Portfolio Production and Design

1. ASHLEY H BOTT
CONTACT
EDUCATION
EXPERIENCE
922 8th Avenue
Brookings, SD 57006
ashley.bott@jacks.sdstate.edu
605.413.6092
www.linkedin.com/in/ashleybott
South Dakota State University
Bachelor of Arts in Advertising
Marketing and Studio Arts Minors
Program Highlights:
INVOLVEMENT
Social Cabinet Director, Chi Omega Women’s Fraternity
November 2013-January 2014
• Used a $250,000 budget to strategically place
media throughout the Sioux Falls area targeted
at college enrollees
• Started a theoretical business and learned the
details of what goes into opening and
managing a business
• Created and managed a $125 Google AdWords
campaign for Cubby’s Sports Bar and Grill
• Practiced concise and effective
communication skills by writing press releases
and news stories from research
• Learned the fundamental skills of Photoshop,
Illustrator and InDesign and focused them into
advertising
• Lead cabinet team through planning and executing all social events
including formals and socials
• Followed a strict budget while working with vendors and facilities
• Document time and attendance at all Panhellenic meetings and collect
dues for all of the Greek chapters on SDSU’s campus
• Design promotional material for Greek Life
• Guide incoming freshmen through the coursework of the advertising
major at SDSU and help them declare their emphasis and minors
experience and gain a passion for advertising
• Work as a team on fundraising projects to help market different
organizations and companies for club funding
• Meet with professionals in the industry
• Designed posters, newsletters, postcards, etc. to promote Chi Omega
and its events on campus and throughout the community
• Helped establish and promote Chi Omega on all forms of social media
Secretary, SDSU Panhellenic Council
February 2013-January 2014
Advertising Club Member
September 2012-Present
Advertising Major Mentor
September 2013-Present
Marketing Chair, Chi Omega Women’s Fraternity
September 2012-November 2013
Account Executive Intern, Fresh Produce LLC
June 2015-August 2015
Server, Cubby’s Sports Bar and Grill
August 2013-Present
Intern, South Dakota Advertising Federation
September 2015-Present
• Handled all scheduling and client communication, while acting as a
liaison between the Fresh Produce team and the interns
• Branded and promoted an art exhibition in the Ipso Gallery
• Maintain and help create a clean and enjoyable environment.
• Perform all tasks and responsibilities communicated by
employers
• Assist with planning and executing events including the student
day, Addy Awards, luncheons, etc.
•
SKILLS
• Basic knowledge of SEO/SEM
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Google AdWords
• Google TagManager
• Microsoft Office
• Developed creative campaigns for clients
within the community in Portfolio Production
and Design
• Learned and practiced research techniques to
implement into a campaign for the National
Student Advertising Competition in April 2016
ASHLEYBOTT
PORTFOLIO
PRODUCTION&DESIGN
ABOUT ME
Passion, efficiency, and determination have formed not only
who I am as an individual, but who I want to become as a
professional in the forever evolving advertising industry. I am
extremely organized and vibrantly conceptual, which has
guided me to amazing opportunities throughout my educa-
tion. I currently work as the South Dakota Advertising Federa-
tion intern where I assist planning and executing events and
help organize and manage memberships. Prior to that, I
worked as the Account Executive for the Famous For Meats
internship team at Fresh Produce LLC, where I gained experi-
ence working in a creative agency. I had the opportunity to
act as the liaison between the agency and the intern team,
handle all scheduling and client communication, and meet
some of the most talented people in the Sioux Falls market.
My willingness to work hard and my dedication to produce
the best work I possibly can has been my key to success thus
far. I have developed an interest in media buying, SEO and
analytics, and I am willing to entangle myself in any opportu-
nity that allows me to apply and expand my skillset. Dark
chocolate covered almonds, running, and sudoku are just a
few things that tickle my fancy, but I am sure we can find
something to chat about.

2. IN CLASS ASSIGNMENTS
Project: Pick a brand and visually capture
their brand identity through emoticons.
My Work: I selected Target and created
three emoticons- a target bag, popcorn,
and Spot, the Target dog.
EMOTICON BAD AD CAMPAIGN
Project: Select an unsuccessful advertising
campaign and develop a new designs and
messaging to make it better.
My Work: I chose“The Perfect“Body””
campaign ran by Victoria’s Secret to
promote their new bra line that has the
perfect fit, perfect comfort, and perfect
softness. I chose this campaign because it
advertises that women who are extremely
thin and it sets unhealthy and unrealistic
standards of the“perfect body”. In my ad
revamp, I wanted the focus of the
advertisements to be on how the perfect
bra fit makes any woman feel like an angel,
regardless of their size or shape. I changed
the slogan from“The Perfect Body”to“Your
Perfect Body”and the women wearing the
bras are of all different demographics.

3. EVENT CALENDAR
Client: Brookings Convention & Visitors Bureau
Project: Event Calendar Update
My Work: My goal for this project was to create an event calendar that
catches the attention of the community while providing them with
information on what is going on in Brookings throughout the month.
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5 MARCH 1ST
MARCH 3RD
MARCH 4TH
MARCH 5TH
MARCH 5TH
MARCH 8TH
MARCH 9TH
MARCH 10TH
MARCH 12TH
MARCH 14TH
MARCH 16TH
MARCH 17TH
MARCH 19TH
MARCH 20TH
MARCH 22ND
MARCH 23RD
MARCH 24TH
MARCH 25TH
MARCH 26TH
MARCH 27TH
MARCH 28TH
MARCH 29TH
MARCH 30TH
MARCH 31ST
6th Annual McCrory Gardens Garden Party, McCrory Gardens
Brookings Register’s 2rd Annual City-Wide Rummage Sale
Local Points Go Kart Race, University Plains Speedway, 1 pm
Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Predictor Mile, BHS Track, 7 pm
Creative Kidoodle: Screen Printing, 2 pm, Children’s Museum of SD
Camaro Fun Days, Pioneer Park, 9 am
Chalk Craze, Brookings Arts Council, 10 am
NRA Youth Sportsfest, Brookings Gun Club, 1 pm
Taste of Brookings, Downtown Brookings, 5 pm
Science Sunday, Children’s Museum of SD, 1 pm
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Creative Kidoodle: Screen Printing, Children’s Museum of SD, 2 pm
Puppet Show, Brookings Public Library, 7 pm
BCT Presents: Romeo and Harriet, Performing Arts Center
Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center
Connect Power Hour, 1 Million Cups, Downtown at Sundown
Local Points Go Kart Race, University Plains Speedway, 1 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
SDSU Women’s Soccer vs. Creighton, Fishback Soccer Complex, 6 pm
Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm
BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
For event information, visit www.brookingschamber.org
March
EVENT CALENDAR
6th Annual McCrory Gardens Garden Party, McCrory Gardens
Brookings Register’s 2rd Annual City-Wide Rummage Sale
Local Points Go Kart Race, University Plains Speedway, 1 pm
Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Predictor Mile, BHS Track, 7 pm
Creative Kidoodle: Screen Printing, 2 pm, Children’s Museum of SD
Camaro Fun Days, Pioneer Park, 9 am
Chalk Craze, Brookings Arts Council, 10 am
NRA Youth Sportsfest, Brookings Gun Club, 1 pm
Taste of Brookings, Downtown Brookings, 5 pm
Science Sunday, Children’s Museum of SD, 1 pm
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Creative Kidoodle: Screen Printing, Children’s Museum of SD, 2 pm
Puppet Show, Brookings Public Library, 7 pm
BCT Presents: Romeo and Harriet, Performing Arts Center
Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center
Connect Power Hour, 1 Million Cups, Downtown at Sundown
Local Points Go Kart Race, University Plains Speedway, 1 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
SDSU Women’s Soccer vs. Creighton, Fishback Soccer Complex, 6 pm
Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm
BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
For event information, visit www.brookingschamber.org
MARCH EVENT CALENDAR
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The client provided
feedback on my initial
poster (shown on the
left), which inspired my
final poster design (on
the right). The first
version of the calendar
had a lot of unnecessary
repetition and was very
busy. I changed it to
include pictures of the
community as well as
removed some of the
clutter from the design.

4. STORE PROMOTION
Client: The Carrot Seed
Project: Create a campaign to raise community’s awareness by
promoting cooking classes and The Carrot Seed’s ability to be
the prime holiday shopping destination.
My Work: I created a versatile campaign to be implemented in
the Brookings community. The campaign included a sponsored
Facebook campaign, a community“takeaway”, a Brookings
Shopper advertisement, and an event partnered with the CVB.
The Carrot Seed The Carrot Seed
The Carrot Seed
Looking for the perfect kitchenware, latest
Come get inspired at The Carrot Seed in
downtown Brookings!
holiday puchase over $75. Attend one of
our hoiday cooking classes for an
$10 off any holiday
purchase over $75
FACEBOOK
The Facebook
campaign will raise
awareness through
promotions and
discounts targeted
to the business’
target demographic.
Tis the season to “wow”
your holiday guests with
stylish and innovative
kitchenware, unique gifts,
and the latest flavors and
recipe inspiration
Receive $10 off
any holiday
purchase of $75
or more
ATTEND ONE OF OUR
COOKING CLASSES AND
RECEIVE AN ADDITIONAL
10% OFF STOREWIDE
312 Main Avenue
Downtown Brookings
www.carrotseedkitchen.com
TAKEAWAY AND
SHOPPER AD
This piece could be used in
two different ways. The color
version can be put at
different locations around
town including J Ella, Cover
To Cover, Cubby’s, Vintage
Willows, etc. People will be
presented with the slip to
increase awareness of the
store. The black and white
version will be ran as an ad
in the Brookings Register.
EVENT
At the Parade of Lights
hosted by Brookings CVB on
Main Avenue, The Carrot
Seed will place a booth
outside of the store where
people can stop for some
hot chocolate to warm
themselves up during the
parade. On the sleeve of the
coffee cup will be a
promotion to bring the
sleeve back into the store to
receive $5 off their next
purchase at The Carrot Seed.

5. BUSINESS BUNDLES
Client: Hitch Design Studio
Project: Create a campaign to help Hitch Studio book 10
“business bundles”in 2016 .
My Work: I created two different business bundles, one
for established businesses looking for brand revamp and
another for start up businesses. In these packages, Hitch
would offer special discounts on the bundles depending
on the needs of the client. The bundles would be
advertised through sponsored Facebook ads, emails,
“Partnership Packs”given away at local community
events, and mailers sent out to businesses in and around
Brookings.
Hitch Design Studio Hitch Design Studio
Hitch Design Studio
Looking to take your business to the next level?
Hitch Studio offers are the tools necessary to
take you there. From a new logo to a new
website, we can do it all.
Looking to bring your business to the
next level? Receive 20% when you book
a Hitch branding bundle that will bring
you there.
20% Hitch business
branding budles

6. EVENT PROMOTION
Client: Brookings Convention & Visitors Bureau
Project: Create a campaign to help raise awareness for Downtown at Sundown, a Brookings summer concert series.
The Group’s Work: Our group came up with ways to promote the event and encourage community involvement through targeting different
demographics. We encouraged businesses to stay open later and have special deals on the night of the event to bring in more revenue for
them and raise attendance at the event. We also wanted to bring in the SDSU student population by hosting an end of the year preview
while the majority of the student body is still on campus, providing the students with insight into the event as well as familiarizing them with
the Brookings community. Other marketing efforts would include theme nights and special discounts.

7. INSURANCE BRAND
Client: Nationwide Farm Insurance- Paulson Marketing
Project: Create a campaign for Nationwide Agribusiness insurance that helps
Nationwide maintain their market share.
The Group’s Work: Our group came up with a central theme to be implemented in
all Nationwide Agribusiness campaigns. The slogan is“Nationwide is on your side
when they need you on theirs.”We really wanted to make a point to Nationwide
clientele that Nationwide is a business ran on core values of trust, reliability, and
dependability.
We’ve got you back
ARE we the
right fit for you?
Just like we aren’t looking for just anyone,
we know you aren’t either. Let us prove to
an appointment with us so we can show
you your customized plan.
TOGETHER WE WILL MAKE THE TEAM.
Contact Us
www.nationwide.com
AGENT TRAINING BOOKLET
The agent training booklet will be the first piece of informational material that
Nationwide employees will receive. This booklet will outlines the importance of the
relationship between agents and Nationwide clients, who the clientele is and what
needs need to be met by Nationwide agents, what agents are expected to be for
Nationwide clients and what core values they need to embody, and the action plan
for training in Nationwide agents
TRADESHOW BROCHURE
This brochure will be handed out to current and
potential clients at Tradeshows to lay out the core
values of Nationwide and how people would benefit
from having Nationwide Agribusiness insurance.
Nationwide is on your side when they need you
are their side. ”
Our
Tradition
We want farmers to value
the reliability and stability
of Nationwide, these val-
ues are the cornerstone of
our company. We strive to
deliver their expertise in the
agricultural industry, as well
as creating a relationship
built on loyalty, dependabil-
ity, and trust. Nationwide
believes that these values will
not only create stable farm
communities across the na-
tion but will keep Americans
happy, healthy, and close to
their roots..
“
Personalize
Plan
Nationwide understands that each farming industry is run
differently. With that being said, we want to give you the plan
that works best for you. An agent will be assigned for your
personal contact so that you can have the customized plan you
deserve.
We understand that you are not able to forsee that future but
you are able to get the best coverage around for when you do
dependabilityExpertise
Leadership
Expertise
Leadership
Trust
Stability
Relationship
FAMILY
Expertise
Leadership
Relationship
FAMILY
Trust
Stability
OUR
MISSION
Our mission is to create strong relationships
with high quality insurance. To make sure
we gain not only your trust but your loyalty
to. We value the same things as every hard
working farmer in America.
Welcome to the Family.
About us
Over the last 85 years, Nationwide has
grown from a small mutual auto insurer
owned by policyholders to one of the
companies in the world, with more
than $158 billion in statutory asset.