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How to start from a
niche?
Cases and business hacks

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Successful companies after achieving the product-market
fit manage to start growing almost exponentially
▪ Well executed business
hacks, tricks and tactics

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Starting from a niche is one of the most useful business hacks
that you should consider when starting a new business line
Behavioral contracts Low Cost Models
Non-standard
advertising space
Standing on the
shoulders of giants
Innovative sellingCommunity
Creating barriers of
entry
Removing barriers
Starting from a niche
Creating much higher
standard
Strategic Partners Using the unused

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Thanks to this presentation you will learn
how to start in a niche and what others
have done to be successful in a niche

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Click to check my course
What I will show you in this presentation is a part of extensive on-line
course where you can find also other useful business hacks
Business hacks, tactics and tricks -
practical guide
$90
$15

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Introduction

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In most cases makes sense to start small from a comfortable
niche rather than attack the incumbent players.

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Once you establish your presence you can attack further
segments slowly, but….

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Slowly, but surely you expand from the niche…..

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…and you devour new segments. Till you get to the
mainstream

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There are plenty reasons why niches are great for
developing your business
You are invisible in the
niche
Niches are cheaper –
dedicated assets /
processes
You get strong customer-
advocates (the unsatisfied)
Niche customer are more
forgiving
From a niche you may
create a totally new
market (bigger)

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In most cases makes sense to start small from a comfortable
niche
Geographical niche
Price niche
Limited functionality
(unbundling) niche
Distribution niche
Customer service
niche
▪ Specific region, city, type of location
▪ Lower or higher prices than the average
▪ Only on-line distribution
▪ Only on-line service, chat service
▪ Only basic features or 1 of the feature much better
than the competition

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Cases of companies that successfully
implemented niche strategy

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Tesla

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Tesla has started from a small niche of electric sport
cars to test its technology and catch true funs
Find and conquer a niche
De-risk the model before
scaling
Enter further segments
Go mass-market to get
economies of scale
5 100 4 901 5 150 5 500
6 892 6 457
7 579 7 785
9 834 10 030
11 507 11 603
17 478
14 820
18 345
25 185
Previous
Years
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3
Tesla production in units
Integrated provider of
transport (cars with & energy)

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Uber

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Uber has started as limousine rides provider in San Francisco.
The end game is the whole short run transportation market
Initial Black limousines in San
Francisco
Expanding into cheaper cars
and taxi service
Expanding into new cities
Expanding into new services
(food delivery)
End game: all short run
transport with autonomous
cars

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Yelp

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Yelp has started as a service only concentrated on restaurant
in San Francisco. It has grown is business to include other
cities and businesses
First only restaurants in SF
Cities were added one by one
New small business have been
added gradually
They have concentrated on
promoting the good business
For quit some time they ignored
restaurants – concentrated on
users / people only

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Twitch

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Twitch (on-line streaming of broadcast of games) is a case when
they have started pretty broad but had to go back to a niche to earn
money
Started as a streaming
platform on which you can
build your own TV
Concentrated only on gaming
Concentrated on broadcasters
Change the product to achieve
alignment between the
product and the group
Went global on the niche they
have chosen

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Square

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Square wanted to take a piece of the payment and cash till
market. It started from small independent restaurants
They have started with
partners that were too small to
accept credit cards
Lower fees
Higher quality (small business
were getting their money
faster)
Expanded into new business
i.e. Starbucks
Expanded into integrated SaaS
solutions including POS, CRM,
reservation system etc.

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Postmates

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Postmates has intentionally neglected some of its customers
(restaurants) to deliver the right customer experience to
other group
3-sided market
Restaurants intentionally
neglected
Scaling locations
Came back to improving
restaurant’s customer
experience after other groups
were satisfied
Scaling revenue streams
Restaurant
Delivery men
Hungry customers

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For more business hacks check my on-line course. Below
specially for you a big discount. You will find there a lot of
additional resources
Click to check my course
Business hacks, tactics and tricks -
practical guide
$90
$15

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Check also business modeling in Excel
Business models
Practical guide for startups and entrepreneurs
presentation

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I recommend also looking at some techniques to improve
your business. Click on the cover below to go to the
presentation
How to become world class
analyst
A practical guide
presentation

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….and how to perform market research
Market research
Practical guide for startups and entrepreneurs
presentation

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Subscribe to our channels:
www

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Check my extensive presentation on productivity hacks to see
how you can me 10x more productive
Management consultant
productivity hacks
How to be lazy and still get things done
presentation

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If you need more detailed version on productivity hacks you
can check our course on productivity hacks
Click to check my course
Management Consulting Productivity hacks

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Check my presentation on restaurant business model to
understand it properly
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restaurant
A practical guide
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34
Check my presentation on on-line models to understand
them properly
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A practical guide
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35
For more check also my on-line course
Click to check my course

36.
36
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company
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37
You can also find useful some tips on Excel
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