Go behind the scenes of Reno’s local public broadcast studio during this tour of KNPB Channel 5 Public Broadcasting. See yourself on green screen, learn how to operate the station’s cameras, experience its new lighting system, tour the production booth and explore how public television gets made during this interactive Tech Wednesday on Jan. 9. During this tour, adults and children will be able to experience how local programs get made. Some of the local productions KNPB produces include: • ARTEFFECTS, which looks at an eclectic mix of individuals, events, exhibits and the way that the arts affect individuals and entire communities. • WILD NEVADA, a local travel series that takes viewers on an armchair tour of Nevada. • WORK OF ART: RENO PHIL, a year-long look at the Reno Phil as the organization celebrates its 50th anniversary. This year, Reno’s public broadcasting station celebrates 35 years of delivering educational, engaging and empowering television to northern Nevada. The station airs three channels of programming including: • KNPB 5.1, which broadcasts popular shows such as PBS NewsHour Nature, Nova, PBS Masterpiece, Antiques Roadshow and local programs such as ARTEFFECTS and WILD NEVADA. • KNPB CREATE 5.2, which primarily focuses on how-to, travel, cooking and DIY lifestyle programming • KNPB PBS KIDS 5.3, which shows PBS Kids shows 24 hours a day, including favorites such as Daniel Tiger's Neighborhood, Arthur, Nature Cat, Wild Kratts, Curious George and so many others.

1. KNPB & You – A Powerful Partnership

2. KNPB Mission
To enrich, inspire, entertain and captivate you and your family
by sharing ideas, exploring our world and fostering the joy of
learning.
KNPB Vision
KNPB provides trustworthy & accessible quality content
& educational services.

3. KNPB History & Facts
• First broadcast was Sesame Street 1983
• Building in 1996 as a result of $3 million
dollar
Capital Campaign
• Launched DTV Signal, 2000; wrapped $6
million
dollar Capital Campaign in Fall of 2005
• Turned off analog signal on February 17,
2009
• KNPB averages 11,500 donors annually.

4. Our Regional Reach
• 75,000 Mile Area
• 130,000 People Each Week
• 80,200 Households
• additional reach on digital platforms
• KNPB Create
• KNPB PBS KIDS

5. 77% REVENUE RAISED LOCALLY
34% comes from individuals like you and I
Other sources include: Corporate Underwriting, Grants,
23% FEDERAL FUNDED
KNPB provides trustworthy & accessible quality content
& educational services.

6. KNPB Online Services
knpb.org
• 12,247 Sessions
• 6,607 Users
• 17,982 Pageviews
• 4:25 Minutes on
Site
watch.knpb.org
Features full length local & national
content

7. KNPB Printed Program Guide
• 9,500 Guides
• Monthly Schedule
• Weekly Kids
Schedule
• Program Highlights
• Event Highlights
• Member Page
• Ticket Offers
• Ad Revenue

8. Community Partnerships
• Reno Aces
• Artown
• Red House Project
• Run 4 Education
• Holland Project
• Great Reno Balloon
Races

9. KNPB Events
• Aged to Perfection
• Member/Program Events
• Kids Club Events
• Screenings

10. PBS Trusted & Valued

11. KNPB PBS KIDS Writers Contest
• PBS KIDS Writers Contest offered at local schools,
libraries and community groups for children in
grades K-3.
• Over 1,700 stories were entered.
• First place winning stories were read and shown at
annual awards ceremony at KNPB and recorded for
on-air broadcast.
• The Reno/Tahoe International Airport hosted a
reception for the winning entries – and displayed
the entries in the ticketing area all summer long!

12. KNPB PBS Learning Media
• Online Video Library for Teachers, Parents,
and Community Partners
• 120,000+ Digital Resources
• Aligned to common core and national
standards Based Curriculum
• Search by grade, subject, media type, or standard
• Lesson Plans and Class Specific Pages
• KNPB provides hands-on training
• Nevada-specific history segments

13. • Martha Speaks Reading Buddies program program pairs kindergarten or 1st
grade students with 4th or 5th graders to meet one-on-one for ten 45-
minute sessions.
• Each session introduces four vocabulary words through 5 steps each
session: a 15-minute video, discussion time, read aloud picture book ,
journal writing, and an activity.
• 999 students participated in Martha Speaks Reading Buddies in 2016-2017!

14. Local Productions
ARTEFFECTS
Wild Nevada Season 4
Telly and Communicator
Award Winner
Communicator Award Winner
AWARDS
EARNED
for KNPB
productions
since 1983.
71

15. KNPB & You – A Powerful Partnership

17. Digital Partnership
• Multi-channel
sponsorship packages
include
• Broadcast
• Web
• Print

18. A Unique Ecosystem
• Quality viewers
• Unique audience
• Valuable media
environment

21. Production Services
• Field recording in 4k
• Full editing and post-
production
• Comprehensive
production for
sponsors

22. Satellite Uplink
• Live appearances on
any station or channel
• Full HD