The document discusses how social media and search engine optimization are closely related and can influence each other. It provides tips for using social media to promote high-quality website content in order to gain backlinks and improve search engine rankings. Key factors mentioned include creating engaging content, building trusted links from various domains, and optimizing content for search engines and social media.

1. Social Media and Search Presented by Arnie Kuenn Twitter @ArnieK or @VerticalMeasure #SMAZ

2. Optimizing for Search is Critical When someone types a keyword into the search box, there are only two possible outcomes: They will find you. They will find your competitor. Twitter @ArnieK @VerticalMeasure #SMAZ

3. Search Marketing Reality Organic search traffic can be so valuable, it can sustain an entire business. Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call. Twitter @ArnieK @VerticalMeasure #SMAZ

4. Why Invest In Search? The #1 position will get clicked 43% of the time! Natural search results receive many more clicks than paid search Natural search converts 30% better than paid search Clicks are Free Twitter @ArnieK @VerticalMeasure #SMAZ

5. What Happened in 2009? Google: Made ~540 changes in 2009. They update the algorithms almost every week. Search Engines got even better at eliminating spam. Quality backlinks became much more important last year, weak backlinks became almost worthless. If the link is easy to get, the search engines know it. Social Media “signals” became a real factor. Twitter @ArnieK @VerticalMeasure #SMAZ

6. What to Expect in 2010 Quality in Search Optimization (SEO) Create Engaging, Unique Content Optimization Each Page You Want To Rank Get Trusted Inbound Links Changing Search Results Personalized Search: You need to be there to be considered Universal Search: Capture real estate with local, video, press and blog posts Social Media influence Signals & Real Time Results Twitter @ArnieK @VerticalMeasure #SMAZ

7. How Does Social Influence Search? It can influence the actual rankings for your website Mentions & Signals Backlinks Social Media actually appears in the search results Real-time search Blog posts Images Video Twitter @ArnieK @VerticalMeasure #SMAZ

8. Example Search Results Twitter @ArnieK @VerticalMeasure #SMAZ (reputation management too)

9. How Does it Work Today? Bot or Spider Twitter @ArnieK @VerticalMeasure #SMAZ

10. Title tag Content H1 tag Bold What Does It Look For? Twitter @ArnieK @VerticalMeasure #SMAZ Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

11. Search Engine Results Indented Listing Local Listing Twitter @ArnieK @VerticalMeasure #SMAZ

12. Your Website: Create Good Content Build pages around your keywords Add real value to the web visitor Unique Informative Entertaining Who do you link to? Good neighbors It’s your reputation Twitter @ArnieK @VerticalMeasure #SMAZ

13. Proper On-Page Optimization (in order of importance for 2010) Links - internal & external Freshness of content & keyword usage Title tag ( viewed in results ) Image Alt text H1 tag Description meta tag ( viewed in results ) URL structure Page load times (Google Caffeine) Twitter @ArnieK @VerticalMeasure #SMAZ

14. What NOT to do on Pages Try to fool the search engines Keyword stuffing More links than text Any content that is not of value to your visitor Twitter @ArnieK @VerticalMeasure #SMAZ

15. Biggest Factor is Still Inbound Links The best links: From trusted sites Have proper anchor text Have varied anchor text Are from many different domains (new 2010) Determined editorially (Social!) Twitter @ArnieK @VerticalMeasure #SMAZ

16. Social Media in Search Results Videos, Images, Blog Posts, Profiles, Tweets, Updates… they all appear in search results (Fred Example) You still need to optimize Social/Profiles where possible: titles, keywords, tags, descriptions, etc. Try to build links to them too. Twitter @ArnieK @VerticalMeasure #SMAZ

17. The Best of Both – Social & Search Build Great Content & Promote it Good for Social Media? Is it “Link Worthy”? Can you promote it? Examples: Lists Case Studies Comparisons Satire & Parody Interviews Polls & Surveys Videos Contests (detailed example, next) Promote it using social media!!! Twitter @ArnieK @VerticalMeasure #SMAZ

18. Example: Run Contests! Bridal Contest Answer 3 questions: Your engagement story Your wedding day theme plan What is special about your wedding that you shall win this free sponsorship? Facebook Ad Increased followers on Twitter through regular tweets Twitter @ArnieK @VerticalMeasure #SMAZ

19. Big Companies Too! Major hotel chain has us working many different promotions Attend a Motor Sports event, get a discount Visit Disney, get a discount Attend LPGA event, get a discount Go to a Little League Baseball game, get a discount Multi-night stay, get Double Rewards Multi-night stay, get $50 Gift Card Twitter @ArnieK @VerticalMeasure #SMAZ

20. Even Internet Marketing Companies! Boost Your Juice $5,000 Grand Prize and $1,000 for 2 nd Place Submit essay telling us why they should win Chose finalists and had the public vote on it Promoted via Twitter, FB, PR & Blogger Outreach Own first 14 results on Google for “boost your juice” ( branding ) Over 2,000 visitors to just the contest page Links from more than 50 different sites Another simple one for Valentines (SEO Poem) Twitter @ArnieK @VerticalMeasure #SMAZ

21. Other Examples of Using Content Video Interview Series (#6 “Internet Experts”) Watch Jeramie McPeek for some great ideas Videos on SEO Tips (#5 “SEO Videos”) Post on 50 Blog Topics (#3 “Corporate Blog Topics”) Image Posts (car crashes, tattoo, parrot flower) Twitter @ArnieK @VerticalMeasure #SMAZ

22. Have a Corporate Blog 24% of our page views come from our blog posts (~4,000 per month) We make 8 new posts per month Gives us a vehicle to post new link worthy content Keeps the search engines coming back Internal linking Twitter @ArnieK @VerticalMeasure #SMAZ

23. Social & Search – Other Ideas Widgets & Badges Licensing of Content or Tools Research results, white papers, free tools, etc. Article Placement Write authority articles and ask to place them Twitter @ArnieK @VerticalMeasure #SMAZ

24. Thank You! Q & A