Social Media is top of mind for many. Bret Simmons, Associate Professor of Management at The University of Nevada, Reno, led an engaging audience-participation discussion that focused on: 8 years of Social Media – what have you learned? Are you still active in Social Media? Why? Are you no longer active on Social Media? What made you quit? If you don’t engage on Social Media, why not? What do you see as the future impact of social media on both your professional and personal life?

1. Bret L. Simmons, Ph.D.
NCET, September 28, 2016
What have we learned
about
social media?

2. www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons

3. Let’s talk
• Are you active on SM? Why or why not?
• What have you learned?
• Any predictions for the next 5 years of SM?
• What I’ve learned
• Key performance technology

8. 2007
2008
2009
2010

10. How do you spend most of your time?
• Talk
• Text
• E-mail
• Social Media
• Other

12. • Never started?
• Quit?
• Currently active?
• What have you
learned?
• Predictions?

13. What I’ve learned in 8 years
• Privacy
• Authenticity
• Professional discretion

16. Never trust any site to
protect your privacy

17. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

18. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls

19. We don’t need Facebook or Twitter
to authenticate our lives

20. Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.

22. Professionally Personal
Everything you do reflects on your business

24. Why risk
offending
anyone?

28. Be a signal in an ocean of noise

31. Core Performance Technology:
The ability to outlearn your competitors

32. Yesterday’s home
runs don’t win today’s
games
Babe Ruth

35. Questions?

36. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576