The document discusses how business has changed and the rise of cloud computing and everything as a service models. It describes how customers and employees are increasingly online and mobile. The traditional hierarchical business model is being replaced by a new normal where cloud computing delivers everything as a service and businesses use organic networks and communities. Social business, big data, and embedded sustainability are also discussed as part of this new business landscape.

1. The Cloud Delivers Everything as a Service © 2011 Ariba, Inc. All rights reserved.

5. New Normal Cloud Computing Everything as a service Organic Business Network Power of Community Internet of Things Big Data Predictive Analytics Nature of Productivity Mobility Embedded Sustainability Necessity Driven Innovation Multifaceted Biz Models © 2011 Ariba, Inc. All rights reserved.

6. New Normal Cloud Computing Everything as a service Organic Business Network Power of Community Internet of Things Big Data Predictive Analytics Nature of Productivity Mobility Embedded Sustainability Necessity Driven Innovation Multifaceted Biz Models © 2011 Ariba, Inc. All rights reserved.

7. Everything Is “as a Service” Source: http://blogs.idc.com/ie/?p=922 © 2011 Ariba, Inc. All rights reserved.

8. What? Social Business How? Organic Business Network © 2011 Ariba, Inc. All rights reserved.

9. New Normal Cloud Computing Everything as a service Organic Business Network Power of Community Internet of Things Big Data Predictive Analytics Nature of Productivity Mobility Necessity Driven Innovation Multifaceted Biz Models Embedded Sustainability © 2011 Ariba, Inc. All rights reserved.

10. The Social Business Social business – organizations that apply emerging technologies like Web 2.0 accompanied by organizational, cultural, and process changes to improve business performance in an increasingly connected global economic environment.

11. Social Business Employees Partners Customers Suppliers Feedback Relationships Transparency Productivity © 2011 Ariba, Inc. All rights reserved.

12. It’s not about technology, it’s about changing business culture © 2011 Ariba, Inc. All rights reserved.

14. Reasons Why Conducting Social Initiatives: Learn, Share, and Communicate N = 700 Q. Why are you conducting social initiatives for business purposes today? © 2011 Ariba, Inc. All rights reserved.

15. The Benefits of Enterprise Social Software: Usage, Relationships and Smarts N = 700 Q. In your opinion, what are the key benefits with using social software? © 2011 Ariba, Inc. All rights reserved. Time savings = 11-30%

18. New Normal Cloud Computing Everything as a service Organic Business Network Power of Community Internet of Things Big Data Predictive Analytics Nature of Productivity Mobility Embedded Sustainability Necessity Driven Innovation Multifaceted Biz Models © 2011 Ariba, Inc. All rights reserved.

19. Organic Business Network: Networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data / information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring and self-protecting system. © 2011 Ariba, Inc. All rights reserved.

20. Contact © 2008 IDC © 2011 Ariba, Inc. All rights reserved. Michael Fauscette [email_address] Twitter: @mfauscette Blog: www.mfauscette.com

21. Questions © 2011 Ariba, Inc. All rights reserved.

23. The Cloud Delivers Everything as a Service © 2011 Ariba, Inc. All rights reserved.