Google Brawny Twitter Axos Bank Unison Russell Stover
Smitten Ice Cream Edelman Financial Engines Ray-Ban Sunrun
Peet's Coffee & Tea Jeep American Giant Lenscrafters
European Wax Center Box Feeding America Levi's Ubisoft MDsave

4. Services Offered by Cutwater
Also specializing in: Social media management, Integrated campaigns, Production, Design strategy, Measurement
and analytics, Project management, Content performance & Optimization, and Search engine optimization.

5. Famous Print Advertisements

6. Cutwater's Famous Video Advertisements
Brawny "Chili" | Peet's Coffee First Mantra Video
Main goal was to get Brawny back on track with an inherent truth that would
drive into culture and increase sales. So rather than treating Brawny towels
like a typical household cleaning CPG assignment, we sought the bigger
truth when it comes to spills and messes: That our customers are much
bigger than their messes.
The Peet’s Coffee story is a genuine, interesting story of craftsmanship,
passion and commitment, we just had to tell the world about it and reclaim
their history as The Original Craft Coffee.

7. Cutwater is currently searching for a Media Planner
 Implement digital media campaigns across multiple
biddable platforms such as Facebook, LinkedIn, and
programmatic display/video platforms.
 Act as point between client, agency, and vendor during
campaign set-up and reporting
 Optimize daily digital media campaigns across a
variety of platforms
 Work with Influencers to develop and deliver content
for clients that can be used across social channels.
 Support TV campaigns by managing trafficking,
implementation, and reconciliation with TV networks.
Excel / PPT
Facebook ads
manager
Google ads
Trafficking
experience
Being able to
communicate a
thought/ idea within
a group setting
Time management
skills
Adaptable hard
working attitude
Required skills Job Description
(1.5+ Years of Experience in Media Planning and Buying)
If interested contact Cutwater @: careers@cutwatersf.com