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Repositioning the Library
- sink or swim?
Alison O'Connor            Mary Muscara
NATIONAL LIBRARY MANAGER   MELBOURNE LIBRARY MANAGER

25 August 2011
651290702
A vision of the Library – making a splash




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Law libraries
                        R
                     ou ising
                       tso co                                                                                to
                          urc sts                                                                       ible
                             ing &                                                                   vis ision
                                                                                                   In c rs
                                                                 Challenges                           de ake
                                                                                                          m
                                                                   facing
                                                                law libraries



                                                                                     La
                                                                                       ter
                                                  f                                       al
                                              staf                                             re
                                                                                                 cru
                                          ary                                                       its
                                       ibr lls
                                      L i
                                         sk


                                                                Invisible to users


REPOSITIONING THE LIBRARY - SINK OR SWIM?      25 AUGUST 2011
Environment changes

          Collection                                                           Technology




                                                             Changing client
                                                              expectations




         Techno-savvy                                                          Information
            clients                                                              overload
                                                               Law libraries



REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Library & Research Services


                                                        IT                 Managing risk

                Knowledge team                                National




                       Collection                 Research   Information     eLibrary
                                                               literacy




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
SWOT analysis
                 Strengths                                          Weaknesses

                 • Experienced library team                         • Increasing invisibility of library
                 • Organisation knowledge                           • Reduced face-to-face contact with clients
                 • Search and evaluation skills of staff            • Long way from influencers/decision makers
                 • A lot of 'good will' exists for the library      • Separate to business / lack of integration with
                                                                    legal teams
                                                                    • Library staff legal knowledge
                                                                    • Library staff understanding of business and
                                                                    commerciality issues


                 Opportunities                                      Threats

                 • Increasing information overload                  • Increasing costs of resources and the
                                                                    perception that online is free or cheaper
                 • Decreasing information literacy skills
                                                                    • Commercial publishers seeking to bypass
                 • Focus in the firm on risk management
                                                                    libraries
                 • Focus in the firm on excellence
                                                                    • Techno-savvy clients who don't see the
                 • Focus in the firm on expertise development and   relevance of libraries
                 expertise profiling
                                                                    • Legal process outsourcing
                 • Emerging technologies



REPOSITIONING THE LIBRARY - SINK OR SWIM?      25 AUGUST 2011
Law libraries
       SWOT
    analysis
            - what
            would you
            add?
Where to from here?




        How do we                           How do we        How do we     How do we
          address                           become more      demonstrate   partner with
        invisibility?                       commercial?        value?        clients?




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Blake Dawson focus
                                   Pr
                                     oa                                                               re
                                       cti                                                         ltu
                                          ve                                                     Cu
                                                                                           ing
                                                                                        arn
                                                                                      Le




                                                                  Building
                                                                Relationships




                                                                          Trusted Advisor




REPOSITIONING THE LIBRARY - SINK OR SWIM?      25 AUGUST 2011
Case study 1: Key Performance Indicators
                                                         Fostering team relationships
                      Commerciality



Excellent client service

                                                                     Understanding the business




   Building client relationships                                    Commitment to
                                                                    personal development




                                   Technical expertise
Case study 2: Collaboration

         Graduate
                                                                             Expertise audit
        assessment




                                                             Collaboration




                                                                               Clients &
        Corporate pilot
                                                                               strategy




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Case study 3: Library spaces




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Case study 4: eBooks & iPads




REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Strategic networking
REPOSITIONING THE LIBRARY - SINK OR SWIM?   25 AUGUST 2011
Questions?

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Alison o'connor & mary muscara

  • 1. Repositioning the Library - sink or swim? Alison O'Connor Mary Muscara NATIONAL LIBRARY MANAGER MELBOURNE LIBRARY MANAGER 25 August 2011 651290702
  • 2. A vision of the Library – making a splash REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 3. Law libraries R ou ising tso co to urc sts ible ing & vis ision In c rs Challenges de ake m facing law libraries La ter f al staf re cru ary its ibr lls L i sk Invisible to users REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 4. Environment changes Collection Technology Changing client expectations Techno-savvy Information clients overload Law libraries REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 5. Library & Research Services IT Managing risk Knowledge team National Collection Research Information eLibrary literacy REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 6. SWOT analysis Strengths Weaknesses • Experienced library team • Increasing invisibility of library • Organisation knowledge • Reduced face-to-face contact with clients • Search and evaluation skills of staff • Long way from influencers/decision makers • A lot of 'good will' exists for the library • Separate to business / lack of integration with legal teams • Library staff legal knowledge • Library staff understanding of business and commerciality issues Opportunities Threats • Increasing information overload • Increasing costs of resources and the perception that online is free or cheaper • Decreasing information literacy skills • Commercial publishers seeking to bypass • Focus in the firm on risk management libraries • Focus in the firm on excellence • Techno-savvy clients who don't see the • Focus in the firm on expertise development and relevance of libraries expertise profiling • Legal process outsourcing • Emerging technologies REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 7. Law libraries SWOT analysis - what would you add?
  • 8. Where to from here? How do we How do we How do we How do we address become more demonstrate partner with invisibility? commercial? value? clients? REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 9. Blake Dawson focus Pr oa re cti ltu ve Cu ing arn Le Building Relationships Trusted Advisor REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 10. Case study 1: Key Performance Indicators Fostering team relationships Commerciality Excellent client service Understanding the business Building client relationships Commitment to personal development Technical expertise
  • 11. Case study 2: Collaboration Graduate Expertise audit assessment Collaboration Clients & Corporate pilot strategy REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 12. Case study 3: Library spaces REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 13. Case study 4: eBooks & iPads REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011
  • 15. REPOSITIONING THE LIBRARY - SINK OR SWIM? 25 AUGUST 2011