The document discusses 6 different business models: 1) The health-club model uses automated recurring revenue and use-it-or-lose-it pricing even if customers don't utilize facilities. 2) The Levi Strauss model involved selling supplies to miners during the 1849 Gold Rush, as there was more money to be made selling picks than mining for gold. 3) The technological destruction model involves using technology to destroy obsolete processes, like how eBay destroyed the publishing industry. 4) The Trump model adds luxury to existing markets through upscale offerings with high profit margins. 5) The ultra-niche model specializes in very small niche markets now accessible worldwide through the internet. 6) The