This document discusses upcoming practices in agriculture marketing. It covers the importance of agricultural marketing and foodgrains marketing. Agricultural marketing is important because it provides remunerative prices to farmers for their produce and leads to optimization of resources, increased farm income, market expansion, and adoption of new technologies. Foodgrains are a major source of income for Indian farmers. The history of agricultural marketing evolved from a barter system to increased market dependence with specialization, urbanization, and transportation improvements. The growth of agricultural marketing in India includes the establishment of regulated markets, commodity surveys, and more recent public-private partnerships.
1. UPCOMING PRACTICES IN
AGRICULTURE MARKETING
(UNIT-2/3)
Dr. H. M. Jha “Bidyarthi”
Professor and Head
Deptt. Of Business Admn. & Research
SSGM college of Engineering, Shegaon (MS)
2. COVERAGE
IMPORTANCE OF AGRICULTURAL
MARKETING
IMPORTANCE OF FOODGRAINS
MARKETING
HISTORY AND GROWTH OF
AGRICULTURAL MARKETING
3. IMPORTANCE OF AGRICULTURE
MARKETING
TECHNOLOGICAL BREAKTHROUGH ALONG
WITH SCIENTIFIC FARMING LEADING TO
SUBSTANTIAL INCREASE IN AGRICULTURAL
PRODUCTION AND TO THE LARGER
MARKETABLE AND MARKETED SURPLUS
REQUIRES ASSURANCE OF REMUNERATIVE
PRICES TO THE FARMERS FOR ITS SUTENANCE
AND THIS ASSURANCE COMES FROM
AGRICULTURAL MARKETING.
4. IMPORTANCE….
OPTIMIZATION OF RESOURCE USE AND
OUTPUT MANAGEMENT
INCREASE IN FARM INCOME
WIDENING OF MARKETS
GROWTH OF AGRO-BASED INDUSTRIES
PRICE SIGNALS
ADOPTION AND SPREAD OF NEW
TECHNOLOGY
6. IMPORTANCE OF FOODGRAIN MARKETING
SYSTEM
FOODGARINS ACCOUNT FOR 2/3RD OF
GROSS CROPPED AREA AND 40% OF THE
GROSS VALUE OF CROP OUTPUT AND
THEREFORE PROVIDE INCOME TO MOST
INDIAN FARMERS
FOODGRAINS MARKETING BUSINESS
PROVIDES LIVELIHOOD TO LAKHS OF
TRADERS, PROCESSORS, AGENTS AND
OTHERS
7. IMPORTANCE OF FOODGRAIN
MARKETING SYSTEM
HELPS IN PROVIDING FOOD FOR
CONSUMERS AND FODDER FOR
LIVESTOCK
FOODGAINS ARE BASIC STAPLE
FOOD FOR INDIANS HAVING
POLITICALLY SENSITIVE PRICING
MECHANISM
8. HISTORY OF AGRICULTURE MARKETING
MARKETING BEGAN IN AGRICULTURE
BARTER SYSTEM
CONSUMED MOST OF PRODUCTIONS
EXCHANGE MOST OF PRODUCTIONS
INITIALLY PRODUCERS AND
CONSUMERS LIVED NEXT DOOR TO
EACH OTHER
TRANSITION FROM CONSUMPTION TO
PRODUCTION-MINDED
INCREASED DEPENDANCE ON
MARKETING
10. GROWTH OF AGRICULTURE MARKETING..
ROYAL COMMISSION ON AGRICULTURE –
1928
DIRECTORATE OF MARKETING AND
INSPECTION – 1935
ACT FOR GRADING AND STANDARDIZATION
OF AGRICULTURE COMMODITIES – 1937
COMMODITY MARKET SURVEYS
ESTABLISHMENT OF REGULATED MARKETS
AGRICULTURE PRODUCE MARKET
REGULATIONS ACTS BY STATES
11. GROWTH OF AGRICULTURE MARKETING..
MODEL LAW ON AGRICULTURE MARKETING
ESTABLISHMENT OF PRIVATE MARKETS /
YARDS
ESTABLISHMENT OF DIRECT PURCHASE
CENTRES
ESTABLISHMENT OF CONSUMERS’ OR
FARMERS’ MARKETS FOR DIRECT SALE
PROMOTION OF PUBLIC PRIVATE
PARTNERSHIPS