8 Key Points for Professional Content Writing

(HB Arif) SEO Consultant at "Soft Bangla".
Email: info@hbarif.com
Website: www.hbarif.com
Facebook: www.facebook.com/hbarif1
Mobile: 01770-252192
বাাংলাদেশি আর্টিদেল রাইটারদের মাদেিটদেদে
বযর্ িহওযার োরণ? এবাং েমাধান।

(HB Arif) SEO Consultant at "Soft Bangla".
Email: info@hbarif.com
Website: www.hbarif.com
Facebook: www.facebook.com/hbarif1
Mobile: 01770-252192
Professional Content
Writing Guidelines
for all (Expert and Beginner writers)

1. Avoid Plagiarism, Duplicate & Low-Quality Content
2. Select your Articles Type/Type of Articles
3. Avoid Spelling and Grammatical Mistake
4. Research: Preparing & Brainstorm
5. Create a List & Build Article Structure
6. Make Inverted Pyramid
7. Ensure your Content Readability
8. Try to Implement 100% SEO Terms in Your Article
Keep your mind, 8 Most Important Things, When you will write an article.
8 Key Point
https://yoast.com/complete-guide-seo-copywriting/
https://yoast.com/ultimate-guide-content-seo/

• Rewriting
• Plagiarism
• Copy Paste
• Duplicate
• Low-Quality Content
Do you Mean? Article Writing is….
Stop These Right Now
https://yoast.com/duplicate-content/#practical-solutions
https://yoast.com/seo-copywriting-mistakes-you-should-avoid/
https://yoast.com/importance-original-content/
1. Avoid Plagiarism & Low-Quality Content

2. Type of Articles/Select Your
Articles Type
Which type of content you will be writing, Before writing in different topics or subjects, the author has to
follow their guideline and structure to complete the task
• Webpage Articles
• Blog Post Articles
• How-To Articles
• Product Description Articles
• Product Review Articles
• Service Review & Description Articles
• News Articles
• Press Releases Articles
• Social media Posts
• Clinical Case Studies
• Original Research Articles
• Technical Writing
• Clinical Trial Articles
• Feature Writing Articles
• Investigative Articles
• Lifestyle Articles
• Personality Profile Articles
• Question-and-Answer Articles
• Letters to the Editor
• Sponsored Content Articles
• Commentary/Perspective/Opinion Articles

Make sure proper Grammatical rules in your content.
3. Spelling & Grammatical Mistake

Grammar & Spelling
You can Fix your all Spelling and Grammatical Mistake
Using Grammarly Software
Grammarly- https://www.grammarly.com/
Hemingwayapp- http://www.hemingwayapp.com/

https://yoast.com/how-to-start-writing-a-blog-post/
https://yoast.com/purpose-text-seo/
It can be really hard to come up with a topic for a blog post. When you finally found the
perfect subject, you probably want to start writing immediately. But to write that perfect
blog post, you should take some time to prepare it properly. If you take some time and
prepare your blog post adequately, your writing will be so much better!

Create a list of topics
Once you have gathered all the information you want to use in your post or article,
you can begin structuring, so make a list of everything you want your article to cover.
Bundle topics together
When you have a clear overview of all the topics you want to discuss in your article,
you can start bundling topics. Similar topics should, of course, be discussed together
https://yoast.com/writing-blog-creating-clear-blog-post-structure/

Set Up Your Text Structure
Source:
https://yoast.com/text-structure-important-seo/
https://yoast.com/content-design/
https://yoast.com/how-to-use-headings-on-your-site/#example-heading

Text Structure
https://cindyelkins.edublogs.org/2019/03/02/text-structures-part-1-compare-and-contrast/
https://cindyelkins.edublogs.org/2019/03/09/text-structure-part-2-cause-and-effect-problem-solution/
https://cindyelkins.edublogs.org/2019/03/16/text-structure-part-3-sequence-and-descriptive/
https://cindyelkins.edublogs.org/2019/03/23/text-structures-part-4-sentence-frame-posters/
Source:

https://yoast.com/inverted-pyramid/
https://webwisewording.com/inverted-pyramid/
you put your most important information upfront. Don’t hedge. Don’t bury your key
point halfway down the third paragraph. And don’t hold back; tell the complete story in
the first paragraph. Even online, this writing style holds up pretty well for some types of
articles. It even comes in handy now that web content is increasingly used to answer
every type of question a searcher might have.

“SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high
position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid)
search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how we perform SEO at Yoast.”
An example
Here’s an example of such an intro. Marieke wrote an article called What is SEO? that answers exactly that question in
an easy to understand way. She gives away the answer immediately, but also uses triggers to get people to read the
rest of the article. Here’s the intro:
In short, writing works like this:
• Map it out: What are the most important points you want to make?
• Filter: Which points are supportive, but not key?
• Connect: How does everything fit together?
• Structure: Use sub-headers to build an easy to understand structure for your article
• Write: Start every paragraph with your core sentence and support/prove/disprove/etc these in
the coming sentences
• Revise: Are the paragraphs in the correct order? Maybe you should move some around to enhance
readability or understanding?
• It supports all readers, even those who skim
• It improves comprehension, everything you need to understand the article is in that first paragraph
• You need less time to get to the point
• It gives writers a full paragraph to draw readers in
• Done well, it encourages readers to scroll and read the rest of the article
• It gives writers full control over the structure
• It makes it easier to edit articles

7. Readability
Readability Analysis : https://yoast.com/use-content-analysis-yoast-seo/

Readability: It determines whether people understand the message of your text. Although correct
spelling and grammar are important, these are most certainly not the only factors influencing the
readability. A readable text is a text someone wants reads all the way through
https://yoast.com/5-tips-improve-readability-blog-post/

• Sentence Length
• Paragraphs Length
• Use of Headers/Subheading Distribution
• Use of Standard Quotation, Punctuation, Bold, Underline and Italic
• Paragraphs Relevant Proper Image
• Transition Word
• Active Vs Passive Voice
• Vocabulary Level/ Flesch Reading Ease
• Syllable Count for Each Word
• Consecutive Sentence
Source:
https://yoast.com/yoast-seo-readability-analysis/
https://yoast.com/content-analysis-methodological-choices-explained/
https://www.elegantthemes.com/blog/marketing/readability-score
Readability Analysis Metrics

a) Sentence Length
Try to shorten the sentences, it should be less than 20 words
Note: If you make some big sentences, keep it less than or equal to
the a recommended maximum of 25% percent from all sentences.
https://yoast.com/wordpress/plugins/seo/sentence-length-check/

b) Paragraphs Length
Article - B
Transition words: Do you use transition words like ‘most
importantly’, ‘because’, ‘therefore’, or ‘besides that’ to tie
your text together? Using these words improves the flow of
your article as they provide hints to the reader about what
is coming next.
Sentence beginnings: Do any of your consecutive
sentences start with the same word? This might feel
repetitive to your reader, and that can be annoying. Always
keep your sentences varied, so your article is readable and
free of obstacles. Unless you want to prove something or
use it as a writing style, of course.
Flesch reading ease: This world-famous test analyzes
texts and grades them on a scale from 1-100. The lower
the score, the more difficult to read the text is. Texts with a
very high Flesch reading ease score (about 100) are very
easy to read. They have short sentences and no words of
more than two syllables. Usually, a reading ease score of
60-70 is believed to be acceptable/normal for web copy.
Paragraph length: Some people tend to use extremely
long paragraphs. Doing so makes your text look daunting
as it becomes just one big blob of text. Break it up, use
shorter paragraphs and don’t forget to give your core
sentences some thought.
Article – A
Transition words: Do you use transition words like
‘most importantly’, ‘because’, ‘therefore’, or ‘besides
that’ to tie your text together? Using these words
improves the flow of your article as they provide hints
to the reader about what is coming next. Sentence
beginnings: Do any of your consecutive sentences
start with the same word? This might feel repetitive to
your reader, and that can be annoying. Always keep
your sentences varied, so your article is readable and
free of obstacles. Unless you want to prove
something or use it as a writing style, of course.
Flesch reading ease: This world-famous test analyzes
texts and grades them on a scale from 1-100. The
lower the score, the more difficult to read the text is.
Texts with a very high Flesch reading ease score
(about 100) are very easy to read. They have short
sentences and no words of more than two syllables.
Usually, a reading ease score of 60-70 is believed to
be acceptable/normal for web copy. Paragraph
length: Some people tend to use extremely long
paragraphs. Doing so makes your text look daunting
as it becomes just one big blob of text. Break it up,
use shorter paragraphs and don’t forget to give
your core sentences some thought.

Each of the paragraphs Length should be
Maximum 100-200 words or 6 to 8 sentences.
What does a good paragraph look like?
• A paragraph addresses one specific aspect of the topic
• Paragraphs start with a core sentence.
• How long should you paragraph be?
How do you keep paragraphs short?
• Look at the entire text
• Example
• Example analysis
https://www.grammarly.com/blog/how-long-is-a-paragraph/
https://yoast.com/wordpress/plugins/seo/paragraph-length-check/

c) Subheading Distribution
Similarly to long paragraphs, texts without subheadings are difficult to scan, which
makes them rather daunting. So, we check if you use enough subheadings to guide
your readers through the text and help them find what they’re looking for.
https://yoast.com/wordpress/plugins/seo/subheading-distribution-check/
https://yoast.com/academy/seo-copywriting-training/subheading-distribution/

You can use a quotation mark as well as while your writing. Use only BOLD tags of the content related
to the Main Keyword. Also, make sure to All Keywords (Main/Synonym/LSI/Multiple/Related). Never
use Underline or Italic Font-Style in Heading & Sup-Heading. Make sure the first character of every
subheading is starting with “Capital Letter”. After, Every Sub-Heading, use the only Colon (":") to make
that look like subheading. Do not use any another punctuation mark (symbol)
d) Use of Quotation, Punctuation,
Bold, Underline and Italic

Article - A
Transition Words:
Do you use transition words like
‘most importantly’, ‘because’,
‘therefore’, or ‘besides that’ to tie
your text together? Using these
words improves the flow of your
article as they provide hints to the
reader about what is coming
next.
Sentence Beginnings:
Do any of your consecutive
sentences start with the same
word? This might feel repetitive to
your reader, and that can be
annoying. Always keep your
sentences varied, so your article
is readable and free of obstacles.
Unless you want to prove
something or use it as a writing
style, of course.
Flesch Reading Ease:
This world-famous test analyzes
texts and grades them on a scale
from 1-100. The lower the score,
the more difficult to read the text
is. Texts with a very high Flesch
reading ease score (about 100)
are very easy to read. They have
short sentences and no words of
more than two syllables. Usually,
a reading ease score of 60-70 is
believed to be acceptable/normal
for web copy.
Article - A
Transition words:
reader about what is coming
next.
Sentence beginnings:
style, of course.
Flesch reading ease:
for web copy.
Article - A
transition words -
reader about what is coming next.
sentence beginnings -
style, of course.
flesch reading ease -
for web copy.
Article - A
:
article as they provide hints to
the reader about what is coming
next.
:
word? This might feel repetitive
to your reader, and that can be
style, of course.
for web copy.

Must be use proper photos along with every paragraph that related to the story

f) Transition Word
As a "part of speech" transition words are used to link words, phrases or sentences. They help the reader to
progress from one idea (expressed by the author) to the next idea. Thus, they help to build up coherent
relationships within the text.
Text A
I’m going to discuss a few reasons why practice is important to learning skills. The only
way to truly master a skill is by actually doing what you’ll have to do in the real world. I
think practice can be a fun way of putting in the necessary hours. There are some people
who will disagree. It is said that people tend to remember only 10-20% of what they’ve
heard or read.
Text B
In this paragraph, I’m going to discuss a few reasons why practice is important to
mastering skills. Firstly, the only way to truly learn a skill is by actually doing what you’ll
have to do in the real world. Secondly, I think practice can be a fun way of putting in the
necessary hours. There are, however, some people who will disagree. Thirdly, and most
importantly, it is said that people tend to remember only 10-20% of what they read or
hear.
The limit of transition words should be less than 30% percent,
Ensure, apply the right words in the right place.
https://yoast.com/wordpress/plugins/seo/transition-words-check/
https://yoast.com/transition-words-and-seo/

g) Active Voice Vs Passive Voice
Use active voice, if you want to use the passive voice in your content, Keep
the passive voice level to less than 10%.
https://yoast.com/academy/seo-copywriting-training/passive-voice/
https://yoast.com/wordpress/plugins/seo/passive-voice-check/

h) Flesch Reading Ease
SuperCaliFragilisticExpialidocious
(Super Cali Fragilistic Expialidocious)
Extraordinarily Good; wonderfulVs
If the texts are hard to read, the audience will not get benefits. Use this
test to make a higher score. You should aim to score over 90.
https://yoast.com/wordpress/plugins/seo/flesch-reading-ease-check/

i) Consecutive Sentence
Avoid the same consecutive sentences again-and-again. It makes the
reading harder too. Get some other words to make the texts catchy. Use
alternate words. Also, try to implement different styles too
Start sentences with the same words over and over
https://yoast.com/wordpress/plugins/seo/consecutive-sentences-check/
https://yoast.com/academy/seo-copywriting-training/consecutive-sentences/

SEO Structure Analysis Metrics
• Article Length/Words Limit
• Article Title
• Article Introduction
• Main Keyword/Primary Keyword
• Where Use Synonym Keyword
• LSI Keyword/Long Tail Keyword
• Related Keyword and Multiple Keyword Benefits
• Keyword Distribution & Density
• Keyword Density
• Conclusion
• Meta Description
• Content Reference
https://yoast.com/yoast-seo-9-0/
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/

a) Article Length/Words Limit
How many words should an article have?
City School Vs Village School

City School have 820 Students. Vs Village School have 120 Students.

Minimum Size of the Content
Content-Length defends Client Requirement. However, the total size of the
content must be minimum 300 words.
Search on Google, Using by Your Writing Subject.
Analysis Google 1- 20 SERP.
MozBar: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en

b) Article Title
A writer should contain Main Keyword and interesting info so a reader will become interested to tap the
link. Make sure the first character will contain “Capital Letter” for Every Word in your Content Title.
(45-70 Characters)

c) Article Introduction
Must carry very positive 6-8 sentences about the topic you are writing and the
Main Keyword Must be present at least one time
https://yoast.com/academy/seo-copywriting-training/keyphrase-in-introduction/

d) Content Subheading
Each of the paragraphs Length should be
Maximum 100-200 words or 6 to 8 sentences.
https://yoast.com/academy/seo-copywriting-training/subheading-distribution/

H1: Potato Chips are Awesome
H2: Why Potato Chips are Awesome
H3: Potato Chips Come in a Lot of Different Flavors
H3: Potato Chips are Crunchy
H3: Potato Chips are Cheap
H2: The Best Potato Chips Ever
H2: Where to Buy Potato Chips
H3: Online Stores
H3: In your Hometown
H2: Wrapping it Up
Try to use the Main, Synonym, LSI, Multiple, or Related Keyword with every subheading.
Also, use them to give the content as an informative or story look. With them, the
information will be clear for readers.
https://yoast.com/wordpress/plugins/seo/keyphrase-in-subheading-check/
https://yoast.com/academy/seo-copywriting-training/keyphrase-in-subheading/
E) Example of Subheading/ Content Structure

What is Keyphrase?
• Main Keyword
• Exact Keyword
• Primary keyword
• Targeted keyword
• Focus Keyword
• Head Keyword
f) Main Keyword
Must use Main Keyword in your Article Heading, Sub-Heading, Introduction, Meta
Description, Conclusion. Also, you can try (Not Mandatory) Every Paragraph.
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#keyphrase

Type of Keywords
Synonym Keyword
LSI Keyword
Long tail Keyword
Multiple Keyword
Related Keyword
1.Broad Match
2.Phrase Match
3.Modifier Keyword
Exact Match
Main Keyword
Primary keyword
Target keyword
Focus Keyword
Head Keyword
Exact Match – Best Mobile
Phrase Match – Best Mobile Phone in Dhaka
Broad Match– How to use Mobile/Cell Phone The Best Way
Modifier Keyword- Best Younger Boy Mobile Phone

What is Synonym Keyword?
What is LSI keyword?
What is Related Keyword?
What is Multiple keyword?
Related
সংশ্লিষ্ট
সম্পশ্লকিত
সম্বন্ধযুক্ত
আত্মীয়তাসূত্রে আবদ্ধ
Synonym
প্রশ্লতশব্দ
সমার্ িক
সমার্ িত্রবাধক শব্দ
Latent
অন্তশ্লন িশ্লিত
সুপ্ত
গুপ্ত
লুক্কাশ্লয়ত
Semantic/Semantically
শব্দার্ িগত
ভাষার অর্ িসংক্রান্ত
শব্দাশ্লর্ িক ভাত্রব
LSI keywords are “related search terms”. They are often confused with synonyms
despite the fact that not every LSI keyword is a synonym.
LSI - Latent Semantic Indexing
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#synonyms
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#related-keywords

Keyword Name Example
Main Keyword Content Writing Service
Synonyms Keyword Article Writing Service
Copy Writing Service
Hand Writing Service
Content creation service
Web copywriting service
LSI Keyword/
Long Tail Keyword
Content writing services pricing
Content Writing Service Review
Content Writing Service 2020
Content writing service for a Travel site
Blog Content Writing Service
Why Important Content Writing Service?
Related Keyword
Web content writer
Freelance content writer
Find content writers
High-quality content writer
Professional content writer
Online content writing
Content Writing Job
Multiple Keyword
SEO content writing service for my website
Niche content creation service
Online content writing services Company
Web content writing service job
Service Type Keywords

Main Keyword Best Blender
Synonyms Keyword Best Juicer
Best Mixer
LSI Keyword/
Long Tail Keyword
Best Blender Reviews 2020
Best Blender for Healthy Juicing
Best Blender For Smoothies
Best Blender For Ice
Which is the Best Blender?
How to Choose a Best Blender?
Related Keyword
Best Ninja Blender
Best Vitamix Blender
Best Immersion blender
Best Hand Blender
Best Personal blender
Best Commercial blender
Multiple Keyword
Juicer vs Blender Comparison
Blendtec vs Vitamix Blender Comparison
Magic Bullet vs Nutribullet Blender Comparison
Vitamix vs Ninja Blender Comparison
Ninja Blender vs Nutribullet Blender Comparison
Product Review Type Keywords

Main Keyword SEO Expert
Synonyms Keyword
SEO Specialist
SEO Consultant
SEO Analyst
SEO Analyzer
LSI Keyword/
Long Tail Keyword
Professional SEO Expert
SEO Specialist in Bangladesh
SEO Expert in Bangladesh
SEO Consultant in Bangladesh
How to Become an SEO Expert?
Why Hire an SEO Expert or Consultant
Benefits Of Hiring An SEO Expert
Related Keyword
SEO Expert Jobs
Best SEO Expert Team
SEO Service Company
Monthly SEO Service Cost
Monthly SEO Plans and Pricing
Social Medea Marketing
Social Media Marketing and Management Services
Multiple Keyword
Website SEO Audit
Technical SEO – Crawling and indexing
On-Page SEO – Page optimization
Off-Page SEO – Website promotion
Content SEO – Optimizing content
Keywords Research Tools
Profession Type Keywords

Main Keyword
Synonyms Keyword
LSI Keyword/Long Tail Keyword
Related Keyword
Where You Will Got Your Keywords List?
You can ask your Client, or you can use some tools
https://www.wordtracker.com/search
https://neilpatel.com/ubersuggest/
https://answerthepublic.com/
https://www.semrush.com/dashboard/
https://www.keywordrevealer.com/
https://ads.google.com/home/tools/keyword-planner/
https://app.kwfinder.com/
Tools

g) Where use Synonym Keyword
A related keyword is a term or phrase that closely tied to the Main keyword. It is
semantically related or a synonymy or variation of the Main keyword. Try to use
the Synonym Keyword as much possible with every paragraph.
https://yoast.com/premium-seo-analysis-as-smart-as-google/
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#synonyms

h) LSI keyword & Long Tail Keyword
Google's algorithm introduced and using a unique technology called “latent semantic
indexing”, which means LSI keywords.
Note: Must use the LSI Keyword or Long Tail Keyword within every paragraph.
LSI keyword is “semantically related” to your Primary Keyword.

i) Related keyword and Multiple keywords
You can use on every paragraph Related Keyword and Multiple keywords. It
will be very helpful for make internal linking with current post relevant.
https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#related-keywords

j) Keyword Distribution & Density
Try to use the Main, Synonym, LSI, Multiple, or Related Keyword as much
possible with every paragraph within 100 words.
https://yoast.com/academy/seo-copywriting-training/keyphrase-distribution/

k) Keyword Density
Keyword Density is most important for Google Ranking. Keyword density should be 0.5%-2.5%
of the total words. For Example, Every 1000 words content 5-25 times of using your keyword.
keywords Density Checker Tools
http://www.zippy.co.uk/keyworddensity/
https://www.thehoth.com/keyword-density/
http://www.visiospark.com/keyword-density-checker/
https://yoast.com/academy/seo-copywriting-training/keyphrase-density/

l) Conclusion
Summarize your entire article using Main Keyword at least once and finish
the content with positive words within 6-8 sentences.

m) Content Reference
Attach with the content after the final paragraph article reference (Source) link

n) Meta Description
Need to be positive, informative about and will carry the Main Keyword.
Meta Description length should be 120-180 characters
https://yoast.com/academy/all-around-seo-training/meta-description-length/
• Make it Actionable
• Make sure it matches the content of the page
• Make sure it is unique
• Write a unique meta description for every article

Writers Never Follow
• Image Alt Tag
• Internal Link
• External Link
• H1-H6 HTML coding
• URL Structure
Content Writers will never follow and fill the following points.
Only SEO worker or Developer will do these.

Summarize Entire Article
1. Avoid Plagiarism, Duplicate & Low-Quality Content
2. Select your Articles Type/Type of Articles
3. Avoid Spelling and Grammatical Mistake
7. Ensure your Content Readability
8. Try to Implement 100% SEO Terms in Your Article

SEO Analysis Metrics
1. Article Words Limit Defend Google 1st page Result
2. Article Title & All Sub-Heading every word starting character “Capital Letter”. Also, use the only
Colon (":") After Every Subheading, Don't use another punctuation mark (symbol)
3. Article introduction within 4-6 sentence must use the main keyword at list once
4. Must be use Main Keyword in your Article Heading, Sub-Heading, Introduction, Meta
Description, Conclusion, and every Paragraph
5. You can use the Synonym Keyword to replace the Main keyword in any Sub-Heading &
Paragraphs
6. Related Keyword and Multiple Keyword will be help internal Linking another post.
7. Make sure Proper keywords distribution. Try to use the Main, Synonym, LSI, Multiple, or Related
Keyword as much possible with every paragraph within 100 words.
8. Keyword density should be 0.5%-2.5% of the total words
9. Summarize your entire article at least 4-6 sentences using the Main keyword.
10. Meta Description length should be 120-180 characters.
11. Add Content Reference link
Readability Analysis Metrics
1. Sentence Length 20 Words Max
2. Paragraphs Length maximum 100-200 words or 6 to 8 sentences
3. Use of Standard Quotation, Punctuation, Bold, Underline and Italic
4. Never use Underline or Italic Font-Style in Title & Sub Title, User only Bold Font-Style
5. BOLD” All Keywords (Main/Synonym/LSI/Related/Multiple)
6. Add Relevant Image at Each Paragraphs
7. Transition Word less than 30% percent
8. Passive Voice less than 10% percent
9. Vocabulary Level/ Flesch Reading Ease Score 70-90
10. Avoid the same consecutive sentences again-and-again

You can Analysis Content
SEO Analysis- https://yoast.com/use-content-analysis-yoast-seo/
Readability Analysis- https://yoast.com/yoast-seo-readability-analysis/
Live Check: https://hbarif.website/wp-admin/
Real Time: https://yoast.com/research/real-time-content-analysis/

8 Key Points for Professional Content Writing

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